Meaning Of CSR

CSR stands for

RESPONSIBILTY .

CORPORATE SOCIAL

A companys sense of
responsibility towards the
community and environment
(both ecological and social) in
which it operates, is known as
Corporate Social Responsibility
or CSR.

Definition Of CSR
According to Mallen Baker, A
way companies manage the
business processes to produce
an overall positive impact on
society.

Companies Express This Citizenship

1. Through their waste and
pollution reduction process.
2. By controlling educational
and social programs.
3. By earning adequate returns
on the employed resources.

CSR as a layered concept that can be

differentiated into four interrelated aspects-

LEGAL
ECONOMIC
ETHICAL
PHILANTHROPIC

CSR TRENDS

TRANSPARENCY

TRUST

COMMUNITY
PARTICIPATION

ACCESSING NEW
MAREKTS
RESPONSIBILITY

INITIATIVES TO
ENGAGE
COMPANIES

1. Transparency
As with technological change, transparency is an
irreversible force.
2. Trust
As citizens more often are sceptical, self-organised and
prone to challenge authority, the corporate community
will have to raise its learning curve on building trust.
3. Community Participation
Business is expected to do more in areas that used to
be the exclusive domain of the public sector ranging
from health and education, to community investment
and environmental stewardship.
4. Accessing New Markets Responsibility
Business is moving from resource taker to market
builder. With economic growth foreign direct
investment is becoming more about building and
gaining access to new markets and less about simply
exploiting low-cost inputs.