01 Literature 02 Identity 03 Image Style 04 Illustration 05 Leaflet 06 Website

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New Horizons
Connecting with
multiple audiences
Empowering the client
New Horizon Youth Centre is a day centre
in London, working with young people
who are vulnerable, homeless or at risk.
They offer everything from housing advice
to support with education, counselling
to cookery classes. Our response was to
firstly create a brand story, positioning
the charity as Creating Positive Futures.
We then created a complete new identity
and visual system that communicates
positivity and the friendly approachable
culture of the centre.
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The identity and visual language were

based on the idea of a transport map as
most of the young people arriving to the
centre found their way there via public
transport and for some it was their first
time in the city trying to find their way
in the urban jungle. The map represents
where each person may have got on at
the start of their journey to an improved
life chance of a bright new future. Sarah
Brown (wife of the former Prime Minister,
Gordon Brown) opened their new state of
the art centre where we were responsible
for their internal way finding system.
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