I.

Introduction
A. Company Profile
Brief History
Bibingkinitan is the leading and biggest Bibingka Chain in the Philippines. They offer the
softest and moistest bibingka not only here in the country but also in the whole world.
Bibingkinitan founded its humble roots in 2006, when Richard Franz, an engineer by
profession, founded this popular bibingka chain. They started franchising in 2007; and as of
2011 they have 80 operating franchises. As of 2011, they have 200 outlets in which more
than 80 branches are owned by Food Asia Corp and the rest are operating franchises.
Bibingkinitan is considered as one of the fastest growing franchise, as rated by the
Entrepreneur Magazine Philippines. Since 2007, Bibingkinitan earned numerous awards and
recoginitions that include Best in Franchise Support Award which they have won in 2007,
2008 2010 and the Fastest Growing Franchise Award which they have won in 2008, 2009
and 2010.