[ Q Magazine - Case Study ]BACKGROUND AND OWNERSHIP. Q magazine is a popular music magazine that has been published monthly in the United Kingdom for 27 years. Founders of the magazine, Mark Ellen and David Hepworth had both worked previously in magazine companies such as NME and Smash hits before they launched the first @ magazine publication with the EMAP media group in October 1986. The first Q magazine was actually called “Cue” which linked to cueing a record or cue the music however it was changed so it wasn't mistaken for a snooker magazine. Ellen and Hepworth's idea for this magazine was to aim at an older target audience as they felt like the older music buyers were being ignored by other music press. Aiming it at an older audience meant they could charge more for the magazine as the target audience were likely to have paid jobs which meant they had would have more money than a younger audience so would be able to afford to pay a litle extra for a magazine. The magazine was said to be set apart from much other music press with monthly production and higher standards of photography and printing,STYLE, LAYOUT AND GENRE @ Magazine hos « total of 138 pages in November 2013's copy The magazine costs £3.99 The front cover is glossy which shows that the magazine has high production values as it costs more to print a glossy cover. ‘@ Magazine's genre is Rock with an element of pop. This evident by the use of dark and dangerous colours on the front cover such as red, black and grey. They have also chosen tohave the arctic monkeys on their front cover which representsits genre. They have used iconography very wolon this months issue. Theiconie ————— ‘masheod is very clea forthe reader fo see and the colour e4 stands Gut korn withthe iconic red Sot stands out the reader. They have used a variety of fonts ‘on the front page which makes i ineresting, The colour palettes very limited characters ore making ee contact! makes the reader feelmore connected = “which affects the mode of address. They are al weoring block which connects {o the icoric limited polette and enables the masthead fo stond ov! Miayircete tae room wnat ctacas berce nemaattec nose Pcp cvtrcscsiccinns fl fabesone ii vic ictc octets pore one hace he mecca They have also included an image which shows off a ‘17 page special’ whichis fi FF BO eecistonote moun orie kvnctrntant so oot On ha aa Boe pera rnce rte dace el oe l Be eetree tn cx Sree tte crs cer pur rato iarester rk cons von rm cond nooo‘The first thing | did was make a ‘questionnaire that | Handed out to 110 Q Gender? Age? magazine eaders eek Questionnaire for Readers of Q —-O =O ice Why do you Whats your fav “0 «0 =p = «o buy Q? music genre? won sneiinaenty she wremaiets sees sHotep 84D Canc ese (] cocnaein(] enero ‘sConcert dates seResuee Other “ne oo Bean seit eye tana rtm am ute! -6 oe, “eg = Qf = Q = Q se we Owe Ome ow 0 From the results I've collected from the questionnaire show that the majority of the Qccustomers are Males, mainly 16-20 year olds, they buy it for certain articles and their favourite music genre is rock/indie.This girl Reader gets her hair done in a RUSH. She buys her clothes in a mixture of shops, mainstream (Topshop, River Island and New Look) as well as shops that aren‘t that well known. Sheis into blue and navy colours although these are slightly boyish colours she is still into girl colours at the same time. She is 27 years old and is at the age where she goes to many festivals in the summer and concerts so the concert dates in the magazine appeals to her. She is in to a rock/indie type of music and this shows with her clothes and style.