The Making of BOEING 777

Innovation Type: Product and Process Innovation

Background: When Boeing announced the development of a new airplane model - Boeing
777 - in the late 1980s, many aviation experts wondered about the rationale behind the
decision. They questioned the need for a new model since Boeings highly successful 747
model had been flying successfully for over 30 years.
Goals: To make the 777 model technically superior as compared to other competing models
during the time of its launch.
Actions (Actual Ideas):
The 777 was designed and developed in close collaboration and involvement of
Boeings customers, fellow aircraft manufacturers, airline users, engineers, finance
experts, technicians and computer experts.
Various computer based technologies like CAD, CAM and CATIA were used in
designing the 777.