Charting a companis

dairekchon: vishon end mishon,

obyektivs end estrateyi
Crafting end exekiuting
ESTRATEYI

WAT DOS DA ESTRATEYI MEIKIN,

ESTRATEYI EXEKIUTING PROCES
INTEIL?

1. DIVELOUPIN A ESTRATEYIC VISHON, MISHON END A

SET OF VALIUS
2. SETING OBYECTIVS FOR MESHURING PERFORMANS
END PROGRES.
3. CRAFTING A ESTRATEYI TU ACHIV DOUS OBYECTIVS
4. EXEKIUTING DA CHOUSEN ESTRATEYI EFICHENTLY
END EFECTIVLY
5. MONITORING ESTRATEYIC DEVELOUPMENTS,
EVALUEITING EXEKIUCHON, END MEIKIN
ADYOSTMENTS IN DA VISHON EN MISHON,
OBYECTIVS, ESTRATEYI OR EXEKIUCHON AS
NECESERY.

ESTEISH 1: DIVELOUPIN A ESTRATEYIC

VISHON, A MISHON END A SET OF COR
VALIUS
DEVELOUPIN A ESTRATEYIC VISHON:
DELINIEITS MANASHMENTS FUCHUR
ASPIREISHONS FOR DA BISNES TU ITS
STEIKJOLDERS.
PROVAIDS DAIREKCHON: WER WI AR GOIN
SETS AUT DA COMPELIN RACHONAL
(ESTRATEYIC SAUNDNES) FOR DA FIRMS
DAIREKCHON.
YUSES DISTINKTIV END ESPECIFIK
LANGUACH TU SET DA FIRM APART FROM
ITS RAIVALS

CRAFTIN A MISHON ESTEITMENT

DA MISHON ESTEITMENT
YUSES ESPECIFIK LANGUASH TU GIV DA
FIRM ITS OUN YUNIK AIDENTITY.
DISCRAIBS DA FIRMS CURRENT BISNES
END PORPOUS: JU WI AR, WAT WI DU, END
WAI AR WI JIR
SHUD FOCUS ON DISCRAIBIN DA
COMPANIS BISNES, NOT ON MEIKIN A
PROFIT ERNIN A PROFIT IS AN OBYECTIV,
NOT A MISHON

LINKIN MISHON AND VISHON WID

COR VALIUS
COR VALIUS
AR DA BILIFS, TREITS, END BIJEIVIORAL NORMS
DAT EMPLOYIS AR EXPECTED TU DISPLEI IN
CONDOCTIN DA FIRMS BISNES END PURSUIN ITS
ESTRATEYIC VISHON END MISHON
BICOM AN INTIGRAL PART OF DA FIRMS CULTUR
END WAT MEIKS IT TIK WEN ESTRONGLI ESPAUST
END SUPORTED BAY TOP MANASHMENT
MATCHD WID DA FIRMS VISHON. MISHON END
ESTRATEYI CONTRIBIUT TU DA FIRMS BISNES
SUXES

ESTEISH TU: SERING OBYECTIVS

DA PORPUSES OF SERING OBYECTIVS:
TU CONVERT DA VISHON END MISHON INTU
ESPECIFIC, MESHURABOL, TAIMLY
PERFORMANS TARYETS
TO FOCUS EFORTS END ALAIN AKSHONS
TRUAUT DI ORGANIZEICHON
TO SERV AS YARDSTIKS FOR TRAKIN A
FIRMS PERFORMANS END PROGRES
TU PROVAID MOTIVEICHON END INSPAIR
EMPLOYIS TU GREIRER LEVELS OF EFORT