Advertising Vs Publicity

Advertising Vs Publicity
Price is to be paid
Appropriate media
Manufacturer has a
control over Advt.
Obj. is to promote sales
Can be repeated
Less Credibility
In form of propaganda

Free of Cost
Publicity through
Magazine, NP, TV,
Radio
Media Authority has a
control over Publ.
Obj. is to strengthen
the prestige
Cannot be repeated
More credibility
In form of reports

Advertising
Advantages / Significance /
Importance

From Producers Point of

View
Increased Sales
Increased Production
Economy in Sales (Removal of
Distribution Channels)
Helpful to Salesman
Increase in Efficiency
Creates Goodwill
Stability of Demand
Dealers willingness to stock

From Customers Point of

View

Right Choice
Education to Customer
Low Price
High Quality
Easy Availability
Various Services
Protection Against Cheating
Improvement in Living Standard

From Salesmans Point of

View

Prepares background
Less Efforts
Reduces workload
Creates Enthusiasm

From Societys Point of

View

Industrialization
International Trade
Reduction in Employment
Healthy Competition
Cheap Service
Encouragement to Artists

Media of Advertising
Press Advertising: NPs, Magazines,
Other Publication
Out door Adv: Poster, wallpapers,
wall writing, boards, electric signs,
Kiosks, sandwich men
Direct or postal: Diary, pen stands,
calenders
Audio Visual: Radio, TV, Film
Advertising
Showcase and Display

Limitations of
Advertising

High Prices
Unnecessary Competition
Addiction
Encouragement to monopoly
Uncertainty of Result
Fraud on customers
Inefficiency in Management