Age

Marital
Status
Occupation
Monthly Income
(please Tick)
S.
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

Sex
Education
Below 10,000

10,000 50,000

Items
I often buy things spontaneously
Just do it describes the way I buy things
I often buy things without thinking
I see it, I buy it describes me
Buy now think later describes me
Sometimes I feel like buying things on the spur of the
moment
I buy things according to how I feel at the moment
I carefully plan most of my purchases
Sometimes I am a bit reckless about what I buy
I end up buying products with attractive prices even if
it is not in my shopping list
Discount attracts me to buy things on the spot
Various schemes (gifts and offers) encourages me to
buy items that are not in my shopping list.
My shopping is influenced by in store advertisements
Attractive product displays encourages me to buy
more
Pleasant ambiance of a store encourages me to buy
more
I tend to buy more when the store employees are
helpful and friendly
The attractiveness of the physical facilities has a
positive influences my buying behavior
I often end up with less items when the store is
overcrowded

Above 50,000

S
D

SA