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  • 1.1.1. Key Determinants of Consumer Behaviour

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    Brooke Tillman
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    key determinants of consumer behaviour

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    Key Determinants

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    key determinants of consumer behaviour

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    1.1.1. Key Determinants of Consumer Behaviour

    Uploaded by

    Brooke Tillman
    key determinants of consumer behaviour

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.1.1.

    Key Determinants of Consumer Behaviour

    An understanding of the influence of these factors is essential for marketers in order to develop suitable
    marketing mixes to appeal to the target customer. Various key determinants of consumer behaviour are as
    follows:

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