How

do media languages combine to create conflict in this

trailer?


The trailer begins with a long shot of the iconic River Thames; a focus pull is then
used to establish the setting. Non-Diegetic sound of a storm is played over the
top of the trailer in the beginning, this anchoring the title of A Storm Is Coming.
This being intertextual of the Keep Calm and Carry on poster and the crown,
which was used a symbol for Britain. This relating to the stereotypes an audience
may associate with Britain and also keeping in with a tradition. The lighting is
ambient and occasionally high key, reflecting realism we can look up to as well as
a wealth we as an audience may look up to. The next shot is another focus pull of
a street name sign showing its the Borough of Chelsea giving the viewer a
clearer idea of where the programme is once again set, this also anchoring the
name of the television show Made in Chelsea. Chelsea has conations of being very
affluent and upper class.

The next shot is an over the shoulder shot of Binky, it then cross cuts to Spencer.
This shows a conversation is happening and reveals both characters feelings as
well as the relationship they have with each other. The non-diegetic music kicks
in as a repetitive beat which slowly builds up as the different characters talk,
reflecting the dramatization of the programme. The dialogue anchors where the
characters come from, due to their Chelsea accents. The viewer then gains an
opinion/can form a stereotype of people from Chelsea, suggesting most people
from that particular area are similar to the characters we see portrayed on the
screen. The camera then fades out into another cross cut of two females talking
in a gym, this reflects the trailer isnt in sequential order giving the viewer main
situations that occur to keep them enticed. It then fades into another
conversation with a female character and a male, the non diegetic music once
again building up reflecting the conflicting conversations happening if I love
someone I dont tell them I love them then start hooking up with other girls, a
week later Jamie.

The medium close ups of each character, emphasizes the realism the programme
is meant to put across of the developing situations in the programme. Once again
the camera then fades to another cross cut of two people talking, I hate it, I dont
know if we can ever be friends. This then fades out to another conversation of
two males arguing, however this relates back to an earlier conversation also
shown on the trailer. Once again the non-diegetic music is climaxing even more
to create an atmosphere between the viewer and the characters. Moving onto the
next fade, which is a shot of Spencer, the lighting is blue at this particular time
suggesting he is somewhere quite exclusive.

The ambience of the lighting creates a feeling of opulence as well being quite
extravagant. There is an over the shoulder shot of Spencer being placed next to
two women, him then directly smiling at one of them, giving him conations of
being a womanizer. This particular shot has a non-diegetic voice over of him
speaking which continues into the next shot, diegetic, of Spencer conversing with

someone else. This being an over the shoulder shot. It then finally fades out to a
cross cut of Binky and two other females, Binky stating, I know I love him, and
then fading into a shot of a male whilst Binky states I dont trust you which is
diegetic. Along with this there is non-diegetic music, which finally climaxes with
the fast pace short shots, reflecting the fast pace life/the relationships
deteriorating fast! The culmination of the song ends with a conversation
between a female and a male, the trailer mainly being based around them
suggesting they will be the main focus in the show. We see Binkys facial
expression, which appears to be quite disgusted. This then cutting off, as it goes
from a cross cut, a banner with the institutional details appears. This giving the
audience the information they need to watch the show.