A SUMMER TRANNING

PROJECT
ON
CONSUMER
BEHAVIOUR TOWARDS
EQUITY
MARKET

SUBMITTED: IN PARTIAL FULFILMENT

OF INTIGRATED
MASTER OF BUSINESS
ADMINISTRATION

UNDER GUIDANCE OF:

TANMOY MANDAL

Submitted by:
SHIKHA

KUMARI
(Branch Manager)

(IMBA, 5 Sem.)
Reg.no-

CUJ/I/2010/IMBA/32

Company Profile
SPA Group was promoted by a team of finance
professionals in 1995 with an objective to provide value
added financial services. Initially, the Group focused as a
niche financial solutions provider in corporate finance and
wealth management to Indian companies and high net
worth individuals. In January 2000, the Group expanded
its operations and the range of services. Today, SPA
provides services for securities broking, merchant
banking, wealth management, financial advisory,
corporate finance, risk management and insurance
broking.
SPA is being managed by its promoters along with a
young and dynamic team of over 1000+ professionals
with rich experience, in their respective fields. The Group
has established itself as one of Indias leading financial
advisory house, offering various financial solutions to its
Institutional, corporate and individual clients.
Customer centric approach of SPAs dedicated
professional team has helped carve a niche for itself in
financial services arena and won confidence of its clients.
Clients of SPA are from a wide spectrum and comprise of

Banks and other financial institutions, Mutual funds,

Insurance companies, foreign institutional investors,
public sector undertakings and government departments,
private corporate, trusts and individuals.

Promoters
Mr. Kamal Somani, FCA, is a senior finance professional
with over 30 years of experience in investment banking,
securities broking and corporate finance. His vast
experience and vision has enabled the Group to establish
itself as a respected financial services provider in the
country. He looks after the overall group strategies and
leads
securities
broking,
investment
advisory
and
investment banking activities of the Group. Mr. Sandeep
Parwal, B.Com (Hons), FCA, has over 24 years of
experience in various aspects of financial services. He
handles investment advisory, insurance broking and
merchant banking activities of the Group.

Management Team
The Core management team of SPA consists of persons
having a rich experience in Corporate Finance and
Advisory, Investment Banking, Risk Management, Securities
Banking
and
Wealth
Management.

Mr.SanjayJoon,President
MBA, having more than 24 years of experience in marketing
of financial products and has a vast experience in
information technology and administration. His forte lies in
his abilities of accurately assessing his customers need,
meeting them and leading an ever enthusiastic team. He
heads Mutual Fund Division of the Group since its inception.
Mr. Sanjay Gupta, Associate Director (Investment
Banking)
B.Com (H), Chartered Accountant, Fellow Member of The

Institute of Chartered Accountants of India Has close to 20

years of work experience in the field of investment and
merchant banking, Fixed Income Securities, Project
Financing,
Structured
&
Corporate
Finance
Mr.VKKhattar,PrincipalOfficer
He has to his credit 42 years of rich experience of working
with Oriental Insurance Company Limited and retired as the
Regional Manager. He is associated with our Group as the
Principal
Offi cer
of
the
Insurance
arm.
Mr.VivekGautam,AssociateDirector
He is having 30 years of experience in the field of Banking
& Merchant Banking including 16 years of exclusive
experience in Investment Banking. He has worked for 14
years in PNB till mid 1991 in Managerial positions.
Thereafter he was deputed to PNB Capital Services Limited
as Senior Vice President and worked as Head Merchant
Banking during 1991 - 1996 and was associated in lead
managing more than 60 public and rights issues for well
known Corporates and Financial Institutions. He was also
Head Investment Department dealing in securities for one
year. Thereafter he worked as Director - Bajaj Capital
Limited and President Merchant Banking for 7 years and
also as Head Merchant Banking and Executive Director with
Allianz Securities Limited for 1 year. He has wide
experience in issue management, private placement of
equity and debt, corporate advisory & finance, mergers &
take distribution of financial products. He is with SPA Group
since October 2006 and looking after Merchant Banking.
SPA C apital Ser v ices Limited
SPA Capital Services Limited is the fl agship Company
of the Group and is engaged in providing Wealth
Management
and
Financial
Advisory
services
to
institutions, corporates, and individuals since 1995. The
Company is a leading distributor of Mutual Funds in the
country and presently has assets over Rs. 13,000 crore

under its management. The Company has successfully

positioned itself as a strategic advisor to its customers
for wealth management with its customer centric
approach
and
innovative
solutions.
The Company is registered with Reserve Bank of India as
a Non Banking Financial Company. Presently the shares of
the Company are listed on the Delhi Stock Exchange.
SPA Securiti es Limited
SPA Securities Limited is a SEBI registered securities
broking Company. The Company is a member of
Wholesale Debt Market, Capital Market and Futures and
Options Segment of the National Stock Exchange of
India Limited. The Company is also a registered
member of the Over the Counter Exchange of India.
The Company is focused primarily on providing
securities broking services to institutional clients and is
empanelled as a approved securities broker with all the
major Nationalized, Private and Co-operative banks,
Corporate houses, Insurance Companies, Financial
Institutions, Asset Management Companies and
Provident Fund Trusts. The Company had a turnover of
Rs. 25000 cores at NSE-WDM for the fi nancial year
ended March 2005.
Equity broking for institutions was commenced in 2004
end. In its fi rst full year of the operations, the Company
achieved a turnover of over Rs.1500 cores in calendar
year.

VISION

SPA believes in attaining customer satisfaction, on

continuing basis, by providing highest standard of
fi nancial services in India. The philosophy at SPA is to
provide services to clients after assessment of their
profi le, needs and risk-appetite. The basic work theme at
SPA is:
- Dedicated, competent and honest team of professionals
- Customer centric work environment
- Insight of customers perspectives
- Strong research base
- Clear understanding of applicable laws
- Consistency and passion to excel
- Technology savvy
Mil estones
Since 1994, with the coming into existence of the SPA
Group, we have diversifi ed into a complete fi nancial
solution providing house, catering varied needs of our
clients ranging from investment advisory services to
investment banking, corporate re-structuring, distribution
and broking services, risk management and insurance
advisory. Within a short span of time, the Group has made
a place for itself in the midst of the top fi nancial solutions
provider in the country.

Clients

PREFACE
Theories are being developed, designed and stated on the
groundwork of their practical implementation and usage. Work
experiences seems to be the most effective and indispensable
factor for making an individual an adept. This is because one
cannot do without being exposed to varying circumstances and
possible consequences. Training not develops individuals skills
and abilities but also provides proficiency in work performance.
The researcher has done summer training in SPA Securities
LTD., JAMSHEDPUR. Which constitutes an essential part of two
years M.B.A. program at training period consists of 30 working
days. The researcher was provided the project study on the
topic CONSUMER BEHIVIOUR IN EQUITY MARKET IN
JAMSHEDPURPUR CITY. It was really a great opportunity
getting practical insight of the market.
Initially I felt that classroom study was irrelevant and is useless
in any concerns working but gradually I realized that all the
basic fundamental concepts studies are linked in one or the
other ways to the organization but how and what can done with
theoretical knowledge depended on the applicability of the
individuals. Its just a matter of modifying the theory, so as to
apply it to given practical solution.
The successful completion of this project was a unique
experience for me because by visiting many places and
interacting with various persons, I achieved a better knowledge
about market.
I sincerely believe that there is no better place to learn the
practical side of management studies than the industry itself.

ACKNOWLEDGEMENT
The completion of any project depends upon the co-operation,
coordination and combined efforts of several resources of
knowledge, inspiration & energy.
Words fall short acknowledging immense support lent to me yet
I will try to give full credit to the deserver's
I sincerely want to thank all the people who helped me
throughout the procedure of 30 Days of my Summer Internship
program. It really has been a learning experience for me.
I specially want to thank my company guide Mr. Chanda Pandey
for his guidance from the first day of training till the last. It has
been a great experience of working with him. His
Assistance really helped me in learning and gaining the
practical knowledge. I would also like to thank Mr.Tanmoy
mandal my faculty guide at SPA Securities ltd. was there for the
Guidance and He directed me whenever I was in need of it. I
am highly obliged for his assistance. I would also like to
appreciate the help given by the Sales Team of SPA Securities
and trading persons, for giving their valuable time and for
sharing their experience. I would also like to thank other
employee of SPA Securities ltd. for guiding us with their
valuable practical experience of their working life.

PROJECT DETAIL

1. Project title
I, SHIKHA KUMARI, student of Central University of Jharkhand; I
am doing this research to know about no. Of Investors dealing
in equity market in Jamshedpur city.
2. Objective:
The objective of the study was:1. To study investor perception and investment behaviour of
equity market investors.
2. To identify the problems faced by the investors while on
market through brokers.
3. To study the investors satisfaction level for the various
services provided by the SPA Securities ltd. relationship.
4. To get the brief knowledge of trading system in securities.
5. To get the detail information about the company and to
analysis the learning in past four weeks at SPA Securities ltd.
6. To know the absolute working in SPA Securities ltd. at it
different segments like Mutual Fund, equity, risk management
and dealings.
7. To gain the knowledge about the market conditions.
8. To learn how to convince the client to open a Demate a/c at
SPA Securities ltd..
9. How to handle the various questions raised by them and how
to deal with them.

10.To learn how corporate world works, and what people things
about it.

RESEARCH METHODOLOGY
TITLE OF STUDY: CONSMURE BEHAVIOR TOWARDS EQUITY
MARKET.
DURATION OF PROJECT: 30 days.
Research
Research is defined as human activity based on intellectual
application in the investigation of matter. The primary purpose
for applied research is discovering, interpreting, and the
development of methods and systems for the advancement of
human knowledge on a wide variety of scientific matters of our
world and the universe.
if the research is to return useful results, whoever is conducting
the research must comply with strict research requirements in
order to obtain the most accurate figures/results possible.
RESEARCH DESIGN:
For any researcher the research methodology is the most
important criteria to decide before the actual research process
starts. There are many methods for conducting the research
some of them are as under:
Type of research

DESCRIPTIVE RESEARCH

Descriptive research is used to obtain information concerning

the current status of the phenomena to describe "what exists"
with respect to variables or conditions in a situation. The
methods involved range from the survey which describes the
status quo, the correlation study which investigates the
relationship between variables, to developmental studies which
seek to determine changes over time.
Descriptive research can be of two types:
Quantitative descriptive research emphasizes on what is,
and makes use of quantitative methods to describe,
record, analyze and interpret the present conditions.
Qualitative descriptive research also emphasizes on what
is, but makes use of non-quantitative.

Types of Data Collection

There are two types of data used. They are primary and
secondary data. Primary data is defined as data that is
collected from original sources for a specific purpose.
Secondary data is data collected from indirect sources.
Primary Sources
These include the survey or questionnaire method as well as
the personal interview methods of data collection.
Secondary Sources
These include books, the internet, company brochures, product
brochures, the company website, competitors websites etc,
newspaper articles etc.
Data collection instrument was structured schedule.
Data collection instrument was structured
Title of study: CONSMURE BEHAVIOR TOWARDS EQUITY MARKET.
Duration Of Project: 30 days.

Contact methods: Schedule filled with data by asking

questions from respondents.

Sampling: consumer behaviour towards equity market of

Jamshedpur city.
Sample size: 200
Scope of the study:The study was conducted at SPA Securities LTD Jamshedpur
(sakchi branch). The study was conducted for a period of 1Mat1jun.

Justification of the project:The company was interested to find out the investor
perception, bheviour and the problems faced by the general
investor while dealing with the brokers. The company was also
interested to find out the common problems as faced by
general investor while in share market and the satisfaction level
for the services provided by the brokers to the investor.

LEARNING OF SUMMER TRAINING

Learning in 30 Days of my summer training with SPA Securities:
Basic practical knowledge about share trading, online and
off line both online trading is done by customers direct
through their home and offline is done through phone.
Brief knowledge about various market segments like BSE,
NSE, and NCDEX.
Get knowledge about the different department at SPA
Securities ltd. like Risk management, IT, Mutual Fund,
Insurance.
Get knowledge about De-mat accounts and then how to
convince the customers to open an account.
Get knowledge about cold calling practically.
Get knowledge about how to talk to customers to convey
them.
Increase in confidence level.

 Give respect to your working place and be faithful with

your company.
I got many tips regarding marketing to achieve

SIGNIFICANCE OF RESEARCH
To company
In the growing competition & availability many options will be
able to exist which can cater the market efficiency &
effectively, no about this only supplement the quality services
and many other factors.
With the help of this study the company will be able to identify
the loose points, which it should improve upon to deliver the
best of service to investors. It will help the company to find out
the investment behaviour for the investors. The undertaken
was part for attainment of this objective for the company in
Jamshedpur city.
To researcher
To bride practical orientation with the theoretical and
conceptual it is pertinent for one to enter in the corporate
world. By this project the researcher not only fulfilled his
requirement of finding consumer behaviour towards equity
market. but also learn a lot in the field of marketing, the
researcher has got an opportunity her theoretical knowledge of
management programme in his practical life.
To Third Party The manual will serve the purpose of guidance
for all those into may have professional or academic interest in
the project.

LIMITATIONS
Limitations are the limiting lines that restrict the work in some
way or other. In this research study also there were some
limiting factors, some of them are as under:
1. Data Collection:
The most important constraint in this study was data collection
as Secondary data was selected for study. Secondary data
means data that are already available i.e. they refer to the data
which have already been collected and analysed by someone
else.
2. Time Period:

Time period was one of the main factor as only one month was
allotted and the topic Covered in research has a wide scope.
So, it was not possible to cover it in a short span of time.
3. Reliability: The data collected in research work was
secondary data, so, this puts a question mark on the reliability
of this data, which a very importanfactor of this study as
conclusion has been derived from this secondary data only.
4. Accuracy:
The facts and findings of the data cannot be accepted as
accurate to some extent as Firstly, secondary data was
collected. Secondly, for doing descriptive research time needed
to be more, because in short period you cannot cover each
point accurately.

DEMOGRAPHIC FINDINGS
AGE GROUP

JOB PROFILE:

Business class investors more proportion of their income in

shares &
securities as compared to service class investors.
Majority of investors trade according to expert the daily
traders. Majority of investors take the decision on
investment (where/what
amount to invest)on their own idea and some rely on
experts opinion
and brokers advice.
In cash segment, capital gain is the prior motive of the
investors
followed by regular of the investors followed by regular
income and
tax income and tax planning.
The satisfaction level regarding services by brokers of
phone service
& professional advice is very low.
Professional advice available is not adequate regarding
investment in
secondary market.
Most of the investors feel that online trading is more
transparent than
the older form of trading (Ring trading).
Most of the people are aware of different charges charged
by the

brokers (Demat charges, transaction charges, service

charges,service
charges etc.).
While selecting a broker, brokerage & frequent payments
were
considered as main factors followed by personal relations.
Most of the investors are not satisfied with phone
services provided
by the brokers,
The major problem faced by the investors is of brokers
attitude
towards small investors is not same as with the big
investors. Another major problems faced by the investors
is to decide where/what amount is invested.
Suggestion
Professional advice should be made available in the city.
Brokers should transfer the deliveries/payments to the
investors in
time.
Brokers should deal all the investors in same respect.
The phone service should be made prompt.

SHORT ANALYSIS

CONCLUSION

Through this research we can conclude that:

comparatively stock market is less risky than the other
market and generates more money for the economy.
One who have good knowledge in stock market, may
survive in the market and generates profits or good return
whether the market is down.
Investors should not invest on the basis of rumours they
must observe the market condition or trends Indian
economy and than invest If they wanna generate good
return.
Stock market fluctuates by the external environment.
Stock market is very sensitive market.
Stock market is all about future prediction.
It is based on higher risk & high return.

Dear respondent,
I,SHIKHA KUMARI,student of Central Univercity of Jharkhand;I
am doing this research to study the consumer behavior towards
equity market.

Conclusion:
Through this research we can conclude that:
Stock market fluctuates by the external environment.
Stock market is all about future prediction.
Stock market is very sensitive market.
It is based on high risk and high return.
Comparatively stock market is less risky than the other market and
generates more money for the economy.
One who have good knowledge in stock market, may survive in the
market and generates profits or good return whether the market is down.
Investors should not invest on the basis of rumours they must
observe the market condition or trends Indian economy and
than invest If they wanna generate good return.

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Research mythology
Demographic findings
Short analysis
Conclusion
Questionnaire
Bibliography