Secondary Data Literature Review (to be continued)

Eliana Vanekova, Liam Magrath, Plamen Rangelov

Key words
LOreal, Lancome, retail, travel, experience, product, cosmetics, beauty, makeup,
market, airport, luxury, class, women, trend, brand, Estee lauder, Clinique, Clarins,
MAC
Research

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o Luxury brands in emerging markets (2014) Brasil, Russia (Atwal,

G., Bryson, D.)
Understanding the Brasilian luxury consumer (Diniz, Atwal, Bryson)
Novel Luxury: Made in Brasil (Hoffman)
How history, culture, and demography drive luxury consumption in Russia
(Kulikova, Godart)
Distribution options and consumer profiles in the Russian luxury market
(Yadernaya)
Key words: Lancome, emerging market, Russia, Brasil, luxury (market,
consumption), consumer (profile, behaviour), possible directions for
expanding
o International Journal of Information, Business and Management,
Vol. 7, No.1, 2015
LOreal Baby Girl Perfume Marketing Strategy (by Hemaloshinee Vasudevan)
Key words: Loreal, Malaysia, perfume, teenage, creating long-term
customers, weaknesses in Malaysias market
o Journal of Research in Marketing (2014)
Browsing behaviour: Comparison between real and virtual stores (by
Habibeche D.) http://www.jormonline.com/index.php/jorm/article/view/45/pdf_17
Key words: real, virtual, shop, experience, atmosphere, variables, purchase,
time spent shopping, difference (direction to what the experience could be
like)
o Journal of Global Fashion Marketing (2014) - Volume 5, Issue 3, 2014
Luxury goes digital: how to tackle the digital luxury brandconsumer
touchpoints (by Klaus Heinea* & Benjamin Berghaus) http://www.tandfonline.com/doi/full/10.1080/20932685.2014.907606#.VFeiI_m
sXTo
Key words: luxury, digital marketing, social media, e-commerce, brand
storytelling, Lancome Rose beauty community in China,