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  • Social Media Jelenlét - HBO

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    Zoltan Ny
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    HBO Terapia APP is analyzing individuals public data, profile information, career history and social activities. The,,diagnose" is a colorful, spectacular infographic with diagrams and descriptions that gives an interesting context about users' social activity. OBJECTIVES Grow Terapia's FB page user base Strengthen connection between Terapia and HBO Increase HBO GO database with indirect tools.

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    social media jelenlét - HBO

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    HBO Terapia APP is analyzing individuals public data, profile information, career history and social activities. The,,diagnose" is a colorful, spectacular infographic with diagrams and descriptions that gives an interesting context about users' social activity. OBJECTIVES Grow Terapia's FB page user base Strengthen connection between Terapia and HBO Increase HBO GO database with indirect tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views7 pages

    Social Media Jelenlét - HBO

    Uploaded by

    Zoltan Ny
    HBO Terapia APP is analyzing individuals public data, profile information, career history and social activities. The,,diagnose" is a colorful, spectacular infographic with diagrams and descriptions that gives an interesting context about users' social activity. OBJECTIVES Grow Terapia's FB page user base Strengthen connection between Terapia and HBO Increase HBO GO database with indirect tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    SOCIAL MEDIA BEST PRACTICE 2014

    NEO INTERACTIVE & HBO


    RLAD MIT RUL EL A FACEBOOK PROFILOD?
    HBO PSZICHOTERAPP

    HBO TERPIA APP

    SUMMARY
    Terpia is one of HBOs flagship series. The
    idea was to create a virtual therapist for
    everyone. So HBO TERPIA APP was born.
    Terpia APP is analyzing individuals public
    data, profile information, career history and
    social activities. The diagnose is a colorful,
    spectacular infographic with diagrams and
    descriptions that gives an interesting context
    about users social activity.

    HBO TERPIA APP

    OBJECTIVES

    Grow Terpias FB page user base

    Strengthen connection between


    Terpia and HBO

    Increase HBO GO database


    with indirect tools

    HBO TERPIA APP


    TARGET AUDIENCE

    30-55, urban, avg.


    or high income
    Theatre, TV drama
    series fans
    Have seen season 1
    Fans of Terpia

    fb page

    HBO TERPIA APP

    COMMUNICATION STRATEGY

    The objective was to


    generate
    pre-premiere buzz for
    the new season.

    HBO TERPIA APP

    RESULTS
    Period: 2014.10.09-12.04.

    Unique visitors: 3671


    Users: 3021
    Popularity: 82%

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