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  • Old Product Marketed in A New Way

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    arka ghosh
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    An age-old brand when launched during those days becomes a roaring success. Then competition hits it.....no problem with product....only that mindset of consumers changed...How is it trying now to get back ? This presentation tells it..

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    Old Product Marketed in a New Way

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    An age-old brand when launched during those days becomes a roaring success. Then competition hits it.....no problem with product....only that mindset of consumers changed...How is it trying now to get back ? This presentation tells it..

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views12 pages

    Old Product Marketed in A New Way

    Uploaded by

    arka ghosh
    An age-old brand when launched during those days becomes a roaring success. Then competition hits it.....no problem with product....only that mindset of consumers changed...How is it trying now to get back ? This presentation tells it..

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Old

    Product
    Marketed
    In A New Way

    Idea Generation
    20 years ago BoroPlus
    Lightness was its USP

    Idea Screening

    Concept Development &


    Testing
    PCDL Model
    Positioning the Brand
    Communicating the Brand Message
    Delivering the Brand Performance
    Leveraging the Brand Equity

    Marketing Strategy &


    Development
    Nostalgia

    Superbrands

    Business Analysis
    High business possibilities for an ageold and trusted brand to add up to its
    product portfolio.
    G.D. Pharmaceuticals is basically a
    Pharmaceutical Company.

    Test Marketing
    Boroline Herbal Garden,
    Kolkata, West Bengal.

    East India.

    Commercialization
    Across the country and exported to
    other countries too.

    Preity
    Preity

    Jayul
    Jayul
    Arka
    Arka

    Bhavya
    Bhavya
    Shirsha
    Shirsha

    Thanks You !
    Under the guidance of Prof. Pooja Vishnoi

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