Research and Analysis (Part 2): Awareness campaign

INSTRUCTIONS:
1. Create a table and include the following:
a. Formulate at least 5 research qu estions that you think are the most important to address in your Awareness campaign project.
(e.g. What can I use to engage my audience? What do most people want to know about this issue or concern? How do I make my
Campaign available? How do you create visual effects to catch peoples attention?)
b. Indicate the references you used to gather information. (Important: There should be both primary and secondary sources)
c. Summarize the relevant information you gathered.
d. Discuss the significance of the information to Awareness campaign project.
Sample table:
Guide questions for
research:
1. What do my viewers know
about pandas being in
danger?

Source:
(Include primary and secondary
sources)
Timothy Scott- Rutt (primary)
Karl Pitzer (primary)

2. What do you want to learn

about pandas?

Karishma Mathur

3. What will keep the viewers

engaged?

Sofiah Premji Interview (primary)

4. What traits will catch my

viewers attention at first?

Timothy Scott-Rutt Interview

(primary)

Summary of
research Information
gathered:
Quotes Timothy
They are cute adorable and
they like bamboo. People are
killing them a lot. They are black
and white and they originate
from Asia
Quotes Karl
I dont know much about
pandas. I know they are black
and white
Wants to know lifestyle
Why they are important to
environment and they
dont just sit around and
eat all day
Statistics about panda
population
Pictures
Visual and Auditory aid
Keep a clear message
Catchy interesting
thumbnail and logo
Use my slogan as my title

How will the information help

in the Awareness campaign
project:
This information will show me
what my viewers know so that I
dont repeat anything they dont
care about. I hope to learn what
stats they know or what they
want to know about the pandas

I hope to learn what stats they

know or what they want to know
about the pandas

5. What are some facts I can

mention in my video?
2. Write the design brief:
a. In 1 paragraph, summarize your analysis of the significance of the research you conducted.
b. In 1 paragraph, write your project proposal:
What are you making? (Brief description of your proposed product/solution)
Who will benefit from your proposed product/solution? (Target audience/users)
How useful is your proposed product/solution? (Purpose of the product/solution)
If you are not familiar with writing a design brief, check this example: https://myp-tech.wikispaces.com/Design+Brief