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  • ILS Personas

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    Lucas Fernandez
    2 views2 pages
    Personas allow businesses to understand their target customers at a human level by creating 3 to 5 fictional profiles that represent the key groups within their audience. Each persona should include details like a name, job title, demographics, goals, challenges, values, and how the business can help achieve the persona's goals or solve their problems in order to cater offerings strategically to different customer segments.

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    Personas allow businesses to understand their target customers at a human level by creating 3 to 5 fictional profiles that represent the key groups within their audience. Each persona should include details like a name, job title, demographics, goals, challenges, values, and how the business can help achieve the persona's goals or solve their problems in order to cater offerings strategically to different customer segments.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    2 views2 pages

    ILS Personas

    Uploaded by

    Lucas Fernandez
    Personas allow businesses to understand their target customers at a human level by creating 3 to 5 fictional profiles that represent the key groups within their audience. Each persona should include details like a name, job title, demographics, goals, challenges, values, and how the business can help achieve the persona's goals or solve their problems in order to cater offerings strategically to different customer segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    ILS Personas:

    Withpersonas,businessescanbemorestrategicincateringtoeach
    audience,internalizethecustomerthattheyaretryingtoattract,andrelateto
    themashumanbeings.
    Itisrecommendedthatyoumakethreetofivepersonastorepresentyour
    audience;thisnumberisbigenoughtocoverthemajorityofyourcustomers
    yetsmallenoughtostillcarrythevalueofspecificity.

    Name of the persona


    Job title

    Key information about their company (size, type, etc.)

    Details about their role


    Demographics
    Age

    Gender

    Salary / household income

    Location: urban / suburban / rural

    Education

    Family

    Goals and challenges


    Primary goal

    Secondary goal

    How you help achieve these goals

    Primary challenge

    Secondary challenge

    How you help solve these problems

    Values / fears
    Primary values
    Common objections during sales process
    Marketing message
    Elevator pitch

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