Background: When Boeing announced the development of a new airplane model - Boeing 777 - in the late 1980s, many aviation experts wondered about the rationale behind the decision. They questioned the need for a new model since Boeings highly successful 747 model had been flying successfully for over 30 years. Goals: To make the 777 model technically superior as compared to other competing models during the time of its launch. Actions (Actual Ideas): The 777 was designed and developed in close collaboration and involvement of Boeings customers, fellow aircraft manufacturers, airline users, engineers, finance experts, technicians and computer experts. Various computer based technologies like CAD, CAM and CATIA were used in designing the 777. Teams: Boeing and Boeings customers, fellow aircraft manufacturers, airline users, engineers, finance experts, technicians and computer experts