Gia s Sao Vit

Facebook Marketing Plan

2015

facebook.com/giasugioi

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PHN TCH TNH TRNG HIN TI

MC CH, IM MNH V IM YU
MC CH

Tng nhn bit thng hiu

Cung cp tri nghim cho fans (tnh tng tc, tnh gii tr, tnh gio dc)

Ko traffic v website

Qung b nhn bit ti cc s kin m brand ang t chc

Xy dng khch hng trung thnh

Thng hiu c s hin din mnh trn facebook cha? Cha

Trang web ca brand c cc nt chia s cha? C

c Facebook.com/BrandName cha? C:
https://www.facebook.com/saovietedu

Brand c cu chuyn hay k cha? Cha

Page c nh cover v profile cht lng cao v ph hp cha? C

Gia s Sao Vit cha c s hin din mnh trn Facebook

Gia s Sao Vit cha c cu chuyn hay k

Ngnh ny c cnh tranh khng? C

i th lm trn facebook mnh hn bn? C

IM MNH

IM YU

TNH TRNG FACEBOOK HIN TI

TNH TRNG S DNG HIN TI

Trung bnh post bi trn tun: 7 ln (bn hng / nh khch hng / gii tr vui nhn
/ cc bi post mang tnh gio dc / bn tin trong ngnh / etc.)
Ch yu l danh sch lp (Bn hng)

ENGAGEMENT FACEBOOK HIN TI

facebook.com/giasugioi

T l tng tc hin ti = 15% (s ngi tng tc/tng s fans, nhn vi 100)

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Th loi post no c fan tng tc nhiu nht?

Mnh cha post cc ni dung khc nn cha o lng c

PHN TCH CNH TRANH

Xc nh cc i th cnh tranh vi brand, bao gm c i th hin din trn facebook v khng trn
facebook.
Lit k mt vi im mnh v mt vi im yu ca tng i th, bao gm c lin quan v khng lin
quan ti social media marketing.

facebook.com/giasugioi

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30000

25000
Sao Vit
20000
i th 1
i th 2

15000

i th 3
i th 4

10000

i th 5
i th 6

5000

0
n v

S LNG FANS SAO VIT V 6 I TH

K HOCH FACEBOOK MARKETING CHIN LC

AUDIENCE
Xc nh audience mc tiu. Trn 2 tiu ch:
1/ Demographics: Tui, gii tnh, ngh nghip, trnh hc vn, mc thu nhp v ni sng
2./ Psychographics: gi tr, nim tin, ni s, nhu cu v c tnh
THNG IP BRAND
Facebook Page ca thng hiu m t sinh ng thng ip no? iu g to n tng khi
khch ving thm page. Bao gm c tm nhn, s mnh ca brand.
TN SUT POST BI
Tn sut post bi ti a trong ngy, tun.
(S dng cc cng c Crowdbooster hoc EdgeRankChecker xc nh tn sut ti u cho
cc page hin ti. S dng FB Page Insights, click Posts v When Your Fans Are Online).

facebook.com/giasugioi

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NI DUNG POST
Post bi theo cc ch im sau:

nh v sn phm
Thng tin trong ngnh
Re-share ni dung ca fan
Fill-in-the-Blank Posts (Post v in t no ch trng)
Cu hi la chn ci ny hoc ci kia
Cu hi m, hi thoi
Re-sharing Other Brands and/or Charities Content (indicate parameters of which
brands can and cannot be re-shared)
Lu gi khonh khc
Cc bc nh hi hc
Behind the Scenes (Hu k)
nh hoc thng tin cc hot ng ni b ca ton th qun l, nhn vin
K ngh hi hc/khc thng
Nht k trong ngy
Vit review v b phim/cun sch/dch v/sn phm
S kin ca cng ty
Mo/Li khuyn/Hng dn bng text v hnh nh

facebook.com/giasugioi

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Videos

Tin tc/Theo dng s kin

Ni dung theo hnh trnh thi gian (ma, k ngh)

T L NHC N THNG HIU

Ch ra t l nhc n thng hiu trong cc post (V d: ch nhc n 20% trn tng s post)
LN THI GIAN BIU

Ln k hoch ngy no, post ni dung g, thi im post...

TNG NHN BIT THNG HIU

A NHNG NGI YU MN THNG HIU N FACEBOOK
Ch ra trong nhng trng hp no, brand s khuyn khch nhng ngi yu mn thng hiu
tr thnh fans Facebooks.
a CTA Join Us On Facebook vo tt cc chin dch qung co hin ti: website, card, phong
b th, ch k trong mail, ha n,
Nh mnh chun b p dng:

- Trn website giasusaoviet.com

facebook.com/giasugioi

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- Gia s n vn phng ng k phng vn lm gia s, nhn lp; nhn vin xut cc bn nhn like
fanpage: https://www.facebook.com/saovietedu cp nht lp mi v h tr trong qu trnh ging
dy
- Trn hp ng, vn bn th tc u c a ch Facebook
S DNG FACEBOOK AD XY DNG PAGE
XEM PHN CHY AD
TNG TNG TC FAN
Tp trung vo t l tng tc - v n rt c lc chuyn i fan thnh khch hng.
CTA
tng tng tc, hu ht cc post phi c CTA thu ht comment v re-shares.
TR LI FAN COMMENT
Tr li tt c cc comment ngi dng hoc cc comment ng ch theo
khung gi (ngay lp tc, nh gi, cui tun khng tr li)
Giao tip trc tip vi fans

CC CUC THI
tng nhn bit thng hiu v tng tc, c th t chc cc cuc thi trn Facebook.
T CHC CC CUC THI THNG XUYN
T chc cc cuc thi theo nh k (theo tun (tun chn,l)/thng/nm), m bo
3 tiu ch:

Lut chi r rng

Hnh ng d dng

Gii thng hp dn

KHUYN MI

Tng chuyn i t phn khc fan nhn bit v thng hiu v sn sng mua nhng cn cn
nhc v gi, thng hiu cn a ra cc t khuyn mi hoc coupon.
Gia s Sao Vit ang h tr cho n l ph nhn lp ln ti 60%, gim 10% ph khi nhn 2 lp
cng 1 lc

CHY ADS
facebook.com/giasugioi

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Tham kho sch Qung Co Facebook T A n Z (tc gi Trung c, Thnh Bobber, Bnh Nguyn)
v cc kha hc Facebook Marketing ca cc n v o to Digital Marketing nh Litado c t
duy v k thut chy Facebook ads.
BO CO, O LNG V TIP TC CI THIN

Bo co cc thng s di y theo tun/thng/nm v da vo cc thng s tm ra cc thun li

lin tc ci thin.
TNG S FAN
o lng s fan tng ln X% theo tun/thng/nm

T L TNG TC
o lng t l tng tc theo tun/thng/nm
TNG TC QUA BI VIT
T l tng tc hng mc tiu cho cc bi vit ring bit c tnh bng:
Tng s "Like, comments, shares"
Total reach
facebook.com/giasugioi

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 nm c bi no c ni dung tt, khng tt.

CC THNG S KHC

Tng s like page trong ngy

Net Likes: C nhng g thay i (Unlikes, Organic Likes, Paid Likes, Net Likes)

Like n t u (Trn trang, gi t trang khc, tm kim, in thoi)

Post Reach (Organic vs. Paid)

Likes, Comments, & Shares

Hide, Report as Spam, & Unlikes (Hide Post, Hide All Posts, Report as Spam, Unlike Page)

Total Reach (Organic vs. Paid)

Cc hot ng khc ( cp, POP (Posts by other people), Checkins, Cc n hng c

bn)

THNG S GA
Cc thng s trong GA
- Visits
- Pages/Visit
- Thi lng visit
- % Visits
- Bounce Rate ko traffic vo web thng qua facebook
- Facebook traffic
CC CH S ADS
Ch ra cc ch s cn c bo co v mc tiu c th:

Impressions

Social Clicks

Social Impressions

CTR

Campaign Reach

Social CTR

Social Reach

Ngn sch qung co

Tn sut

CPC

Actions

CPM

Page Likes

CPA

Clicks

facebook.com/giasugioi

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