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How to run a successful Medicine Awareness Campaign (MAC)? Introduction As medication experts, pharmacists along with pharmacy students can have a meaningful positive impact on the understanding of the appropriate use of me es. Increasing medication awareness should be one of the priorities for anyone involved in protecting public health. Educating each other about prescription and non-prescription products, drug abuse, alcohol reactions, the risks of antimicrobial resistance, special vulnerable populations and possible interactions can make a powertul difference in improving patient's health or even saving a life. IPSF Medicine Awareness Campaign covers broad areas revolving around correct use of medicines. It is our responsibility to work towards responsible use of medicines and participating in a MAC could be a great innovative way to do just that. Having IPSF’s support, examples of projects and works around the world will provide you with ideas and opportunities for you to successfully run a campaign. (2 =) International

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