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L., “Consumer Buying Behavior in two-whecler Industry”, Indian Journal of Marketing, Oct.2005, Vol.35, p.12-14 Shreekumar Nair, “Emotional Intelligence and Consumer Reactions to Emotional Advertisements”, ICFAI Journal of Marketing Management, May-2004, p.57 Subhadip Roy, “Consumer Choice of Motorbike Attributes: An Application of Conjoint Analysis”, the ICFAI Journal of Marketing Management, Vol.5, Feb.2006, p48, Sujana Adapa, “Discriminant Analysis of Adopters and Non-Adopters of Global Brands”, the Iefai University Journal of Brand Management, Vol.5, No.4, 2008, p.7 xxii 39, 40. al, 42. 43, 44, 45. ‘Tripti Dhote, “Enticing Customers through Psychological Pricing” Marketing Mastermind, VoL8, Issue-8, Aug.2008, p.24 Venkat Ram Raj T and Azeem M. A., “Re-Branding-A Business Imperative”, Indian Journal of Marketing, Vol.38, No.12, Dec.2008, p.10-11 ‘Venu Srinivasan, “Two-Wheelers: Changing Market Dynamics”, The Hindu Survey of Indian Industry, 2004, p.251 Verbatim, Marketing Mastermind, May-2008, p.1. ‘Vimal Sukumar, “Customer Satisfaction: 20 ways top increase Customer Loyalty”, Indian Journal of Marketing, Vol.31, Dec.2001, p.28 Womer Reinertz, “How to Sell Services More Profitably”, Harvard Business Review, May-2008, p.96 Zeithaml V-A, “Consumer Perceptions of Price, Quality and Value: A Means-End ‘Model and Synthesis of Evidence”, Journal of Marketing, Vol.52, No.7, 2007, p.3 ANNUAL REPORTS ‘Twelfth Annual Report 2003-2004, TVS Motor Company Limited Thirteenth Annual Report 2004-2005, TVS Motor Company Limited Fourteenth Annual Report 2005-2006, TVS Motor Company Limited Fifteenth Annual Report 2006-2007, TVS Motor Company Limited Sixteenth Annual Report 2007-2008, TVS Motor Company Limited Seventeenth Annual Report 2008-2009, TVS Motor Company Limited. xxiii D. MAGAZINES & NEWS PAPERS 1. Business India, “TVS Motor to contract-manufacture bikes for Mahabharat Motors”, ‘Wheels Unplugged, 11 April 2009. 2. IANS (Tha Indian), Dhaka, August 10th, 2008. 3. Swaraj Baggonkar, Business Standard, Mumbai, April 15, 2009. 4, The Economic Times, April 2"4, 2009. 5. The New Indian Express, Chennai, July 29", 2008, p.13. 6. Times of India, 11 April, 2009, 0027 hrs IST E. ENCYCLOPAEDIAS 1. Colliers’ Encyclopaedia, Vol.16, Macmillan Educational Publishing Company, New York, 1982, p.633 2. Mitchell Beazley, “Fact Index”, the Joy of Knowledge Encyclopaedia, Mitchell Beazley Ltd., London, 1978, p.534. 3. New Standard Eneyclopedia, Vol.10, Chicago-Standard Educational Corporation, 1977, p.m588 4, New Standard Encyclopaedia, Vol.9, Standard Educational Corporation, Chicago, 1983, p.590 5. The Britannica Encyclopaedia, Vol.7, 12" Edition, Chicago, 1922, p.496 6. The New Encyclopaedia Britannica, Vol.8, 15" Edition, Chicago, 2005, p.367. xxiv F. WEBLIOGRAPHY 1. Equitymaster.com 2, http://auto.indiamart.com 3, http://auto.indiamart.com/tvs-suzuki/ 4, http://www-automobileindia.com/two-wheelers/ 5. http://www icmrindia.org/free%20resources/casestudies! Indian%20motoreycle%20market.htm 6. http://www. thehindubusinessline.com/iw/2002/05/19/stories! 200205190041 1300.htm 7. wikipedia, the free encyclopedia 8, www.febulkacomstrat.com 9. ttpvlAvww.tvsmotor.in! 10. www.tvsflame.com 11. www.tvsmotor.co.in 12. www tvsstarcity.com 13, www.tvsstarsport.com

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