HNG DN S DNG PHN MM

PHN TCH THNG K SPSS

NG THNG

GiI THIU
SPSS

1.

2.
3.
4.
5.
6.
7.
8.

NI DUNG
Quy trnh thc hin mt nghin
cu nh lng
Nguyn tc khai bo bin
Cch nhp liu
Xc nh li lm sch d liu
Thng k m t cho mu
Lp bng tng hp nhiu bin
X l cu hi c nhiu la
chn tr li
Cc bc v biu

1. T VN

V d minh ha
ti: nh gi cc yu t nh hng n cht
lng dch v dnh cho sinh vin trng i hc
Bch khoa Tp.HCM
Tc gi: Ng Thng - 2011

Mc tiu ti
Xy dng m hnh nghin cu mi quan h gia
cc yu t v cht lng dch v dnh cho sv
Kim nh m hnh gi thuyt v xc nh cc
thnh phn tc ng n s hi lng ca sv
Da vo kt qu kho st nghin cu xut
cc gii php v kin ngh nhm nng cao cht
lng dch v dnh cho sv trng Bch khoa

M hnh nghin cu v cc gi thuyt

Tin cy
(Reliability)

p ng
(Resposiveness)

Nng lc phc v
(Assurance)

H1

H2

H3

H4

ng cm
(Empathy)

Phng tin hu hnh

(Tangibles)

H5

S tha mn
(Satisfaction)

Bng cu hi phng vn
Xem File Word
Chng ta lm g t c mc tiu nghin
cu?

3. QUY TRNH THC HIN NCL

Thang o
nhp

C s l thuyt

Nghin cu chnh thc:

Nghin cu nh lng,
n = 5*m

Thang o
chnh thc

Nghin cu s b:
- Tho lun nhm
- Phng vn th

Hiu chnh

-Loi cc bin c h s tng quan bin tng nh

-Kim tra h s Alpha

Cronbach Alpha

Phn tch nhn t khm

ph EFA

-Loi cc bin c trng s EFA nh

-Kim tra nhn t trch c

Thang o
Hon chnh

Phn tch hi quy

-Kim nh m hnh
-Kim nh gi thuyt

Ngun: Nguyn nh Th, Nguyn Th Mai Trang,

Nghin cu th trng, NXB Lao ng, 2009.

4. NGUYN TC KHAI BO BIN V

NHP LIU

Phn loi d liu

D liu

nh tnh
(Khng tnh tr trung
bnh)

Thang o danh ngha

(Phn loi i tng)

nh lng
(tnh c tr trung
bnh)

Thang o th bc

Thang o khon cch

(Sp xp theo quy

c v th bc)

(Khon cch gia cc

th bc)

Thang o t l
(im 0 c ngha,
nn thc hin php
ton chia)

D liu nh tnh D liu nh lng

Nhn khu/
kinh t x hi

Tui
Gii tnh

Ngh nghip
Thu nhp
Hc vn

Bn hi lng
vi dch v
ngn hng A

Khng hi
lng

Bnh thng
Hi lng

Bn loi thang o
Thang o ch danh

Thang o th t

Thang o khon cch

Thang o t l

n gin nht, cc gi
tr ch tng trng
cho mt
nhn/tn/lai ca i
tng o.
VD: Bn l sv trng
no?
1 = H bch khoa; 2 =
H Kinh t; 3 =
HKHTN,

Th hin quan h th
t gia cc i tng.
Xc nh c s
nhiu/ t hn ca mt
thuc tnh.
Khng xc nh c
mc khc bit.
Kt qu nghin cu
khng thay i khi s
dng cc dy gi tr
khc nhau th hin
cc mc th t.
Gi tr mean khng c
ngha i vi thang
th t.
VD: Bn hi lng v
DV ca NH A?
Hi lng = 3; Bnh
thng = 2; Khng hi
lng = 1

o mc / xp hng
i tng vi khong
cch gia cc gi tr
o tng ng vi
khong cch khc bit
ca i tng.
Khng c gi tr gc (0
l gi tr gn ghp ch
quan)
Thang khong cch =
Thang th t + iu
kin v khong cch
bng nhau.
VD: Bn hi lng v
DV ca NH A?
1: Hon ton khng
HL, 7: Hon ton hi
lng.

Ging nh thang o
khong, nhng gi tr
gc l gi tr 0 tuyt
i.
Gi tr 0 khng phi l
gi tr gn ghp ch
quan, m ch trng
thi khng tn ti
ca thuc tnh ang
o.
VD: Bn bao nhiu
tui?

M ha bin
stt

Tn bin
TIN CY

t
tnh

Hon
ton
khng
ng

Khng
ng

Trung
lp

ng

Hon
ton
rt
ng

M ha
TC

Phng o To lun thc hin ng nhng g ha vi sinh

TC01
vin.

Khi sinh vin c thc mc hay khiu ni, Phng o To lun

TC002
gii quyt tha ng.

Gii
tnh
M

P NG

DU

06

Nhn vin Phng o To nhanh chng thc hin dch v cho

DU06
sinh vin.

07

Nhn vin Phng o To lun nhit tnh gip sinh vin.

DU11

Nam

5. GII THIU PHN MM SPSS

(STATISTICAL PACKAGE FOR SOCIAL SCIENCES)

Giao din

Thanh menu

Giao din

Thanh Cng c

Giao din

Khai bo, nhp liu

Giao din

Tn bin c m

Giao din

Tn bin

Giao din

Gn m s cho bin

Giao din

Thang o

Giao din

Vng d liu

6. XC NH LI, LM SCH
D LIU

Dng bng tn s
Chn kim
tra tn s

Dng bng tn s
Cho bin cn
kim tra qua

Dng bng tn s
Gi tr g
nhm

S li

Dng bng tn s
Chn tm
v tr sai

G gi tr
nhm

Dng bng tn s

Dng bng tn s

V tr sai v
Sa li

7. THNG K M T

S dng tn sut m t cc bin

Frequecies

S dng tn sut m t cc bin

Thng k
xu hng
hi t
Kim tra
phn tn

Kim tra
phn phi

S dng tn sut m t cc bin

S dng tn sut m t cc bin

8. LP BNG TNG HP NHIU

BIN

Lp bng tng hp nhiu bin

Chn Custom
tables

Lp bng tng hp nhiu bin

Chn bin

t cc yu cu
thng k

Lp bng tng hp nhiu bin

Chn cc yu cu
thng k

9. CU HI NHIU LA CHN

V d
Cu 1: Bn tng s dng dch v no ca Phng o
To:
KMH
In bng im In hc b
Phc kho
Lm li th sinh vin
Khc: .
M bin:
M thnh 6 bin ng vi 6 la chn tr li

9. CC BC V BIU

Cch v biu

Chart

Cch v biu
Chn bin
v

Chn loi
biu

THANK FOR YOUR ATTENTION

NG THNG