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    McLuhan was a Canadian communications theorist born in 1911 who is still the most famous in his field. He earned a doctorate from Cambridge University and gained popularity for coining the term "the medium is the message" which suggested that communication technology was transforming society into a global village. Though controversial, McLuhan was a holistic thinker who focused on how innovations like television and the internet would influence culture, updating other scholars' work for a new electronic era.

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    McLuhan was a Canadian communications theorist born in 1911 who is still the most famous in his field. He earned a doctorate from Cambridge University and gained popularity for coining the term "the medium is the message" which suggested that communication technology was transforming society into a global village. Though controversial, McLuhan was a holistic thinker who focused on how innovations like television and the internet would influence culture, updating other scholars' work for a new electronic era.

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    23 views4 pages

    Marshall Mcluhan

    Uploaded by

    api-276338690
    McLuhan was a Canadian communications theorist born in 1911 who is still the most famous in his field. He earned a doctorate from Cambridge University and gained popularity for coining the term "the medium is the message" which suggested that communication technology was transforming society into a global village. Though controversial, McLuhan was a holistic thinker who focused on how innovations like television and the internet would influence culture, updating other scholars' work for a new electronic era.

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    of 4

    MARSHALL MCLUHAN

    Canadian
    Communications theorist

    MCLUHAN REMAINS THE MOST


    FAMOUS COMMUNICATIONS THEORIST
    IN THE WORLD

    Born in Edmonton Alberta July 21 1911.


    Died Toronto Ontario December 31 1980.
    He excelled at the university of Manitoba and completed a
    doctorate in English at Cambridge in 1942. (age 31)
    His book gained him a wide following ,but few Canadians
    and only a hand full of dedicated scholars in other places
    have actually read any of them.

    COINED THE TERM THE


    MEDIUM IS THE MESSAGE

    The medium is the message was an underwhelming simple


    suggestion but it was an appealing one.
    That culture was being ambushed by ever improving
    commination technology creating a global village had
    common sense appeal.
    McLuhan is kind of an anti hero, in a world renewing itself
    with dizzying speed where he saw one big picture although
    no one could say with out certainty

    MCLUHAN WAS A GREAT


    HOLISTIC THINKER
    McLuhans best work focuses on the impact of
    communications technology on culture. In many
    ways, McLuhans work updatesEmpire and
    CommunicationsandThe Bias of
    Communicationfor an electronic age.

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