ADVERTISING

CAMPAIGN FOR
CANCER RESEARCH

Nick May

CAMPAIGN PROPOSAL
Product
Cancer research UK
Launch date
The 22nd of September
Schedule of adverts
The first advert - 22/09/15 in bus stops.
The second advert - 06/10/15 in the magazine The economist.
The third advert - 20/10/15 on billboards near university's/student
accommodation.

PLANS FOR THE CAMPAIGN

Campaign message
The campaign message is to show university students who dont
have a lot of money can still trendy at low priced items from charity
shops.
Target audience
University students who do not have a lot of money but wont to
look good without spending much. (Between the ages of 18 22).

SKETCHES OF ADVERTS

PRODUCTION PLANNING
Location of adverts
The location of the initial adverts would be bus stops on busy town centres so
awareness can be spread fast as many people use the buses. The location of the second
advert would be in magazines, like Mens Health & Womans Weekly. The third advert,
would be on billboards close to universitys.
Advert 1
Advert 1 would be in bus stops.
Advert 2
Advert 2 is going to be aired in the magazine The economist
Advert 3
Advert 3 is going to be advertised on billboards near universities and that is visible from
student accommodation. All these adverts will run in conjunction with eachother for a
total of 6 weeks after the last advert is aired.

EQUIPTMENT DATE OF
PHOTOSHOOT.
Budget: non
The equipment will be provided from the college.
Clothing: models own.
Deadline of production: 25th of January 2015