PARIS GRADUATE SCHOOL OF MANAGEMENT INTERNATIONAL EXECUTIVE MASTER OF BUSINESS ‘ADMINISTRATION (Mantissa College) ‘STRATEGIC MANAGEMENT CASE STUDY: THE ROBERT TRENT JONES GOLF TRAIL: ‘GOLF'S GREATEST ROAD TRIP” ‘Time Allowed:3 Hours December 2011 Imanswering these Case Study questions, you are advised to provide the reasons forthe position you are taldng Please note thatthe examiners are concerned with your ability, toanalyse the case and to demonstrate your comprehension of business issues and their fmmpact on business decison making ‘The following ae the criteria, which the examiners will apply o assess your answers to ‘questions + Have the answers provided bythe candidate been covered in sufclent depth? ‘Are thearguments provided logically developed? ‘Are the conclusions supported by the arguments provided including references tossues and situations as presented by the case sudy? + Dotheanewers te and make ferences tothe Case? ANSWER ALL QUESTIONS 1. Why would stakeholder be motivated ta invest in contoued grown? (@0 marks) 2 How could expansion be fnanced -how could stakeholders be satisfied? (@Omarks) 3. Which major stratgi decisions have been taken to achieve the current success ofthe Trai? (20maris) 4 What the ternal and external pressures aflecting the Trl? (20 mark) 5. How can existing and potential customer be attracted tothe Trall in the long term? (@0 marks) ADVICE TO CANDIDATES Candidates who copy paragraphs and material from the case study to frm part oftheir answer and who write on management theory without ts appliation to the case itself willern no marke and wl fal he paper.