A PROJECT REPORT ON

MARKETING PLAN OF MICROMAX

SUBMITTED IN PARTIAL FULFILMENT OF THE
REQUIREMENT FOR
MASTER OF COMMERCE (M.COM)
MANAGEMENT GROUP
SEMESTER- I
IN THE SUBJECT
MARKETING STRATEGIES AND PLAN
TO
UNIVERSITY OF MUMBAI
BY
ATILESH ASHOK VANJARE
ROLL NO. 13M121
2013-2014
UNDER THE GUIDANCE OF
PRIN. DR. S. V. SURNIS
CHETANAS
H. S. COLLEGE OF COMMERCE & ECONOMICS
& SMT KUSUMTAI CHAUDHARI COLLEGE OF ARTS
BANDRA (EAST), MUMBAI 400 051

DECLARATION

I, Atilesh A. Vanjare, student of Master of Commerce (M.Com)

Management Group Semester- I, Roll No. 13M121 of Chetanas H. S.
College of Commerce & Economics & Smt. K. C. College of Arts,
(CHETANAS M. COM. CENTRE)

Bandra (East), Mumbai 400 051,

hereby declare that I have completed the project on Marketing plan of

Micromax in the subject Marketing Strategies and Plan for the Academic
Year 2013-14.

_________________________
Atilesh A. Vanjare

Date:

CERTIFICATE

I, PRIN. DR. S. V. SURNIS hereby certify that Atilesh A. Vanjare , Roll No

13M121 of M.Com. Semester I of Chetanas M.Com Centre , has
successfully completed project on Marketing Plan of Micromax in the
subject Marketing Strategy and Plan for the Academic Year 2013-14.

________________
Internal Guide

________________
Coordinator

_________________
External Guide

__________________
Principal

ACKNOWLEDGEMENT

At this juncture, I would like to express my sincere gratitude to those who

have helped me directly or indirectly during this project.
My sincere thanks to Prin. Dr. S. V. Surnis for his whole hearted
support, constructive advice and practical guidance. I would also like to
thank the college library for the reference material and information used.

_________________________
Atilesh A Vanjare

INDEX
Sr. No.

Particulars

Introduction

Situational Analysis

Market Opportunities And Issues

SWOT

Objectives

Market Segmentation

Target Market

Market Strategy

Customer Retention & Acquisition

10

Current Reports

11

Conclusion

12

Biblography