Mission and Vision

Mission,
&
Goals and
Objective
j
-Gazal Gandhi
Assiatant Professsor

Mission
What is a Mission?

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Mission
A mission is a brief statement that reflects the
core values of an organization.
g
A mission communicates an organizations
g
long-term objectives
whyy the organization
g
exists.

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Mission Statement
A Mission Statement
9 Serves as a communication tool for an organization
9 Aligns people with a purpose; it fosters commitment

and unity
9 Defines directions for change and growth
9 Acts as an evaluation tool to help measure activities
and programs

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Sample Mission Statements

9 To
To establish Starbucks as the premier

purveyor of the finest coffee in the world

while maintaining our uncompromising
principles
i i l as we grow Starbucks
St b k Coffee
C ff
9 To solve unsolved problems innovatively

3M
9 To offer all the fine customers in our

territories all of their household needs in a

manner in which they continue to think of
us fondly
fondly Wal-Mart
Wal Mart
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Mission Statement
Supported by lists of Corporate Values
To preserve and improve human life:
Corporate social responsibility
Unequivocal excellence in all aspects of
the company
Science-based innovation
Honesty and integrity
Profit, but profit from work that benefits
humanity Merck
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Mission Statement
Supported by lists of Corporate Values
To make people happy:
No cynicism
Nurturing and promulgation of
wholesome American values
Creativity, dreams, and imagination
Fanatical attention to consistency and
detail
Preservation and control of the Disney
magic Walt Disney
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Mission Statement
The mission of the Boy Scouts of America is to
prepare young people to make ethical and
moral choices over their lifetimes by instilling in
them the values of the Scout Oath and Law.
Mission
Mi i St
Statement
t
t off the
th Boy
B Scouts
S
t off America
A
i

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Vision
What is a Vision?

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Vision
A vision is a picture of future
success.
A vision forms when we think far enough
ahead to realize there will be important
challenges that we can prepare for now.

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Vision

Nothing
Nothing happens unless first a dream
dream.
Carl Sandburg
g

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Vision
Consider these Visions:

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Vision
John F. Kennedy:
S t b 12
September
12, 1962

We choose to go to the moon.

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Vision
Dr. Martin Luther King, Jr.
A
August
t 28,
28 1963

I have a dream.

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Vision
Margaret Thatcher
Former Prime Minister of England

It is myy unique
q responsibility
p
y
as the leader to shine a
spotlight
p g on the future.

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Vision
Lord Baden-Powell

a world brotherhood of
g in p
peace.
Scouts living

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Vision
Criteria for a Meaningful Vision

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A vision engages the heart and the spirit.

... leads toward a worthwhile goal.
... gives meaning to an effort
effort.
... is simple.
... is attainable
attainable.
... can change over time.

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Vision Statement
Boy Scouts of America
The Boy Scouts of America is the nations foremost youth
program of character development and values-based
leadership training.
In the future, Scouting will continue to:
Offer yyoung
gp
people
p responsible
p
fun and adventure;
Instill in young people lifetime values and develop in them
ethical character as expressed in the Scout Oath and Law.
Train young people in citizenship, service, and leadership;
Serve Americas communities and families with its quality,
values-based program.

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Reviewing:
Values, Mission, and Vision
9 Values Core beliefs or desires that

guide or motivate our attitudes and

our actions.
9 Mission Encapsulates the values
and articulates the overall, long-term
j
objective.
9 Vision A picture of success and the
related plan of action.
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Punch Line:
Values, Vision and Mission
9 A vision without a mission is just a

dream
9 A mission without a vision just passes

the time
9 A vision with action can change the

world.
Joel Barker
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9 Goal and Objective are often confused

with each other. They both describe

things that a person may want to
achieve or attain but in relative terms
may mean different things. Both are
desired outcomes of work done by a
person but what sets them apart is the
time frame, attributes they're set for and
the effect they inflict.
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Goal

Objective

Meaning:

The purpose toward which an endeavor is

directed.

Something that one's efforts or actions are

intended to attain or accomplish; purpose;
target.

Example:

I want to achieve success in the field of

genetic research and do what no one has
ever done.

I want to complete this thesis on genetic

research by the end of this month.

Action:

Generic action, or better still, an outcome

toward which we strive

Specific action - the objective supports

attainment of the associated goal.

Measure:

Goals may not be strictly measurable or

tangible.

Must be measurable and tangible.

Time frame:

Longer term

Mid to short term

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Th k You!
Thank
Y !