MDS 3130-01

Social Media Reporting

Tuesdays-Thursdays 9:30-10:45
WAC 2092
Spring, 2015
Professors: Sybril Bennett, Ph.D.
Office: Gabhart, 201-D
Office Phone: 460-6383
E-mail: Sybril.bennett@belmont.edu
Twitter: @drsyb
Skype: sybrilbennett
Office Hours: Mondays & Wednesdays 8:30-11:30 and by appointment, online hours
available also.
Attendance Policy: With regard to absences, follow the Belmont University Policy. If
violated, you will be involuntarily dropped from the course and given the grade of WF.
WF stands for failing at the time of withdrawal and is the equivalent of an F. My
classroom policy is that for every absence beyond 3, 10 points will be deducted from
your grade. If it is possible and you need to miss class, please let me know in advance.
Whether you inform me or not, YOU are RESPONSIBLE for the class work you miss.
Honor Code: Any violation of academic integrity, cheating, plagiarism, fabrication,
aiding and abetting, etc will not be tolerated. Offenses will be prosecuted through the
appropriate University channels.
Honor Pledge: I will not give or receive aid during examinations; I will not give or
receive false or impermissible aid in course work, in the preparation of reports, or in any
other type of work that is to be used by the instructor as the basis of my grade; I will not
engage in any form of academic fraud. Furthermore, I will uphold my responsibility to
see to it that others abide by the spirit and letter of this Honor Pledge.
Accommodation for Students with Disabilities:
In compliance with section 504 of the Vocational Rehabilitation Act and Americans with
Disabilities Act, Belmont University will provide reasonable accommodation of all
medically documented disabilities. If you have a disability and would like the University
to provide reasonable accommodations for your disability during this course, please
notify Tammye Tanksley, Director of Counseling and Developmental Support, in the
Office of Student Affairs (460-6875) as soon as possible.
Objectives:
To identify, pitch, research, write and produce content for social media distribution.
To be able to consistently meet deadlines for posting and updating online material.
To encourage students to critically analyze the impact of 24 hour instantaneous media
To prepare students for careers in multimedia environments

To better understand multimedia strategy, purpose and implementation

Readings:
Aim for the Heart by Al Tompkins
Other readings will be assigned.
OTHER TEXTS MAY BE ADDED

Daily News Consumption: Consume news on and off line!!!!!

Site Visits: You are responsible for your transportation to designated sites for
visits as well as for newsgathering.

Monitoring news and journalism websites is also necessary. Here are a few:
www.poynter.org, http://www.pbs.org/mediashift/social-media/,
www.mashable.com

Other Requirements:
Google Plus Set-Up
You are also required to join the private Google Plus community
Social Media Reporting 2015 I have created. You need a Gmail
account, click your name with the +sign at the top right of your
gmail account. Go to drop down menu, top left by HOME icon.
Choose people. On the left side, you will see the search
anyone option. Put in Dr. Syb Bennett. Add me to your friend
or acquaintance circle. Send me your gmail address when you
are finished. Please email your gmail address to
sybril.bennett@belmont.edu BEFORE class on January 13.
Then I can add you to the class community. You will need to add
Dr. Syb Bennett to your circles.
Twitter Account Set-Up
Select a Twitter handle it is your BRAND, think of a short professionally
meaningful twitter name. You may use your name. I use @drsyb for
example.
Your account must be public. We will discuss how to use the account to
build relationships, reputation and to conduct research.
http://www.slideshare.net/drsyb/basic-twitter-tweet-that
http://www.forbes.com/sites/stevecooper/2013/09/30/the-ultimate-guideto-hosting-a-tweet-chat/

https://blog.bufferapp.com/twitter-chat-101
Class & Online Participation/Attendance, etc. (20%): Your grade will reflect your
class participation. You can lose points due to lack of participation. Are you
participating on Twitter and in the Google Plus Community. Did you make meaningful
contributions in class or were on your computer or phone? Did you read, share and
comment on relevant articles, videos and posts especially from the PBS Mediashift Social
Media site? Are you an engaged student or a bystander? Was the class optional for you?
Are you providing substance? Quizzes on current events and related in class topics and
posts online are fair game. In other words, are you sharing what youre learning, reading,
etc. You need to demonstrate critical analysis skills.
Assignments
Google Hangout (20%) & Twitter Chat (20%) Did you conduct research, help create
questions, secure interview guests and actively participate in the Twitter chat and Google
Hangout? We will cover the tools in class and then you will use them in the
newsgathering process. This is a group project. Each member will conduct thorough
research, you will take turns interviewing as well as producing the segments. In addition,
you will work together to choose interview questions and to determine the story angle.
Rotate leadership as instructed to do so in class. Find experts who are engaged in the
subject matter. Put forth an effort, leverage Twitter to contact national and/or international
sources. Go beyond the obvious. STRETCH you journalism skills. You just need one
person yet two would be ideal to facilitate a more meaningful discussion.
Email your research, links, questions and preparatory notes for each story/event in
advance of the event. Also, be sure when marketing date and time USE CST for
clarity.
All sessions will be 60 minutes.
Preparation and research is the key.
Start Up Case Study (20%)
You may work individually or in a group to analyze, understand and explain a new media
start-up. You will present information regarding ownership, audience, competition,
vision, goals, etc. Your presentation should be creative, engaging and including your
classmates as part of the experience.
Online Portfolio (20%)
You are expected to create a blog, webpage, infographic, slideshare or some other online
creative expression to showcase your professional portfolio. Again, the key is
demonstrating your strategic knowledge of how to use the tools, when and why. The
online portfolio is an ongoing project and the initial page should be up before Spring
Break. It will be checked on a regular basis to see if you are updating it on a regular

basis. This is worth 100 points. You will be graded on content, creativity, accuracy, etc.
You will present your portfolio during the final exam period.
Grades
20%
20%
20%
20%
20%

Google Hangout
Start Up Case Study (Individual or Group)
Twitter Chat
Final Exam-Online Portfolio (Individual)
Google Plus, Attendance, Participation

100 Points
100 Points
100 Points
100 Points
100 Points

Points may be deducted for late assignments, absences and lack of constructive class
participation. In other words, dont miss deadlines, participate, do your best.
90-100
89-80
79-70
69-60
59-0

A 360-400 points
B 359-320
C 319-280
D 279-240
F
239-0

Class Deadlines
News Stories will be due on an on-going basis. Students are expected to meet
deadlines. Dates may change based on what weve accomplished.
January

February

Intro Social Media Reporting

13

Intro Social Media Reporting

15

Twitter/State of the News Media

20

Twitter /Pew Research

22

Twitter Chat Prep

27

Facebook

29

Group Work

Twitter Chat Group 1

Twitter Chat Group 2

10

Twitter Chat Group 3

12

Twitter Chat Group 4

Deadline for Twitter Chat

March

April

17

Twitter Chat Review/Case Study Prep

19

Start Ups Case Study Snow Day

24

Start Ups Case Study

26

Group Meetings

Start Up Case Study

Group Work/Snow Day

9-13

Spring Break

17

Start Up Case Study/Google Hangout

19

Google Hangout Discussion

24

Group Work

26

Aim for the Heart

31

Aim for the Heart

2-3

Easter Break

Google Hangout Group 4

Google Hangout Group 3

14

Google Hangout Group 2

16

Google Hangout Group 1

21

Portfolio Prep

28

Portfolio Prep

Final Exam Tuesday, May 5, 8am- Portfolio Presentations