Sketch Book Sanga Byun

contents
Chapter 1 l concept
l
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midmap l
magnetic field l
magnet l
physical representative of energy l
concept development l
mindmap l
ri pples l
Chapter 2 l reserch
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mindmap l
John Lewis? l
site visit l
samsung l
product breakdown l
product breakdown | vision l
product breakdown | IT l
product breakdown | audio l
product breakdown | etc l
faraday cage l
water wave l
conductive paint l
magnetic paint l
precedentimages | display | viosion l
precedentimages | display l
education l
multichanel shopping l connectivity l brand power l
c on ten ts
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1
contents
Chapter 3 l design development

l
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sketch models | an bold idea from project 1 l

connection | disconnection l
experiment | ri pples l
experiments | invisivible connection | invisivible disconnection l
experiments | grid l invisivible connection | invisivible disconnection |
experiments | invisivible connection | invisivible disconnection |
experiments | invisivible barrier | invisivible barrier |
sketches | grid |
sketches | ri pples |
model development | ri ples l
massstudy | zoning |
ri pples |
interactive |
zoning |
zoning | brandpower |
creative thingking l
vision |
IT |
tablet & laptop |
desktop |
imaging |
brandpower & mutichannel shopping & connectivity |
Chapter 4 l proposal
l visualisation l
c on ten ts
00
2
c on c ep t
01
3
| min d map |
c on c ep t
01
4
| magn etic field |

c on c ep t
01
5
| magn et l
c on c ep t
01
6
| p h y s ic al rep res en tativ e of en ergy |

c on c ep t
01
7
| c on c ep t d ev elop men t |
c on c ep t
01
8
el
pan
d
e
p
slo
sloped panel
| c on c ep t d ev elop men t |
c on c ep t
01
9
invisivible
disconnection
block out?
barrier?
| min d map |
c on c ep t
01
10
| ri p p les |
c on c ep t
01
11
res earc h
02
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| min d map |
res earc h
02
13
John Lewis began in 1864 with the opening of the first shop in Londons Oxford Street. Never Knowingly Undersold, our unique
promise to our customers that the price of any item we sell will always be as low as the lowest price in the neighbourhood, has been
our slogan for over 75 years. Through the efforts of its customer service with our suppliers high quality goods, it have succeeded in
building the largest department store retailer in the UK and a growing online business.
John Lewis is going to open new stores under a new flexible format in city centre locations over the next five years. This new format
for stores of between 60,000 and 120,000 sq ft sits between the full-line department store and at home shops in terms of scale. The
new smaller format department stores will hold John Lewiss core lines of Home, Electrical and Fashions, all tailored to the local area.
However, the full line will still be available through online terminals within the store, as well as the click and collect service already
available within other branches.
| Joh n Lew is ? |
res earc h
02
14
never knowingly undersold on quality, price and service

lifelong commitment to customers
whats really important in life doesnt change.
Quality
Price
Service
You can trust that we will always stock the best quality products,
responsibly sourced. We work hard with all our suppliers
to ensure they pay full attention to the well-being of their
employees, their communities and the environment in which
theyre based. This includes using sustainable materials and
methods wherever possible, and trading ethically at all times.
We set highly competitive prices for all our products, with

a dedicated team regularly checking them against other
high street competitors. If we find a national high street
competitor offering a better nationwide price for the same
individual product, sold with the same service conditions,
well lower our price to match in all our shops and on our
website, including when a competitor is having a sale.
John Lewis staff are Partners in the business, and are highly
trained to offer helpful, impartial advice on all products.
Our service doesnt end with your purchase we provide
excellent after-sales and a great choice of expert services
to help you, from delivery to installation. We also offer style
and fitting advice, and we can help with everything from
designing your home to kitting you out for a new baby.
We have the very highest standards when it comes to

product quality, plus we regularly benchmark John Lewisbranded products against the competition to ensure
were not just market-leading in quality, but also on price.
Some high street competitors have a different nationwide

shop price to their online price; in that instance well
match whichever is the lower of the two across our
shops and on our website. We also know that some high
street competitors have a lower price in specific shops.
Where these shops are in the local area of a John Lewis
branch, well lower our price in that branch to match.
=> John Lewis is committed to never consciously
charging higher prices for the same goods as
competitors. (price match guarentee if warranty is same)
| Joh n Lew is ? |
res earc h
02
15
2 entrances on oxford street
stairs on the entracne
| s ite v is it |
res earc h
02
16
next to the enterance
current products displaying
next to the lift
| s ite v is it |
res earc h
02
17
payment
consultant or talking
stock level
accessaries
displying product by catergories
showing brand
| s ite v is it |
res earc h
02
18
fiber lightening
lightening to show connected itemas
screens around columes
| s ams u n g |
res earc h
02
19
Gaming 4%
Gaming
Sat Nav 1%
Sat Nav
Vision 32%
Telecoms 6%
Televisions
DVD, Blu-ray, Home Cinema & Sound Bars
Telephones
Audio 15%
IT and accessories 31%
Radios
Audio
iPods & MP3 Players
Headphones 3%
Headphones
displaying areas
by categories, major brands, accesaries
multichannel, connectivity
education area, guru bar, payment area
Laptops & MacBooks

Desktops
iPad & Tablets
Mobile
Computer & Tablet Accessories
Mobile Phones & Accessoriesv
Software
Imaging 8%
Cameras & Camcorders
Printers & Ink
02
| p rod u c t b reak d ow n |
res earc h
20
Vision 32%
Samsung
Sony
Panasonic
LG
John Lewis
Televisions
DVD, Blu-ray, Home Cinema & Sound Bars
| p rod u c t b reak d ow n | v is ion |

res earc h
02
21
Apple
HP
Toshiba
Lenovo
Asus
Acer
IT and accessories 31%

Laptops & MacBooks
Desktops
iPad & Tablets
Mobile
Software
Lenovo
Apple
HP
Asus
Acer
LG
Apple
Amazon
Lenovo
Samsung
Asus
Sony
Microsoft
LG
Toshiba
Google
HP
| p rod u c t b reak d ow n | IT |
res earc h
02
22
Audio 15%
Radios
Audio
iPods & MP3 Players
Headphones 3%
Headphones
Speaker
Sony
Bose
Harman Kardon
Sonos (Wireless Music Players)
Phili ps
| p rod u c t b reak d ow n | au d io | h ead p h on e |

res earc h
02
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Imaging 8%
Cameras & Camcorders
Printers & Ink
Nikon
Canon
Panasonic
Sony
| p rod u c t b reak d ow n | Imaging |

res earc h
02
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Gaming 4%
Gaming
Sat Nav 1%
Sat Nav
Telecoms 6%
Telephones
| etc |
res earc h
02
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a cage that blocks mobile reception and Wi-Fi signals, creating the
"ultimate disconnection space". The designers created the cage in
order to achieve the opposite of what most contemporary design
and technology tries to achieve: to disconnect people, rather than
connect them.
metallic network, the external image of the
building that appears concealing the internal
volume, provided with an intense vibration.
Faraday cage, an enclosure formed by conducting material, blocking any electronic energy from the enclosure.
| farad ay c age |
res earc h
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| w ater w av e |
res earc h
02
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| w ater w av e |
res earc h
02
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| c on d u c tiv e p ain t |
res earc h
02
29
| magn etic p ain t |

res earc h
02
30
| p rec ed en t images | d is p lay | v ios ion |

res earc h
02
31
facing to the middle
using magnetic paint
| p rec ed en t images | d is p lay |

res earc h
02
32
black out?
grid / cube
hanging
interactive?
electronic code?
| p rec ed en t images | d is p lay |

res earc h
02
33
This seating design is familiar to many of us from

airports. It's selection as theatre seating in the Santa
Monica, CA Apple Store is a vindication of the
approach to design. The chair desinger often said
that how a chair looks was low down on their list of
considerations, and I'm sure that Apple felt the same
way. Apple did not select this seating because it
looks good but because it works so well, and this is
all the more remarkable for a design unchanged since
it was originally introduced in 1962.
The primary purpose of the remodel will be the removal

of the upstairs theater, which hosted music events
and training sessions for patrons. The theater-style
seating and projection wall are a classic component
of the store and the removal will change the feel of
the top floor significantly. It will be replaced with a
multi-purpose area. The brand new store in Barcelonas
Passeig de Grcia, opened just last month, still has a
theater in its design.
| ed u c ation |
res earc h
02
34
d es ign d ev elop men t
03
35
trigger to go in
iron filin g
| s k etc h mod els | an b old id ea from p rojec t 1 l

03
36
dividing sentions for prodocts
| s k etc h mod els | an b old id ea from p rojec t 1 l

03
37
de
o insi
g
o
t
triger
a bold element
connection, disconnectio, crossed
enclosed sapce
| c on n ec tion | d is c on n ec tion |
03
38
| c on n ec tion | d is c on n ec tion |
03
39
| ex p erimen t | ri p p le |
03
40
| ex p erimen t | ri p p le |
03
41
| ex p erimen ts | in v is iv ib le c on n ec tion | in v is iv ib le d is c on n ec tion |

03
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| exp erimen ts | grid l in v is iv ib le c on n ec tion | in v is iv ib le d is c on n ec tion |

03
43
| ex p erimen ts | in v is iv ib le c on n ec tion | in v is iv ib le d is c on n ec tion |

03
44
| ex p erimen ts | in v is iv ib le b arrier | in v is iv ib le b arrier |

03
45
| s k etc h es | grid |
03
46
| s k etc h es |ri p p les |

03
47
| mod el d ev elop men t | ri p les l

03
48
| mas s s tu d y | z on in g |
03
49
03
50
03
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03
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payment
03
53
| ri p p les |
03
54
| ri p p les |
03
55
| ri p p les |
03
56
| ri p p les |
03
57
| ri p p les |
03
58
tio
dio
c
se
au
| in terac tiv e |
03
59
ion
sect
n
o
i
vis
| in terac tiv e |
03
60
visio
n sec
tion
| in terac tiv e |
03
61
| in terac tiv e |
03
62
| in terac tiv e |
03
63
Concept
. . , . .
. . . . .
. .. . . . . . . :

: ( )
: ,
Design development + proposal

Vision:
. . . . . . .
. 30 . . () ( ) . .
? . / / ? . . ? ? ? ( )
. ? . . ...They can interact with actual products. ?
? ? .
Audio/speaker:
. / / ( ) . . . () conductive paint . . A B
C . ? . Conductive paint: . . . ?
Tablet:
() () . . ...They can interact with actual products. ? .
. . . 10cm . . . . .
? ? . . . .
? ? . . ? ? . .
. ?
Laptop:
. . () ()
Desktop:
() () () Ok?
Imaging (Printer and camera)
. () Ok? . . . . ()
? . ? ()
ect:

Brand power + Multichannel shopping + connectivity
. . . ? . ( ) .
. . . . ? ? ? ? ?
? ? ? ? ? ? ? ? ? ? ?
? ? ? ? : . ? /
. . 3 . . .
? ?
Colum: , , , , , , , , , , , , , , , ,
Ceiling 49: , , , , , , , , , ,

()
| c reativ e th in gk in g |
03
64
. . . . . .
. . . ,. ,
.
. . . . . .
. . . . . .
. ?
Education + consultant + payment
In the middle of the space for education? ? , , . . . till .
. . ? ?
. ? .
? . ? ? ? ? .
? ? . . . . .
. .
? . ? ? Connection, current, . . ? .
? . ? ? . .
. ? . ? . . . . Connection?
Current? . ( ) ? . ?
, +
inspiration . . . . .
(, ) Tv . . .
. ? ( tv laptop pc ) ( ?) ( ?) ? (
) . . .
| c reativ e th in gk in g |
03
65
| z on in g |
03
66
| z on in g |
03
67
| z on in g |
03
68
| z on in g |
03
69
| z on in g |
03
70
| z on in g |
03
71
| z on in g |
03
72
| z on in g |
03
73
l z on in g | b ran d p ow er |
03
74
| v is ion |
03
75
| v is ion |
03
76
| v is ion |
03
77
| IT |
03
78
| IT |
03
79
| tab let & lap top |

03
80
| d es k top |
03
81
| imagin g |
03
82
| b ran d p ow er & mu tic h an n el s h op p in g & c on n ec tiv ity |

03
83
p rop os al
04
84
| v is u alis ation |
p rop os al
04
85
p rop os al
04
86
p rop os al
04
87
p rop os al
04
88
p rop os al
04
89
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
p rop os al
04
90
THE RIPPLES
p rop os al
04
91
p rop os al
04
92
p rop os al
04
93
THE RIPPLES
p rop os al
04
94
p rop os al
04
95
p rop os al
04
96
p rop os al
04
97
p rop os al
04
98

THE RIPPLES
04
99
p rop os al
p rop os al
04
100
p rop os al
04
101

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contents

Chapter 3 l design development

sketch models | an bold idea from project 1 l

| magn etic field |

| p h y s ic al rep res en tativ e of en ergy |

never knowingly undersold on quality, price and service

We set highly competitive prices for all our products, with

We have the very highest standards when it comes to

Some high street competitors have a different nationwide

2 entrances on oxford street

stairs on the entracne

next to the enterance

current products displaying

next to the lift

displying product by catergories

screens around columes

IT and accessories 31%

Laptops & MacBooks

| p rod u c t b reak d ow n | v is ion |

IT and accessories 31%

| p rod u c t b reak d ow n | au d io | h ead p h on e |

| p rod u c t b reak d ow n | Imaging |

| magn etic p ain t |

| p rec ed en t images | d is p lay | v ios ion |

facing to the middle

using magnetic paint

| p rec ed en t images | d is p lay |

| p rec ed en t images | d is p lay |

This seating design is familiar to many of us from

The primary purpose of the remodel will be the removal

d es ign d ev elop men t

| s k etc h mod els | an b old id ea from p rojec t 1 l

dividing sentions for prodocts

| s k etc h mod els | an b old id ea from p rojec t 1 l

| ex p erimen ts | in v is iv ib le c on n ec tion | in v is iv ib le d is c on n ec tion |

| exp erimen ts | grid l in v is iv ib le c on n ec tion | in v is iv ib le d is c on n ec tion |

| ex p erimen ts | in v is iv ib le c on n ec tion | in v is iv ib le d is c on n ec tion |

| ex p erimen ts | in v is iv ib le b arrier | in v is iv ib le b arrier |

| s k etc h es |ri p p les |

| mod el d ev elop men t | ri p les l

Design development + proposal

| tab let & lap top |

| b ran d p ow er & mu tic h an n el s h op p in g & c on n ec tiv ity |

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT