BIBLIOGRAPHYBIBLIOGRAPHY
A. BOOKS
1
2,
10.
Aaker D.A, “Managing Brand Equity”, The Free Press, New York, 1991.
‘Arun Kumar and Meenakshi N, “Marketing Management”, Vikas Publishing
House Pvt Ltd., New Delhi, 2006
Belch, G. E., & Belch M. A, “Advertising and Promotion: An. Integrated
Marketing Communications Perspective”, 6th Edition, New York: NY: McGraw-
Hill, 2004.
Charley Watkins, “Marketing Sales & Customer Services", CIB Publishing,
2002
David L. Loudon & Albert J. Della Bitta, “Consumer Behavior: Concepts and
Applications”, 4" Edition, Tata McGraw-Hill Publishing Company Ltd, New
Delhi, 2002
Drucker P. F., “Managing for Results”, Harper and Row, New York, 1964.
Fishbein M and Ajzen I, “Belief, Attitude, Intention and Behavior: An
Introduction to theory and Research”, Addison Wesley, MA, 2005
Gupta C. B and Rajan Nair N, “Marketing Management”, Twelfth Edition,
Sultan Chand & Sons, New Dethi, 2009
Gupta S.L and Ratna V.V, “Advertising and Sales Promotion Management: An
Indian perspective Text and Cases”, Sultan Chand & Sons, New Delhi, 2004
Gupta S P, “Statistical Methods”, Sultan Chand & Sons Publishers, New Delhi,
1991
xviu
12.
13.
14.
15.
16.
7.
18.
19.
20.
21
22.
Harper W.Boyd, Jr., Ralph Westfall and Stanley F. Stasch, “Marketing
Research”, Laxman Chand Arya Publishers, Delhi, 1990
Harvey Thompson, “The Customer- Centered Enterprise”, Tata McGraw-Hill
Edition, New Dethi, 2003
Jean Noel Kapferer, “Strategic Brand Management”, 2" Edition, Kogan Page
India Private Ltd., New Delhi, 2003.
Kothari C R , “Research Methodology- Methods & Techniques”, Wishwa
Prakashan Publications, New Delhi, 1997
Natarajan L, “Retail Marketing”, Margham Publications, Chennai, 2008,
Paul Szware, “Researching Customer Satisfaction & Loyalty”, Brijbasi Art Press
Lid., Noida, U.P, India, 2006,
Peeru Mohamed H and Sagadevan A, “Customer Relationship Management- A
Step-by-Step Approach”, Vikas Publishing House Pvt Ltd., New Delhi, 2008
Pete Laver, “Building a Brand in a Week”, Book Point Ltd., London, 2002.
Peter Cheverton, “Key Marketing Skills”, 2" Edition, Kogan Page Ltd., London,
2004
Philip Kotler, “Marketing Management, Analysis, Planning Implementation and
Control”, Prentice Hall of India Publishing, New Delhi, 2001
Pillai R.S.N and Bagavathi, “Modern Marketing-Principles and Practices”,
Sultan Chand & Company Ltd., New Delhi, 1999
Rajkumar S, and Rajagopalan V, “Sales and Advertisement Management”,
Sultan Chand & Company Ltd., New Delhi, 2009
xvii23, Roger, “A Consumer Behavior: Implications for Marketing Strategy Business”,
Publications Inc., Texas, 1986.
24. Roger D. Blackw
, Paul D. Miniard & James F. Engel, “Consumer
Behavior”, 9" Edition, Vikas Publishing House, New Delhi, 2001.
25. Rossiter J.R and Perey L, “Advertising and Promotion Management”, McGraw-
Hill, New York, 1987.
26. Schiffman G. Leon, “Consumer Behavior”, Prentice Hall of India Pvt. Ltd.,
Delhi, 2001
27. Sherlaker S.A, Nirmala Prasad and Salvadore Victor S. J., “Principles of
Marketing”, Himalaya Publishing House, Mumbai, 2005
28. Smith A, “Wealth of Nations”, Rawdon House, New York, 1937.
29, Smith P. R., “Marketing Communications”, Kogan page India Private Ltd., New
Delhi, 2005
30. Sumathi S and Saravanavel P, “Marketing Research and Consumer Behavior”,
IVth Edition, Vikas Publishing House Pvt Ltd., New Delhi, 2008
31, Walker, Boyd, Mullins & Larreche, “Marketing Strategy: A Decision-Focused
Approach”, Tata McGraw-Hill Publishing Company Ltd., 4"" Edition, New Delhi,
2004,
32. Wilkie W, “Consumer Behavior”, John Wiley and Sons Inc., New York, 1986,
33. William F. Arens, “Contemporary Advertising”, McGraw-Hill International
Edition, New York, 1982
xviiiB. ARTICLES IN JOURNALS, PROJECT REPORTS AND
WORKING PAPERS
Abdul Haneef M.
Buyer Behavior of Two-wheelers in Tirunelveli City”, Tamilnadu, Indian Journal of
Marketing, Vol.36, April 2006, p.26
Edwin Gnanadhas M. and Abdul Karim B. A., “Consumer
Anderson E W, Fornell C and Lehmann D R, “Customer Satisfaction, Market
Share and Profitability: Findings from Sweden”, Journal of Marketing, Vol.58, July
1994, p.53
Arun Flrodia, “Two-Wheelers: Modem, Upbeat Market”, The Hindu Survey of
Indian Industry, 2008, p.166
Balasubhramanian N. and Sathyanarayan K., “Study on Consumer Trust, Value
and Loyalty in Relational Exchanges”, Indian Journal of Marketing, Vol.38, Issue-4
April-2008, p.38
Bejou D., Ennew C. T., and Palmer A., “Trust, Ethics and Relationship
Satisfaction” International Journal of Bank Marketing, 1998, p.170
Bholanath Dutta, “Responsibility in Marketing: Quality of Life Marketing”,
Marketing Mastermind, Jan.2008, p.41
Bilkey and Warren J., “The Vector Hypothesis of Consumer Behavior”, Journal
of Marketing, Vol. 16, No.2, Oct. 1951, p.137
Burns D. J. and Neisner L., “Customer Satisfaction in a Retail Setting: The
Contribution of Emotion”, International Journal of Retail and Distribution
Management, 2006, p.49
xix9.
10.
u.
12
13.
14.
15.
16.
17,
18.
Carroll Douglas J and Green Paul E, “Psychometric Methods in Marketing
Research: Part I, Conjoint Analysis”, Journal of Marketing Research, Nov.2005,
Vol.32, Issue 4, p.385
David Martin, “The Effects of Relational Benefits on Retail Satisfaction”, Alliance
Journal of Business Research, Vol.3, Nol, Fall 2006, Spring-2007, p.3
Darian J. C., Tucei L. A., and Wiman A. R., “Perceived Sales Person Attributes
and Retail Patronage Intentions”, Intemational Journal of Retail and Distribution
Management, 2001, p.205
Fred J Burch, “The Marketing Philosophy as a Way of Business Life”, in “The
Marketing Concept, Its Meaning to Management’, Marketing series-99
Groonroos C, “Brand Genesis”, Marketing Mastermind, VoL8, Issue-8, 2006; p.2.
Groonroos C, “Defining Marketing: A Market-Oriented Approach”, European
Journal of Marketing, 1989
Harish R., “The Concept and Origin of Brand Architecture: A Comprehensive
Literature Survey”, Journal of Brand Management, The Icfai University, Vol. V,
No.4, Dec.2008, p.53
Indian Industry: A Monthly Review, Centre for Monitoring Indian Economy,
Dec.2001, p.496
Indian Journal of Marketing, Vol.38, No.12, Dec.2008, p.15.
Jacoby J., Syzabillo G.J and Jacqeline B.S, “Information Acquisition Behavior
In Brand Choice Situations”, Journal of Consumer Research, Vol.3, No.4, 2006,
209
xx19.
20,
21.
22,
23.
24,
25,
26.
21.
28.
29.
K.L, “Conceptualizing Measuring and Managing Customer-Based Brand
Equity”, Joumal of Marketing, Vol. 57, NO.1, 2007, pl
Kim Soyoung, Littrelland, and Mary A, “Predicting Souvenir Purchase
Intentions”, Journal of Travel Research, Vol.38, November-1999, p.153
Madan Lal, Shyam Lal Kaushal and Deepak Barman, “Linking Customer
Relationship Management to Corporate Renaissance”, Marketing Mastermind,
VoL8, Issue-5, May-2008, p.17
Mallikarjuna Reddy K., “Consumers Behavior towards Two-wheeler
Motorbikes”, Osmania Journal of Management, March-2004, p.18
Meenal Dhotre, “Enticing Customers through Psychological Pricing”, Marketing
Mastermind, Vol, Issue-6, June-2008, p.29
Melarkode P Subramanian, “Consumers and Consumerism”, Indian Journal of
Marketing, Vol.34, Feb.2004, p.16
Mishra A.K. and Palla
Management”, Indian Journal of Marketing, Vol.38, Issue no.1, Jan.2008, p.15.
“Brand Marketing Through Customer Relationship
Mohnot § R, “Automobile Industry2001 and Beyond”, Industrial Techno-
Economic Services P.Ltd., New Delhi, 2001, p.120
Motor India, Journal of Auto Mobile Industry and Trade, Vol.51, Dec.-2006, p.251
Motor India, Journal of Auto Mobile Industry and Trade, Vol.52, May-2008, p.79
Muralidhar S., “Two-wheelers: Local Designs Outperform”, The Hindu Survey
of Indian Industry, 2004, p.257.
xxi30.
31
32,
33.
34,
35,
36.
a
38.
Oliver R. L., “Effect of Expectation and Disconfirmation on Post-Exposure
Product Evaluation: An alternative interpretation”, Journal of Applied Psychology,
1977, p.480
Oliver R. L., “Measurement and Evaluation of Satisfaction Processes in Retail
Setting”, Journal of Retailing, 1981, p.25.
Pappu R, Quester P.G and Cooksey R.W, “Consumer-Based Brand Equity:
Improving the Measurement-Empirical Evidence”, Journal of Product and Brand
Management, Vol.14, No.3, p.143,
Prawin Tiwari, A project report on “Effectiveness of Sales Promotion for TVS
Victor and Max”, IFMR, Chennai, June-2003, p.1
Rudra Saibaba, Rana Pratap V. and Vadde Suresh, “Consumer Behavior
‘Towards Two-wheeler”, Marketing Mastermind, Vol.8, Issue No.4, April 2008,
p64
Santhosh Kumari A., Raghunatha Reddy D. and Kameswari M. L., “Consumer
Buying Behavior in two-whecler Industry”, Indian Journal of Marketing, Oct.2005,
Vol.35, p.12-14
Shreekumar Nair, “Emotional Intelligence and Consumer Reactions to Emotional
Advertisements”, ICFAI Journal of Marketing Management, May-2004, p.57
Subhadip Roy, “Consumer Choice of Motorbike Attributes: An Application of
Conjoint Analysis”, the ICFAI Journal of Marketing Management, Vol.5,
Feb.2006, p48,
Sujana Adapa, “Discriminant Analysis of Adopters and Non-Adopters of Global
Brands”, the Iefai University Journal of Brand Management, Vol.5, No.4, 2008, p.7
xxii39,
40.
al,
42.
43,
44,
45.
‘Tripti Dhote, “Enticing Customers through Psychological Pricing” Marketing
Mastermind, VoL8, Issue-8, Aug.2008, p.24
Venkat Ram Raj T and Azeem M. A., “Re-Branding-A Business Imperative”,
Indian Journal of Marketing, Vol.38, No.12, Dec.2008, p.10-11
‘Venu Srinivasan, “Two-Wheelers: Changing Market Dynamics”, The Hindu
Survey of Indian Industry, 2004, p.251
Verbatim, Marketing Mastermind, May-2008, p.1.
‘Vimal Sukumar, “Customer Satisfaction: 20 ways top increase Customer Loyalty”,
Indian Journal of Marketing, Vol.31, Dec.2001, p.28
Womer Reinertz, “How to Sell Services More Profitably”, Harvard Business
Review, May-2008, p.96
Zeithaml V-A, “Consumer Perceptions of Price, Quality and Value: A Means-End
‘Model and Synthesis of Evidence”, Journal of Marketing, Vol.52, No.7, 2007, p.3
ANNUAL REPORTS
‘Twelfth Annual Report 2003-2004, TVS Motor Company Limited
Thirteenth Annual Report 2004-2005, TVS Motor Company Limited
Fourteenth Annual Report 2005-2006, TVS Motor Company Limited
Fifteenth Annual Report 2006-2007, TVS Motor Company Limited
Sixteenth Annual Report 2007-2008, TVS Motor Company Limited
Seventeenth Annual Report 2008-2009, TVS Motor Company Limited.
xxiiiD. MAGAZINES & NEWS PAPERS
1. Business India, “TVS Motor to contract-manufacture bikes for Mahabharat Motors”,
‘Wheels Unplugged, 11 April 2009.
2. IANS (Tha Indian), Dhaka, August 10th, 2008.
3. Swaraj Baggonkar, Business Standard, Mumbai, April 15, 2009.
4, The Economic Times, April 2"4, 2009.
5. The New Indian Express, Chennai, July 29", 2008, p.13.
6. Times of India, 11 April, 2009, 0027 hrs IST
E. ENCYCLOPAEDIAS
1. Colliers’ Encyclopaedia, Vol.16, Macmillan Educational Publishing Company,
New York, 1982, p.633
2. Mitchell Beazley, “Fact Index”, the Joy of Knowledge Encyclopaedia, Mitchell
Beazley Ltd., London, 1978, p.534.
3. New Standard Eneyclopedia, Vol.10, Chicago-Standard Educational Corporation,
1977, p.m588
4, New Standard Encyclopaedia, Vol.9, Standard Educational Corporation,
Chicago, 1983, p.590
5. The Britannica Encyclopaedia, Vol.7, 12" Edition, Chicago, 1922, p.496
6. The New Encyclopaedia Britannica, Vol.8, 15" Edition, Chicago, 2005, p.367.
xxivF. WEBLIOGRAPHY
1. Equitymaster.com
2, http://auto.indiamart.com
3, http://auto.indiamart.com/tvs-suzuki/
4, http://www-automobileindia.com/two-wheelers/
5. http://www icmrindia.org/free%20resources/casestudies!
Indian%20motoreycle%20market.htm
6. http://www. thehindubusinessline.com/iw/2002/05/19/stories!
200205190041 1300.htm
7. wikipedia, the free encyclopedia
8, www.febulkacomstrat.com
9. ttpvlAvww.tvsmotor.in!
10. www.tvsflame.com
11. www.tvsmotor.co.in
12. www tvsstarcity.com
13, www.tvsstarsport.com