Deal with complexity

All experience are

organised based on
particular viewpoints or
mental models, which
are socially learned and
can be incomplete,
distorted and narrow

Multiple
perspectiv
e/System
thinking

Ethic definition: what

is good or right for
human beings/ Ethic is
a normative
undertaking: The goals
are to discover" what
ought to be" rather
than simply" what is "

Putting pieces together

and seeing wholes
Increased
polarisation
within and
between
nations
Gold collar
workers VS
unemployed/
working poor

Negative effects of
Globalisation

E.g. when in rome, one

should do what would
do at home, regardless
what Romes do

Absolutism: there is a signal

moral standard...

Ethic vs Law: Ethic is not

law, e.g. soft pirate

Media focus on ethic

and behaviour

Ethic Issue
Public perception of business practices:
protests and counter movements
Why be ethical ?

Being a business professional: grounded

on ideas that beyond self-interest/high
ethical and technical standards/ decisionmaking in areas of uncertainty

Financial
interdependent
Relativism: there is no
single moral standard
which is equally
applicable to all people
at all time

Reactive: nothing harming

Global business environment: business

society relationship/ Increased economic
and political power of corporations

Social exclusion

E.g. when in rome,

one should do what
one would at Rome

Proactive: doing good

Good ethics in good business: trust/

helps to create profits
Ethical relativism
vs absolutism

Growth in consumer
and shareholder
activism