Media Report

/http://www.istockphoto.com/portfolio/sucek#1e95340f

2014
2013 Dec
2013
2014 Jan

2014 Mar

2014 Apr

124MP & Silva

3/8CPBL TV
318
320MP & SilvaMOD
3/22
41642017:00

2014 Jul

71CPBLTV
7/4
722
723FOX2014

2014 Aug
857-ELEVEnFOX
86
87
811LamigoFOX

/
http://i.huffpost.com/gen/966247/thumbs/o-BASEBALL-PED-SCANDAL-BIOGENESIS-JIMMY-GOINS-MIAMI-facebook.jpg

2013

201220146
2012

3/2-3/19 WBC

0.60

2012-2014

4-7

(20133WBC)

(8/6~&)

2012 0.12
2013 0.16
2014 0.06

0.40

2012 0.09
2013 0.11
2014 0.09

0.20

2012

2013
2014

0.00
March

April

May

June

July

50%
/Nielsen, TA : 4

August

September

October

2014CPBL
()MOD()

2014FOX

350,000

300,000
250,000

150,000

200,000
150,000
100,000

50,000

(/)

150,000
7,000

10,390
62,250

115,330

92,960

12,340
3,500
153,650

8,630

81,910

0
2013 2013 2014 2014

/Nielsen, TA : 4

CPBL TV

Web
MOD

FOX (FOX/FOX)
(//)

TV

20142013

FOX

=0.43
0.60
FOX=0.31
0.49

0.40
0.39

0.36

0.34
0.27

0.20

0.00

2013

/Nielsen, TA : 4

FOX-Lamigo

2014 (=0.37)

FOX-

MLB5
2

FOX8-940%
10

3/2-3/19 WBC

2014

2013

1.2

60%

50%

0.8

40%

0.6

30%

0.4

20%

0.2

10%

0%

Oct-14

Sep-14

Aug-14

Jul-14

Jun-14

May-14

Apr-14

Mar-14

Oct-13

Sep-13

Aug-13

Jul-13

Jun-13

May-13

Apr-13

Mar-13

/Nielsen, TA : 4

TVR

TVR
TVR

25-54

2014

100%
80%

79%

79%

81%

80%

80%

78%

2014

2014

2014

14%

71%

2014

11%
4%

67%

2013

12%
5%

65%

2013

17%
5%

67%

2014

16%
7%

12%
11%

2014

15%

2013

25%

2013

23%

31%

2014

16%

26%

2014

15%

26%

2014

16%

15%

17%

26%

2014

19%

18%

24%

2013

21%

2013

20%

20%

20%

2013

40%

20%

2013

60%

2014

2014

0%

4-14

15-24

25-34

35-44

45-54

55+

/Nielsen, TA : 4

25-44

25-44online video

100%
80%
60%

40%

68%

17%

17%

24%

29%

27%
28%

53%

20%
0%
online vedio

online vedio
15-24

25-34

35-44

45-54

55+

/: International CCS Survey 2014 - Benchmark Taiwan, Base: Watching Online Video Content [At least once a month]

2015CPBL TV

CPBL TV699PTT
()

APP

CPBL TV
699

600

1299
600

320
()1299

(
)
/, PTT

2013

20142013CPBL

2014Lamigo

12,000
10,000

Lamigo

374,467

6,241

5.8%

8,000
6,000

297,536

4,958

17.5%

4,000

7-ELEVEn

295,131

4,918

11.3%

2,000

257,596

4,293

37.5%

0
Mar

Apr

May
2012

Jun
2013

Jul
2014

Aug

Sep

Oct

(FOX)()

35-64MOD

2015

/http://kcginfo.kcg.gov.tw/Photo_Content.aspx?n=CF5DF99964D9DB8E&s=CDE634C6332A18B4

11