Table of Contents

Contents
01 Executive Summery

Page No
01

02 Company Description
2.1 Mission Statement
2.2 Product and Service
2.3 Legal Status and Ownership

2
2
2
3

O3 Industry analysis
3.1 Industry Size, Growth rate, and Sales projection
3.2 Nature of Participants
3.3 Key Success Factors

3
3
3
4

04 Market Analysis
4.1 Market Segmentation and Target Market Selection
4.2 Buyer Behavior
4.3 Competitor Analysis

4
5
5
5

05 Marketing Plan
5.1 Overall Marketing Strategy
5.2 Product, Price, Promotion, and Distribution

5
5-6
7

06 Management Team and Company Structure

6.1 Management Team
6.2 Company Structure

8
8
8

07 Operation Plan
7.1 General Approach to Operation
7.2 Business Location

8
9
9

08 Product Design and Development Plan

8.1 Development Status and Tasks
8.2 Challenges and Risks

9
9
9-10

09 Financial Projection
9.1 Sources and Uses of Funds Statement
9.2 Assumption Sheet
9.3 Pro Forma Income Statement
9.4 Pro Forma Balance Sheet
9.5 Pro Forma Cash Flows

10
10
10-11
11
11
11

10 Comments on overall business plan

11

11 Appendices

12