The Editorial Campaign

2013

2015

Groups/Clubs/Voluntary
Organisations Mapped

105

128

Profiled

Edition 3 62 Featured

Edition 4 85 Featured

Regular Content Received

From

18 Groups

24 Groups

Hours of Compilation Work

Per Edition

200

220

Pieces of Original Reportage

160

210

Photos Used

400

600

Subscriber Content
2013

2014

Main Subscribers

40

44

Advertisers Total

63

72

Pieces Submitted by
Subscribers

18

29

Subscribers who regularly

submit

10

Events Calendar Hours of

Compilation

60

50

Facebook Page Likes

Page Likes on 01.02.2013: 405
Page Likes on 01.02.2014: 936
Page Likes on 21.02.2015: 1734
Average growth: 84% in a year
Facebook Page Insights

Source:

Facebook Page Fans - Snapshot

Top Four Viewed Posts

Date

Post

Reach

Engageme
nt

Likes

16th
September

Opening of
Cinema

6,000

590

152

7th October

Daily Mail
Coverage of
the Fair

4,200

1,300

100

28th August

GELS Cycle

2,300

825

63

24th
November

Photo
Album of
Cinema

1,500

9,900

116

Top Three Viral

Date

Post

Reach

Engagem
ent

Likes

10th
November

Cinema
Launch

23,472

2,000

421

4th November

Movie
Choices
Survey

9,200

862

309

21st
November

Cinema
Launch Video

6,500

683

193

Town Mapping Social Media

In total 8,800 Facebook users were reached by the video campaign
All videos together reached a total of 1,675 YouTube views
Advertising campaign for an audience of 15 years and over within a 20km radius of
Ballinasloe.
The campaign reached 3,400 Facebook users within Ballinasloe resulting in 356
clicks onto the survey site (a frequency of 6.55).
8,800 people were reached via the video campaign and 3,400 people were reached
via the adverts. As a result a total audience of 12,200 people were reached from
Social Media awareness equated to 37% of the Ballinasloe area population.
To date 823 have people completed the survey online. With an online audience of
12,200 this results in a total responding audience of 7%.

The Online Readers/

Consumers
2013

2014

7,500

10,000

LIFE Blog Issue

5,000

11,500

LIFE Wordpress Blog Updated

3 times weekly

14,000

22,000

LIFE Youtube Video Visits /

Views

600

3,500

Ballinasloe Enterprise Centre

Home Site Visits

Subscriber Content

Content Moving from Just Mag to

ONLINE
MAG Facebook, twitter, blog
Bsloe.ie
38 of 72 Advertisers have Social
MEDIA (54%)
29 of 72 in Advert /Google Map Bare
48% in February had UPTODATE
content
Number Used Training Service Since