L.I.

C of india latest tvc advertise

About lic:

Found in 1956
Larget insurance company in india

Segmentation.
1 income wise

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2. age wise

age

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3. policy wise

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4. Family wise

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Targeting:

Middle income group & low income group

Both male & female who lies between age 10 to 40 In 2015 latest
advertising they target nuclear family by using group policy

Positioning:-

In earlier lic india positioning itself jindagi ke sath bhi , jindagi ke baad bhi