1. Which brand of car do you own?

2. Other luxury cars being owned

3. Car brand preference pairwise comparison
4. Purchasing behaviour
5. Key buying factors
6. Can they recall any marketing ad
7. Top 3 things they dont like about their car
8. Presence of showroom/service centre in vicinity
9. After sales service satisfaction
10.Something you dont like about your car
11.Do you think price is an indicator of premiumness of the car
12.Which car segment do you prefer? sedan/suv.
13..

1. Please let us know your name (Optional)

2. Please let us know your age group?
a. <25
b. 25-35
c. 35-50
d. >50
3. Please let us know your city of residence
a. Delhi
b. Mumbai
c. Kolkata
d. Chennai
e. Bengaluru
f. Hyderabad
g. Others
4. Please select your occupational status
a. Government Servant
b. Salaried (Private Sector)
c. Self Employed
5. In case of self-employed kindly select your occupation type from below
a. Business
b. Private Practice (doctor/lawyer/others)
6. Please let us know your approximate annual household income
a. <20 lacs
b. 20-40 lacs
c. 40-60 lacs
d. >60 lacs
7. Please let us know the car segment you prefer (in case of luxury cars)
a. Sedan
b. SUV
c. Others
8. Please let us know the luxury car brand you own
a. Mercedes
b. BMW
c. Audi
d. Jaguar
e. Others
9. Please let us know the number of luxury cars you own
a. 1
b. 2

c. 3
d. >3
10.Please let us know the number of luxury car of each brand that you own
a. Mercedes
b. BMW
c. Audi
d. Jaguar
e. Others
11.Please let us know which among the two given luxury car brands do you
prefer
a. Mercedes-BMW
b. Mercedes-Audi
c. Mercedes-Jaguar
d. BMW-Audi
e. BMW-Jaguar
f. Audi-Jaguar
12.Please select the top 2 reasons for purchasing a luxury car
a. Because I can afford it
b. Because I need the comfort that other cars cant provide
c. Because of image/status/prestige reasons
d. Because of the state-of-the-art technology
e. The horse-power some of these cars have is unmatched
13.Please select the top three factors you consider while purchasing luxury
car
a. Price
b. Maintenance
c. Comfort
d. Extra-features
e. After-sales service network
f. Fuel efficiency
g. Brand Exclusivity
h. Resale value
i. Premiumness
j. Car looks/beauty
k. Safety features
14.Please let us know what played the most significant role in influencing
your purchasing decision
a. Show room personnel
b. Financer
c. Advertisements
d. Self analysis
e. Others
15.Do you think price is an indicator of premium-ness of luxury cars
a. Yes
b. No
c. To some extent
16.Please select one thing you dont like about your car
a. After sales service
b. Expensive parts
c. As
17.Can you recall any marketing ad of the below mentioned luxury cars
a. Mercedes
b. Audi
c. BMW

d. Others
e. None