Joe Tobias

Intro To Online Media

BMT

Androi
d
23.976
fps at
720p,
Encodi
ng
Setting
on
Premie
r Pro

iOS for
Apple
TV/
iPhone
3G,
23.976
fps at
480p
Encodi
ng
Setting
on
Premie
r Pro
H.264,
23.976
fps at
720p
Encodi
ng
Setting
on
Premie
r Pro

Here are screenshots comparing the different formats used to export the idents
for Student Lifehacks Project. They all differ in term of quality and file size. Both

Joe Tobias

Intro To Online Media

BMT

have to be taken into considerations, for example videos are the products that
will help you promote, whatever it may be you are sharing. For these videos,
they are not especially important but are only idents, hence they are only at
720p, but for more important materials for example, a music video a higher
resolution should be used.
There is an ever growing amount of users who browse the web through their
mobile and other handheld devices, although some have phenomenal processing
power, they all still share the same bottleneck, which is network speed, the
introduction of 3G and 4G may have eased this, but they are still far away from
the speeds which wired connections are capable off.
Quality
The first screenshot is an encoding specifically for the Android devices; it still
maintains most of the quality, although on closer inspection some discolouring
can be found due to the compression. The second screenshot is of a lower quality
for the lower end iOS devices, as you can see it doesnt fit the YouTube video
player because of its lower resolution, some feathering and loss of sharpness is
also very evident. Lastly, the third screenshot is that of a H.264 encoding in an
mp4 codec, as you can see it is very sharp, have vibrant colours.
File Size
The android encoding, is 913kb, iOS at 400kb, and H.264 at 4mb. The massive
difference in file size also dictates the quality of the video and audio. The Android
and iOS, would certainly load up very quickly on their specific devices without
any buffer even on slower network speed, however as already mentioned they
will be in low quality. H.264 though comparably largest of the three is not at all
that big, this is still smaller than most mp3 streamed, it gives the right balance
to file space and quality that is needed when uploading media on the web.