The Coca-Cola Company

2500 Windy Ridge Parkway Atlanta, GA 30339 United States

(404) 676-2683 groups@worldofcoca-cola.com http://www.coca-colacompany.com
Contact Us:
The Coca-Cola Company
(404) 676-2683
groups@coca-cola.com
www.coca-colacompany.com

Media Contact:
Shihua Xu
Coca-Cola
Public
Relations
(315) 708-5447
avaxu1206@gmail.com

Agency Contact:
Charley Wickman
Leo Burnett
(732) 432-683
cwickman@leoburnett.c
om

COCA-COLA AND CHARITY: WATER ANNOUNCE THE SUCCESS

OF KEEP THE PURE RUNNING
THE NEWS:
Donations reached $1.2 million by August 31, 2014.
About 40 percent of the donations came from registration fees from the 5K.
The rest of the donations were from the sales of limited edition products at online
stores and Glacau smartwater around the U.S.
Coca-Cola got more than 1,000 likes and 300 shares on its Facebook page.
More than 36,000 people participated in the 5K.
Lauren Fleshman led the 5K and shared professional running techniques with participants.

Participants in the 5K events

What Lauren Fleshman said

about running for water

See how charity: water

implements its water projects

MORE MULTI-MEDIA AVAILABLE UPON REQUEST

QUOTE:
Muhtar Kent, CEO, The Coca-Cola Company: We are excited to see the result has gone
beyond our expectations. The collaboration with charity: water enables us to contribute more to

the communities in need. We have achieved the maximum impact to raise peoples awareness of
water issues in developing nations and evoke them to offer help by just getting involved. Learn
more: muhtarkent@coca-cola.com
Scott Harrison, Founder and CEO, charity: water: The partnership with Coca-Cola was a
great success. Coca-Cola enabled us to see the passionate support from people. We now can
further our mission to provide more clean water to people who are suffering from drinking
unsafe water and living in unhygienic conditions. Learn more: scottharison@charitywater.org
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