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    Customer segmentation is one of the important research topics of customer relationship management. Through analysis of the information on retail customers, an evaluation indicators system is provided based on CLV. According to the customer segmentation of results, customer characteristics of each type and the corresponding customer marketing strategy are analyzed in detail.

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    Customer segmentation is one of the important research topics of customer relationship management. Through analysis of the information on retail customers, an evaluation indicators system is provided based on CLV. According to the customer segmentation of results, customer characteristics of each type and the corresponding customer marketing strategy are analyzed in detail.

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    © All Rights Reserved
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    879 views6 pages

    Customer Segmentation and Marketing Strategy of Commercial Banks Based On CLV - Springer PDF

    Uploaded by

    RahulKhandelwal
    Customer segmentation is one of the important research topics of customer relationship management. Through analysis of the information on retail customers, an evaluation indicators system is provided based on CLV. According to the customer segmentation of results, customer characteristics of each type and the corresponding customer marketing strategy are analyzed in detail.

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    © All Rights Reserved
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    Instrumentation,Measurement,CircuitsandSystems
    AdvancesinIntelligentandSoftComputingVolume127,2012,pp261267

    CustomerSegmentationandMarketingStrategyofCommercialBanksBasedonCLV
    Abstract
    Customersegmentationisoneoftheimportantresearchtopicsofcustomerrelationshipmanagement.Throughanalysisoftheinformationon
    retailcustomers,anevaluationindicatorssystemisprovidedbasedonCLV.Accordingtothecustomersegmentationofresults,customer
    characteristicsofeachtypeandthecorrespondingcustomermarketingstrategyareanalyzedindetail,soastoprovidesupportforthebanks
    conductingobjectiveevaluationsandsegmentationsofretailcustomersvalue,promotingoptimalallocationofresources.
    Page%P
    Page1

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    ChapterMetrics
    Citations

    References(5)

    1. Zhang,Z.Y.,Zou,R.,Li,J.F.:IdentificationofCustomersSatisfactionIndexonRetailBusinessofCommercialBanks.Finance
    Forum,3641(October2006)
    2. Qi,J.Y.,Shu,H.Y.:CustomerValuesevaluation,modelinganddecisionmaking.BeijingUniversityofpostsand
    telecommunicationspress(2005)
    3. Li,J.:PersonalBankingServicesinChina:PresentDevelopmentandFutureTrend.FinanceForum,4650(October2002)
    4. Xu,X.P.,Li,X.D.:ThecustomercostmanagementstudiesofChinascommercialbanking.EconomicTribune16,9394,117
    (2004)
    5. Chen,M.L.:Experimentalresearchondeterminantsofcustomerloyalty.JournalofManagementScienceinChina6(5),7278
    (2003)

    AboutthisChapter
    Title
    CustomerSegmentationandMarketingStrategyofCommercialBanksBasedonCLV
    BookTitle
    Instrumentation,Measurement,CircuitsandSystems
    Pages
    pp261267
    Copyright
    2012
    DOI
    10.1007/9783642273346_30
    PrintISBN
    9783642273339
    OnlineISBN
    9783642273346
    SeriesTitle
    AdvancesinIntelligentandSoftComputing
    SeriesVolume
    127
    SeriesISSN
    18675662
    Publisher
    SpringerBerlinHeidelberg
    CopyrightHolder
    SpringerVerlagGmbHBerlinHeidelberg
    AdditionalLinks
    AboutthisBook
    Topics
    ComputationalIntelligence
    ElectronicsandMicroelectronics,Instrumentation
    CircuitsandSystems
    Keywords
    retailcustomer
    customerlifetimevalue
    commercialbank
    customersegmentation
    marketingstrategy

    IndustrySectors
    Electronics
    Telecommunications
    IT&Software
    eBookPackages
    eBookPackageenglishfullCollection
    eBookPackageenglishEngineering
    Editors
    TianbiaoZhang (2)
    EditorAffiliations
    2.HuazhongNormalUniversity
    Authors
    XiaWang(3)
    LanLiu(3)
    AuthorAffiliations
    3.SchoolofInformationManagement,ShanghaiFinanceUniversity,Shanghai,China

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