LOVELY PROFESSIONAL UNIVERSITY ACADEMIC

TASK NO. 2

School of Business

Faculty of Business and Applied Arts

Name of the faculty member: Ravinder Singh

Course Code: MKT622

Course Title: Product and Brand Management

Section (s): Q1E23

Max. Marks: 45

S.
No
1

Roll No

Submission Deadline: 20th of February

Evaluation
Objectives
Topic
Parameters
of Academic
Activity
ALL Ability
toStudents will be asked to take up a 1. Reasons of failure (5
STUDE prepare
Re-failed/sick brand from the realMarks) 2. Current market
NTS branding,
re-business setting and will be asked tosituation analysis (10
positioning planprepare a re-branding & re- Marks) 3. Competitor &
for sick/failedpositioning plan for the brand, keepingcustomer analysis (10
brands
usingfollowing points in mind:
Marks) 4. Re- branding &
appropriate
1. Reasons of failure
Re- positioning plan (20
framework of2. Current market situation analysis Marks)
proposed
3. Competitor & customer analysis
strategies.
4. Re-branding & Re-positioning plan
Note: Copy cases will be awarded zero
marks right away. Content used
without proper referencing will also be
considered as an act of dishonesty in
academic work and will entitle the
student for zero marks. Use of proper
tools/techniques/concepts
while
preparing the plan and its practical
application will be given more weightage.

Expected
outcomes
This academic
tasks focus on
developing the
ability to reposition
a sick brand.