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Surf's Up and Itâ S Not Just For The Men
Surf's Up and Itâ S Not Just For The Men
Level 4
Article
Unit 3
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English in Mind
Level 4
Article
Unit 3
more advanced
wetsuits one of
the key factors
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www.cambridge.org/elt/englishinmind
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English in Mind
Level 4
Article
Unit 3
28
to look on in scantily-clad
Surf fashion is not the only
admiration: they would be joining in. business that has been swept up by
the recent boom in female surfers.
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The specially-designed shorts,
Rhona Gardner, who runs the surf
which are now made by all the
weekend company Big Friday, says
major surf companies, meant that
there was such interest from women
it was fashionable for women to be
wanting to come on their trips
in the water in more than a bikini,
that, ve years ago, she realised the
paving the way for them to take on
market for girls-only breaks.
tougher, bigger waves uninhibited.
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We began Oakley Surf Diva
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It still is the case that almost the
girls weekends in 2003. That rst
only time you ever have a woman in
year we ran three but they proved
the mens surf magazines is walking
so popular that now we run one for
on the beach or sunbathing in a
every month of the season. I think
bikini, explains Ms Searle.
more girls are doing extreme sports
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So when Roxy brought out the
in general but I think surf fashion
rst girls boardshorts it became
has also made it a trend.
cool to be in the water, instead of
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In America, of course, female
just sitting on the beach. It was a
surng is long established with
liberating moment.
celebrities such as Cameron Diaz
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Searle says her magazine was
and Jennifer Aniston often spotted
needed to represent the enormous
gliding along the California coast
talent on our shores, but it was
on dinky, untaxing waves.
economics that really meant such a
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And surng experts say it is not
publication was a feasible product.
surprising that Britain has lagged
With a crop of surfers being
behind. With water temperatures
backed by major sponsors, and the
rarely reaching above 15C even
increasing popularity of the surng
in the height of summer and
fashion industry, what might have
frequently dipping to single gures,
once been a minority sport (with
the likes of Newquay and Croyde
an accompanying minority budget),
two popular UK surng destinations,
was attracting the big advertising
were never going to have the lure of
brands.
Hawaii or California.
English In Mind
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