D

www.dbdmart.com

24

e-Commerce

e-Commerce e-learning www.dbdacademy.com
www.dbdmart.com

www.dbd.go.th e-Commerce
www.trustmarkthai.com

2557


01

e-Commerce

03

......................................34
.........................34
.............................35
...............39
..................42
............44

SSL (Secure Sockets Layer)...........46

Heartbleed :
SSL ......47

e-Commerce.............................. 6
e-Commerce............... 6
....................................6
..............................................7
..................................7
.....................................7
...........................7
......................................8
- e-Commerce................ 8
e-Commerce ... 9
....................................10
.............................11
.............................11
e-Commerce ....12

02

e-Commerce

......................................14
...............................16
e-Commerce.......16
...........................................16
e-Marketplace...........................21
e-Classified................................27
Social Media ...........29
...31

04

..............................50
SEO............51
.................................52
SEO...................................52
1. HTML
Search Engine ....................52
2.
Search Engine .........................56
.................58
Social Media....................63
Social Media....63

 Social Media..................63
Social Media ..................64
.........................76
Google Adwords...........76
Facebook.........................80

..............................81

Go Mobile,
Go Tablet

Mobile & Tablet :

e-Commerce ............................84

Mobile, Tablet.............................85
Mobile & Tablet....85

Mobile & Tablet......................................86

Mobile Web............................................88
SoLoMo
Mobile Marketing...........90
Mobile App ...................92

06

e-Commerce

...................102
......102
................103
..................104

..........................................105
..........................................105
..................108
..........................110
..........................111
...................................................111

(Image)....................111
.............................112
.......................112
...................113
.........................114
(Service) ...................115
............................116
.................116

05

07

Payment

................94
........94
...................99
..................99

Easy

Online Shop

.................................................117
.....................................................................117
..............................................117
................118
................................................118
..........................................................................119

..........................................................................119

....................................................120
........................................................120
........................................................................120

1. e-Commerce

1. .. 2544....................................121
2. .. 2550.............122
3. .. 2545......................................122
4. ......................................................................123
5. .........................................................................123
6. .. 2537..................................................................124
7. .. 2542....................................124
8. .........................................................................125
9. ...........................................................125
10. .. 2551..................................126

01

e-Commerce

 e-Commerce
(Electronic Commerce)
(e-Commerce)

e-Commerce

e-Commerce

e-Commerce

- e-Commerce

24

e-Commerce

e-Commerce

e-Commerce
e-Commerce





e-Commerce
(
e-Commerce )
:

10 e-Commerce

(
www.trustmarkthai.com) .

: 11

 e-Commerce

e-Commerce

12 e-Commerce

02

e-Commerce

14

e-Commerce

15

e-Commerce

e-Commerce

16

e-Commerce



1.

2. (Domain Name)
.com, .net, .in.th

commercial
network
organization
business
commercial in Thailand

.in.th

individual in Thailand

.com

.com
.net
.org
.biz
.co.th





 - (Hyphen)

17

3. (Web Hosting)

NOTE

www.dbdmart.com

4.

5. HTML
HTML
Dreamweaver, Joomla
6.

7.

Freelance

Web Hosting

(CMS)

CMS Content Management System

Wordpress, Joomla, Opencart, Magento,
Drupal, Prestashop

WordPress CMS
(Blog)

18

e-Commerce

http://th.wordpress.org

Joomla CMS
Module

www.joomla.org
Drupal CMS
Community
https://drupal.org

CMS e-Commerce

Opencart CMS
CMS
www.opencart.com

Prestashop CMS
Opencart
www.prestashop.com/
Opencart
Magento CMS

http://magento.com

CMS
CMS

CMS

1. MySQL, PostgreSQL, MS Access,

MS SQL Sever, Oracle CMS
2. Windows Server,
Unix Linux Server (Linux, BSD, Solaris, Ubuntu )
:

19

 CMS
CMS

1. CMS Server
2. Browser CMS
3. (Backend) username

CMS

admin
4. CMS




 (Theme)
CMS



CMS

()
CMS

 CMS




(server)
CMS


20

e-Commerce

 e-Marketplace
e-Marketplace



e-Marketplace

tarad.com

e-Marketplace

weloveshopping.com
:

21

www.weloveshopping.com

http://superwebsite.com

www.readyplanet.com

www.tarad.com

www.lnwshop.com

www.igetweb.com

www.siam2web.com

www.8webs.com

www.shopup.com
www.makewebeasy.com

e-Marketplace



22

e-Commerce

 amazon.com, ebay.com, alibaba.com,

taobao.com

e-Marketplace

amazon.com

ebay.com

e-Marketplace



e-Marketplace



:

23



www.lnwshop.com

1. www.lnwshop.com

2. Login

lnwshop

3.
STEP 1

4.

24

e-Commerce

5. STEP 2

(Template)

6. STEP 3

25

7.

www.lnwshop.com/start

ii

SEO
Search Engine

26

e-Commerce

 e-Classified

e-Classified

www.olx.co.th ( www.dealfish.co.th)

e-Classified


:

27

Classified
Classified

Classified


Facebook

Classified

28

e-Commerce

Social Media

Social Media Facebook, Twitter, Instagram,

Line YouTube

Like Share


Like Share

Social Media

Air asia
:

29

Social Media


Social Media
Like

30

e-Commerce

1.





-

2.



 Social Media



3.










31

4.

5.

1


Paypal, Paysbuy



6.

7.

SEO Social Media

8.

(
www.trustmarkthai.com)

32

e-Commerce

03

(Home Page)

1. (About Us)



2. (Product/ Service Information)

34

3. (News/ Press Releases)

4. (Frequently/ Asked Question)




Help

5. (Contact Information)

1.
2.

3.



: 35

31

4.
PhotoScape,
Photoshop









ii

.JPEG, .GIF .PNG

200 KB

PhotoScape
Photoscape








36

www.photoscape.org

(Editor)

01

02



02

01

: 37



03

02

01

PhotoScape

5.

6.



38

7.

1.


2.

3.





: 39

4.






5.

40

: 41

6.

1.




42

NOTE




http://truehits.net/graph/
graph_stat.php#RES

ii

(: Tahoma, MS Sans Serif,

: Arial, Times New Roman)
 Home Page
2.
 HTML




 Flash,
3.



4.


 (Navigation)

 Sitemap



: 43

5.


 Tracking

 ISO, DBD Registered,

DBD Verified



1.

2.

3.



(
)

44

4.














SSL ( SSL
SSL (Secure Sockets Layer) )
5.




6.



-

: 45


SSL (Secure Sockets Layer)

-



SSL (Secure Sockets Layer)

SSL

http:// https://


Address

(Digital Certificate)
SSL Certificate
(
IE Chrome Firefox
Safari )

SSL Certificate
CA (Certificate Authority)
Verisign, Thawte, Geotrust, InstantSSL,
Comodo, RapidSSL, Digicerts SSL, nsProtectSSL
GoDaddy SSL

https://

46

NOTE

SSL

Private SSL ( dedicated SSL)

SSL Certificate
CA IP Address (Dedicated IP Address)
https://
Shared SSL

SSL Certificate CA
( )
https:// /

Self-signed Certificate SSL SSL Certificate
Certificate File
CA
Certificate

Certificate

Heartbleed :
SSL

(bug) SSL
Heartbleed
SSL OpenSSL ()
2/3

(password)

: 47

password

Facebook, Twitter, Instagram

3 6
1
(2-factor authentication)

SMS
()

48

04


Search Engine SEO (Search
Engine Optimization) Search Engine
Google, Bing Yahoo

SEO
3

1. (Direct)
2. Search Engine

(Keywords) Search Engine

SEO SEM (Search Engine Marketing
)
3. Link (Referral)
SEO

50

 SEO

SEO

1. (Domain Name) SEO

Keywords
2. (Host)

(
)

3.
Sitemap

(
Sitemap www.xml-sitemap.com)
WordPress (
Search Engine )

4.

5. Search Engine

( www.websitegoodies.com/
tools/linkcheck.php)

: 51

(directory) (portal)
Facebook, Instagram

- ( )

SEO

SEO 2

1. HTML
Search Engine

Search
Engine

52

NOTE

HTML (Hypertext Markup Language)

HTML


Keywords



Keywords

HTML

HTML
Firefox Chrome
View Page Source
IE Safari View Source HTML

HTML sanook.com

: 53


HTML

HTML
<html>
<head>
<title> </title>
head
</head>
<body>

HTML



SEO

HTML
< >

</body>
</html>

SEO

1. <title> </title>
Title bar
Keywords Search Engine
HTML

<title> keyword , keyword , keyword </title>

2. <meta>
Search Engine
<meta> <head>..<meta>..</head>

54

 <meta> sanook.com

<meta> SEO

<meta name=Description content=>

Search Engine
<meta name=Keywords content=>
sanook
Keywords

<meta name=author content= >

<meta name=robot content=index,follow>
Search Engine

3. Search
Engine


Keywords Search Engine

<img src= alt=>
: 55

4. <H1> - <H6>
Search Engine
Keywords Heading
Heading 1, Heading 2,...

Search Engine <H1> Keywords </H1>

<H2> Keywords </H2>
Keywords

5. JavaScript Search Engine
SEO


HTML Search Engine
Search Engine

2. Search Engine

Search Engine

Search Engine

56

sanook.com,
kapook.com

Search Engine

Social Media

Facebook

SEO Search Engine

: 57

1. Google Search Engine

Google
Google www.google.com
 Google
www.google.com
cache:www.

58



Google
www.google.com
site:www.

Link
www.google.com link:www.



: 59



google Keywords
www.google.com
site:www. Keywords

60

2. PageRank
( 10)
Serach Engine (
Google )
www.prchecker.info

01

02

Check PR

: 61

03

Verify Now

62

04

 Social Media
Social
Media Facebook, Twitter, Instagram, Line, YouTube

Social Media

Social Media

Social Media

-

Tag

Social Media


: 63

 Social Media
Social Media
Facebook, Instagram, Line,
Youtube

Facebook

Facebook Social Network

Like Share

Facebook

64

 Facebook
Facebook Marketing
(Page) account

Like
Facebook Like
Share

: 65

Facebook

Facebook



Facebook

Facebook

Page Facebook

Coca-Cola

ii

BRAND
ii

66

Starbucks

 Facebook

Facebook

1. Facebook

www.facebook.com
Hotmail, Yahoo,
Gmail

2. Facebook

Facebook

3.

(1

, , )
: 67

4. Like

5.
68

Instagram

Instagram
IG







NOTE
Like Comment
Instagram

iOS, Andriod

Windows Phone
Facebook, Twitter, Flickr

Instagram Facebook
Facebook
Instagram Facebook
Facebook Instagram

: 69

 Instagram

1. Instagram

2. Instagram

Facebook
Facebook
( Facebook 1
Page )

3.

Instagram
Facebook

Instagram

Follow

4.
Instagram

70

Line
(LINE)

NOTE

Official account
LINE
On-Air
,

Line

LINE

: 71

 LINE
, Facebook

1. Line

1
1

Facebook
1 Facebook
1

2.

Facebook

1
1

3. ID

ID

Line
ID

(

)

4.

Facebook

72

YouTube

YouTube



, ,

YouTube

Social Media

: 73

 YouTube
YouTube Channel

(subscribe)

channel
dplusTV

YouTube Channel
1. www.youtube.com

2.
Google Gmail

74

3. YouTube
Channel

4. Channel

3

: 75

YouTube

YouTube

Google Adwords

Google



( www.
google.com/adwords)

76

 (Keywords)
Google Adwords

SEO

Google Adwords
Pay
per Click







Google
Search Engine

: 77

 Google Analytics
Google Analytics

Google Adwords

Google Analytics

(Visitor)
(Traffic)
(Content)
(Goal)

Google Analytics
Google Analytics
Google

1. www.google.com/analytics google

78

2.

3. Google Analytics

<head>....</head>
Google Analytics

: 79

Google Analytics


(Average Time
On Page)
(Path Analysis)

Facebook

Facebook -

80

Google
truehits.net

truehits.net

: 81

 kapook.com

Serach Engine

82

05
Go Mobile,
Go Tablet

Mobile & Tablet : e-Commerce

Social Media

84

Go Mobile, Go Tablet

 Mobile, Tablet

SMS

Social Media
Facebook, Line, Twitter

Mobile & Tablet

iOS, Android, Windows Phone



Search Engine

: 85

Mobile

PC

ii

Mobile

ii

Mobile & Tablet

Mobile Tablet
2

Mobile Site

Mobile Site

www.sanook.com

86

Go Mobile, Go Tablet

m.sanook.com

Responsive Site

Responsive
Mobile Site
SEO
/
Responsive

www.microsoft.com

Mobile Site
SEO Mobile Site

Responsive SEO

: 87

 Mobile Web

NOTE

1. Mobile Site



Responsive Site

http://mobilethai.net

2.

3.

88

Go Mobile, Go Tablet

4.

iPhone, iPad
Flash Flash

ii

www.majorcineplex.com

: 89

SoLoMo
Mobile Marketing

SoLoMo : So = Social, Lo = Location, Mo = Mobile

Social Media
Location Service,
Smartphone Tablet

NOTE

20.00 - 22.00 .
Social Media

90

Go Mobile, Go Tablet

SoLoMo Mobile Apps

Foursquare, Wongnai, Groupon, Yelp

Check in

Check In

Social Media

Pop-Up Special
Deal

: 91

Mobile App

www.
lnwshop.com

App Store

92

Go Mobile, Go Tablet

06
Payment

1.

2.

94

Payment

ii

(e-banking)

24

: 95

3






Paypal

Paypal
,

Paypal
Paypal

2 Paypal
1

96

Payment

2 Paypal

PayPal

ii

www.paypal.com

Paysbuy Paypal

Paysbuy www.paysbuy.com

Paypal Paysbuy



: 97

2
 mPAY GSM advance 1-2-Call AIS

mPAY

3
mCash

ii www.ais.co.th/mpay

 TrueMoney TrueMove
TrueMoney
3
TrueMoney



TrueMoney


ii

98

Payment

www.truemoney.co.th

100-500

: 99

40
1,000
10 1,000

2 (
)
7%
/

25

10 *

3.75%

15

3%
4.4% + 11.00
5,000
3.5 %
7%
mCASH 35 /
12% 20 /

Paysbuy

Paypal

mPay
TrueMoney

ii

5
-

100

Payment

07

e-Commerce

e-Commerce

102

e-Commerce

1.
2.

3.

4.
5.

: 103



Drop Ship

104

e-Commerce




EMS

: 105

114 x 162 .
114 x 162 .
114 x 162 .

8.00

110 x 220 .
110 x 220 .
162 x 229 .
229 x 324 .
229 x 324 .

1.50
1.50
3.00
4.00
5.00

162 x 229 .

5
4

4

(1 5 )

3 2.00
1.00

6
6
6
(1 10 )

DL
5
4
4

12.00
17.00

249 x 324 .

80.00

249 x 324 .

( +
)

106

e-Commerce

.
.
.
.
.
.

14 x 20 x 6
17 x 25 x 9 .
20 x 30 x 11 .
22 x 35 x 14 .
24 x 40 x 17 .
30 x 45 x 20 .

9.00
12.00
16.00
20.00
25.00
32.00

1-2


: 107

5

2

http://
track.thailandpost.co.th 3-4
 (EMS)
20

http://track.thailandpost.co.th


2



www.thailandpost.co.th/rate.php

108

e-Commerce

 3
EMS

www.thailandpost.co.th

(
google )
: 109

EMS

http://track.
thailandpost.co.th/trackinternet

Call Center 1545

110

e-Commerce

(Image)

: 111

112

e-Commerce

Relationship

Facebook




,

: 113

114

e-Commerce

 (Service)

1.

2.

3.

: 115

,
,

116

e-Commerce

Social
Media

(.)

1.

2. ( .)
3. ( .)
( DBD Registered)
4. (
)
5. Print
6.

: 117

7. (

)
8.
()

()
1.
2.

DBD Registered

www.trustmarkthai.com

1. /

2.

3.
118

 ()

(e-Mail)







0-2547-5960 www.trustmarkthai.com
e-Mail : e-commerce@dbd.go.th 0-2547-5973

World Trustmark Alliance 30



/
1.

2.

3.
4.

5.

: 119

www.trustmarkthai.com
1

DBD Registered
6 2



5



www.trustmarkthai
.com
. 02-547-5961
dbd-verified@dbd.go.th
120

www.trustmarkthai.com


e-Commerce

1. .. 2544

.. 2544

: 121

2.
.. 2550




.. 2550

1. ()

. 0-2142-1160 www.etda.or.th
2.
(.) 1212 www.mict.go.th
3.
(.) 02-142-2555-60 www.tcsd.in.th
4.
(ThaiCERT) 02-142-2483 www.thaicert.or.th

3. .. 2545

122

e-Commerce

4.

1. (.) 1166

www.ocpb.go.th
2.
(. .) 1135 http://consumer.hightechcrime.org
3. 0-2248-3734-7 www.consumerthai.org

5.

..
2499
(Web Hosting)
(e-Marketplace)

1570 www.dbd.go.th
: 123

6. .. 2537

1.
2.
3.
4.

1368 www.ipthailand.go.th

7. .. 2542

1569 www.dit.go.th

124

e-Commerce

8.
... ..2550

2
30
1

e-Book

. 02-422-8888 www.culture.go.th

9.

(.)
8

. 3

: 125

(.)
1556 www.fda.moph.go.th

10. .. 2551

: 02-401-1111 www.mots.go.th

NOTE

126

e-Commerce


(e-Commerce Start-Up)

e-Commerce New Wave e-Commerce

www.DBDmart.com

(e-Commerce Start-Up)

e-Commerce Start-Up ?

e-learning e-Commerce
Web Simulation

e-Payment e-Marketplace

e-Commerce
www.dbdmart.com


(e-Strategy Center)

e-Marketing

(e-Strategy Center)






3

www.dbd.go.th eMail : e-commerce@dbd.go.th
02-5475959-61

Easy Online Shop

( )

( )

1.

2.

3.

1.
2.

(www.provision.co.th)

Easy

Online Shop