ASSIGNMENT

NO .

COURSE

MARKETING MANAGEMENT

SUBMITTED TO

GROUP MEMBERS

Sir Mobin ul Haque

UMAIRI ARIF

(12046005092)
JAVED SAGHEER
(12005054011)
AWAIS SARDAR
M. USMAN BHATTI

Potiential Demand of 19 liter bottle water?

B.O.R HOUSING SOCIETY
There are approximately 200 houses in this society and mostly middle class , upper middle class and
educated peoples are living in this society so we can assume that most peoples will be concern about
their health and their average usage of mineral water will be slight above than other peoples .Now
measuring their consumption of 19 liters bottle

POTENTIONAL DEMAND
Potential number of buyers = Total no of houses x

average family size

= 200 (houses) x 6 (family members approx)

= 1200 (Total number of peoples approx.)
Now Average quantity purchased by a house
24 bottles approx. per month

Total market potential demand of water

= Potential No. of buyers x Average quantity purchased by a buyer
= 1200 x 4 (bottles per month)
= 4800 (19 litre bottles per month approx.)

Johar town block A2

There are approximately 120 houses in this society .Now measuring their consumption of 19 liters
bottle

POTENTIONAL DEMAND
Potential number of buyers = Total no of houses x

average family size

= 120 (houses) x 6 (family members approx)

= 720 (Total number of peoples approx.)
Now Average quantity purchased by a house
18 bottles approx. per month

Total market potential demand of water

= Potential No. of buyers x Average quantity purchased by a buyer
= 720 x 3(bottles per month)
= 2160 (19 litre bottles per month approx.)