2) United States Patent oy oy ey @y 6s) (60) Gn (2) (58) Tulin et al. BODY SHAPING FIT SYSTEM. Applicant: Levi Strauss & Co, San Francisco, CA ws) Inventors: Kets Tl, FI Cerrito, CA (US); Debra aney. Tlarosa, NM (US): Issa eleeldt, Vallejo, CA (US) Assignee: Levi Strauss & Co, San Francisco, CA ws Notice: Subject to any disclaimer, the tem ofthis patent is extended of adjusted under 35 USC. 1540) by 0 days Appl. Now 13/801,374 Filed: Mar. 13,2013, Prior Publication Data US 201410068836.A1 Mar 13,2014 Related US. Application Data Provisional application No, 61/699,286, fled on Sep. 10,2012. Int. Cl. AMID 1708 (2005.01) AMID 106 (2005.01) AMID. 1/06 (2013.01); 41D 2400038 (2013.01); 447D 2500/54 (3013.01) usp 207 Fleld of Classification Search crc AAID 1/06; 41D 1/00; AdLD 27100 AAD 27106; A4iD 31/00; ASID 13/1284 A#ID 2400038; ASTD 2400162; AMID 230022 USPC... 2227, 243.1, 241, 255, 258, 260.1, 261 See application file Tor complete search history ‘USOO8984608B2 (10) Patent No. 4s) Date of Patent: US 8,984,668 B2 Mar. 24, 2015 66) References Cited US. PATENT DOCUMENTS S447462 A 911995 Smith ctl S345] A * 7906 Tasone al 5762538 A 61998 Nishiyama st al S702 A190 Johnson SaeLI8 A 31909 Kish Soe8s97 A * 101999 Vogtetal Sosscue A * 32600 Thoms 6238266 BL* $2001 Vogt (Continued) FOREIGN PATENT DOCUMENTS 2 fos3909 U sito » Torso U 5/1905 (Continved) Andrew W Collins ‘Aka Chan LLP Primary Examiner (74) Attornes, Agent, or Firm 6 ABSTRACT A body shaping fit system for pants is based onthe concept actively shaping the body's silhouette. This fit system ‘nclides: stretch coating formulation fo sbric that provides streich in all directions (e.g, four Way’ stretch) in an engi- ered way otaget specifi parts ofthe body, shape contour ing panels, cosmetic finishing techniques, and seaming and consietion techniques for pants. Ina specific implementa ‘ion, pair of jeans includes a shape contouring panel incor porated onto an inside of the jeans, the panel including @ polyurethane based coating with holding power to enhance the body's natural curves while de-emphasizing the body's flaws. The fitsysiem isalso applicable to pants shorts, capes, and other clothing where shaping and support is desirable in the waist, set, hip, and thigh areasUS 8,984,668 B2 Page 2 66) References Cited 2o1D01D.05 A+ 52012 Bevans son So1s00%8730 AI® 42013 Joven ‘ove US. PATENT DOCUMENTS nidonsssi2 Al* 22014 Nonlazom tal 20 gossono m2 200, FOREIGN PATENT DOCUMENTS Sivan bie (3007 roam aD Hae Bee oR _ Foman Bs 300 Sor x * demo * ‘to Togo be Sanit ® joesms = Stmen als268 B22 42013 2a P ener eed Sears poe Toot a3 : ‘8,732,865 s2014 ae ee oe Shoores Ba" $20i4 wie «BR gmuM Rtas oosattitsh Ai 63004 Make BB opstasd 32009 20070214841 AL 92007 Kawasaki etal 7 ae 20080034476, (2/2008 MacKinnon r 2009-114589 oe 2009/0181599, 7/2009 Farmer et a 2009-23560 102009 2oLOO192284 $2010 bo a ee eee Solooswetsd AL 11010 motos *—Aa010 dolonsyi2 al M010 i “eoeare mo ta010 Sointagssss At "13011 Cans etal moon Tao Soltiamose AL 420i Viwwne ” fssiors po T2002 Dotvoatssie AL 32011 Zubr wo Sosa? AL LDS dotwonso121 AL_ 92011 Fons ao1ox02686 Al? 122011 Chapuis 2169 * cited by examinerU.S. Patent Mar. 24,2015 Sheet 1 of 16 US 8,984,668 B2U.S, Patent Mar. 24,2015 Sheet 2 of 16 a 200 ‘MIX SOLUTION FOR COATING ‘MIXTURE 205 7 CREATE SHAPE CONTOURING PANEL FOR GARMENT ! CUT FABRIC PATTERNS FOR Cau SEW THE PATTERN TO FORM GARMENT (eg,, PANTS, “fas, SHORTS) ‘ADD COSMETIC FINISHING, SEAMING AND ee TO GARMENT FG. 2 US 8,984,668 B2U.S. Patent Mar. 24,2015 Sheet 3 of 16 US 8,984,668 B2 fo 317 307 360 313 305 323 319 FG. 3AU.S. Patent Mar. 24,2015 Sheet 4 of 16 US 8,984,668 B2 HIG. 3BU.S. Patent Mar. 24,2015 Sheet 5 of 16 US 8,984,668 B2 TOP GARMENT FRONT FRONT 313 02 o 4 7 a 420 ul | BACK BACK 406 408 FG.4 TOP GARMENT 313 402 406 / 420 420 7 G.5U.S, Patent Mar. 24,2015 Sheet 6 of 16 US 8,984,668 B2 i CREATE SCREEN (e.9., MESH SCREEN) WITH SHAPE CONTOURING PANEL PATTERN a PRINTED ! PLACE SCREEN OVER SUBSTRATE (e.9., FABRIC), APPLY. fg MOATURE TO tt | APPLY PRESSURE TO SCREEN TO SQUEEZE COATING ONTO FABRIC REMOVE 615 DRY (i.e. CURE) THE PRINTED PATTERN ON a FG. 6U.S. Patent Mar. 24,2015 Sheet 7 of 16 US 8,984,668 B2 r~ ral FG.7 705 707 701 { F x\ { : X !US 8,984,668 B2 Sheet 8 of 16 Mar. 24, 2015 U.S, Patent sou si Siaeeuaqsesies Peis feeeeseseesas aeU.S. Patent Mar. 24, 2015 Sheet 9 of 16 US 8,984,668 B2 FIG. 9BU.S. Patent Mar. 24,2015 Sheet 10 of 16 US 8,984,668 B2 FG.10U.S. Patent Mar. 24, 2015 Sheet 11 of 16 US 8,984,668 B2 AG. 11BU.S. Patent Mar. 24, 2015 Sheet 12 of 16 US 8,984,668 B2 Fe. 12C 137 Ae. 12B FG. 12AUS. P: Ml ‘atent Mar. 24, 2015 POPULATION SAMPLE, GATHER BODY, MEASUREMENT DATA BODY x \EASUREMENTS | » ODT SCANS 1306 ‘STORE BODY MEASUREMENT DATA 1310 I ANALYZE BODY MEASUREMENT DATA, CORRELATE WITH BODY SHAPE 1315 BODY MEASUREMENTS DIFFERENTIAL 1317 GRAPH DATA WITH LOW HIP- Ls 7 DIFFERENTIAL | PARTITION GRAPH, GENERATE PANTS SIZING CATEGORIES: 1330 FABRIC PATTERNS FOR SIZING age FG. 13 Sheet 13 of 16 US 8,984,668 B2 DATABASE 1312 LOW HIP- HIGH HIP bel oe ‘SHAPE PANTS CLASSIFICATIONS FOR ‘SHAPED FIT SIZING 1335 @®=eg, “SLUGHT CURVE” =e, “DEAL CURVE" 4, “BOLD CURVE" .g., “SUPREME CURVE”U.S. Patent Mar. 24, 2015 Sheet 14 of 16 US 8,984,668 B2 GIRTH POINTS OF MEASURE WAIST | HIGH HIGH HIP HIGH HIP |____ SEAT/LOW HIP KNEE ANKLE FG. 14U.S. Patent Mar. 24,2015 Sheet 15 of 16 US 8,984,668 B2 POINTS OF MEASURE FOR DEPTH & SHAPE WAIST T0 HIGH HIP TOTAL RISE WAIST TO SEAT/ LOW HIP HI- HIGH HIP TO SEAT/ LOW HIP HIGH HIP TO SEAT/ LOW HIP SADDLE DEPTH FG.15U.S, Patent Mar. 24, 2015 PANTS CLASSIFICATIONS FOR SHAPED FIT SIZING 1335 @®=eg,, “SLIGHT CURVE” c.g, “DEMI CURVE” ©=eg, “BOLD CURVE” , "SUPREME CURVE" Sheet 16 of 16 US 8,984,668 B2 CUSTOMERS. 1605 STORE (e.g, AT LEVI'S STORE SF) = USE SHAPE MEASURING TOOL, TAKE BODY at ONLINE ‘WEB FIRST BODY ‘MEASUREMENT MEASUREMENT 1611 1612 | SECOND BODY CALCULATE SHAPE INDEX WITH LOW HIP. uy He DIFFERENTIAL | INDEX 1617 WITH SHAPE INDEX, FIND SHAPED FIT PANTS, CUSIFICATION FG. 16US 8,984,668 B2 1 BODY SHAPING FIT SYSTEM (CROSS-REPERENCE TO RELATED "APPLICATIONS, ‘This potent application claims the benefit of US. pateat pplication 61/699,286, filed Sep. 10, 2012, whichis incor porated by reference along with ll other references cited in this application BACKGROUND OF THE INVENTION The present invention relates to clothing sizing systems and, more specifically, to pants, especially jeans, having @ body shaping fit that atively shapes the wearer's bods. In 1853, during the California Gold Rush, Levi Strauss, 3 year-old German immigrant, left New York for San Fran- ‘isco with a smal supply of dry goods with the intention of ‘opening a branch of his brother's New York dry goods bs ress, Shortly aflr aniving in San Francisco, Mr. Strass realized thatthe miners and prospectors (called the “forty niners”) needed pants strong enough to lst through the hard work conditions they endured So, Mr Strauss developed the ‘ow familiar jeans which he sold to the miners. The company he founded, Levi Stauss & Co, sill sells jeans and is the most widely known jeans brand in the world. Levi's is @ trademark of Levi Strauss & Co, ‘Though jeans atthe time of the Gold Rush were used as ‘work clothes (which were relatively loose fiting since fash- jon was not a concern), jeans have evolved to be fashionably ‘wor everyday by men and women showing up onbillboards, television commercials, and fshion rnwaye. Fashion is one ‘ofthe largest consumer industries inthe U-S. and around the World. Jeans and related apparel area significant segment of the industy "As fashion, people want their jeans to havea eustomized ft (eg, “tight fitting jeans”), Good fitting jeans today have @ orm fit that is very different than, for example, the pants of the 1800s and early 1900s. Before, loose-fit or overly boggy pans and balloon dresses were the norm, since they were Intended w hide or obscure the body shape. Today, modera Technology as allowed the manufacture of olfthe-ack pants jeans, and shoes having much better frm it, while at the sane time being comfortable to wear ‘Despite the widespread success jeans have enjoyed, there js acontinuing desire to address the demands of the consumer ‘even bette. Consumers desire off'the-ack, form-fitting jeans Jor their own seat and hip shapes, without having to pay for custom tailoring. Existing jeans sizing systems, which may have addressed the market demand of the time they were ‘developed, donot adequately address the demandlof the mod ‘em coisumer and theit wide variety of ody shapes People want ther jeans to have a tight, orm fiting look, ‘where the jeans conform tothe shape of the body. Further: ‘more, consumers want form Hatering jeans that molds and shapes the body's natural silhouette, while flattering the body’s natural curves “Therefore, cher is @ nee for a new shaping system for Jeans and similar clothing e, pants, shorts, and skins) that provide consumers with jeans that make them look good, BRIEF SUMMARY OF THE INVENTION A new body shaping fit system for pants is based on the ‘concept of actively shaping the body's silhouette. This it system is bared upon a combination of ane oF more unique design and engineers ‘astretchcoat- 0 o 2 op formulation foe fabric that provides stretch in al dinwe- ‘ins (6, four way suetch) in an engineered way Wo get specific areas of consumer's body shape contouring panels, cosmetic ishing techniques and seaming and construction techniques. The fit system provides a consumer witha form {iting pair of jeans withholding power to ence the body's ‘natural euves while de-emphsszing the body's laws. Theft Sytem i also applicable to pans, aborts, skirts, and other clothing where form fit and support is desirable in the seat, hip, and thigh arcs "Aspecifc implementation ofthe fitsysemotheiavention works with the Lea's Curve ID system, Curve ID is a registred trademark of Levi Strauss & Co, Curve ID allows ‘women to fd the perfect it based on body type Curve ID Specifically adresses women’s body shapes With is basic bhady shape cateporiese 2 sight curve den curve and bald curve. Optionally, Cure ID includes a fourth evstom fit, ‘which scald the supreme curve. This Carve ID form for Finding the perfect fit looks beyond wast size adress the tnlgeunves ofa woman's body “Tous the Cave ID sytem the consumer ids theirshape ‘sing a shape measuring oo-The shape measuring tol eal- colts shape category Based on a dilferential of to mea. Suremensin he seat area. With this spe category informa: tion the constimer can easily Tocate a pat of formefiting jeans. The Curve ID system is desribal in US. Pat. No $307,560, ssuod Nov. 13,2012 (US. patent application Sex No, 12917887, filed Now. 2, 2010) assigned to Levi Sass Co, and this patent is incoqporatd by reference “The system ofthe vention not insted toa single mam facture or rand eons nor isitaccesay thatthe syst be used for or with another fit system (e., Curve ID). The sSyfem can bese to creat a single garment ors collection GF garment. In adttion, specific elements, methods, end techniques tesysem canbe used alone orin combination, aun canbe applied to wiht gament o collections of gare ‘ments made by other manafcturer. "A spccifc implementation ofthe fitsysemof he avention is the Levi's Revel™ system, Revel i a trademark of Levi Strauss & Co Aer determining the body shape category and 4 particular size within that category tsing the Curve ID sytem, afemaleconsumer willry ona pair jeans. Through the Revel system, the jeans are specifically cngincored atid