UNIVERSITY EXAMINATIONS UNIVERSITEITSEKSAMENS: MBL93GX October/November 2012 E-BUSINESS AND TECHNOLOGY MANAGEMENT Duraton 4 Hours. 100 Marks EXAMINATION PANEL AS APPOINTED BY THE DEPARTMENT. Use of a non-programmable pocket calculator is permissible. ‘Open book examination Study material permissible in examination room. ‘This examination question paper remains the property of the University of South Africa and may not be removed from the examination venue. This paper consists of 2 pages. This 1s an OPEN-BOOK examination Student umber . : Examination Contre INSTRUCTIONS TO CANDIDATES. ‘Answer ALL questions. Please use the examination answer book supplied THIS EXAMINATION PAPER MUST BE RETURNED WITH THE EXAMINATION SCRIPT ITURN OVER]MBL93GX OCTOBERINOVEMBER 2012 Additional Material Intel, iTunes, iPad cases Section A: Innovation [30 marks] 1 Why do scientists and business often disagree on the term innovation? ©) 2 Do you believe the Intel's new family of processors is innovative? Justify your answer (5) 3 Using the theory of diffusion of innovation, explain how the processor (and PC) market could play ‘out in the next few years What advice would you give Intel in its battle to survive the competition posed by the tablet market? (10) 4 What strategies has Apple employed in the battle for supremacy in the tablet market? Has this strategy worked? (10) ‘Section B: New Product Development [40 marks] 1 Using Intel’s new processor as an example what are the major components of the new product Wfecycle? (18) 2 Outline Intel's strategy to counter the advent of the tablet (15) 3. With justification, do you see Intel's strategy (in 2 above) succeeding? Give an in-depth analysis of the strategy (10) Section C: E-Business [30 marks] 1 Afnca is reported to have a very low internet penetration of around 10% Justify the pursuit of an internet based strategy by any organization in Africa (15) 2 What challenges do internet based strategies for business in Afnca face? (15) EXAMINERS: FIRST: MRBS MASIYE SECOND DRE MNKANDLA UNISA 2012,