You yy\' foliticos pL eg al environment oped geet Beas ee Genewone | “political & legal factors Be ohentd be considered GO) Attitucle towards inteinaronal begin (Quotas, Currency restanc-ons ) Oc for qaiog. gickat: i O ae a Scale. @ Higher Prgrs. @ ducech epenolence on Mrkty. he Provide international Sericin Counter attack these Comp pes 18 Better /t “ nces Xe global plasest aves chy ‘globe t be Consiolerec! bp og Business Culture | lock mManagen cwitt. jinte.natronal expenence 2 forerga Regetation . fovea n Cbs tomer PrePex ences 1 Mae Chog 1t8 Commercial lac, Cosheney J valtcobhon er Uundlerqo politicad dev olut? d aneeeeeeaaaaas* 4 aaa Small explanations | w > factor Affecting Non - hcvig/ barn es al Strate Fi ws. Transities fm Domestic Te Ylobal strates os) tohich mts to entes - Steps fo be [lowe ol A) Define ees ob 2 Policres a2 (6 |-Reoad Level se lnrkt _Shr (9 B46 “ ae) the mutt: ohr) (a war Y Lanol Rover 3 Sells arouncl 89 £9000 nits in Tapanechi ne) ae a UO; oli ficul + to aan @ Product) (Matte #3 Faw (Mesecte Benr + Cant Rectuce | Proce te Maintain Brancl Bench ) (ford + Oy > fered Ikon)it. Desiredt r Dreia ae volume of f ne (Apiitga Birla Group) Some Companies plan to per Sma (eq : Bajai “ Back Domi rate. the Market dy = Huge in Aomeitic mitt bt ‘toa terictecd level in foreign mikt ) | le Hew Hondo 3 largest Monufac-~ tare, 10 the Loorlof d even aftr e cee from Honde , eter avionatl , \en 2 ae Sy S Others have Binge plans. W433 Same have plans even eure thon clomestic “ oPerations (‘Stanctorst” Cherteres + Yor] single Oe Vk Peps? 4 Ne major Fevence in Us) paar 3 u. How aii Counthes to mrkt i'n Bulova watch Co: (operates in mon Countr es 4 )00 ’) ( ade pro fits in” 2 Countnes ) attttttBulova Wwreescn a (Lost Arrunct #40 m-) An on Breaking int: Mmekb ina fun pace. 1971 + Australre +10 7 1780s. tho + 1994% nlolia 99IP ats Success in Tapan, hina } othe Asian countnes | Neighbom te neighbour direct soy ttoork ae agtes decal x i Ald later natien ae P eden International proceech 4 Tf. wf (es overall - cates Lye of Countries to enter - Attractiveness olepencts upon. a te prpoluct ® Product type. ( Me bsepuines oe *) ie i factes @ Rranot Ccenserou. on Pricing 2 Macing-« Price Conseco | lo om Frcs « fi anks are teluctant to Ge leans to the ClatesJn the Fast ) bo 9 °“b (Reluces as we ge from Wes! tp east) °| Income (whch, Preducts will Q will net be bought in small o- boc Nos i Population ; (Peg ceari losses iin Inotia 34008 | (Hor 4 2F000 Cer turnover.) Political Climate. ere (Most Peptlar Branch are in Paks ton h ping abt the fedture ). Bh a The roskt- potential Kw —8- | Dero graphic Charactenstics - Sire t opulaton (Hospi zfMly basic pevolucts ) (Prin ar Pele cuar | Professtenap tol uc Ton Potent ao ) (Hesptak a big business in Fo ki'c 7 futcee Prospect ) FETELEET ISIS ITTYSSS oe 4 ri ri é Pt P| P| P| a | . “i ot ae cH fe le Rate of Growtt of pop” *| De U. ization . | Degree f rhbanizaton Cousin Industry, telecom, internet Acces , soadk andl potenti? ) "| Population Density, Crass Hanspertabon in System Car parka) oF e Structure @ # Car position Oe | Population (Branch ore jinterested- tv Come te fnolia C22 657% pop 1 Under $5 475), ' 1°09 pies facts “ Physical site of the oe 3VSAT +technolog + fotentiag in Fransportaton Inclug try, ( S ecaneny basectt on Ioavks & Qieways) Tepogrephicak choractenst °lClimate conolihons ° 2 Economic factors “| YDP Pex + 4nc-. Distrbutionof Growth me tee | atio we int = 4 techno factors F level o technolog (cal Skills 3 Neest 9 cis to Use Computer hascloare p so ao — develo pecf over a pam of time. Existin Product technology ~ Elettenic Bei or kiols. |CrHuge markt in? ere Countnes ) | | | Existing Consumption technolog | » AT P Ud: | + kiosks (Buses, News popers, | Movies Ticket). °| Cdu cation level. S| Soto ~Catturad Factors » Dominant valu | (Birth, ess Loork ,marniage, | Fi ola aie” ete) \, - ee —_— ee tal eo _ He He oreTHT ESET 9999818978 fe style fatens. (€dtin out outeleon , aolventure |Spoers, Peddie 0: qpunsm pilgnms ete) Ethnic Groups ... Imter market “ ment IN cogs ie Begmen ction tag pork of frice a french is Spoken ) 4 “ or » Sout, Amenca + Spanist ) Pon oli cherry * Preach faste Preferences) | Nahonal Goats 3 Plans In oltest Prionh©s. In fras Pru etuce Plans ee how te enter the the miki ON! oe ye Expor tea Se oe 4 bth Sptions A we Ma ear export Penge, apes Export Prom fme ts time, @ Ketve exports > Bes AB As a | Business gh aes to exPanck export to Particular “Arvet -| 4nclirect apo © Throw h independent pa ktin interen edieax a) - Domestic basect export * Co Dpesechve Oreanizatksnes . i; Export apt fShapan es ony Knovo hoe exPenence. Less tant, less Hk Ardent | Direct Exports. ° Handle Gan exports. - Domestic @x Port dept “ OverSeas Sales branches ° Sencel home based salu People a eo INtErVaLs . Wroug \ or n based olisty butoy Sellin o ra the &. z Nene Re eae ot “Soint ventuna Hes Honola x 0s Suseh: . Kinetic Honda. There Qre Dour types Ucensin reemet wi fK a llaensee in a fore makt- eafor a fee ox wD ety t Buys a > xight to ua company's manu eas process , trodle i Patent”, trade Secret ex other item of Value . | Coro pan Jars entry ot little risk. | * Co, Cola martes oe pase bottlers toprld eside. @ Contract manusactura Contracts toith than Maskets to produce its Service, | Stext faster, lesses Fisk, lates poe tunity I oF ‘ v out re for axtnership o a) ut the Manu Lactur er . | Qckures in reid 4 its Produets £ 9rovid | Decreases Contr! over paen yearns [Process , loss Potential profits o| “ee ae \ @ Management Contracting emo eq: hotels = Hilton dda avn aan Mamt System is patente ct . ” tron Supplies mamt Kaows-hew ~% | foretqn © “that supplies Capitet . |Vw (B[Seiat cvonership = Create a locat business in a foreign country Wit ‘pint ormnersli p - maybe needed duet economic ae pelt Reasong, a Her Honda, Maruti Suruki (3) Direct Fnvestment Cheaper Labour 9 frm . ~ Foretqgn govt. nut. Incentives. > Pres ae oon (Lanel locks countries ets) TImprove Hs tage b provrolea em plo ment = ites. > Helps ey relationehips vith | Pout. Customers local Suppers 2 | “olisthybuton, | P24 |sPllows jt de Bolapt rts Products te the Unilevel local market hbester . Ds Higher risk =P clevaluect qareasy 2 fallin Mrkts. | 7 folif®ot lastabr trey (four: Chags) eo e e- ooeed 4 Globat | oe PA Stan dar dired ns Mix. Using the same, Prvoluct , Adut., obistributvon channe?, & other clement in QL the Go's iMhernation fort > G Adaptect Parktiag mix. Adjusting the mm elements to each internatiodal target mxtt— Prere costs 1 homie for a ae Mmakt ghr 2 yeturo. | Which one te choose ? ene cee . B*) pres Differences are harct to change. Adapt . Prooluct , Prices Channels £ Sh aa patterns - BM St Pi Consumer olesirve th Courting rr Mrkting Concept: Mrktia: ywaQram voill be ed) —eeep i p 9\Ar = rol blr beceming a suce ess, incurred loses () Same products 2 lifes le. CAL consumers ety Want goooke Proottets > o—- ment o, 0, Eee ae eee fallure: Raskin Lobins. 24" pevis, NIRS, cont: (Too muck Adaptation)” Feebol Diluted {pote Beri cea Higher (dsts . lo ys 5 Steccess Prootuet 3 T kB J Sram (190rld brand) b9erld ts becoming @ Common Market - Cor Advances ta Co munication , transport e travel. | PP arounal the erelal ia: Loent + at lower Prees - | Cons: mm) ¢ a eeram.) ntecnet: pid esprecct cable £ satelirte Tv Aroune the world. Creation telecommunicct” Networks |°oo eam even the remotest of places, UTTECEELISIIIIII IttboI11 (rom) — Helps keeps costs clown , Builot brand power But must not replace - Long mn Marke tin oni, & | Sho ma- Floancell thinkia Success come ont offering Prvducts © Customers in each country as Per their vequivements - ISmmm— Dhirleoet . (had game interno s ) [their outline style 2 gestures are cesianedt te a+ meet Congunjer's preferences in each country [Coca Cola: Sells same beverage World wid Pulls aols for speci fre Mmrttt from a common pecl of acls dlesi aneck t2 have Cross = Cultural Appeats . we Useses less Grhonate ingme Counties, Mc Ponalols. Seme basic operotio emt a, | Mexico Chill j Sauce insteane oF etchup. Vienna * Coffee te Blenolecs , eetProgressive Compania therefore conhude es aes. Tae pebal bt act etl *. —| KS88¢ = Wortdl' Local brane - Kdvocate a. ey It A i Ylobak mr Yes. “ Stande aliaing 3 Not necessary (D]toheh mkt te ente- @ Steps - © |meytins, oby © pelicres . @ Seale vel An Sater. ©) vow man Countries ? O| Type of Counter - 1UITUIIMVUNAY |[exit polices 2 0 procedure | Bilakeral [Mult lateral trade lows - Scope Understand EXIM Policies - -£ procedures me... Dger 2 functions Seopack a “ihe TKIMs Q TRIPs - on inkerr onal rode whot is SAReC, SAPTA 2 ACU Zits UNnckt OAs - /Exim Polteter 2 Procedures lobes Paiocple Obkjs - faciti pate sustained Qroutl in export B® attain a share_ of atleout I7 of (ish Merchandise | Tacle . | To gtimulofe econe mic pre bey | Prwidt ES Qccess tEssential matenob Antes medliave Component? - | Consumabtes ‘| Capitar qoock , 3 aquamentia Producto 2 provrel By Jess nd Enhance a parent 2 ekPicreac indush Seuices J oe aoe ‘| To improve their Competitive Strength . " tenenide new eee oppor tuniti er anol ‘ Ate g enema don all) acceptect | stand arc Be an ie consumers Loi eo “i woods 2. Services ao + cette Cora petitive nprices - Thereby @ to Ie a \evel Boal ng pio ot estic pre tA, : MINI iia germany bt their steenng Tin Seis) Cpe use 4) Controt 2 Beer the Foreign Trade Trans Qction! . “ PCBs, FU IMS it woos not allowed! tv be impostect. AIS + the Govi- realirecld the ones ro dut eck in Gadliia was Pathetic 2 worst Bustity DB se they deciolect te allow import noe. Res F; Orting helps us to improve Our qu eres = | Be a Generok of fos see Nees equates foseian trace transactyon, ~ rolex the Control Mintety © |commgle * ; Y { Respoosi ble for fol! - fanet® Be $ssue. of import - exporter de nos rant a4 export - import licenses.F] Uv 4 ‘| Sasue ef advance telecae ordex. (ua Pons cleareace pexmitt governance 4 Exim fons Dihes Prrisions of Exum rae Other provisions grvvide detailecl wick elineR & Procedure fer Gani zaMtoOns desirvors af, em ar Kia on EU trade Indic. 2 from | | {aternstional Trade Syp - Gat 1 (yeneros seement on Verge £ Trade) | 5O 4- old Ora. rpmMete ould’ oide by vedeucin | tan ffs 2 other intertaton trace SY barryers . Since its incepRon in IAP - it Now [has mem bership of over 120 Nadtons loorlelwide . TIIDTIITITITISIAik Seven youncls gars avg. wWorldesice toniffs crang dovon from usy) tr S/. Nem ten fe, ‘alse hoostect the lobalY merchoneclige trade. Counties” oere qet 1Nte Confrolence _ they were ‘macke assurtol ° ne Y Count vwoill suffeer ; s6°). tor Use geay, Round . Una Keun further establish eck the ton wo — Gh TT. raves. WTO: matory kis) to host nepo in Sesvices ° Rankin Services » fnsurone Loto if noo an Umbrella ony Over Seeing GATT 2 a similar . | 29veerm enh fetes, intellectual Property | LOTo mediates Lol ot disputes @ im pose tracle Sanctions - ee laQuth on es Gan Teves Possess eck .The wotTo impact Gert [qarn : a Liberati 2attton 20 Trade Fete ale ps ioe : ia fadlitates Opens bal lb ak Snolian etiticn . UTC Opp ots. has Sin: facrec#es encod ° Qenefis Comperttivencs yng mee. | $ 4 \ an conse f domestic fiero 7 So IEEETRims (Trade Wloted investment . Measures). RePoss tv. Certain Conditions or restnictons t poseck “ the @ovt- in Fespect of foreign Inves in the country {n+ Fndia rail oe is welt Setup burt wWadtooys LY loater ways Needs invite © S development . aye provides thot no contract n ae apply any TRIM Ushiclk IY inconsistent wit’ the LOoTO articles. | |The 1°To impact “TRims v- Ub eroltratt co of internotte rad tovt- a Gnexeos es” 1. pacititere foyerqo Facilitetes 2p eq invth “ae avs . tems ee ma 1 ig o a es oT a {ye oizat Cy a en =TRifs- Trade gaia cc! Aspects of forellec tua i ‘nelicing trade in CounterPe it qoots: Sn Qallati with Commercial ue — a& A Composite of Ideas Janeations 2 creative expression’. Altus the Public torllingness bestve the Status a properly Wverty the Creator oyer the use hts | her creation fer a Certam P Boe time Age. b WWT2 1P2R ave exclusive cy his of Prrtection PrP Entourage 9 yeward creative \oork Protects echnologicn2 nnovo#ton (2) Rei « Bempeti tic (v) Made consumer Protec tid = Cengume*® can make @ More informed Choice -Tosaiee a Balatice hts 9 Gin adh eas '. Exclustve nhs iven Ure guby: te certain |inlitatten:- aimed at fine tuning the bobance bet? the oaess 2 user # the LPR | | TR) Ps. | Provide pocoeel power 4p | owonexs <2" 7, “te ll ° acb'ao TAS...rH a cS nl E | | a i | ~ | | as é 1 | 4d 2 d | | 0 uncledl : - SEE SAARC be Reomastner" (Dec (28s) Fnclia, Bangladesh , Matdives , Paxistan, Nepal, Bhutan, $n Lanka hdlded (4 Fenistan . Fundamented qook | T accelerate economic 2 Social develop - pent thesusl optimum tilizat® © tthete hurrah > materol resource'- Dbis. | Promore wet re of the gpl Sh 2 to imaprwe their quakes Zi lige |Aceeleare Accelerate economic Testy , SockaL Proeyr ets R cultural develoement To prempte @ Strengtten couective calf redtance he Coun Wes of Soda Dato (SA), To cont T mutual Ast, unders tanding | © appreriaticr of Pact oth Qroirns ©Te remote active collaboration g mutual assisstance in the To de To theimsel! on enomic Soctol Cultural Tethnical 4 Scientific fields . —e (B- Operartton ist, other elo Ft Countres - ei (operation anions tke in Internationa’ Lowras matte ef Commo interest . (Port PAN the bragest market ip the looxld {se faktetah) . Oo L | SES members Profite sth of the Lsorih popetat? -witt 1200 m inhabitant. 6% © 4 es of Malolives fe is ona Dla . nclia holes af, x4 of tot pop. 2 the @gso - © 8 utaa & por: vs less than thot ee ang alore./ 19a Lanka is an igland « Mat ive: is an archi petoae “prepa y Bhutao are land Leckecl countnes with access te seo port Jon through Gndia 2 Bangle Ahesh | | joart a ( gsanec Prefer ential Taking | Aqreement) (e ecthve kre ; See tas) pveraly weerprrerty £ muta ls ef Qavantaser - “J “S i a ae by rer nes Rrerniaraeeps tren lo ne | ef preferen® at prad]e as. ng en ent | id Stacfer . x | Jrclus ne of al type Be Products = | fao, geri Socessed 3 gevcess eo! gp, @ Paveuroble treockmen t-te e&. COUITHLS-Reduced tvens ports & transit Cost ue to Geo phical eet wean © |Copitay war Producect wit He in the ve on ove ae to be MBre ompart b | with lecalY condittons [s_ imaports from the dlevelope al orlal . £) ‘Gncrearsine Com pets yon amon ex lol regutt ia techn Peak ef ficiency ® LHL ienproved Economic tier- political Problems Looultd Epcos, dissolve. ©4 ional fo Dperction mae, result in J ‘a Beaar oh to aes rest in promotin tonal jqdd3stment in larges P ‘jectsLinton - Acu (Agta Clearing en mechanism for seHelment of! ee, bet? parti aod | Cour ‘ ec a Tans, 1244, Oymts axe 19 ol. mace [eecedcecl through Acu Ac\lor accounts maintained Nasty Quthonrect deaters in Gndia - in the names their corres PONALIA 2 Baats iq AOU * Counts As J anjlactesh, dndite, Gon, 39° Shae Bi fot. Peyoot Rg site the Pury rec of lthe ACU mechantsm #al Qyrats mace bet” Inara 2 Nepar. Pyeats relating 4 trovel bet” qndia g pu other Couotres In ACU Export |Sepost tran gactour [fnancecl lout loons Prom Internation ak Ptnaneta¢ astitutiens § like url Bank, ADS, 2 other Platesal lines Creaket.