SOFTWARE DESIGN: SESSION 13

LANDFALL! -
THE END/THE BEGINNING
Alex Cowan

2015 COWAN+
WHERE YOU SHOULD BE NOW
Epic Stories (Converged) Experiment(s) for
CUSTOMER
Child Stories (Converged) w/ MVC Notes DISCOVERY &
hypothesis testing
Supporting Storyboards (Converged) EXPERIMENTS
Usability test suite & results
?
Building Blocks & Implementation Ideas

E
M
Wireframes

WH
W

AT
S HO
Process Design PRODUCT &

IF
PROMOTION

?
Personas, Problem Scenarios
VALUE
including Think- Alternatives PROPOSITIONS &
USER STORIES
ASSUMPTIONS Product Hypothesis
See-Feel-Do Value Propositions & PROTOTYPES
(Converged)
(Converged) (Converged)
Value Hypothesis
Day in The Life Before & After

E?
Assumptions for Value

AL
PIVOT?

SC
Board Storyboards
Hypothesis
AIDAOR Storyboard
?
AT
WH
PROBLEM Interview Guide
PERSONAS WHO? SCENARIOS &
ALTERNATIVES
2 (or more) Interviews

2015 COWAN+
WHAT ABOUT GRADING?
Attendance, Participation, & Peer Reviews: 30%
Completion of Individual Assignments: 30%
Venture Design- Team Project: 30%
Venture Design- Team Portfolio Submission: 10%

v2 2015 COWAN+