Professional Documents
Culture Documents
they are no longer valuable or appreciated. They also feel that there is
a pecking order, and that they were not invited to the final decisionmaking table, even though they would have attended "planning
sessions" where they gave input, but ultimately they feel it was not
adopted. These are the variables and shifting dynamics that I have
observed in the access and control of agendas in a community college
setting.
Framing Control of Meaning and Symbols
As the culture is being transformed to reflect our new dynamics in
excellence at my community college, so is the branding that is taking
place. Shaping the meaning of who we are, what we do, and who we
serve is the role of the newer leadership who are charged with creating
renewed icons, symbols and beliefs reflecting our identity that some
staff and fellow leaders have yet to adopt. The changes are
wonderfully positive and herald a new day for the success and ultimate
growth of our community college, yet this change is hard for some who
were there when different symbols and messages conveyed our
meaning, and when others created our pledge to the community. I am
learning that it is important to engage, and indeed embrace, the
faculty and staff during times of the changing of the guard and of the
culture, so that they can feel a sense of belonging in the new dynamics
that will ultimately shape their work experience and commitment. In
the final analysis it doesn't matter what the new branding conveys,
what the new slogans say or the symbols reveal if the staff do not feel
a buy-in to that new image, and that new way that they are being
asked to present themselves.
Respectfully submitted,
Veronica Wilkerson Johnson
References:
Goldrick-Rab, S. (2009). Obama endorses community-college reform.
In Chronicle of Higher Education, July 12, 2009.
http://chronicle.com/blogs/brainstorm/obama-endorses-communitycollege-reform/7023. Last retrieved September 14, 2012.
Governor Rick Snyder (2012). Executive budget, FY 2013 and 2014 state of michigan. February 9, 2012.
www.michigan.gov/documents/budget/EB1_376247_7.pdf. Last
retrieved September 14, 2012.
Knight, B. (2008), Inaugural address of Dr. Brent Knight as president of
lansing community college. September 25, 2008.
www.lcc.edu/president/inauguration/index.aspx. Last retrieved
September 14, 2012.