UNIVERSITY EXAMINATIONS. UNIVERSITEITSEKSAMENS, MBL93GX October/November 2011 E-BUSINESS AND TECHNOLOGY MANAGEMENT Duration 4 Hours 100 Marks EXAMINATION PANEL AS APPOINTED BY THE DEPARTMENT Use of a non-programmabie pocket calculator 1s permissible ‘This paper consists of 2 pages. | This 1s an OPEN book examination == FT INSTRUCTIONS TO CANDIDATES: Answer ALL questions Please use the supplied examination answer book ‘THIS EXAMINATION PAPER MUST BE RETURNED WITH THE EXAMINATION SCRIPT ‘This examination paper remains the property of the University of South Africa and may not be removed from the ‘examination room ITURN OVER}‘MBL93G) x, October/November 2011 Additional Material: Apple, iTunes, iPad cases SECTION A: INNOVATION [30 marks] 1 Nowadays, unlike the agrarian and industrial ages, innovation tends to take on a more team approach than a ‘one man band” approach Why do you think this is the case? 2 Do you believe the iPad was innovative? Justify your answer 3. What types of innovation can you identify from Apple as a technological organization? Also justify each example you give 4 What chalienges does an organization like Apple face in terms of innovation? SECTION B: NEW PRODUCT DEVELOPMENT [40 marks] 1. Using Apple's iPad as an example what are the major components of the new product iifecycle? 2.1 Also using Apple's (Pad as an example, what phases of a product lifecycle can you outline with the first Pad? 22 Why do you think the Iife span has been very short (1 to replacement by iPad2)? 2.3 Do you agree or disagree with this strategy? 3. Outhne Apple's strategy with the iPad product SECTION C: E-BUSINESS [30 marks] 1 Apple enjoys @ healthy revenue stream via its online iTunes store What has Apple done correctly in order to achieve success with its iTunes 2 What threats and weakness exist for ‘Tunes, and how can these be countered? ° ‘UNISA 2011 (6) 6) (10) (10) (10) (10) (8) (5) (10) (15) (15)