SEO Searchengineoptimization Repaired 19-7-2011

Ti liu SEO cn bn
Phm Duy Anh
Ti liu tng hp cc bi vit

SEO- Search Engine Optimization
(cn bn)
duyanhphamkiller@gmail.com
http://duyanhpham.wordpress.com
Page 1
Ti liu SEO cn bn
Phm Duy Anh
Contents
I. TNG QUAN V SEO ..........................................................................................................................4
1.1 Search Engine l g? ...........................................................................................................................4
1.2 Search Engine lm vic nh th no? .................................................................................................6
1.3 SEO l g? ........................................................................................................................................10
1.4 Kt qu t nhin v kt qu c ti tr (Google SEO v Google Adwords) ....................................10
1.5 Mc ch ca cc Search Engine Optimization .................................................................................13
1.6 SEO l ngh thut hay khoa hc ? ....................................................................................................13
II. CC SEARCH ENGINE XP HNG CC TRANG WEB NH TH NO? .....................................15
III QUY TRNH THC HIN 1 CHIN DCH SEO ............................................................................17
3.1 Nghin cu & xc nh t kha.........................................................................................................18
3.2 Ti u ha trong trang ....................................................................................................................19
3.3 Ti u ha ngoi trang .....................................................................................................................20
3.4 Theo di th hng ............................................................................................................................21
IV. NGHIN CU & XC NH T KHA .........................................................................................23
4.1 Thc t qu trnh chn keyword cho 1 Website ................................................................................23
4.2 Nghin cu t kha ..........................................................................................................................25
4.2.1 Nghin cu t kha mc tiu trc khi SEO ..................................................................................25
4.2.2 Bn bc nghin cu t kha thit k web ...................................................................................26
4.3 S dng cc cng c nghin cu t kha .........................................................................................29
4.3.1 Cng c gi t kha trong seo ....................................................................................................29
4.3.2 10 cng c nghin cu t kha min ph hay nht ......................................................................30
4.3.4 cng c keyword ca google..........................................................................................................33
4.3.5 Ti u keyword cho seo tt hn ...................................................................................................41
V. TI U HA TRONG TRANG (ON-PAGE OPTIMIZATION) ........................................................43
5.1 Ti u snippets vi th meta description ..........................................................................................43
5.2 ti u ha th meta descriptions ..............................................................................................45
5.3 TI U CC THNH PHN CA HTML..............................................................................................47
5.3.1 ti u metal Title ...........................................................................................................................47
5.3.2 Ti u ha th Alt v Title Image cho hnh nh .............................................................................47
5.3.3 ni dung trong phn body .............................................................................................................49
5.3.4 S dng tht tt cc th : H1 ,H2 , H3 ,P, LI .................................................................................49
5.3.5 Ni dung trong lin kt ..................................................................................................................49
5.3.5 Ti u ha cu trc URL tr nn thn thin vi cng c tm kim .................................................49
Page 2
Ti liu SEO cn bn
Phm Duy Anh
5.4 TI U B CC CA TRANG ............................................................................................................51

5.5 TI U NAVIGATOR & MENU ...........................................................................................................54
5.6 CSS & SEO ........................................................................................................................................55
5.7 TRNG LP NI DUNG- NI DUNG KP ...........................................................................................62
5.7.1 Ni dung kp v phng php pht hin mi ca Google ..............................................................62
5.7.2 cch trnh li Trng lp ni dung (Duplicate Content) ...................................................................64
5.8 SEO & V TR A L ........................................................................................................................65
5.8 CC VN LIN QUAN N KH NNG LP CH MC...................................................................68
5.8.1 t nhiu ch mc t Google (Google Index) .................................................................................68
5.8.2 Lm th no to google sitemap cho website ca bn.............................................................69
5.8.3 cch lm sitemap cho yahoo ..........................................................................................................71
5.8.4 - 7 bc lm tng tc index webiste ca Google ......................................................................72
5.8.5 Google index cc videos ca bn? ............................................................................................73
5.8.6 Cc cch ngn khng cho google index mt s trang trn website ................................................73
5.9 Tnh kh dng v th hng trn my tm kim .................................................................................74
5.10 Robots.txt & Googlebot - Allow & Disallow......................................................................................76
5.11 S dng nhiu keyword cc trang hn l tp trung keyword trang ch ....................................78
5.12 Tp tin m ci Li 404 not found ..............................................................................................79
VI. TI U HA NGOI TRANG (OFF-PAGE OPTIMIZATION) .....................................................81
6.1 CC NGUYN TC NG K VI CC CNG C TM KIM ..............................................................81
6.2 ng k vi cc cng c tm kim ....................................................................................................82
6.3 To s website thn thin vi cc cng c tm kim ....................................................................83
6.4 ng k website vo cc th mc internet .......................................................................................85
6.4.1 ng k website vo cc th mc internet ....................................................................................85
6.4.2 15 Directory hang u ...................................................................................................................87
6.4.3 Danh sch cc Directory Vit Nam .................................................................................................89
6.5 GII THIU V GOOGLE PR & CNG THC TNH PR.......................................................................89
6.6 PH BIN LIN KT & CHT LNG LIN KT ...............................................................................90
6.6.1 PH BIN LIN KT (LINK) ..........................................................................................................90
Page 3
Ti liu SEO cn bn
Phm Duy Anh
I. TNG QUAN V SEO

1.1 Search Engine l g?
Search engine phn mm cung cp cc a ch Web c cha mt hay nhiu thng tin, t kho m
ngi dng cn tm kim. Thut ng search engine i lc c dng khng chnh xc ch cc ch
mc Web do cc bin tp vin bin son.
Web crawler cn c gi l spider (con nhn) l mt phn ca search engine, chuyn chu du khp
Web, sao chp tng trang n tm c v lp ch mc cc t kha, tn trang.
Hy th tng tng mt cuc sng hon ton khng c nin gim in thoi hay mt tr gip no
khc. S dng in thoi lc s tr nn rt kh khn. iu ny cng tng t nh dng Web m
khng c cng c tm kim (search engine). Vi search engine, bn ch cn bit mt vi thng tin hay t
kho l c th tm c ni cn n.
Theo mt nghin cu do cng ty Zona Research (M) tin hnh nm 1999 th search engine hin l
phng thc tm kim thng tin trn Web c s dng nhiu nht, n chim ti 77% tng thi gian
tm kim. Theo kt qu kho st ngi tiu dng ca mt cng ty khc vo nm 1999 th 88% ngi
dng trc tuyn c s dng mt search engine v 72% c dng mt search engine tm kim hng
ho bn l.
i vi nhiu ngi dng, search engine l yu t nh hnh nn bc tranh v kho thng tin trn Web.
Tuy nhin, mt nghin cu gn y ca NEC Research Institute v Inktomy cho thy c ti hn mt t
trang Web ring bit trn Internet v hu ht cc search engine b qua khng lp ch mc cho 1/4
s trang ny. Mt khc, khong 7-14% nhng ni dung c lp ch mc li khng cn tn ti trn
Net.
Bn trong vic tm kim
Vi quy m ca Web, vi s lng qu ln cc trang khng c truy cp n trong nhiu nm v trang
c cha nhng t qu ph bin dn n nhng site khng lin quan, vic lp ch mc d ch mt phn
ca Web c th tr v kt qu ph hp l mt qu trnh i hi rt nhiu cng sc to ln.
Tuy nhin, v cn bn, cng vic ny rt n gin: chng trnh phn mm thng minh s chu du
khp trn Web, tm kim v lu tr bt c thng tin no cha c trong ch mc v thng l lu ton b
trang Web. Thng tin thu thp c c th t nhng trang c lp ch mc trc nhng thay
i, lin kt n nhng trang cha c lp ch mc v cc a ch Web do cc cng ty th ba a ln.
Mt khi cc ch mc c tp hp li, chng s c kim tra loi b nhng thng tin trng lp,
chng hn nh cc phin bn khc nhau ca cng mt site (site d phng); loi b nhng trang lp li
qu nhiu ln cng t kho. Mt s search engine cn c kh nng gn trng thi c bit cho trang
Web c dng siu th (metatag) cha cc thnh phn m t thng tin. Mt s search engine c kh
nng phn tch ni dung trang Web v cho bit tn sut m nhng trang khc lin kt n trang ny.
Nh vy, trang Web cng ph bin th ni dung ca n cng d tm kim.
Khi ngi dng a yu cu tm kim thng tin cho search engine hay dch v th mc, cc gii thut
tinh vi bn trong s c kch hot. Mi search engine c mt cch x l khc nhau i vi thng tin m
n nhn c t ngi dng, nhng mc tiu th ging nhau: d on ngi dng cn g v tr v
Page 4
Ti liu SEO cn bn
Phm Duy Anh
thng tin tng ng. Nhng vn tin ca ngi dng thng c phn tch rt chi tit pht hin
nhng sai st chnh t trong t kho hay liu thng tin ny c tm kim cha.
Nguyn l hot ng
Mt Search Engine hot ng theo cc bc sau:
Web crawling
Indexing
Searhing
Search Engine lm vic bng cch lu tr thng tin v nhiu trang Web trn WWW. Nhng thng tin
ny s c thu thp bi cc Spider (chnh l Web crawling) v ni dung ca mi trang s c phn
tch SE quyt nh nn index ci no (v d, nhng t kho c thu thp t cc titles, heading hay
mt s trng c bit gi l meta tags) tr v nhng thng tin m ngi tm kim mong mun
nht. D liu v nhng trang Web s c lu tr ti cc c s d liu ch mc s dng cho nhng
ln truy vn sau. Mt s Search Engine, nh Google chng hn, s lu tr ton b hay mt phn trang
gc (c xem nh mt cache) cng nh thng tin v trang Web , tri li vi mt s SE khc, nh
AltaVista, s lu tr tt c cc t ca nhng trang m n tm thy.
Khi ngi dng nhp vo cc Search Engine mt truy vn (ch yu l cc keyword), cc SE ny s kim
cc index ca n v cung cp danh sch cc trang Web ph hp nht, thng l cc cm t ngn hay
mt phn ca mt on vn bn. Hu ht cc Search Engine u s dng cc Boolean
Operators (ton t lun l) nh AND, OR v NOT xc nh cc search query (truy vn tm
kim). Mt s SE khc li s dng nhng phng php tin tin hn nh Proximity Search
(tm kim gn k) cho php ngi dng xc nh c khong cch gia cc t kho.
Dch v th mc
Cc dch v th mc nh ca Yahoo v hi-p nh ca Ask Jeeves khng dng phn mm thu thp t
ng thng tin Web. Thay vo , cc bin tp vin s thc hin vic tng hp th mc Web mt cch
th cng. Mc d Yahoo khng lp ch mc trang Web nh cch ca search engine nhng n thc s
cung cp d liu cht lng cao. Tuy nhin, vi mc tng trng hng nm 70% tng s trang Web t
nay n 2003 theo nh d bo ca International Data Corp. th nhng dch v th mc kiu ny s phi
gia tng lin tc s lng bin tp vin c th duy tr c tnh hu dng ca dch v.
Mt loi search engine lai mi ang xut hin, s dng phng php phn tch ngn ng xc nh
dch v th mc, search engine hay c s d liu s p ng tt nht cho yu cu tm kim thng tin
Page 5
Ti liu SEO cn bn
Phm Duy Anh
ca ngi dng. V d, vn tin dn s Vit Nam s tr v thng tin iu tra dn s ca Vit Nam, lin
kt n cc Web site, th mc v cc thng tin c lin quan.
Tng lai ca vic tm kim
Mt s search engine c tnh nng tm kim cc i tng thay v vn bn chng hn nh ca mt
ngi sao no dng JPEG. Tuy nhin, cn rt nhiu ni dung multimedia nh hnh nh ng ca
Shockware, Flash v dng m thanh, hnh nh lin tc, hin thi cha th lp ch mc c.
XML l mt ngn ng m t ni dung, khng ch c kh nng chuyn ti thng tin m cn c cc th
nh danh m t thng tin ny c ngha g. Search engine c th lp ch mc trang Web XML d
dng hn nh nhng th ny cho bit thng tin tng ng xut hin u trn trang. V d, th nh
danh 125 bo cho search engine bit rng 125 l gi. iu ny cho php search engine so snh gi
ca nhiu nh bn l khc nhau mt cch d dng v nhanh chng.
1.2 Search Engine lm vic nh th no?

Internet v World Wide Web c n hng trm triu website c sn mang cc thng tin v nhiu ch
khc nhau. Tuy nhin hu ht chng u c t tiu theo thch ca tc gi, v c t trn
my ch vi cc tn kh hiu. Khi bn cn bit v mt ch no th s phi c cc trang no? Phn
ln mi ngi khi bn khon v vn ny h s s dng mt cng c tm kim trn Internet (Internet
search engine).
Search engine trn Internet l cc site c bit trn web, c thit k gip mi ngi tm kim
thng tin c lu trn cc site khc nhau. C nhiu cch khc nhau trong cch tm kim ny, nhng
tt c chng u thc hin ba nhim v c bn:
Tm kim Internet hoc chn cc mu thng tin trn Internet da trn cc t quan trng
Gi mt ch mc cho cc t tm thy cng vi a ch tm thy chng
Cho php ngi dng tm kim cc t hoc cm t c tm kim trong ch mc .
Cc c my tm kim trc kia u gi ch mc ca hng trm ngn trang web v ti liu, chng thng
nhn c th mt hoc hai nghn yu cu tm kim mi ngy. Ngy nay, c my tm kim hng u nh
ch mc hng trm triu trang v p tr n hng chc triu yu cu mi ngy. Trong bi ny chng
ti mun gii thiu v cc nhim v chnh s c thc hin nh th no, v cch cc c my tm kim
ny s x l nh th no cho php bn tm thng tin cn thit trn web.
Xem xt Web
Khi hu ht mi ngi ni v cc c my tm kim Internet, h u cho l c my tm kim World
Wide Web. Tuy nhin trc khi Web tr thnh phn d thy nht ca Internet th thc s c cc c
my tm kim gip mi ngi c th tm c cc thng tin trn mng. Cc chng trnh vi nhng
ci tn nh "gopher" v "Archie" gi ch s ca cc file c lu trn my ch kt ni vi Internet,
gim c mt cch r rt s lng thi gian cn thit tm kim cc chng trnh v ti liu. Vo
nhng nm cui thp k 80, vic c c cc gi tr quan trng t Internet c ngha l bit cch s
dng gopher, Archie, Veronica v mt s chng trnh tng t khc.
Ngy nay, hu ht ngi dng Internet cha hiu nhiu v cch tm kim ca h trn Web, chnh v vy
chng ti s gii thiu vn ny bng cch tp trung vo ni dung ca cc trang web.
Khi u
Page 6
Ti liu SEO cn bn
Phm Duy Anh
Trc khi c my tm kim c th cho bn bit v ni mt file hoc ti liu no c lu tr th n

phi tm ra c chng. tm cc thng tin trn hng trm triu trang web ang tn ti, mi mt c
my tm kim phi s dng n cc robot phn mm c bit, cc robot phn mm ny c gi l
spider (con nhn), thnh lp danh sch cc t tm thy trong cc website. Qu trnh spider xy dng
danh sch c gi l Web crawling. to v duy tr mt danh sch hu dng cho vic tm kim th
spider ca c my tm kim phi xem c ni dung ca cc trang web.
Vy cch spider thc hin cng vic ca n trn Web nh th no? im khi u l danh sch cc my
ch v trang web ph bin. Spider s bt u vi mt site ph bin no , nh ch mc cc t trn
trang ca n v theo cc lin kt tm thy bn trong site ny. Theo cch ny, h thng Spider s nhanh
chng thc hin cng vic ca n v tri rng ra ton b cc phn c s dng rng ri nht ca
web.
Google.com bt u nh mt c my tm kim ca trng i hc. Trong bi vit m t v cch h
thng c xy dng nh th no, Sergey Brin v Lawrence Page ly mt v d v spider ca h c
th lm vic nhanh n c no. H xy dng h thng ban u c th s dng nhiu spider,
thng l c n 3 spiders hot ng ng thi. Mi Spider c th gi ti khong 300 kt ni vi cc
trang web mi thi im. Vi hiu sut nh ca n, s dng n 4 Spider, h thng ca h c th tm
thm trn 100 trang mi giy, to ra khong 600KB d liu mi giy.
Vic gi c tc tm kim nhanh cng c ngha phi xy dng h thng c th cung cp c cc
thng tin cn thit cho Spider. H thng Google trc kia c mt my ch chuyn dng dng cung
cp cc URL cho Spider. Thay cho vic ph thuc vo nh cung cp dch v v DSN dch tn ca my
ch thnh a ch, Google c DSN ca chnh h gi chm din ra ch trong khong thi gian ti
thiu.
Khi Spider ca Google xem cc trang HTML, n lu hai th:
Cc t bn trong trang
Ni tm thy cc t
Cc t xut hin trong tiu , ph , cc th meta v cc phn quan trng khc c lin quan c lu
bng nhng xem xt c bit cho nhng tm kim ca ngi dng sau . Spider ca Google c
xy dng c th nh ch mc mi t quan trng trn mt trang v ch li cc mo t nh "a,"
"an" v "the". Cc Spider khc li s dng cc phng php khc.
Cc phng php khc m Spider p dng thng l c gng lm cho h thng ca Spider din ra
nhanh hn, cho php ngi dng c th tm kim hiu qu hn, hoc c hai. V d, mt s Spider gi
lin h vi cc t trong tiu , cc heading nh v lin kt, cng vi 100 t thng c s dng trn
trang v cc t trong 20 dng u tin ca vn bn.
Cc h thng khc chng hn nh AltaVista li tip cn theo mt hng khc, nh ch mc cc t n

trn mi trang, gm c c "a," "an," "the" v cc t khng quan trng khc. Tnh y trong
phng php ny c so khp bi cc h thng khc trong phn th meta ca Website.
Cc th Meta
Th Meta cho php ch s hu ca trang c th ch nh cc t kha v khi nim s c nh ch

Page 7
Ti liu SEO cn bn
Phm Duy Anh
mc. y l mt trong cc th rt hu dng, t bit trong nhiu trng hp cc t trn trang c th c

n hai hoc 3 ngha - th Meta c th hng dn c my tm kim trong vic chn ngha no trong s
cc ngha c th l ng i vi mt t no . Tuy vy vn c mt lo lng trong vic tin cy nhiu vo
th Meta v cc trang km cht lng m ch s hu ca n li a vo th ny nhng ch ph bin
nhng khng c ni dung g v n. khc phc hin tng ny, Spider s tng quan cc th Meta
vi ni dung ca trang, loi ra cc th khng tha khp vi cc t trong trang.
Tt c vn ny khi ngun t ch s hu ca trang ny, h mun trang web c hin th trong kt

qu tm kim ca cc c my tm kim ny. Nhiu khi, ch s hu khng mun trang ca h xut hin
trn cc trang kt qu ca mt c my tm kim hoc khng mun Spider truy cp vo trang ca h. (V
d, mt game xy dng cc trang active mi mi ln cc section ca trang c hin th hoc theo sau
l cc lin kt mi. Nu mt Spider Web c th truy cp vo v bt u i theo tt c lin kt cho cc
trang mi th game c th mc li activity cho player tc cao v ko di s kim sot.) trnh tnh
trng ny, giao thc loi tr robot c pht trin. Giao thc ny b sung vo phn th meta bt
u mi trang, thng bo cho Spider phi ri trang ca n khng nh ch mc cc t trn trang ny
hoc c gng ln theo cc lin kt ca n.
Xy dng ch mc
Khi Spider hon tt nhim v tm thng tin trn cc trang web (chng ti lu rng y l nhim v
khng bao gi hon tt v lun c s thay i ca cc trang nn iu c ngha l Spider s lun thc
hin nhim v ca n), c my tm kim phi lu cc thng tin ny theo mt cch no c li nht.
C hai thnh phn chnh lin quan ti vic to d liu thu thp c c th truy cp vi ngi
dng:
Thng tin c lu vi d liu

Phng php m thng tin c nh ch mc
Trong trng hp n gin nht, mt c my tm kim c th ch lu cc t v URL ni m n tm ra.

Trong thc t, iu ny s lm hn ch rt nhiu v s khng c cch no ni t c s dng
l quan trng hay khng c gi tr trn trang , hoc t c s dng mt ln hay nhiu ln, hoc
trang c cha lin kt n cc trang khc c cha t hay khng. Ni theo cch khc l s khng c
cch no xy dng c danh sch th hng bnh chn cc trang hu ch nht trn u mi danh
sch kt qu tm kim.
lm cho cc kt qu tm kim c ph hp nht, hu ht cc c my tm kim u lu nhiu t v
URL. Mt engine c th lu s ln t no xut hin trong mt trang. N c th gn trng lng cho
mi mt entry no , tng dn gi tr gn cho cc t khi chng xut hin gn pha trn ca ti liu,
trong cc heading con, cc lin kt v trong th meta hoc trong tiu ca trang. Mi mt c my tm
kim mang tnh thng mi u c mt cng thc khc nhau i vi vic gn trng lng cho cc t
trong ch mc ca n. y chnh l mt trong nhng l do ti sao mt tm kim cho nhng t ging
nhau trn cc c my tm kim khc nhau li cho ra danh sch khc nhau, cc trang c th hin theo
th t khc nhau.
Khng quan tm n s kt hp nghim ngt cc mu thng tin b sung c lu bi mi search
engine, d liu s c m ha lu tr trong cc im lu tr ring.
Mt ch mc ch c mt mc ch: N cho php thng tin c tm thy mt cch nhanh chng. C kh
nhiu cch cho vic xy dng ch mc, nhng cch hiu qu nht vn l xy dng mt bng hash. Mt
cng thc c s dng gn gi tr bng s cho mi mt t. Cng thc ny c thit k cung
cp cho cc entry trn s lng c xc nh trc cc phn chia. Phn chia bng s ny khc vi
Page 8
Ti liu SEO cn bn
Phm Duy Anh
phn chia t trong bng alphabet v chnh l hiu lc chnh ca bng hash.
Trong ting Anh, c mt s k t c bt u nhiu hn vi cc k t khc. V d nh bn s thy
phn M ca t in s dy hn phn X. S khng cng bng ny c ngha rng vic tm mt t bt
u vi mt k t ph bin c th lu hn nhiu so vi vic tm mt t bt u vi mt k t km ph
bin hn. Thut ton Hash cn bng s khc nhau ny, v gim thi gian trung bnh tm kim mi
entry. N cng phn bit ch mc vi entry thc ti. Bng hash gm c cc s c nh hash cng vi
mt con tr d liu, con tr ny c th c phn loi theo bt c cch no cho php lu tr hiu qu
nht. S kt hp gia vic nh ch mc hiu qu v lu tr hiu qu lm cho ngi dng c th thc
hin cc thao tc tm kim mt cch nhanh chng thm ch khi h to mt tm kim phc tp.
Xy dng mt tm kim
Vic tm kim thng qua mt ch mc cn ngi dng xy dng mt truy vn v trnh n thng qua
search engine. Truy vn c th kh n gin nh mt t chng hn. Vic xy dng mt truy vn phc
tp hn cn s dng cc ton t Boolean cho php bn lc v m rng di dng tm kim.
Cc ton t Boolean thng c s dng nht l:
AND Tt c cc mc c ni bng ton t ny phi xut hin trong trang hoc cc ti liu.
Mt s search engine thay th ton t ny bng du +.
OR t nht mt trong cc mc c ni bng OR phi xut hin trong cc trang hoc ti
liu.
NOT Mc hoc cc mc sau ton t ny khng xut hin trong trang hoc ti liu, mt s
search engine thay th bng du -.
FOLLOWED BY Mt trong s cc mc phi c theo sau trc tip bi mc khc.
NEAR Mt trong cc mc phi nm bn trong mt s cc t c th
Du ngoc kp Cc t gia cc du ngoc kp phi c coi nh mt cm t, v cm t
phi c tm thy trong ti liu hoc file.
Tm kim trong tng lai

Cc tm kim c nh ngha bi ton t Boolean tr nn kh bnh thng, engine s tm kim cc
t hoc cm t chnh xc khi chng c nhp vo. iu ny c th pht sinh mt vn khi cc t
c nhp c a ngha. Nu bn ch quan tm n mt trong cc ngha th c th khng mun thy
xut hin cc trang tiu biu cho tt c cc ngha ca n. Tuy bn c th to mt tm kim bng cch
loi tr ra cc ngha khng mong mun nhng nu c my tm kim gip c bn vic ny th tt bit
bao.
Mt trong nhng lnh vc nghin cu tm kim l tm kim da trn khi nim. Mt s nghin cu ny
lin quan n vic s dng phn tch thng k v cc trang cha t hoc cm t m bn tm kim,
tm ra cc trang khc c th bn quan tm. R rng cc thng tin c lu trong mi trang thc s rt
quan trng cho tm kim da trn khi nim, v xa hn na l vic x l c yu cu cho mi tm
kim. Nhiu nhm nghin cu v ang lm vic ht mnh ci thin c kt qu v hiu sut ca
cc c my tm kim ny. Mt s nhm khc chuyn sang mt lnh vc nghin cu khc nh truy vn
ngn ng t nhin.
tng n ng sau nghin cu truy vn ngn ng t nhin l bn c th nh vo mt cu hi
ging nh cch bn hi i vi ngi ngi bn cnh bn khong cn n cc ton t Boolean hoc cc
cu trc truy vn phc tp. Site truy vn ngn ng t nhin nht hin nay l AskJeeves.com, n c kh
nng phn tch c php truy vn v cc t kha p dng cho ch mc ca cc site m n xy
dng. Tuy nhin site ny ch lm vic vi cc truy vn n gin v vic t khi nim cho mt truy vn
kh phc tp.
Page 9
Ti liu SEO cn bn
Phm Duy Anh
1.3 SEO l g?
SEO l ch vit tt ca Search Engine
Optimization (ti u ha cng c tm kim). SEO
l mt
tp hp cc phng php nhm nng cao th
hng
ca mt website trong cc trang kt qu ca cc
cng c
tm kim v c th c coi l mt tiu lnh vc
ca tip
th qua cng c tm kim. Thut ng SEO cng
c th
c dng ch nhng ngi lm cng vic ti
u ha
cng c tm kim, l nhng nh t vn a ra
nhng
d n ti u ha cho cc website ca khch
hng.
Cc cng c tm kim hin th mt s dng danh
sch
trong trang kt qu tm kim (SERP) bao gm
danh
sch tr tin, danh sch qung co, dnh sch
tr tin
theo click v danh sch tm kim min ph. Mc
tiu ca
SEO ch yu hng ti vic nng cao th hng ca danh sch tm kim min ph theo mt s t kha
nhm tng lng v cht ca khch ving thm n trang. SEO i khi l mt dch v c lp hay l
mt phn ca d n tip th v c th rt hiu qu giai on pht trin ban u v giai on thit k
website. Hin nay, nhn thc ca ngi qun tr website ti Vit Nam ni ring v th gii ni chung
nhn bit vic ti u ha website cc my tm kim tr ti rt t. Ngi s dng khng thc c
tm quan trng ca vic ti u ha website, hoc lm cc phng thc cc my tm kim tr n.
Hin trn mng Internet c 3 cng c tm kim hu hiu nht v ph bin nht:
Google.com
Yahoo.com
Live.com (MSN.com)
SEO c th coi nh l mt k thut, mt b quyt thc s i vi mi ngi qun tr, xy dng website
hay n thun l ngi lm trong lnh vc truyn thng.
1.4 Kt qu t nhin v kt qu c ti tr (Google SEO v Google

Adwords)
Page 10
Ti liu SEO cn bn
Phm Duy Anh
TI U HA WEBSITE (SEO): NHNG U IM "T NHIN"

Cng "t nhin" cng thu ht nhiu click
Google Adwords d sao cng l qung co, trong khi kt qu t nhin l nhng kt qu khng phi
qung co. Do vy khng c g ngc nhin khi t l khch hng la chn nhng kt qu "t nhin" cao
hn rt nhiu ln so vi chn Qung co Google Adwords. Di y l mt s thng k gip bn c th
nh hnh vai trca SEO:
86% ngi tm kim chn cc kt qu t nhin hn l kt qu qung co.
70% i tng tm kim ngay lp tc nhn vo kt qu t nhin (nghin cu v hot ng ca

mt khi tm kim).
Theo mt kho st khc: c 78% ngi c hi thy thng tin t qung co Adwords hu ch
ch chim 40%.
Mc tin tng
Kt qu t nhin lun mang li s tin tng cao hn qung co, y l yu t v cng quan trng khi
cc nh qung co mun hng ti i tng khch hng v tnh hiu qu. C th qua cc thng tin
kho st c khong 14% khch hng tin tng vo Qung co Adwords, nhng c ti 29% cm thy
kh chu vi hnh thc qung co ti tr ny. y l nhng con s buc cc nh qung co phi ngh ti
cc phng n a ra cc thng ip qung co hp dn hn ti khch hng.
Gi tr ca khch hng
10 kt qu u tin ca Google em li cho bn khch hng m bn khng phi tr ph cho mi ln h
gh thm website bn. Bn cnh , cc khch hng ny "c gi tr" hn so vi nhng khch hng n
t Pay per click, c th c khong 17% khch hng thao tc nhiu hn (chuyn trang, c bi...) so vi
qung co ti tr v t l Conversion t SEO thng mc cao hn so vi Adwords.
Khch hng d dng phn bit u l qung co
Qung co v khng qung co to nhng n tng khc nhau cho ngi dng trc khi click vo
ng link dn ti website. Khng kh c th phn bit c qung co Google Adwords v c ti
54% ngi s dng d dng nhn bit yu t ny. y cng l thng s rt quan trng gip cc nh
hoch nh qung co c phng n ti u trong vic chim cc v tr qung co v sng to thng ip
cho ring mnh.
Gi click s b y ln cao
Vi chnh sch u gi t kha ca Google Adwords, mt t kha hot s nhanh chng b y ln mt
mc gi cao hn kh nng ca khch hng v nu mun duy tr kh nng tip cn khch hng th khng
c cch no khc l phi tng gi. Ngc li, SEO l mc ph duy tr hp l v t bin i, y l yu t
quan trng gip kh nng qun l ngn sch ca Marketer c d dng hn.
Kt qu bn vng
SEO l ti u ha website, khng ch l ni dung, cu trc, k thut lin kt m cn c vic thu ht
truy cp. Mt khi bn t thnh cng mt th hng cao, kh nng thay i th hng s chm
Page 11
Ti liu SEO cn bn
Phm Duy Anh
hn nhiu so vi tc bin mt ca Adwords. chnh l c s u t lu di nu tht s SEO mang

li nhng ngun li to ln i vi t kha bn chn.
Yu tph hp
72,3% ngi dng Google nh gi cao kt qu tm kim t nhin so vi 27,3% chn Qung co
Adwords, vi Yahoo t l ny l 60,8% - 39,2% cng cho thy vai tr quan trng ca SEO tc ng
nh th no.
QUNG CO GOOGLE ADWORDS: QUNG CO THT LINH HOT V N GIN

Khng c phng thc no c th a thng ip qung co tip cn khch hng nhanh bng Adwords
v cng kh tm ra c nhng m hnh qun tr no n gin v hiu qu n vy. Qung co Google
Adwords c nhng u im to ln m khng mt phng n marketing no khc c th em ti hiu
qu nhanh v c th nh n.
Kt qu tm kim
Nu mt chin dch SEO bt u c u t cho n khi bn thu c kt qu th khong thi gian 3-5
thng khng h ngn. "Thi gian l vng" v nu thc hin chin lc SEO bn phi chp nhn hi sinh
thi gian ca bn. Ngc li, Adwords nhanh chng a qung co hin th ch sau 10 pht ln chng
trnh. Nu mt chin dch khuyn mi ch thc hin trong vng 1 tun hoc 1 thng th Adwords lun l
s la chn tuyt vi nht.
Ngn sch
Ngn sch nh nhng vn c hiu qu, l u im khng th chi ci ca Adwords. Vi 100 USD
thc hin 1 chin dch SEO tng th l iu khng th nhng ngc li vi Adwords, l con s
thc hin 1 chin dch qung co Adwords vi mt vi t kha quan trng. Ti u ha t kha, tp
trung vo cc cm t c lin quan trc tip ti nhu cu ca khch hng l c s bo m tng ng
la t cc vo Adwords mang li hiu qu ti a. Awords c th tiu tn ca doanh nghip hng
nghn la, nhng n cng khng t chi mc ph 100 USD hng thng m bn tr vo ti khon.
D dng kim sot
Adwords vi phng thc qun l linh hot v n gin, d dng gip khch hng c th kim sot quy
trnh v chin dch qung co hn so vi SEO. Mt chin dch SEO i hi cn nhiu k thut v phng
Page 12
Ti liu SEO cn bn
Phm Duy Anh
n t chc, xy dng ni dung website trong khi qung co Google Adwords khng quan tm ti yu
t ny. Nhng nguyn l ca qung co ti tr cng kh n gin trn kha cnh bn chp nhn tr mt
mc gi hp l cho qung co ca bn.
Hp ng khng qu phc tp
Nu nhng rng buc v mt hp ng vi i tc SEO gm c nhng iu khon bo mt thng tin v
nguy c penalty th Adwords khng qu nng n v khon ny. Ch cn bn np tin vo ti khon l
qung co ca bn nhanh chng xut hin, ngc li nu khng c tin chy qung co, bn s
nhanh chng bin mt cho n khi tip tc c ngn sch qung co.
C th ti u qung co Google Adwords gim chi ph
Khng ch c SEO mi l ti u ha website m khi tham gia Google Adwords bn hon ton c th t
ti u qung co, nng cao tham s cht lng (Quality Score). Vy nu bn c kh nng, hy kt hp
nhun nhuyn kin thc SEO v qung co Adwords, bn hon ton c th lm ch cc chin dch
qung co ca mnh.
KT LUN
Vi nhng yu t so snh, kh c th ni rng phng thc SEO hay Adwords tt hn. Vi mi chin
lc u t Marketing, doanh nghip s c phng n ph hp nht hoc thng qua nhng chuyn gia
t vn qung co tm kim ti u ha chi ph. Vn quan trng v ct li nht ca mi chin dch
chnh l hiu qu kinh doanh ca bn, vy hy cng phn tch k lng u nhc im, ngn sch v
nng lc ca mnh la chn phng thc ph hp nht.
1.5 Mc ch ca cc Search Engine Optimization

SEO hay ti u ha Website cho my tm kim nm trong chin dch qung b Website l t vit tt ca
"Search Engine Optimization" hoc "Search Engine Optimizers". Mc ch ca SEO l nhm ci thin
lng truy cp v c cht ln lng cho Website, trc tip n t trang kt qu ca cc my tm kim
(Google, Yahoo, Microsoft) vi mt s t kha nht nh.
1.6 SEO l ngh thut hay khoa hc ?

Khi nhc n SEO (search engine optimization) l ti u ha cng c tm kim, t ranking cao trn
SERPs (seach engine result pages) hay ni cch khc l qung b website. M t website thng khin
con ngi ta lin tng n 1 b mn trong chuyn ngnh lp trnh kh cng ca CNTT. Nhng ngi
m hiu hn 1 cht th li lun ngh ti ti u ha, ti xy dng lin kt, ti t kha, ti google... Nhng
my ai trong hu ht nhng ngi ang v s c bi vit ny hiu rng SEO tht s l 1 ngh thut,
v t n nh cao ngh thut con ngi cn 1 s am m v 1 s n lc ht mnh.
Phn tch, nm bt thi im v a ra kt lut:
Kt lun 2 t tng nh bnh thng nhng chc rng tm ra n bn cn phi t nhiu ng no. Kt
lun l kt qu ca c 1 qu trnh phn tch, tin on, suy lun c th nm bt c thi im
Page 13
Ti liu SEO cn bn
Phm Duy Anh
xy dng 1 k hoch hnh ng chi tit. Da trn hng lot nhng hnh ng ko di, mt kt qu s
c to nn gp phn vo vic s l tng th.
SEO l phn tch, l nm bt thi im v s thnh cng hay tht bi ca n da trn kt lun cui
cng ca bn. Search engine l c mt b my sn lc khng l, bn s khng bao gi bit trc ci g
s c thu thp t b my ny cho n sau khi n index sn phm . V vy nhng phn tch da
trn nhng s liu v thi gian, i th, keyword... s a n cho bn t nht l 1 s hnh dung v
tng lai ca d n.
Tham kho: Nhng iu cn bit trc khi u t makerting vo SEO
Lun ch theo di v phng:
SEO khng phi l ca ring bn, n ko phi l 1 sn phm tr tu ca ring bt k ai, m n l nhng
kinh nghim, nhng th thut c xy dng da trn s am hiu v tm ti ca mi ngi. i th ca
bn lun khng ngng pht trin v sn sng vt qua bt k lc no. S ch phn tch, theo di l
hon ton cn thit, phi lun bit xy dng cho mnh nhng chin thut c gng hng chin thut
ca bn i ng hng.
Chin thut tt c xy dng thng qua s phn tch v cc im mnh, im yu v sn phm m
website ca bn cung cp. Phi bit ti u ha tng trang, tng chuyn mc to ra 1 sc mng cho
tng th trang web. Mt kt hoch lm SEO tt l khng bao gi tha.
Cn c 1 tm nhn tt:
Mt phn tch su thng qua cch s dng cc phn mm h tr c c nhng iu cn lm
iu chnh website ca bn s dng tt, nhng li thiu i tm nhn v vic s dng ca ngi c hay
ni cch khc l khch hng. Cng ging nh vic bn dng xe chuyn ch 1 khi lng ln hng
ho m khng n ngi i ng bn di.
Mi s nng vi u dn n hiu qu xu, n c th lm mt i ca bn rt nhiu th quan trng hn.
Vn l phi c 1 tm nhn sc gy nh hng tt cho cng vic ca bn trong tng li.
Lm SEO cn phi i 1 chn ng di, t mt s cch iu chnh cc th meta v tm kim hng trm
lin kt c th rank cao 1 keyword no trn search engine. V nu bn mun rank cao trong 1
lot t kha v cc sn phm, bn cn 1 tm nhn tt nhng g bn v ang xy dng s h tr
cho nhng d nh trong tng lai.
Dch v ca bn hon ho cha ?
a phn nhng khch hng ca SEO Vit Nam u t 1 cu hi tng t l lin quan n vic liu
cng vic SEO c m bo 1 tng lai lu di hay khng? iu ny minh ngh cng kh nhiu
webmaster quan tm n. Tht ra n cng tng t nh vic bn trng cy m thi. Vic u t chm
sc, phn bn, ti tm t lc cn trong mn s xy dng cho ht ging 1 tng lai vng chc vi 1 b
r khe mng v s chm sc thng xuyn.
i th nh th no ?
Cnh tranh lun l yu t to nn sc sng ca th trng, bn ng ngh vic cnh tranh ch ph thuc
vo website ca bn VS website i th. M trn thc t vic cnh tranh y chnh l vic bn vs
vi chnh bn vi thut ton ca cng c tm kim l v quan ta thm lng.
Page 14
Ti liu SEO cn bn
Phm Duy Anh
S cnh tranh ny c chnh bn thc hin vi vic tinh chnh v cc meta tag title, description , hiu
chnh server, tc load web v k c trng lng page ca bn (n v kb). Vic hiu chnh sao cho
theo kp vi s thay i ca cc thut ton l 1 vic khng h n gin, bn s phi u t vo cuc
chi ny kh nhiu thi gian v cng sc.
S kin tr v n lc:
Hu ht cc t kha cnh tranh u cn n thi gian vi thng cho n vi nm c th xem xt kt
qu, nhng bn phi lun chc chn 1 iu rng nhng d tnh ca bn s khng bao gi theo ng
100%, nhng keyword c th ch ranking c no.2 thay v no.1, traffic c th ch bng 50% d kin. V
vy vic cn lm t khi mi bt u l phi t chc 1 k hoch qun l hng lot t kha, da trn 1 c
s cc cm t lin quan bn c th mix c. Vic ny i hi bn phi ng no v suy tnh n
nhng trng hp c th xy ra v tin liu trc cho n.
Vic lm SEO cng ging nh vic bn chi c, mi cch dn binh b trn, mi chin thut, mi s hy
sinh hay thay i trong nc i u hng ti 1 chin thng sau cng. Vic xy dng phi c tin
hnh 1 cch bi bn theo nhng k hoch oc dng sn, nhng khong u t v thi gian v
cng sc phi c 1 hiu qu nht nh trong s pht trin ca tng th. Mt ci nhn bao qut nhng
xu xa s gip tip kim phn ln cng sc v thi gian.
II. CC SEARCH ENGINE XP HNG CC TRANG WEB NH TH

NO?
Khi tm kim bt c th g vi cc c my tm kim u thch ca cc bn, th gn nh ngay lp tc, cc
c my tm kim s tm trong c s d liu hng triu trang ca n ly mt hay nhiu kt qu ph hp
nht cho bn. Nhng kt qu ph hp hn s c lit k trn cng.
Tt nhin, nhng c my tm kim khng lun lun ng. Nhng trang khng lin quan lm n b qua,
v i khi n c th a nhiu hn nhng g bn cn. Nhng, i vi nhng c my tm kim ln, kt
qu tht ng kinh ngc.
Brian Pinkerton - ngi sng lp webCrawler ni: "khi bn vo mt th vin, bn hi ngi th th:
'travel'? Ngi th th s nhn bn chm chm v a ra vi gi bn c th miu t nhiu hn, r
ngha hn nhng g bn cn tm lin quan n t kha 'travel'. i vi cc search engine th khng phi
nh vy. Bn ch c th tm c nhng thng tin lin quan n t kha bn nhp vo. N t khi a ra
cho bn mt gi tt hn (ngoi tr t bn a vo b sai chnh t)."
Vy, lm sao nhng c my tm kim c th tm kim, lc li trong ng h s hng trm triu trang
ca chng tm ra nhng kt qu lin quan cho bn? Cu tr li y l chng c nhng quy tc nht
nh, c bit n nh nhng gii thut c bit. Mi gii thut c th hin chnh xc nh th no
th khng ai c bit, v y l b mt thng mi, nhng nhn chung, chng c nhng im c bn
sau y:
V tr, v tr, v tr...v tn s
Mt trong s nhng quy tc chnh trong gii thut xp hng bao gm s nh v (v tr) v tn s xut
hin ca nhng t kha trn mt trang Web. Gi ngn gn, n l phng php nh v (v tr)/ tn s.
Ly li v d trc: Khi bn hi mt th th v "travel", r rng anh ta s i tm n nhng cun sch c
tiu lin quan n Du lch (travel). Cc c my tm kim cng lm vic nh vy. Nhng trang vi
nhng thut ng tm kim xut hin trong tiu HTML thng l nhng ni dung lin quan nht ca
ti. Nhng c my tm kim cng kim tra xem phi chng nhng t kha cn tm kim xut hin
Page 15
Ti liu SEO cn bn
Phm Duy Anh
gn nh ca mt trang web, nh trong hng tt hay trong cu u tin vn bn. Chng gi thit rng
bt k trang no lin quan i vi ti s cp nhng t ngay t u tin.
Tn s l nhn t chnh khc trong nhng c my tm kim xc nh mi quan h nh th no. Cc c
my tm kim s phn tch tn s xut hin ca mt t kha trong tan b trang web. Mt t xut hin
lp li nhiu ln thng trn mt trang c coi l lin quan hn so vi cc trang khc.
Gia v trong cng thc
By gi s l thi gian phn loi phng php nh v (v tr)/ tn s c m t trn. Tt c nhng c
my tm kim chnh cho php n ti no , ging nh nhng ngi nu bp c th i theo sau mt
cng thc tiu chun. Tr phi nhng ngi nu bp thch thm nhng thnh phn b mt ca mnh. Vi
hnh thc ging nh vy, nhng c my tm kim thm gia v vo phng php nh v (v tr)/ tn
s. Khng c mt cng thc no l mu s chung. Chnh v vy, mi c my tm kim s cho ra kt qu
khc nhau vi cng mt t kha c tm kim.
u tin, mt s c my tm kim lp ch mc nhiu trang web hn so vi cc c my khc. Mt s c
my tm kim li thng index mt s trang web no thng xuyn hn. Kt qu l khng c c my
tm kim no c cng kt qu v danh sch h s chng tp hp c. l iu t nhin khi chng ta
th so snh kt qu.
Nhng c my tm kim c th cng pht nhng trang hay loi tr h t danh b ca h, nu h pht
hin ra cc trang dng " Spamming." Mt v d l mt t kha no c lp i lp li hng trm ln
trn mt trang web vi mc ch nng cao tn s c xp hng cao hn. Cc search engine s
dng cc phng php theo quy nh chung (bao gm c nhng than phin hay s t co ca ngi
dng internet) xem xt, nh gi mt trang web xem n c vi phm quy nh hay khng.
Nhng nhn t bn ngoi (Off the page factors)
Cc search engine hin nay c nhiu kinh nghim i vi mt s webmaster c kin thc siu hng
c th p dng nhng cng thc lm o ln kt qu trang web ca h c xp hng cao hn. Bi
vy, hu ht cc Search engine chnh hin gi u ly nhn t "Off Page" lm tiu chun nh gi
xp hng mt trang web.
Nhng nhn t bn ngoi (Off Page) l nhng nhn t khng d b tc ng bi cc webmaster. ng
u trong s ny l s phn tch nhng mi lin kt. Bng vic phn tch nhng trang lin kt ti nhau
nh th no, mt c my tm kim c th xc nh mt trang l c v th g v liu trang kia c "quan
trng" v xng ng c xp hng cao hay khng. Ngoi ra, cc webmaster kinh nghim cn s dng
cc mi lin kt gi to nhm y cao th hng website ca mnh.
Mt nhn t bn ngoi khc c tc ng ln l vic m s ln truy cp vo trang web. Ni ngn gn,
cc search engine theo di xem trang no c tm kim nhiu hn vi mt t kha no . Mt trang
hm qua ang xp hng thp, nhng c nhiu ngi tm kim truy cp vo th s c nng cao trong
hin ti. Cn nhng trang top trn, nhng him khi c ai truy cp s b mt dn ngi v. y
chnh l l do v sao hu ht cc trang bo ln, vi s ngi truy cp cao lun c v tr cao trong cc c
my tm kim.
Page 16
Ti liu SEO cn bn
Phm Duy Anh
III QUY TRNH THC HIN 1 CHIN DCH SEO

SEO cng ging nh lm PR, cn c phng n, k hoch khoa hc, c th. Lm seo khng ng cch
s khng mang li hiu qu, m cn phn tc dng. GLINK trin khai seo cho khch hng theo quy
trnh sau:
Bc 1: Kho st thng tin khch hng
Ly thng tin v doanh nghip khch hng

Xc nh lnh vc hot ng, mc cnh tranh
Ln danh sch cc i th cnh tranh, xc nh hnh thc qung
b ca h
Kt thc bc ny, chng ta s c ci nhn tng quan v doanh
nghip, ngnh hot ng, tnh cnh tranh trong ngnh, t
a ra phng n qung b ph hp (khng nht thit phi l
qung b qua Internet)
Bc 2: Kho st website (p dng cho doanh nghip c website)
Domain ang s dng l g? Website s dng cng ngh no? My ch t u? Tc nhanh

hay chm?
Kim tra tnh ti u ca website: tc truy cp, cache d liu, bng thng....
Kim tra kh nng seo hin ti: check li cc th meta, title, description, content, footer, xem
t ng cha, c hiu qu hay khng?
Kim tra tc load trang, s lng nh, file flash... v cc d liu nng khc
Xc nh Rank hin ti: rank Google, Alexa
Xc nh v tr website khi search trn Google vi cc t kha l domain, t kha l tn cng ty,
t kha theo lnh vc hot ng
Kim tra sitemaps hin ti ca trang, c sitemap hay khng, sitemap c hiu qu khng?
S lng page c Google, Yahoo, Bing index trn trang
S lng Backlink (link trn trang khc) tm thy trn Google
Kt thc bc ny, c th bit c kh nng hin ti ca website, t c phng n sa
cha, ti u, nng cp website ph hp cho vic seo.
Bc 3: Ti u ha website
Nng cp my ch, nu my ch khng p ng nhu cu

Sa li website, thm th keyword, description, copyright...
To sitemaps, submit sitemaps ln cc search engine
To cache site trn my ch: filecache, memcache, apc-cache, x-cache
Ci t Gzip tng tc website
To cc trang refer, cc trang refer c t trn nhng server quc t, tc cao.
Bc 4: Lp cc thng k
To ti khon thng k trn Google, Yahoo, Bing, Alexa, Ask v mt s search engine khc.
Thng k kt qu theo ngy, thng, k
Bc 5: Bin tp & Qung b
Bc 5-A: cp nht ni dung
Page 17
Ti liu SEO cn bn
Phm Duy Anh
To chuyn mc Tin tc, cp nht ni dung thng xuyn cho trang.

Submit cc bn tin mi ln cc site: Linkhay, Digg, Sigg...
Vic cp nht ni dung c tin hnh thng xuyn, hng ngy. Cui tun GLink s
c bo co cho khch hng v s lng bi vit mi.
Bc 5-B: Qung b website
o To account qung b trn cc mng: Facebook, MySpace, Yahoo, LinkIn, Twitte,
BlogViet
o To trang blog ring trn Yahoo, BlogViet, Opera, Blogger
o Cp nht ni dung, xy dng mng li kt bn trn Facebook, MySpace, Yahoo, Twitte,
to fanclub trn Facebook.
o To Account trn cc forum (ti thiu 100 forum), to ch k cha backlink vo dng
qung co, chm sc cc chuyn mc trn nhng forum ny, ti thiu mt ngy s c 30
- 50 bi vit trn cc forum.
o Submit link website ln cc web directories ca Vit Nam v nc ngoi, ti thiu 1000
web directories.
o Cp nht ni dung trn cc blog khi to, submit ni dung ny ln cc trang chia s: Sig,
Digg, Linkhay, Tagvn.com
o To account trn cc trang rao vt: Rongbay.com, Enbac.vn, Timnhanh.com,
Chodientu.com, Vatgia.com...
o To gian hng trn Enbac, Chodientu, Vatgia
o Submit t 10-20 tin rao vt mi/ngy trn cc site raovat.
Bc 5-C: Gi Email Marketing
o Xc nh list email tim nng cho site: 20.000 - 100.000 email
o Vit ni dung mail, tin hnh ln lch gi mail
o Kim tra mail reply, tr li email, ln danh sch khch hng tim nng t vic gi mail
o
o
o
Bc 6: Xy dng h thng qun l khch hng (ty chn)
H thng qun l khch hng trc tuyn s thng k thng tin khch hng, qun l thng tin lin
h, ln k hoch lm vic, chun ha quy trnh sales & marketing ca doanh nghip.
Trn y l cc bc cng vic chnh cn tin hnh khi qung b website doanh nghip. Ty
tng trng hp c th, k hoch trn c th c thay i ph hp hn.
3.1 Nghin cu & xc nh t kha

Xc nh t kho cn SEO : C nhng t kho ta tng nhiu ngi tra cu nhng thc t li rt t
v ngc li. Vic chi tin vo nhng t kho t tin l hp l nhng chi ph nhiu vo nhng t kho
khng hiu qu s tn ph ca Doanh nghip
Trn nh l thng k ca 1 t kho hot c search nhiu nht trn Google.com.vn thng 11/2008 v
nhng key lin quan. Nhn thng k ta bit c ngi s dng Internet search g nhiu nht m p
dng chnh sch qung b ph hp v tit kim ti a chi ph. Khch hng ca chng ti c xut hin
v tr u tin (S 1) v c gn 100K visitors 1 thng t ring 1 t kho ny.
Hin nay nhiu khch hng bt u bit n SEO v Ranking nhng vn lm 1 cch thiu hiu bit.
Vic p dng cc tiu chun chuyn nghip cng nh gp c nhng i tc t vn am hiu th s
gip ch nhiu cho vic qung b ca mnh trn Internet, chnh xc l s dng mt dch v ca Digital
Marketing mt cch am hiu.
Page 18
Ti liu SEO cn bn
Phm Duy Anh
3.2 Ti u ha trong trang

Search Engine th lin tc hon thin thut ton m c th cung cp cho ngi dng nhng kt qu
tt nht ( nhng website cht lng). Mt website c cht lng l site mang n cho khch ving thm
nhng thng tin b ch v th sau khi chn keyword, cng vic tip theo ca bn l xy dng ni
dung trang web lin quan n keyword .
On-page SEO c ngha l ti u ha cc m trn trang web, v th bn cn ch nhng iu sau y:
1. Title Tag : th tiu
Title tag l trong nhng mt nhn t quan trng trong vic t c th hng cao. Tile tag th rt cn
thit trong m HTML, n to ra nhng t m xut hin trn thanh tiu ca trinh duyt. Thng th
title tage l yu t u tin trong th , tip theo l Meta Description v Meta Keywords tags. Mt s qui
lut chung bn nn tun theo khi optimize title tag:
- S dng 5-7 t v ti a 65 k t cho title tag.
- Nu c th, ng nn s dng nhng t c gi l stop word nh "a, and, or.."
- Trnh spam: ng nn lp li cng mt keyword qu 2 ln.
2. Meta Description tag :
Meta Description tag m t ni dung website ca bn. Search engine s dng ni dung ny m t
ngn gn ni dung trang web khi th hin kt qu tm kim cho ngi dng. Th Meta description nn
bao gm nhiu t kha c t chc trong 1 cu c ngha.
- t keyword phrase u description t c th hng cao nht c th.
- C gng gi description trong khong 255 k t.
3. Meta Keyword tag :
Meta Keyword tag cho php bn cung cp thm thng tin cho search engine v ni dung website ca
bn. Bn nn km theo 25 t hay cm t ngn cch bi du phy trong mete keyword tag.
Di y l v d ca th header ca mt website :
Quote:
(tells robots to follow links)
Thnh thong s c thm mt vi on m cn thit phi t trong th header, v d nh khi s dng

JAVA scripts hay CSS (cascade style sheet).
Lu l ni dung th header s khng c th hin trn trnh duyt.
4. Body text :
Ni dung trong th body, s hin ln trong trnh duyt.
y l phn m visitor s thy khi tham quan website ca bn. C nhiu vn cn xem xt khi t
Page 19
Ti liu SEO cn bn
Phm Duy Anh
keyword trong ni dung ca website. Hu ht cc search engine s ch mc (index) tt c ch (text)

trong mi trang web, v th vic vic t keyword xuyn sut ni dung trang web th rt quan trng.
Tuy nhin, mi search engine (SE) s dng cc thut tan khc nhau xp hng webpage.
i y l mt s quy nh chung m mi ngi nn tun theo:
- m bo trang ch chnh ca bn c keyword. N s c c hi c index nhiu hn nhng trang
khc, v n s ch l trang c index bi 1 s SE. Mt vi search engines xp hng webpage cao nu
n c t nht 100 t, v th ni dung ca bn nn c ti thiu 100 words. Khi submit website ca bn
vo directories th cc Directories i hi website ca bn phi c ni dung tt (quality content) ,
trang web ca bn phi c ni dung tht s ch khng phi ch l trang list cc keyword.
- Cc th H1, H2...H6 (heading) th cng rt hu ch trong vic SEO, bn nn t keyword chnh trong
nhng th ny. Ti ngh dng 1 keyword chnh trong 1 th H1, v mi keyword ph trong 2 th H2.
- In m v in nghing cc keyword chnh t nht 1 ln (khuyn co khng nn in m hoc nghim tt
c keyword).
3.3 Ti u ha ngoi trang

Link Exchange (Trao i lin kt )
C mt vi iu lu khi trao i lin kt m bn cn xem xt. Khi trao i lin kt bn nn tm nhng
website c ni dung tt, cng ch hoc tng t website ca bn.
trao i lin kt, bn thc hin nh sau : bn tm kim nhng site c cng ch . Sau , bn
email cho cc webmaster , hi xem h c vui lng trao i lin kt vi mnh khng. Nu h ng th
h s t lin kt n website ca bn, ngc li bn cng s t lin kt n website ca h.
Thc hin ng chin lc xy dng lin kt s mang li cho bn cc li ch sau:
- Gia tng traffic cho website ca bn.
- Tng hng trn cc search engine.
- Cung cp thm ti nguyn cho trang web ca bn
- Tit kim c tin qung co.
Mt s cch khc ngi khc tr lin kt n site ca bn:
-Cho php ngi khc pht hnh ni dung, bi vit ca bn trn website ca h, bn s t lin kt n
website ca bn cui ni dung bi vit, nhng ngi khc mun s dng ni dung, bi vit ca bn
phi ghi r ngun gc bi vit v do h t ng link n site ca bn.
- To mt directory trn site ca bn v cho php ngi khc submit site h vo directory ca bn, t
qung co ca bn trn u trang ch directory.
- Pht hnh min ph ebook cho visitor. Ebook phi c ni dung lin quan n website ca bn. Cho
php h pht hnh min ph cho visitor ca h nhng phi t lin kt n website ca bn.
Page 20
Ti liu SEO cn bn
Phm Duy Anh
Directory Submission (Submit website vo cc directory)

Mt vi search engine s nh gi cao website c list trn cc directory c uy tn, iu gii thch
ti sao vic submit site bn vo directory l rt cn thit. Trc khi submit website vo cc directories
bn phi ti u ha website, submit vo ng category nu khng s b t chi.
Di y l mt vi directory uy tn m bn nn submit:
- Yahoo (ph $299/nm)
- DMOZ min ph
- Jayde B2B min ph
- GoGuides min ph
- Zeal min ph.
3.4 Kim Tra Th Hng Website Trn Google Khi Thc Hin SEO
Hng dn cch kim tra th hng ca website trn google vi nhng t kho ang thc hin SEO.
Bc 1:
http://www.seoserp.com/web_tools/google_top_1000_serps_checker.asp
Kim Tra Th Hng Website Trn Google

Bc 2:
La chn Google theo tng Quc gia m bn mun kim tra (v kt qu Google.Com.Vn s khc
Google.Com hay Google.Us v.v)
Page 21
Ti liu SEO cn bn
Phm Duy Anh
La chn t kho v website mun kim tra. V d: mnh kim tra th hng ca website akuvn.com vi
t kho internet marketing
Kim Tra Th Hng Website Trn Google T Kho Internet Marketing

Bc 3:
n vo SERP v i kt qu
Kt Qu Kim Tra Th Hng Website Trn Google T Kho Internet Marketing

Bc 4:
Kim tra li trn Google thuc Quc gia la chn
Page 22
Ti liu SEO cn bn
Phm Duy Anh
Kim tra li trn Google

i khi kt qu c s chnh lch nhng khng nhiu. y l 1 cch bn c th theo di v kim tra
qu trnh thc hin SEO ca mnh thng xuyn. Chc bn thnh cng!
IV. NGHIN CU & XC NH T KHA

4.1 Thc t qu trnh chn keyword cho 1 Website
Chn keyword cho 1 website bt u chin dch SEO v SEM lun l bc u tin v rt quan trng
nh hng n ton b qu trnh lm SEO v SEM ca 1 mt website. Sau y mnh s chia s cng cc
bn qu trnh la chn keyword cho 1 website m mnh lm
Mt s thng tin v website :

- Website ny ca 1 cng ty gm s xut khu .
Page 23
Ti liu SEO cn bn
Phm Duy Anh
- Th trng nhm ti l cc nc Chu u v Chu M .

- Website ranking tt vi nhng t kha ban u
Yu cu :
- Lm mi keyword v tin hnh seo vi nhng keyword mi vi mc tiu tng cao traffic hn nhng
keyword c .
- Tm kim 4 keyword ch o cho website
Cc bc thc hin :
Bc 1: Xc nh r mc tiu ca website .
- Nhm ti khch hng u v M mun mua sn phm gm s ca vit nam .
Qua y nhn nh c 1 t kha trong cm t cn tm c th gip rt ngn qu trnh lm seo :
vietnam
- Tng lng truy cp t nhng khch hng tim nng .
Bc 2 : s dng www.google.com
- Mnh bt u search cc keyword ca website v nh gi mc ranking ca website so vi cc
website cng ngnh .
nh gi : ranking tt ( u nm v tr th 2 n th 5 trn google.com )
- Lt qua tt c cc title ca cc website i th , tm hiu s khc nhau gia title ca cc website
vi website mnh ang lm .
Qua bc ny mnh nhn ra c mt vi vn c bn .
Bc 3 : Keyword research tools
- Th dng Google Insight For Search
1 kt qu ngho nn , khng c nhiu tc dng

Tip tc s dng Keyword Tool - Google AdWords
Page 24
Ti liu SEO cn bn
Phm Duy Anh
Cng n gin ng khng cc bn , c 1 list cc keyword v lng tm kim tim nng

vo cc keyword c lng tm kim kh cao th c 2 keyword nm trong nhng keyword c ,
ch cn 1 keyword na c lng tm kim ngang nga l vietnam handicrafts , tm lu li keyword ny
. Vy l ngoi 2 keyword c v 1 keyword mi c c mi ch c 3 keyword .
4.2 Nghin cu t kha

4.2.1 Nghin cu t kha mc tiu trc khi SEO
Vic nghin cu nhng t kha chnh cho mt website trc khi thc hin SEO l cng vic rt quan
trng v cn thit. Nu bn khng quan tm n vn ny, c th bn phi tr gi cho nhng sai lm
khng ng c trong qu trnh thc hin dch v SEO ca mnh.
Nghin cu chc chn s mt nhiu thi gian
nghin cu mt vn no , chc chn bn phi b thi gian thc hin n. Dch v SEO cng
vy, trc khi bt u cng vic ca mnh, bn phi b ra mt khong thi gian nghin cu t kha
mc tiu trc khi thc hin cng vic SEO ca mnh.
Bn khng nn thc hin cng vic ca bn mt cch vi vng. Mi mt cm t phi c nghin cu
k lng, chnh xc m bo tm ra nhng cm t thch hp v loi b nhng cm t khng thch
hp vi website cn thc hin.
Qu trnh nghin cu t kha cho dch v SEO ca bn khng th tin trin mt cch tuyn tnh. Chng
ta cn phi nghin cu nhiu t kha v ti mt thi im no s tp trung cho mt t kha. Trong
qu trnh nghin cu, bn phi lt i, lt li tm ra c nhng t kha ph hp nht.
Lun phi ng no v t kha
Chng ta c th bt u nghin cu t kha bt k u nhng nn bt u t mt danh sch cc t
kha ph hp vi ngnh ngh kinh doanh ca bn nht. Bn mun nghin cu t kha no, hy lun
ngh v n.
Page 25
Ti liu SEO cn bn
Phm Duy Anh
Vi cch ny, chng ta s c mt danh sch t kha rt khch quan, khng ph thuc vo ch quan
ca bt k ai. Trong qu trnh ny, bn phi a ra nhng cu hi v tr li n mt cch chnh xc,
khch quan c c nhng t kha ph hp.
Trc tin, hy ngh v nhng n cc cu hi c lin quan n bn. ng vi vng tr li nhng cu
hi m hy dnh thi gian kt hp nhiu cu hi trc khi a ra nhng cu tr li chnh xc.
Khi c danh sch cc cu hi v cu tr li tt, hy dng n cng c SEO - Webmaster Tools c
c nhng gi khch quan, chnh xc.
Hy nghin cu nhng t kha chnh trc
Trong qu trnh nghin cu t kha, r rng bn s thu c kt qu l danh sch rt nhiu cc t
kha. Tuy nhin, bn nn loi b ly nhng t kha chnh ph hp vi trang web ca bn nht.
Chnh nhng t kha ny l c s bn pht trin thm cc t kha lin quan. Lu rng, mt t
kha tt s cha hai n ba t, rt him khi t kha ch c mt t. Bn cng nn lu thm mi trang
web trn website khi cung cp thng tin cho ngi dng ch nn cp mt t kha chnh.
Hy lun lun nghin cu t kha cho website bn ang thc hin dch v SEO, cng nghin cu bn s
c cng nhiu t kha thch hp cho website . Nu bn dng nghin cu t kha, c ngha l website
b gim bt s chm sc rt nhiu.
Tt nhin l chng ta khng th a ra ht c cc t kha trc khi SEO, nhng trong qu trnh thc
hin dch v SEO da vo vic s dng cc cng c SEO, tr gip t kha v kt qu tm kim ca
khch hng n vi website ca mnh,... chng ta c th a ra nhiu t kha cho website ca mnh.
To nh x gia t kha v ni dung
Sau khi c danh sch cc t kha chnh phc v cho mc ch SEO, chng ta nn thit lp mt s
nh x t kha vi ni dung trn website ca mnh. Ty thuc vo ni dung website bn c, cng vic
ny c th thc hin rt d dng nhng cng c th rt kh khn.
a ra t kha chnh rt kh khn, v bn phi xc nh c ni dung cung cp ca trang mi
a ra c quyt nh. Nu bn khng tm c t kha thch hp v cng khng th thay i c
ni dung trn trang web , hy c gng th mt t kha khc.
Tuy nhin, do mc tiu chnh l tng doanh thu bn hng qua website, cch lm tt nht vn l c
nhng t kha thch hp, sau chng ta thc hin hiu chnh ni dung trang web cho ph hp hn.
Nh vy, chng ta nn nghin cu nhng t kha ct li, thc hin ti u chng trc, sau mi n
cc t kha c u tin thp hn.
Khi c c danh sch t kha thch hp, chuyn sang cng vic tip theo bn cn c thng tin
v website . Qu trnh thc hin ti u s c thc hin nhanh hn bng cch da vo t kha mc
tiu v s nh x bn lp. iu ny trnh c vic bn phi b nhiu thi gian cho vic nghin
cu tng trang c th.
4.2.2 Bn bc nghin cu t kha thit k web
Page 26
Ti liu SEO cn bn
Phm Duy Anh
Nghin cu t kho thng l mt trong nhng nhim v u tin khi thit k web v ti
u cho cc my tm kim. Hu nh ton b qu trnh SEO c xy
dng trn nn tng ca vic nghin cu t kha trn website.
iu u tin m cn lu tm n khi nghin cu t kha cho mt trang

web l lm sao tng lu lng truy cp.
Mi trang web u l khc nhau. Nhiu trang web c pht trin nh mt
cng c gii thiu cng ty, qung co trn Internet, trong khi cc trang
web thng mi in t tp trung vo bn hng. Bn cn phi nm c
nhng nhm khch thm no s l i tng chnh ban nhm ti khi
nghin cu t kha cho site. Bn khng th c quyn kim sot cui cng
v vic ai thm trang web ca bn, nhng bn khng c kim sot nhng g bn ti u ha.
Thng thng, qu trnh nghin cu t kha c th c chia thnh cc giai on sau y:
Giai on 1 - To danh sch v kim tra
tng ban u ca nghin cu t kha l vic to mt danh sch cc t kha c lin quan ti ni
dung site va bn.
B quyt l bt u chm.
Bc u tin trong qu trnh ny l to ra mt danh sch cc t kho tim nng. ng no tt c cc
t bn ngh rng mt khch hng s g vo tm kim ca h khi c gng tm thy bn. iu ny bao
gm t duy ca nhng cm t rt rng v nhm mc tiu, mua v nghin cu theo nh hng, v t
n v a. hy vng trang web ca bn lm hoc qung b l g? Hy n vi cc t, trang tri
tt c cc dch v cung cp trang web ca bn. Trnh cc iu khon qu chung chung nh 'giy' hoc
'qun o'. Cc t ny l v cng kh khn xp hng cho v s khng iu kin lu lng truy cp
n trang web ca bn.
Nu bn cn gip nhng tng, hy hi bn b, ng nghip hay khch hng c gip . i
khi h c th xem trang web ca bn khc bit so vi cch bn t nhn thy n.
Giai on 2 s dng cc cng c nghin cu t kha
By gi bn c danh sch ca bn, bc tip theo ca bn l xc nh cc hot ng cho mi t kha
c xut ca bn. Bn mun thu hp danh sch ca bn ch bao gm nh gi cao t c,
tm kim, sau khi cm t s em li cho giao thng c trnh nht trang web ca bn.
Bng cch nhp cc t kho c xut ca bn thnh mt cng c nghin cu t kha, bn c th
nhanh chng tm hiu c bao nhiu ngi dng ang tin hnh tm kim cho rng thut ng mi ngy,
bao nhiu ca nhng ngi tm kim thc s chuyn i, v quan trng phn tch cc thng tin khc.
N cng c th iu chnh bn vo t bn trc b lng qun hay t ng ngha bn khng bit.
C rt nhiu cc cng c tuyt vi c gip bn xc nh c bao nhiu hot ng t kha ca bn
Page 27
Ti liu SEO cn bn
Phm Duy Anh
nhn c. Di y l mt vi trong s mc yu thch c nhn ca chng ti:

Wordtracker
Wordtracker l mt cng c tr ph, cho php bn tm kim cm t kha ph bin xc nh hot
ng v ni ting ca h trong s cc i th cnh tranh. iu ny l rt hu ch cho vic tm ra cch
n s c kh khn xp hng cho mt thi hn nht nh.
Trellian Keyword Discovery tool
y l mt cng c m ngi s dng c th xc nh gi tr th phn cho mt tm kim c, xem nh
th no nhiu ngi s dng tm kim cho n hng ngy, xc nh cc cch vit thng thng v li
chnh t.
Google AdWords Keyword Tool
Cng c ny s hin th mt biu t kha n gin, to cho ngi s dng ch mt t l xp x v
mc ph bin ca t kha.
Google Suggest
Google Suggest l mt cch tuyt vi tm t ng ngha v gi t lin quan c th gip bn m
rng danh sch ban u ca bn.
Giai on 3 - Hon chnh danh sch ca bn
By gi bn c danh sch ban u ca cc t v c th nghim hot ng ca h, l thi gian
thu hp lnh vc v quyt nh nhng iu khon s c a vo t kho danh sch cui cng ca
bn.
Giai on 4 xy dng k hoch ca bn
C th, nu bn phi nghin cu t kha ca bn, t nht l mt s t trong danh sch ca bn
xut hin trong ni dung trang web ca bn, nhng mt s ngi trong s h c th khng. Bt u
ngh v bao nhiu trang bn s cn phi to ra h tr cc t mi, v lm th no v u cm t
kha ca bn s c s dng.
Ni dung ca bn trn trang khng phi l ni duy nht m bn c th chn thm cc t kho. T kho
cng nn c s dng trong mt s yu t khc trn trang web ca bn:
* Th tiu - Title tag
* Th m t - Meta Description
* Th t kha Meta Keyword
* mc th H1, H2,
* Th ALT khi hin th hnh nh
* Cc menu lin kt trn site
Thc ra khch hng ca bn v trang web ca bn cng thay i theo thi gian, do , t kho ca bn
Page 28
Ti liu SEO cn bn
Phm Duy Anh
cng vy. iu quan trng l phi gi s theo di t kha ca bn v lm nhng iu chnh v t kha
khi cn thit.
4.3 S dng cc cng c nghin cu t kha
4.3.1 Cng c gi t kha trong seo

u u i tm cho mnh 1 keyword ng + p ng ng nhu cu ngi dng + th hin r content
cn truyn ti tht kh ch khng d, vy sao chng ta khng da vo chnh ni m ngi dng search
xem h search ci g? v kt qu th no? tnh kh dng keyword d nh ca chng ta l nh
th no?
1. Google search box
Khng g c th nh hng cho chng ta tt hn l google c bic l trong SEO, nhng kt qu truy
vn tr v khi search s l gi tt c ci nhn ng n v keyword m chng ta ang c nh
nghin cu v pht trin. V d y keyword chng ta ang mun kim nghim l qu tng ging
sinh v y l kt qu:
Vi kt qu nh hnh bn th chng ta c th thy 1 list danh sch c a ra gi rt chi tit v r

rng. Mun kim nghim su hn khi nghin cu keyword th c th click trc tip ln mi gi . Mi gi
google a ra khng phi ngu nhin m l da trn s ln search nhiu nht n cc cm t lin
quan trn, iu chng t l nhng keyword quan trng v c tnh cnh tranh cao.
Tuy nhin du sao vn l gi mang tnh tham kho, chng ta vn c quyn la chn keyword khc v
phn tch nhiu da trn content v nh hng sn phm.
2. Google AdWords
Page 29
Ti liu SEO cn bn
Phm Duy Anh
Nn s dng tool ny c thm nhng gi ng ng tin bt go. V d khi cn gi v keyword

SEO th c Google gi nh sau:
1 danh sch di l th nhng t tm gn l cho d nhn hn, rt tng quan v r rng phi khng?
3. Google Insights
y l cng c phn tch t kha hu hiu. im mnh nht ca cng c ny cho php bn bit c
nhu cu tm kim ca t kha , ni no tm kim nhiu nht, tim nng pht trin..... Hnh sau y l
minh ha khi mnh search vi t "SEO" :
4.3.2 10 cng c nghin cu t kha min ph hay nht

Ti chc chn rng bn tng s dng mt trong s cc cng c ny, nu bn l SEOer. Ti th tt c
cc cng c SEO ti tm thy trn Google. Nhng thnh tht vi qu v, hu ht trong s h ang c,
hoc b hng, hoc n gin ch v khng hot ng hoc API khng cho php ngi dng hoc m s
l sai. Hin c hng trm cng c SEO v ti nh du trang ca h, v vy m ti c th kim tra li
thng xuyn. Ti ngh rng n i n mt im m ti c th chia s n vi bn by gi, h hy
vng s gip bn.
Nhiu ngi lm SEO ang c gng v th nghim kim tra xem cc cng c c thc s lm vic hay
khng, do , nu c nhiu tin ch v cng c SEO hiu qu nht, c th bn s khng nhn thy n
y. Nu bn tm thy bt k c cng c no hay hn trong danh sch y, xin vui lng cho ti bit
v ti s c vui b sung vo. Sau y l danh sch 10 cng c nghin cu t kha hay nht:
1. Spacky
Spacky SEO l cng c v min ph Nghin cu t kho m s gip bn c lng cc khong s khi
Page 30
Ti liu SEO cn bn
Phm Duy Anh
lng tm kim cho mt t kha trn Google, Yahoo v MSN. Hot ng tt, tuy nhin bn c th c
mt s s c khi g trong nhng Captcha, l v n lun lun di.
2. SEO Digger
Mt nghin cu t kha ph bin cng c m s gip bn tm ra cc t kha l c tim nng tt cho cc
th hng cao trn SERPs hay c thc s xp hng cao trn SERPs. Tuyt vi cho cc phn tch cnh
tranh.
3. Submit Expresss
Ti tin rng cng c ny s gip bn tm thy trung bnh khi lng tm kim ca mt t kha vo t
kho Wordtracker v khm ph.
4. WordTracker Keywords
y l mt trang web tt vi cc UI lit k ra rng thng tin d liu lin quan n bt c t kha no
c quan tm. Bn c th lu c kt qu nh XML, CSV, XLS hoc TXT.
5. Word Tracker
Bn ph bin nht v cng c min ph t kha nghin cu c sn trn mng Internet ngy nay. Mc d
c s d liu ph hp hn cho Yahoo, n l mt trong nhng cng c c s dng ph bin nht.
6. Google AdWords Keyword Tool

y l mt trong nhng cng c ti yu thch nh s ng tin cy ca n. N cho bn thy c cp
nht d liu, nu khng phi l mt trong nhng tinh ch hay nht. D liu, mt s nhu cu sng lc v
ch bin, v bn ang c quyn lu thng tin ti y.
7. SEO Book Keyword Research Tool

Mt cng c ph bin nht trn th gii, mt cng c thu thp t cc ngun nh wordtracker, Google
v Yahoo cng mt lc. C th lu cc dats Xml vo tc phm, theo sluggish.
8. Niche Bot Keyword Research

Cng c ny c da trn WordTracker, nhng nhng g ti thch cng c ny l "m rng" cng c
thnh pops ln mt ca s vi cc phng php theo di cc t kha. rt hu ch trong khi ang lm
nghin cu v tnh cnh tranh t kha.
9. Keyword Spy
y l mt cng c tuyt vi nu bn mun tnh ton chi ph trung bnh cho mi nhp chut ca mt t
Page 31
Ti liu SEO cn bn
Phm Duy Anh
kha. Ngoi ra danh sch cc cnh tranh, trung bnh chi tiu hng ngy v.v.. - hu ch cho mi ngi
tp trung vo thu nhp AdSense.
10. Good Keywords

Cc nghin cu v t kha tt nht l phn mm ph bin vi SEO. Mc d cc d liu tng t nh
WordTracker, n gip bn thu hp d liu rt d dng vi cc b lc. Cc cng c c thit k da
trn Softnik ca Chennai.
Page 32
Ti liu SEO cn bn
Phm Duy Anh
4.3.4 cng c keyword ca google

Hn bn nghe thy tin rng Google hin ang cung cp mt
cng c cho vic nghin cu t kha rt hu hiu, Keyword
Research Tool, cho tt c mi ngi (trc y n ch hin th
lng tm kim c lin quan trong mt thanh bar nh mu xanh).
Tuy c nhiu cng c nghin c t kha, c th phi tr ph hoc
min ph nhng cho ti tuyn b ny, khng cng c no c th
ch c cng c v lnh vc ny ca Google.
Chnh v l chng ti s gii thiu cho cc bn mt s mo v s
dng cng c ny theo nhng nhu cu v cch cc bn c th p
dng nghin cu ny tin xa trong chin dch SEO chin dch
ti u ha c my tm kim, v PPC nhm thc hin cho cc hnh ng qung b Website ca mnh.
Tuy nhin bn cnh bi vit cng cp n nhng hn ch ca n.
Cc mo vi Keyword Research
Chn quc gia
Google chia s lng tm kim da trn vng lnh th quc gia (khng chc chn rng n c tnh
ton t Google.ca, Google.fr hoc gm c cc tm kim ca Google.com c thc hin bn ngoi nc
M). Chnh v vy bn c th thay i c s d liu mc nh v vi ch mong mun. Tuy nhin nu
bn c mc ch bn sn phm no cho nhiu nc khc nhau trn mt Website, hoc nhm n
nhiu nc t mt chin dch AdWord, bn c th chn nhiu nc bng cch thc hin Control +
Click hoc Command + Click iu ny hon ton ph thuc vo bn ang s dng Mac hay PC.
Bn cng c th chn mt cch n gin All Countries nu cn bn hng trn phm vi ton cu. Bn
cnh cng c nhiu ty chn cho cc thnh phn ngn ng.
To cc t kha
C mt s ty chn cho vic to t kha bn c th nhp vo t kha ca chnh bn, hoc s dng
mt URL ang tn ti. Trong ty chn th hai, Google s trch rt cc t kha khi trang v to cc t
kha c lin quan.
Ty chn 1: T kha (Keywords)
nh vo mt vi t bn ngh trong u mnh hoc imporrt mt danh sch cc t ang tn ti t
AdGroup, cho v d.
Page 33
Ti liu SEO cn bn
Phm Duy Anh
Nu bn l mt nh bn l cc hng ha v chi hc tp cho tr nh learning toys hy nh

learning toys, educational toys, baby toys, toddler toys, childrens toys.
C th chn s dng t ng ngha synonyms hay khng hoc chn cc t kha mang tnh ph nh.
Sau kch Get keyword ideas.
Ty chn 2: URL
y l mt mo khng s dng URL ca ring bn. Nu bn bn chi hc tp learning toys hy
chn kt qu tm kim trn cng cho learning toys trong Google v cho php Google trch rt cc t
kha c lin quan khi trang .
Bn c th chuyn i gia hai ty chn m khng h mt i danh sch cc t kha hoc u vo URL,
ch cn kch Get keyword ideas ln na chy li qu trnh tm kim. Khi bn thc hin mt tm kim
t kha vi trng trch nng, khi bn cn phi ngh rng hn nhng g ang c trong u mnh
iu mi c tc dng vi cc i th cnh tranh ca bn. Cn bo m rng ch b qua cc t kha
khng lin quan n site ca bn.
Thit lp kiu hp l l Exact
Khi bn quan st d liu, nu chn kiu tng xng rng broad hoc cm t phrase, bn s nhn
c s lng t kha nhiu hn v n s gm c cc truy vn di hn gm c c t kha trong . Cho
v d, learning toys s c trong cc tm kim learning to make wooden toys vi kiu broad hoc
used learning toys vi kiu phrase. Kiu Exact s th hin cho bn s lng t kha chnh xc.
Page 34
Ti liu SEO cn bn
Phm Duy Anh
Tr khi bn s dng cng c lm vic trn chin dch AdWords (xy dng cc AdGroup hoc quan
st advertiser competition hoc gi c b thu c nh ot vi cc kiu broad v phrase) bng
khng bn khng cn xem kiu broad v phrase ny.
Thm hoc bt ct
Mc nh, bn khng th thy c tt c d liu u trong trng thi hin hu. Kch Show All xem
mi th v remove cc ct no nu bn khng cn thit, ging nh Average Position hoc CPC nu
bn khng thcin cc AdWord (Mt s nh qung co AdWord khng tin tng v s nh gi ny).
Remove cc ct khng ch n gin nh nhng g bn thy, m cn tr gip bn export d liu bn cn

thnh dng vn bn .CSV hoc vi plug-in Table Tools ca Firefox.
Nhy n cc phn d liu
Nu s dng ty chn URL, Google s ct cc t kha ca bn thnh cc nhm nh hn, tuy nhin
bn c th iu hng chng thng qua cc lin kt.
Page 35
Ti liu SEO cn bn
Phm Duy Anh
Phn loi d liu

Khng c qun rng d liu bng ca Keyword Tool, Google AdWords v Google Analytics l hon
ton c th phn loi ging nh bng tnh ca Excel.
Download tt c cc t kha, khng to danh sch

Bn c th kch Add {match type} to mt danh sch cc t kha mong mun, tuy nhin thao tc
ny s khng gi c d liu v lng tm kim ca bn. Chnh v vy khi bn ang quan st d liu
m bn mun gi (cc ct c lin quan), hy kch download {option} (text, .CSV):
Page 36
Ti liu SEO cn bn
Phm Duy Anh
Tip xa cc t kha m bn khng mun trong . Vi cch lm ny, bn c th gi c danh

sch cc t kha st vi mong mun ca mnh c th d dng lm vic v to cc quyt nh t
thay cho mi t kha c th s dng cho site (chn mt hng mc hoc mt dng sn phm). Bn c
th paste d liu vo mt bng tnh ln nu mun (mt bng tnh cho mi mt nhm t).
S dng Keyword Research
Lc ny chng ta sn sng cho vic s dng d liu ny thc hin cc hnh ng qung b khc
nhau.
PPC
Nu bn ang nghin cu cho PPC v phn loi bi advertiser competition (kch hai ln chn lowhigh), bn c th thy mt lng t kha r, chng hn trong hnh bn di l learning express toys.
Nu bn khng mun chuyn tr sn phm (v khng v n l mt ca hng ang cnh tranh v
chi), th chc hn bn s mun b sung t kha express vo danh sch t kha thiu hp dn ca
mnh (nu s dng kiu broad).
Page 37
Ti liu SEO cn bn
Phm Duy Anh
SEO v kh nng s dng ca Site

i khi c hai cch c th din t cng mt th ging nhau. Khch hng c th ngh g v educational
toys hoc learning toys? Educational games hoc learning games?
Bn c th c nhiu phn on khc nhau nh cng c nghin cu t kha ny s cho php bn c c
nhng tham kho tt hn. Nu bn phn loi bi Approx. Average Search Volume (khng phi cc tm
kim ca thng trc m tm kim trung bnh hng thng), bn c th so snh cc t ng ngha:
S dng keyword research phn loi v iu hng cc nhn

Trong trng hp ny, ngi bn l chi s s dng Learning Toys v Educational Games vi t
cch l lin kt vn bn trong cc menu iu hng. iu ny khng ch nng kh nng SEO cho cc
trang v hng mc m cn l mt c hi tt khi c nh du bi mt khch hng no ang scan
trang tm kim t kha m ngi ny nh vo trong search engine.
Nu bn pht hin thy cc t kha no c tm kim mc cao, c th bn s to cc hng mc
hoc u tin cc lin kt xut hin trong menu ca mnh ( gi kh nng qun l cc menu, mt s ngi
bn sn phm s chia cc menu thnh nhiu lin kt nh, view all hoc more xem tt c cc hng
mc).
Page 38
Ti liu SEO cn bn
Phm Duy Anh
S dng keyword research gia cc vng

Cc kiu sn phm khc nhau c th c tc dng cc thi im khc nhau, chnh v vy cao chng
trn trang ch mi mt thi im khc nhau trong nm to ra s nhy cm. Bn cng cn cung cp
cc lin kt n cc hng mc hoc sn phm bng cch lin kt trc tip t trang ch (lm cho n tr nn
quan trng hn trong cc tm kim ca search engine).
V d nh nhng ci tn nh Melissa, Doug v V Smile cc nhnh theo yu cu ti sao khng cao

chng trn trang ch, hoc trong hng mc Educational Toys or Learning Toys? Thm ch d liu bn
hng ca bn hin th vic bn hng cho cc chi nhnh ny l thp, nhng iu c th l v bn du
chng trong site ca mnh v khng to cc chin dch lm tng lu lng nh SEO v PPC i vi cc
thut ng ny.
Page 39
Ti liu SEO cn bn
Phm Duy Anh
S dng nghin cu t kha cho vic tm kim site

Bn cng c th iu chnh vic tm kim site ca mnh lm cho cc nhnh hot nht s xut hin trn
nh (min l cng c tm kim site ca bn cho php).
Bn cng nn quan tm n cc t ng ngha m bn c th khng ti u ha tm kim bn trong site.
C th bn s mt n 50% doanh s bn hng ch n gin v kt qu tm kim l 0 results found i
vi cm t educational games v hng mc ca bn c gi l Learning Games.
Nu bn s dng vic gn th t kha cho cc sn phm (iu ny c th to cc trang c ti u bi t
kha trong search engine, ph thuc vo cc bn thc hin nh th no), cng c th gn th vi cc t
ng ngha.
Cc ng dng khc
y mnh SEO bi vic to nhng ni dung mi (hoc ni dung blog), b sung thm vo cc t kha n
cc tag tiu hoc s dng cc t kha trong phn cm t c gn siu lin kt cho cc lin kt bn trong
v cc chin dch xy dng lin kt bn ngoi. Hoc s dng t kha v cc sn phm hot trong dng tt
u, Nu bn thc s to bo, ng k cc t kha v redirect n site ca bn hoc xy dng ra cc
site siu nh thch hp.
Nhng hn ch
Mc d cng c ny c tuyt vi n u th n cng khng th l hon ho:
D liu y mang tnh qu kh, iu c th s khng bao gi d on trc c tng lai.
D liu ny khng th th hin tc chuyn i hoc click thc ca bn. N ph thuc vo s

ti u SEO v PPC ca bn, s cnh tranh v vic cung cp sn phm ca bn, s lin quan n
sn phm v gi c, v nhiu vn khc na.
Khng th hin cho bn c tnh c li ca t kha. C th l bn ang t ngn kh ca mnh

vo cc t kha c s lng cao nhng t kha rng, ni mi ngi ch ang nghin cu v
khng sn sng mua.
Page 40
Ti liu SEO cn bn
Phm Duy Anh
D liu ny l ch ca ring Google vi 60% phn khc th phn trn th gii. C th lu lng
Yahoo v MSN chuyn ti tt hn cho lnh vc ca bn chng hn, v th trng ca bn thch cc
c my hn.
Mt s ngi phn nn s nh gi y khng c cn c khi ch tng thch vi cc t kha n

tng ca h. Tuy nhin cn lu rng s khc nhau c th xy ra vi nhiu l do:
o bn cn s dng cc filter theo a l hn
o chin dch ca bn c th c thit lp hin th cc qung co theo thi gian, nh vy
s khng xut hin cho mi tm kim.
o bn c th vt qu ngn kh hng ngy vo mt ngy no vo s khng xut hin cho
mi tm kim.
o qung co ca bn c th khng xut hin trn mt trang no tm kim c thc hin
nhng v tr ca bn li nm ngoi top 10.
o Kiu hp l ca bn khc
o Nhng n tng ca AdWords gm c search network (AOL, Ask, Shopping.com cho
v d nh vy), trong khi cng c t kha hn ch i vi Google.com v Google TLDs
(.ca, .co.uk )
4.3.5 Ti u keyword cho seo tt hn

Phn ln cc SEOer lun tin rng thnh cng ca qung co nm trong vic lm cho mt website s
hu pagerank cao vi mt hay hai t kha ch cht, v v th cc marketer lun dc sc t c
mc tiu trn. Tt nhin l n hiu qu tht y, nhng khng phi lc no cng vy.
Nu nh phn khc th trng ca bn qu ph bin trn Internet v c qu nhiu cc i th ng

hnh cnh bn, th s rt kh khn em n rank cao cho website ca bn vi nhng t kha tt
nht gm 1 hay hai t. V thm ch nu bn lm c iu ny, th thnh cng cng rt kh c th tn
ti lu di. Ph tn th nhiu m kt qu th chng bao nhiu. V th, tht n gin bn thy rng n
chng ng vi cng sc v thi gian m bn b ra.
i khi t c nhng thnh qu tt hn cng nh bin cc khch ving thm website thnh
nhng khch hng trung thnh, bn cn phi t duy sng to tr nn c o v duy nht. ng
hiu lm nh, ti khng c bo bn phi a ra mt sn phm hon ton mi u. Bn c th s hu
Page 41
Ti liu SEO cn bn
Phm Duy Anh
mt trong nhiu nhng sn phm ca mt dng sn phm no nhng hy tip cn th trng ca n

cng nh qung b n t mt gc khc.
Mt trong nhng b quyt ca thnh cng bn vng l to rank cho web vi nhng t kha long tail (cc
cm t kha gm 4 hay 5 t tr ln). S d dng hn rt nhiu to rank vi cc t kha long tail v
n s c th hn v khng so mn nh nhng t kha chnh vi 2 hay 3 t trc y.
Ti s a ra mt v d bn c th hiu r hn nhng g ti mun ni n. Chng hn website ca
chng ti chuyn bun bn phn mm G-Lock EasyMail. Nhng t kha u tin xut hin trong tm tr
ca ti v ti mun rank cho n l email software, hay email sender, hay bulk sender hoc
nhng t i loi nh vy. Nhng lng ngi gi mail trn internet li l mt con s ln n kh tin.
V nu nh hu ht cc nh sn xut phn mm email u ngh nh ti, th qu trnh lt vo top 10 cc
kt qu tm kim trong ngnh ny l cc k khc nghit. V th, ti phi chn cho mnh mt hng i hi
khc vi h. Ti s quan tm n cc t kha long tail. qung b phm mm gi email ca mnh, ti
c th mun to rank cho web vi cc cm t nh:
* Email marketing software solution
* Email sending and tracking solution
* Bulk email marketing services
* Software for permission-based email marketing
* Create and send HTML email newsletter
* Download bulk email marketing software
Bn c tng g cha?
By gi hy thit lp danh sch cc t kha long tail lin quan n phn khc th trng ca bn. Vit
ra c hai kiu s t v s nhiu cho mi cm t kha nu thch hp, v d: Bulk email marketing service Bulk email marketing services, Email marketing software solution - Email marketing software solutions.
Vit mt bi t 500 1000 t v m bo c s lin kt mt t kha long tail n website ca bn. Bn
cng c th thm 1 ng link n website vi mt cm t kha long tail nh mt anchor text (chui k
t lin kt) nm trong ni dung ca bi vit trn hoc trong Resource box (hp thng tin)
Khi hon thnh bi vit, hy ng n vo trong cc danh mc bi vit. Sau vit mt bi mi, ti
u ha n vi mt cm t kha khc v a n vo cc danh mc. a ra s bi vit nhiu bng s
cm t kha long tail (c lin quan n phn khc th trng ca bn) m bn c th tng tng ra.
Nu bn khng tin tng vo ti vit lch ca mnh, bn c th thu ai thc hn cc bi vit gip
bn.
Song song vi vic ng ti cc bi vit, bn c th s dng directory submission (ng k trang web
ca bn vo trong danh mc) to rank vi cc t kha long tail. Khi bn a mt trang web vo mt
danh mc, bn cn cung cp mt tiu m sau ny s c dng nh mt anchor text (chui k t
lin kt) cho URL website ca bn. Ch cn a mt trong nhng cm t kha long tail vo trong title v
n s t ng lin kt n site ca bn.
Mc ch chnh l c c th hng cho nhiu cm t kha long tail. Bn s khng thu v qu
Page 42
Ti liu SEO cn bn
Phm Duy Anh
nhiutraffic vi ch mt cm t kha. Nhng nu bn to rank cho web ca mnh vi hng t cc t

kha long tail, tng s traffic c th rt cao v mang v cho bn nhiu khch hng mi hn.
Vng, copying/pasting mt cm t kha long tail nh mt tiu trong mi danh mc c th l mt
cng vic bun t v tn nhiu thi gian. Nhng gi y chng ti c mt gii php tit kim thi
gian hu hiu, chnh l Fast Directory Submitter ( mt cng c gip ng k cc website vo nhiu
th mc Directory khc nhau trong cng mt thi gian)
Vi cng c directory submission bn t ng ny, bn c th in vo mu profile website mt ln v
sau l a vo mt cch ty thch bao nhiu tiu (s dng nhng t kha long tail) v cc miu
t v sn phm cng c. Khi ng website ca bn vo cc danh mc Directory, Fast Directory
Submitter s t ng in vo mu submission mt cch lun phin cc tiu v m t ca bn v
web ca mnh t danh mc ny n danh mc khc. Bn ch cn xc minh danh mc c xut, in
m xc nhn nu cc danh mc yu cu v nhp chut vo nt Submit i n danh mc k tip.
V th, website ca bn s c ng k vi cch s dng cc cm t kha long tail. Khi danh sch ca
bn c chp nhn, bn s c c hng trm links lin kt n website ca mnh. Sau khi Google ghi
nhn cc ng link ny, bn s nghim nhin ngi chm tr trn nhng ngi u ca danh sch cc
kt qu tm kim vi cc t kha long tail.
V. TI U HA TRONG TRANG (ON-PAGE OPTIMIZATION)

5.1 Ti u snippets vi th meta description
Trc khi bt u, chng ta hy tm hiu th no l mt snippets ? Theo Google Php ng (Trong bi
vit lin quan ti vic loi tr mt lin kt khi danh sch nh ch s)
Mt snippet Google l mt on trch dn ca trang cho php ngi dng thy c ni dung t kha
tm kim c in m v xut hin trong trang kt qu ca Google. Sau h s quyt nh la chn
trang no c cha thng tin b ch. Ni chung, ngi dng s la chn mt cch ch nh (v nhanh
chng) cc trang c m t vi t kha tm kim trong vn bn.
Vic ci tin on vn bn trch dn m t ny (description) rt quan trng tng t l CPM, Trn
trang Blog chnh thc ca Google Webmaster, c ng mt bi v cng c cho webmaster v Google
cn c c mt i ng Snippet Team, iu ny chng t snippet rt quan trng v mi th mi ch l
bt u.
Gi th cc bn nm r th no l snippets ri. Chng ta hy cng i su vo nghin cu v n :
Cht lng snippet ca bn - mt on k t ngn cho php xem trc kt qu tm kim - c nh
hng trc tip n kh nng trang Web ca bn c nhn chn hay khng v gin tip n lng
truy cp t Google. Google c nhiu chin thut la chn snippets (mnh s quay tr li vn ny
Page 43
Ti liu SEO cn bn
Phm Duy Anh
sau) v bn c th ty bin chng bng cch cung cp thng tin qua th meta description cho tng
ng dn URL.
<META NAME=Description CONTENT=informative description here />
Ti sao Google li n th meta decriptions ?
Google mun cc snippets phn nh ng ni dung kt qu trang Web tm kim. Google thng u tin
la chn th meta description ca trang (nu c) bi n cung cp cho ngi dng vi nhn nh r rng
v ni dung ca ng dn URL. N s gip ngi dng c c kt qu chnh xc nhanh hn v trnh
vic tm i tm li ni dung lm chn nn ngi dng v tn lu lng Web. Hy nh rng th meta
descriptions cha hng dy t kha s khng th nm trong tiu ch ny v c t kh nng c hin th
so vi cc thng tin khc nh l mt snippet. Mt iu quan trng na l nu nh th meta description
c th gip tng t l nhp chut th chng li khng nh hng g ti th hng trang Web ca bn
trong kt qu tm kim.
Phng php to th meta description cht lng
Hy to mi description khc nhau cho mi trang
Vic s dng cc m t trng lp hoc tng t trn tt c cc trang s khng c ch khi tng trang
xut hin trong kt qu tm kim. Trng hp ny, Google s khng u tin hin th th meta
description. Hy to m t tin cy, phn nh ng ni dung ca tng trang. S dng m t chnh cp
tn min cho trang ch hay cc trang chung, sau p dng cc m t cp trang cho cc phn
cn li.
Bn nn lit k cc thnh phn u tin trn trang Web ca bn, v nu bn khng c thi gian to
tng m t ring cho tng trang th t nht cng to phn m t cho cc ng dn URL quan trng
nh trang ch hay cc trang ph bin khc.
Phn m t phi cha cc thng tin quan trng
Th meta description khng nht thit phi l c cu trc cu, bn c thm vo cc d liu mt cch
cu trc lin quan ti trang. V d mt mu tin hay mt bi vit trn blog c nhn c th lit k tn tc
gi, ngy thng hoc thng tin bi vit. Cc thng tin ny c th cung cp cho ngi dng nhng thng
tin b ch cn khng th kh c khng c s dng nh l snippet.
Tng t cc trang sn phm cha vi thng tin kha quan trng v gi c, ngy thng, nh sn xut
. Th kha descriptions c th cha tt c nhng thng tin trn. V d, khi phn tch th miu t sau
lin quan ti cun sch Search Engine Optimization For Dummies. y l phn ln cc thng tin v
cun sch :
Miu t khng hp l :
<meta NAME=Description CONTENT=[tn min lin quan]
: Search Engine Optimization For Dummies (2nd edition): Books: Nam Nguyen, Peter Kent by Peter
Kent, Nam Nguyen />
Page 44
Ti liu SEO cn bn
Phm Duy Anh
C mt s l do khin cho th miu t ca tc phm trn khng c coi l mt m t tt trn trang kt

qu tm kim :
Tiu ca cun sch hon tan trng lp vi tiu ca trang Web.

Thng tin ngay bn trong phn m t cng b trng lp; tn tc gi trong trng hp ny Peter
Kent.
Thiu thng tin trong phn m t, v d nh ngi ta khng th bit Nam Nguyen l ai ?
Thiu khong cch v du ngn cch lm cho phn m t rt kh c.
Tt c nhng yu t trn khin cho ngi dng khi xem trang kt qu tm kim, s mt thi gian
phn tch phn m t v ng nhin h thng b qua ng dn ti trang ny. B vy, y l mt
miu t c ti u tt hn mang tnh tham kho :
<meta NAME=Description CONTENT=Author: Peter Kent, Illustrator: Nam Nguyen, Caterory:
Computer, Price: , Length: 400 pages />
Nh chng ta nhn thy, phn m t trn loi b cc thng tin b trng lp v chi tit hn trong khi
cc thng tin c ngn cch r rng hn. Bn ch thm cht t sc c mt miu t cht lng bng
vic thm gi c, di ca trang, cc thng tin hu ch cho ngi dng.
Lp trnh t ng to cc miu t
Nhiu trang tin tc th vic to phn miu t chnh xc cho tng bi vit l kh n gin bi v mi bi
bo rt kh vit trong khi vic to miu t ring c ng ngha ch cn cht t n lc. i vi cc trang
m c s d liu ln th vic vit th miu t th cng l ht sc kh khn. Trong trng hp ny
vic to t ng cc miu t l rt ng khch l min l khng c bin chng thnh cc ni dung c
tnh cht spam. Mt miu t tt l miu c ng ngha v phong ph m chng ta va cp trn.
Phn miu t cht lng
Cui cng cc bn nn chc chn rng phn miu tr bn s dng phi l miu t. Bi v n khng
hin th trc tip cho ngi xem trang, nn phn m t d b b qua phn cht lng. Tuy nhin n
c hin th trong trang kt qu tm kim ca Google - nu nh m cht lng ca phn m t ny t
yu cu. Ch mt cht n lc nh thi l bn c th to th m t hp l v n gip hin th chnh xc
ni dung trang Web trong phn kt qu tm kim. N khng nhng ci thin cht lng trang Web ca
bn m cn mang li khch hng tim nng cho trang.
5.2 ti u ha th meta descriptions

ng nh tn gi ca n, description trong ting Vit c ngha l m t hay miu t, th meta
description dng m t mt cch khi qut, ngn gn ni dung trang Web ca bn. Google rt quan
tm n th meta description bi v n mun nhng snippet (on trch ngn) phi th hin chnh xc
trn trang kt qu. Khi th ny gip ngi c hiu r v ni dung ca trang Web, Google s u tin
s dng th Meta Description.
Th meta descriptions c 3 cng dng c bn sau y:
Page 45
Ti liu SEO cn bn
Phm Duy Anh
1- Miu t ni dung trang mt cch chnh xc v ngn gn.

2- Trn trang kt qu tm kim, n ng vai tr nh mt cm t qung co ngn, cho ngi dng bit
c nn click vo hay khng.
3- Hin th nhng t kho hng ti, khng phi v mc ch th hng, m l biu th ni dung cho
ngi tm kim.Cng ging nh nhng on qung co hay, khng d vit c nhng th meta
description tt. Nhng i vi nhng trang hng t kho, c bit vi nhng kt qu tm kim cnh
tranh, th meta description l mt phn rt quan trng thu ht traffic t cc search engines thng
qua nhng trang ca bn. Th meta description quan trng hn nhiu so vi cc t kho tm kim thng
thng v nh ca ngi tm kim thng khng r rng v nhng ngi tm kim khc nhau c th
c nhng ng c khc nhau.
Tun theo mt s quy tc sau khi vit th meta description s rt tt thu ht traffic tm
kim:
1- Lun lun miu t ni dung trung thc, tr nhng ni dung b cm. ng c tnh li cun ngi tm
ch bng cc th meta description trong khi ni dung khng hon ton th. iu ny ch lm mt thng
hiu ca bn.
2- Hn ch k t - hin ti Goolge cho hin th ln ti 160 k t, Yahoo l 165 cn MSN ln ti 200. Hy
s dng mc thp nht ca Google, tc l vit th meta decription ch nn trong vng 160 k t (bao
gm c khong trng).
3- Vit cng ku cng tt, trong khi vn gi c tnh miu t ca n. Mt th meta description hon
ho cng ging nh mt qung co hon ho l tnh hp dn v mang thng tin.
4- Cng nh mt qung co, bn c th kim tra cc thng tin hin th ca th meta description trn
cc trang tm kim, nhng bn cng nn thn trng. Bn cn mua t kho thng qua PPC bit c
bao nhiu ln n tng m t kho nhn c trong mt khong thi gian nht nh v c th
theo di CTR ca bn.
5- Khc vi mt qung co, ng c cho mt click tm kim t nhin thng rt khc so vi ng c ca
ngi dng click vo nhng kt qu c tr tin. ng cho rng mt chin lc qung co PPC thnh
cng l do c th meta description tt hay ngc li.
6- Bn phi m bo rng, trn mi trang trong Website ca bn phi cha nhng th Meta Description
c ni dung khc nhau.
7- Mt th Meta Description c vit tt s khng phi l mt cu hon chnh, m n ch lit k cc
thng tin lin quan n trang . Bn cng nn trnh lp li cc t kha, hay keyword stuffing.
8- iu c bit quan trng l phi c nhng t kho ca bn trong th meta ny nhng t kho ny
s c bi m bi cc cng c tm kim, qua to gy c ch hn vi ngui xem v tng CTR
cho trang ca bn.
9- Khng phi lc no bn cng phi vit th meta description. Mc d theo logic thng thng, s tt
hn nu bn vit mt th meta description t qung b ni dung ca mnh ch khng phi cc
Search Engines r sot trang ca bn ri mi hin th ni dung. Ti ch s dng quy lut ny nu trang
ca ti ang hng n 1 3 cm t hay thut ng tm kim quan trng, lc ny ti s s dng th
meta description nh vo ngi dng mun tm kim nhng t kho . Tuy nhin, cng c nhng
trng hp khc. Nu bn ang hng n nhng chui t kho di hay lng traffic ln hn, v d
nh vi hng trm tiu hay blog entries, hay thm ch 1 catalog sn phm ln th i khi bn cng
nn cc Search Engines t chn lc nhng vn bn ph hp. L do rt n gin, khi cc Search
Engines pull, chng lun lun hin th nhng t kho (v cc cm t xung quanh) m ngi dng tm
kim. Nu bn bt 1 th meta description lm vic, c th bn s hn ch ph hp m cc Search
Engines index mt cch t nhin. Trong mt s trng hp, ta nn b th meta description, nhng ko
phi khi no ta cng s dng cch ny.
Page 46
Ti liu SEO cn bn
Phm Duy Anh
5.3 TI U CC THNH PHN CA HTML

5.3.1 ti u metal Title
Hy tng tng hng ngn cc Google Robot nh xu i vo trang web tm kim nhng ni dung
lin quan n hng triu truy vn tm kim. Khi cc Googlebot tm thy website ca bn, nhng
thng tin quan trng nht m chng thu thp c l cc Tiu ca Trang.
Th tiu t tiu cho mi trang gia 2 phn m u v kt thc ca tag tiu trong m
HTML ca bn.
Cc tiu trang c hin th:
+ Trong thanh trn cng ca trnh duyt web trang m hin ti bn ang xem.
+ Trn dng trn cng ca mi truy vn trong cc kt qu tm kim.
+ Text ngm nh c s dng cho vic nh du mt trang web trong trnh duyt ca bn.
Hy bt u vi mt u hp dn ri mi lm SEO (ti u website cho cc b my tm kim)
Khi site ca bn xut hin trn cc kt qu tm kim, Tiu l c hi u tin m bn phi nhn
thy v gy n tng. Mt tiu ha hn mt li ch i vi cc khch hng tim nng s lm tng
c hi c nhp chn. Nu khng c mt tiu khuyn khch nhp chn th tt c cc n lc SEO
nhm thc y site bn trong kt qu tm kim s b lng ph.
Phng php SEO mnh m
Trc khi bn c th ti u th tiu ca mnh, bn s cn nghin cu cc t kha SEO c gi tr
nht. V chin lc, kt hp cc t kha ca bn vo th tiu l mt th thut SEO mnh m.
Hy chc l s dng cc t kha tng t trn th tiu trong cc ni dung ca trang web.
Cc li khuyn hng u ti u th tiu cho cc b my tm kim
+ t cc t kha quan trng nht lc bt u.
+ Vit cc tiu s dng ch hoa, nh tiu ca mt cun sch.
+ Hy chiu di ca tiu ti a l 65 k t.
Trnh cc li ti u th tiu sau:
+ Khng t tiu g. C hn 35 triu trang web c gi l: Ti liu khng tn. Chng chc
chn chng c gi tr SEO no.
+ Tt c cc th tiu trang ging nhau s b l mt c hi SEO ln. Ti u mi trang vi th tiu
ring ca n.
+ Lng ph khng gian vi vic t y cc t. S dng cc cm t chnh xc. Cn nhc tng t. S
dng k t nt thng ng phn cch cc cm t.
+ Nhi nht t kha. Khng ai s click vo mt tiu trong cc kt qu tm kim m ch bao gm
mt m nhng t kha. Google cng khng thch iu .
+ Cc li rao hng. Bn s mt cc khch hng tim nng trc khi thm ch h vo website ca
bn.
Ti u ha cc th tiu l bc quan trng trong chin lc SEO. Mt tiu xut hin trn kt
qu tm kim s c nhn ra bi cc khch hng tim nng v mang n nhiu cng vic kinh
doanh hn cho website ca bn.
5.3.2 Ti u ha th Alt v Title Image cho hnh nh
Page 47
Ti liu SEO cn bn
Phm Duy Anh
Phn tch s khc bit ca th alt v title image ca hnh nh, ng dng ti u website
Rt nhiu Webmaster khng nhn thy s khc nhau gia th alt v title. Trong
bi vit ny vietSEO s cng cc bn tm hiu s khc nhau c bn gia th alt
image v title image v cch s dng chng.
Alt text c ngha l alternative information thng tin thay th cho ngi dng
khng hin th c hoc chn n hnh nh trong trnh duyt hoc n gin l cc
user agents khng c kh nng hin th hnh nh. Th alt m t hnh nh nhm cung cp thng tin cho
nhng ngi dng va k trn nh cc bn c th quan st qua hnh minh ha bn cnh.
<img title="Minh ha trng hp khng dng th Alt" src="http://www.vietseo.net/wpcontent/uploads/alt-image.jpg" alt="Alt image" hspace="10" width="105" height="54"
align="right" />
Nu khng c th alt cho hnh nh, trnh duyt Internet Explorer hay Firefox s hin th mt biu tng
rng li. Nm ngoi, Google chnh thc tuyn b rng my tm kim s tp trung vo phn tch vn
bn trong th alt hiu r hn ni dung ca tp tin nh.
Title image cng cp thng tin b sung (additional information) v tun theo cc ch dn v tiu :
phi ngn gn, miu t chnh xc, hp l. V d trong Internet Explorer hay Firefox, bn s thy hin th
nh sau khi lt chut qua file hnh nh :
Qua cc thng tim trn, chng ta c th rt ra kt lun rng :
C hai th alt v title quan trng i vi ngi dng mc d th alt c t ra quan trng hn
i vi my tm kim. Chng u cung cp thng tin v hnh nh nhm khuyn khch ngi dng
hin th chng.
Theo chun W3C th th title khng bt buc, trong khi th alt c khuyn ngh. Th alt cn
gp phn gip tng kh nng truy cp cho ngi dng khim th (accessibility) bao gm c cc
my tm kim nh ni trn.
Hy thm cc t kha lin quan ti hnh nh trong c hai th nhng vn bn trong c hai th
phi khc nhau. Vic nhi nht t kha v trong th alt v Title s khng mang li li ch g, hy
tm cc t kha chnh xc phn nh ng ni dung hnh nh. Nn b thi gian ra ti u ha cc
th hnh nh v n s mang li cho cc bn lng tm kim hnh nh t Google Images.
Thm mt im quan trng cc Webmaster cn lu l khi s dng cc banner c ln trong phn

header, th phn m t alt ca banner ng vai tr quan trng gp phn gip Google hiu thm ni
dung ca Website.
Page 48
Ti liu SEO cn bn
Phm Duy Anh
5.3.3 ni dung trong phn body

Ni dung chnh ca mt trang web nm trong phn BODY v c hin th trn trnh duyt ca ngi
truy cp, nh t nhng t kha vo phn BODY.
Ch n tm quan trng ca vic lm cho t kha c ni bt v t t kha vo phn u tin ca
BODY v mt vi SE ch ly vi dng ca phn BODY v dng chng lm m t cho SERP.
Sp xp s xut hin cc t kha trong phn BODY theo mt cch t nhin nht, s dng th <b> cho
t kha v c gng lm cho ni dung ca BODY ti thiu phi l 125 t.
5.3.4 S dng tht tt cc th : H1 ,H2 , H3 ,P, LI

Chng ta bit n SEO, ngi ta bo dng th <h1>, <h2>, <h3>, <p> Nhng dng th no seo
tt nht, V th no l ti u nht? Chng ti tho lun cng qu v vn ny nhm qu b website
qu v tt nht t khu lp trnh.
trc quan ti xin ly 1 v d c th minh ha cho vn ny:
<h1>Tiu chnh ca vn </h1>
<p>M t ngn gn v ni dung s cp.</p>
<h2>M t ngn gn ni dung 1 ca vn chnh</h2>
<p>Ni dung ca vn 1.</p>
<h3>M t ngn gn phn m rng 1 ca ni dung 1</h3>
<p>Ni dung ca vn m rng 1 ca ni dung 1.</p>
V tt nhin, qu v cn s dng linh hot cc th ny, to ra s ti u cho website. Khng my mc
s dng y x nh trn.
V d:
<h1>Qung co trc tuyn l g ? </h1>
<p>Bi vit ny chng ta s gii thiu tng quan v qung co trc tuyn.</p>
<h2>Qung co trc tuyn l mt loi hnh truyn thng, n s dng mi trng internet em n cho
mi ngi thng ip qung b cho cc khch hng v cc sn phm ca h. </h2>
Ngoi ra cn nn s dng cc th <li> <strong> ....theo ng chun W3C
5.3.5 Ni dung trong lin kt

Ni dung trong cc lin kt (anchor text) l rt quan trng bao gm c lin kt ni v lin kt ngoi.,
<a href=http://www.toantin.org title=din n ton tin>din n ton tin</a>
Anchor text nn cha nhng t kha chnh ca bn v ng c gng nhi nht t kha vo cc Anchor
text, thng thng nn c 3 lin kt c cha t kha trong Anchor text trn mi trang.
5.3.5 Ti u ha cu trc URL tr nn thn thin vi cng c tm kim

Ti sao phi ti u ha URL?
Nguyn nhn u tin phi ti u cu trc URL chnh l lm tng kh nng th hng trn cc search
engine ni mang li cho chng ta phn ln cc traffic . Nguyn nhn tip theo chnh l kh nng lm
cho URL d nh s lm tng lng click, 1 trang web vi URL qu kh nh tt nhin ngi ta ch n
(direct) ln u tin m thi. Thng th URL mang ni dung tng qut ca website/blog
Page 49
Ti liu SEO cn bn
Phm Duy Anh
Ti u ha URL
Sau y l 1 vi kin c th tham kho

1. Chuyn cc URL ng sang URL tnh
ng l sao? chnh l khi URL ca bn mang theo c cc d liu v d nh sau:
http://www.example.com/product.php?category=food&title=banhxeo
Nhn vo URL trn bn c th on c d liu cn quan tm l danh mc(category) l thc
n(food) v tn thc n (title)l bnh xo v cn km theo cc ton t nh ? & = nh vy s lm
chm i tc x l
Cn tnh th rt n gin nh sau m li d nh
http://www.example.com/product/category/banhxeo
2. Du cch gia cc t kha(keyword)
Cc du cch gia cc t trn URL s lm cho cc search engine d dng tm ra URL bn hn
http://www.example.com/optimize-url-structure-for-search-engines
3. Khng nn c qu nhiu t kha
Ci g nhiu cng khng tt lm, cng nhiu t kha s lm cho cc search engine tm ra trang bn
chm hn cc trang khc c cng ni dung nhng t kha gn v sc tch
4. Ch nn gi li cc t kha trn URL
Cn loi b bt cc s v nhiu t khng phi l t kha , ci ny th ty thuc vo bn thn mi ngi
c cch nhn tt v title m mnh vit ra thi
5. Khng nn qu nhiu subfolders
Ngha l nh vy n :
http://www.example.com/blog/wordpress/plugins/twitter/twitter-tools/
6. Gi cho cc t kha gn tn domain ca bn nht
http://freethinking360.com/tai-lieu-seo-websiteblog-cua-googlge
7. Khng nn URL c du
Url m bng ting vit th nn b du i v mt s search engine khng c c ting vit c du Ci
ny th hin ti cng hi kh cho dn Vit ta v hu ht cc title blog u c th hin bng ting Vit
Page 50
Ti liu SEO cn bn
Phm Duy Anh
5.4 TI U B CC CA TRANG
Ti u ha b cc ca trong trang web? Trong xu hng thit k web hin i, c 2 cch thit k b
cc (layout) ph bin l cc bng (table) lng nhau v da vo chun CSS.
Cch thit k layout theo dng table qu ph bin vi cc nh thit k website v tnh trc quan, thi
gian thit k cng c rt ngn v kh nng tng thch trnh duyt cao. Nhng vic lm dng thit k
layout theo table cng dn n mt s rc ri cho cc designer. Vo cui thp nin 90, W3C gii thiu
CSS (Cascading Style Sheets) cho php ty bin nhng kiu th hin khc nhau cho ti liu HTML. Cc
trnh duyt nhanh chng h tr CSS, cc designer bt u p dng chun ny cho cc bn thit k ca
h.
Sau y l nhng l do chnh ca vic cc designer t b vic s dng table v chuyn sang
dng CSS:
- Table lm gia tng kch thc ca site dn n vic tiu tn bng thng khng cn thit .
- Tiu tn thi gian hiu chnh nhiu hn so vi vic dng CSS nu website c thay i.
- Nhng ngi khim th hoc nhng ngi truy cp website bng DTD hay PDA s khng c hin
th ng n.
Cui cng, tiu chun web W3C hin ti l s dng CSS v tin tt lnh l hin nay tt c cc trnh duyt
u h tr chun ny.
Ti sao CSS tt hn?
Thit k layout vi CSS c mt s thun li i vi vic ti u ha cng c tm kim (SEO) in hnh l
vic c th t ni dung trc cc m lnh khc bng th DIV (lun nh rng vic b tr nhng ni dung
quan trng bao gm t kha ln phn u ca trang web lun lm gia tng s ni bt ca t kha).
CSS gip gim bt kch thc ca trang web v khch tham quan (visitor) khng cn phi ti v nhng
d liu mang tnh cht trnh by khi xem mi trang v chng c lu trong b nh tm (cache) ca
trnh duyt.
Nhng thun li khi dng CSS
- ng b nh dng v dng chung cho tt c cc trang.
- Vn c th dng CSS ngoi mc ch SEO.
- Website s c t chc cht ch v d bo tr.
Tm li, dng th DIV ni ring hay CSS ni chung thay th cho cc table lng nhau s lm gim ng
k kch thc trang, t chc website c cht ch hn, d bo tr hn v gia tng tnh kh dng. Mt
im khng thun li khi s dng CSS l chng ta phi hc v n, tuy nhin, iu ny khng qu kh
cho cc webmaster.
C hai phng php, table lng nhau v CSS u c quan tm khi ni v SEO. Nhng chng ta
bit, cc robot s qut qua ton b m trong cc trang web m chng ving thm, tuy nhin, nu s
lng m qu ln, cc robot c th khng tip cn trn vn, t , vic b tr ni dung sao cho cc
robot c th tip cn l mt iu kh quan trng v iu ny chc chn vic dng CSS s lm tt hn.
By gi chng ta s xem qua vi bc thc t v vic s dng th DIV so vi table nng cao sc hp
dn cho cc cng c tm kim (SE).
Page 51
Ti liu SEO cn bn
Phm Duy Anh
Ti u ha trang web da trn table

Khi mt trang web c to ra khi dng table, thng thng phn ni dung chnh s nm di cng
bn phi ca table. Cc robot qut 1 trang web theo chiu t tri sang phi v t trn xung di s i
qua rt nhiu on m trc khi tip cn c ni dung ny. trnh iu ny, chng ta phi b tr ni
dung vo nhng u tin nm phn trn ca table v cch tt nht l a ni dung ln trn m
HTML bng cch dch chuyn phn menu t tri sang phi (menu thng c b tr bn tri). cc
robot c th c ni dung u tin m vn gi c menu bn tri l to ra mt (cell) rng nm trn
menu nh hnh bn di.
Nh hnh minh ha bn trn, chng ta dng 1 cell rng vi thuc tnh rowspan, cc robots khi qut
trang ny s duyt qua cell rng dng 1, sau chng s tip cn n ni dung mong mun ca
chng ta trong khi menu vn c b tr theo s ph bin bn tay tri bt chp menu c th l hnh
nh.
Page 52
Ti liu SEO cn bn
Phm Duy Anh
Li khuyn: S dng table phn lp (layer) s ti trang nhanh hn. Cc trnh duyt hin th table tun
t, cung cp cho visitor nhng thng tin u tin trong khi vn tip tc ti trang. V th ti khuyn bn
nn chia ra thnh nhiu table ring bit c th ti nhanh chng tng table.
Ti u ha trang web da trn CSS
Website dng CSS s d dng kim sot cc m HTML v khng mt nhiu thi gian b tr v tr ni
dung ph hp khi cc robot tham quan.
Nh hnh minh ha bn trn, trc quan chng ta nhn thy rng ni dung khng phi l phn u tin
cc robot qut nhng v c b tr trong th DIV nn n l v tr tt nht. Lun nh nguyn tc hng
u t kha nm gn v tr u trang hoc u cu lun thun li trong vic gia tng kt qu xp hng.
n y, nu bn vn thch dng table, ti khng cn bn. Nhng cc website s t m hn, kch c nh
hn v tc ti nhanh hn nu dng XHTML v CSS. V nhng iu ny lun ph hp cho visitor ln
cc SE.
Nhng im quan trng ca bi vit ny:
Page 53
Ti liu SEO cn bn
Phm Duy Anh
- Lm dng table c th dn n vic gia tng kch c trang trong khi trang web s c n gin ha
nu dng CSS. Dng th DIV b tr ni dung u trang tng tnh ni bt ca t kha v cc
robot d dng tip cn.
- Cu trc table thng l mt tr ngi ngn chn cc robot trong qu trnh thu thp thng tin v th
hy cn thn khi s dng table trong khi CSS th khng gp nhng tr ngi . Hy xem xt vic chuyn
sang s dng CSS.
- Nu bn ang c gng tm cch cho cc robot thu thp ni dung trang web ca bn mt cch nhanh
nht, hy xem li m HTML ca bn v m bo rng chuyn ni dung n u trang.
5.5 TI U NAVIGATOR & MENU

ngha ca menu Menu cha ng cc lin kt l nhng u mi tt nht gii thiu v website ca
bn. Nguyn tc hng u l trnh dng nhng t kh hiu, nhng t c bit trong menu tr khi bn
hiu r i tng mc tiu ca mnh.
Thng thng, menu chnh ca mt website cha t 2 n 10 mc. Khi robot gh thm website,
chng d dng thy c nhng trang quan trng nht ca website bng cch phn tch nhng lin
kt hoc ni dung th Alt hoc tiu ca lin kt.
V d nh site ca bn dng menu vn bn (text menu) vi menu u tin lin kt n trang Gii thiu,
chc chn t kha Gii thiu khng phi l iu bn mong mun ti u vi cc SE v nu thc s bn
mun th th ng l bn ang lng ph thi gian cho vic ny. Chng ta c th lm cho mi vic tt
hn bng cch thay i thnh Gii thiu cng ty ABC.
Nn ch n s lng lin kt ni b t trang ch ca bn thng qua menu. Cng vi cc lin kt t
bn ngoi n website ca bn (lin kt hng ni), h thng lin kt ni b cng l mt yu t quan
trng trong qu trnh thng hng ca site. ng bao gi 1 trang web mun ti u b c lp.
Ch t kha trong menu
To ra ch t kha (Keyword theme) ni b trong site s lm gia tng tnh ni bt ca site. Ti s c
bi vit chi tit hn v keyword theme, cn by gi chng ta hy tm chp nhn vic cc robot thu thp
ni dung ca anchor text t tt c cc lin kt trong trang v nhng t ny s lm nn keyword theme
ca trang .
Gi s chng ta s dng menu sau cho 1 trang bn sch trc tuyn:
-
Gii thiu sch mi

Th vin sch c
Sch gio khoa
Truyn trinh thm
Truyn khoa hc vin tng
Nu chng ta s dng menu ny cho tt c cc trang ca website, r rng chng ta ang tp trung vo
sch v truyn. V y cng l keyword theme ca website. Chng khng nhng ph hp cho cc SE
m cho c visitor.
Page 54
Ti liu SEO cn bn
Phm Duy Anh
Nu v l do g chng ta khng th thc hin text menu (p ng tnh m thut chng hn) m dng
cc chi tit ha hay Javascript, Flash, hy c gng b tr mt text menu ti cui trang nh sau:
Gii thiu sch mi | Th vin sch c | Sch gio khoa | Truyn trinh thm | Truyn khoa hc vin
tng
Cc nt bm lin kt bng ha
trc quan v sinh ng hn, cc designer thng thit k cc nt bm bng ha (.jpg; .gif),
nhng nt bm dng ny cc SE c th nh ch mc, tuy nhin, nu chng cha cc on Javascript
s gy cn tr rt nhiu cho cc SE.
Nu c cc lin kt ha, hy dng th ALT nh km. K thut ny chc chn khng tt hn vic
dng text link nhng l gii php trong trng hp khng c s la chn.
Drop-down menu
Khng c g phi ni nu drop-down menu ca bn l nhng lin kt i n cc trang web khc. Nhng
nu chng cha cc on m Javascript th hy cn thn v c th cc SE s khng nh ch mc nhng
lin kt ny. Hy c gng t t kha nh l ni dung bn trong th <Option> theo v d sau:
<select name=navigation>
<option value=gioi-thieu-sach-moi.html> Gii thiu sch mi</option>
<option value=thu-vien-sach-cu.html> Th vin sch c</option>
</select>
Trong bt k trng hp no, hy c gng sp xp mt text menu trn hoc di mi trang web.
V tr menu
Nu bn dng menu dc, v tr tt nht vi cc SE s l bn phi ca trang v nh trn ti trnh by,
cc robot s c t bn tri trc tin, nu chng ta b tr menu bn phi th hn nhin ni dung s
nm bn tri v s c cc robots c u tin.
Lun t mt text menu trn hay di mi trang.
Nhng im quan trng ca bi vit ny
1/ Lun t text menu trn hay di mi trang web, nu dng menu c chi tit ha, lu nh s
dng th ALT.
2/ C gng to ra keyword theme cho mi trang web.
3/ Javascript v Flash cn tr rt nhiu s thu thp thng tin ca cc SE.
5.6 CSS & SEO
Page 55
Ti liu SEO cn bn
Phm Duy Anh
ng dng CSS trong vic trnh by Website HTML v cc li th trong ti u cho my tm

kim, qung b Web (SEO/SEM).
Bn c th vit ng ngha y , gn gng vi dung lng m ngun HTML gn nh theo mt trnh t
tt nht c th nhm gip cho cc my tm kim nh ch s d dng. Mt khc, bn li c th p dng
tt c cc kiu nh dng v dn trang m bn mun tha mn thit k. CSS qu l mt cng c
mnh v nhiu li th
Cascading Style Sheets (CSS) c s dng rng ri ngy nay nh kh nng cho php thit th nhanh,
tun th chun HTML, d dng ty bin v thay i trnh nhanh chng vic dn trang Web. Ngoi ra
CSS cn bit n vi nhiu kh nng khc : CSS c th mang li nhiu li th trong qung b Web, ti
u ha cho my tm kim SEO/SEM. C th tm lc vi li th nh sau :
Chuyn di cc ni dung quan trng, t bit l cc phn cha vn bn m bn mun ng th

hng cao, trn cc phn ni dung lin quan khc. Bn mun t nhng phn ni dung quan
trng ny ti u trang, trong phn code HTML. y c l l im quan trng nht ca vic ng
dng CSS trong qung b Web SEO/SEM). N s c nhiu nh hng nhiu ti th hng trang
Web ca bn.
CSS cn cho php bn gim dung lng trang, iu ny ng ngha gim l code-ni dung
(code-to-content ratio). Khi trang Web c vit, trnh by sch s th n s gip cho cc my
tm kim nh ch s d dng hn v nhanh hn ni dung trang Web ca bn.
S dng cc th chun ca HTML, nh <h1>, <h2>, <h3> s gip cho my tm kim nhn dng
d dng cc ni dung quan trng trong trang, thay v cc th nh dng <font>.
S dng cc th HTML chun nh <ul>, <ol>,< a> to cc mc menu bao gm cc ng
dn chun ti cc thnh phn quan trng khc ca trang. Vic ny gip cc ng dn trn d
dng c nhn din hn bi my tm kim. N gip vic nh ch s cc th mc nm su
trang ch c hiu qu hn.
Ngoi nhng li ch trc tip k trn, CSS cn mang li nhiu li th khc trong vic ti u ha cho cng
c tm kim v cc chin dch qung b khc :
Vic tch ri ni dung v phn trnh by (dn trang), bn c th d dng ty bin gia ni dung,
trnh by, th nghim nhanh tm ra gii php tt nht.
Webmaster s mt t thi gian hn bo tr v nng cp cc ti nguyn trn trang. iu ny
gii phng cho bn thi gian tp trung vo xy dng ni dung mi v cc chin thut qung
b, qung co Website.
Mc ch ca bi vit ny l nhm a ra nhng li th ph bin nht ca CSS, sau phn hng dn

s gip bn p dng nhng u th k thut ny vo trong trang Web ca bn.
Dn trang vi CSS
Vi CSS, bn c th di chuyn cc thnh phn ni dung quan trng nht (ph hp vi my tm kim) ln
u trang HTML trong phn code. Di chuyn phn ni dung duy nht (unique text phn bit vi
duplicate content) ny cng nh nhng ng dn quan trng khc ln u trang code s gip b tm
kim tm thy thng tin nhanh chng v d dng.
Cc my tm kim thng coi trng cc phn ni dung vn bn c tm thy trong phn trn cng ca
tp tin m ngun hn l cc phn cn u hoc cui cng tp tin. V th, nu bn c 2000 dng
trong tp tin m ngun m ni dung ca vn bn quan trng bn mun cp li nm tn dng th
1400 th liu bn c th on c u l ni dung quan trng ca ti liu ny khng ?. My tm kim
Page 56
Ti liu SEO cn bn
Phm Duy Anh
cng nh chng ta thi, thng qua nhng ngi qun tr mng, n s on xem chng ta coi u l
phn quan trng nht ca vn bn.
K thut c bn nht l chia nh m ngun HTML ra lm nhiu phn nh m v tr ca chng c xc
nh mt cch c lp trong tp tin nh dng vn bn. Thnh phn HTML thng dng hay c dng
nht l th <div>. Sau y l mt vi v d v cch s dng k thut ny.
Bi ton
Phn s di chuyn (navigation menu) cn phi c hin th trc khi ni dung n ca trang nhng
chng ta li mun ti u trang cho cc my tm tim. lm c vic , bn phi di ri phn menu
ca m HTML tng ng v u pha cui m ngun ca trang ni dung n c xut hin trn
cng.
Gii php
nh du phn s di chuyn v ni dung vi th <div>, sau s dng CSS xc nh chng mt

cch c lp. Sau y l m ngun ca v d n gin trn.
<html>
.
.
.
<body>
<div id="content">
<h1 id="toc-quang-ba-website-viet-nam">Qung b Website Vit Nam</h1>
<p>y l phn ni dung chnh. N s xut hin ngay u tin ca th "body"
trong tp tin m ngun.My tm kim s tm thy d dng v xp n quan tng hn.
c bit, n cn gip xc nh ch ca trang thng qua phn vn bn ny hn
l cc phn nm su, di cng ca trang (navigation menu).</p>
.
.
.
</div> 
<div id="nav-menu">
<ul>
<li><a href="http://www.vietseo.net/">Home</a></li>
<li><a href="http://www.vietseo.net/contact">Contact</a></li>
<li><a href="http://www.vietseo.net/about">About</a></li>
<li><a href="http://www.vietseo.net/sitemap">Sitemap</a></li>
</ul>
</div>
.
.
.
</body>
</html>
#content {
margin-top: 20px;
margin-left: 160px;
width: 525px;
Page 57
Ti liu SEO cn bn
Phm Duy Anh
}
#nav-menu {
position: absolute;
left: 10px;
top: 20px;
width: 150px;
}
#nav-menu ul {
list-style-type: none;
padding: 0px;
margin: 0px;
width: 135px;
}
V d CSS trn s hin th navigation menu pha tay tri ca ni dung chnh. N c v c hin th trn
phn ni dung chnh nh thc cht li nm sau ni dung chnh trong tp tin m ngun. Chng ta cng
mt lc thc hin c hai mc ch : Ti u ha trang cho my tm kim bi di chuyn ni dung n
ln trn cng trong khi tit kim c thi gian cho vic dn trang.
Ti u trang Web cho ch s ha
Khi xem li v d code phn trn, bn s thy cac thnh phn ca navigation menu c to bi cc
th chun HTML nh danh sch <ul> v siu lin kt <a>. Cc th chun trn gip cho ng dn trn
d dng c tm thy bi cc b tm kim. V ng nhin trang Web s c ch s ha d dng hn.
Ngc li cc lin kt nm trong javascript hay cc m khc HTML s khng c hoc kh tm thy bi
b tm kim, iu ny lm gim kh nng c nh ch s trang Web ca bn.
Nu nh bn khng c nh xy dng menu chun vi CSS th phn code trn c th gip bn lm
mt menu n gin. CSS c th gip bn lm rt nhiu thnh phn quan trng ca Website thay v
dng javascript. Ly li v d phn trn, gi chng ta s xy dng li ng dn navigation menu vi
hiu ng rollever CSS. Cc bn c th tham kho thm ti lin kt sau Eric Meyers on CSS menus.
#content {
margin-top: 20px;
margin-left: 160px;
width: 525px;
}
#nav-menu {
position: absolute;
left: 10px;
top: 20px;
width: 150px;
}
Page 58
Ti liu SEO cn bn
Phm Duy Anh
#nav-menu ul {
list-style-type: none;
padding: 0px;
margin: 0px;
width: 135px;
}
nav-menu li {
font-size: medium;
font-family: Arial, sans-serif;
margin-bottom: 5px;
}
#nav-menu a {
text-decoration: none;
font-weight: bold;
display: block;
padding: 3px 12px 3px 8px;
color: #000000;
padding-left: 10px;
background-color: #9F9F9F;
border-top: 1px solid #DDDDDD;
border-right: 1px solid #333333;
border-bottom: 1px solid #333333;
border-left: 1px solid #DDDDDD;
}
#nav-menu a:hover {
color : #FFFFFF;
}
#navigation a:active {
padding: 2px 13px 4px 7px;
color: #EEEEEE;
border-top: 1px solid #333333;
border-right: 1px solid #DDDDDD;
border-bottom: 1px solid #DDDDDD;
border-left: 1px solid #333333;
}
Dn trang phn ni dung vi CSS

Khi s dng CSS th bn cn c th trnh by ni dung ng vi ng ngha (semantic) ca n (V d cc
th ch nh ngha v mc quan trng ca on vn bn), nhng bn li vn c th ty hin th
trang theo thit k. Sau y l v d.
t vn : Ngi thit k trang Web ca bn s dng<font> nh dng cc tiu , ngi trong

nhm lp trnh li dng font ny v cc th in m in cc ni dung khc. Mt ln na bn li nhn
ra rng my tm kim c ti liu mt cch hi khc so vi ngi dng thng. N khng c ni dung
Page 59
Ti liu SEO cn bn
Phm Duy Anh
c bin dch (render) v v th n s khng hiu cc th font c s dng nhn mnh mc

quan trng ca cc tiu . Mt khc n s ci cc th <h1> nh l tiu . V vy vic s dng cc th
tiu HTML chun s gip vn bn c hiu ng ng ngha. Hy so snh hay on vn bn sau.
So snh HTML v CSS
Code HTML nguyn bn
Code HTML/CSS ti u
ha
<bold>
<font size=24px
color=#DF0DDB>
All About CSS
</font>
</bold>
HTML:
<h1 id=gawdyheader>
All About CSS
</h1>
CSS:
#gawdy-header {
font-weight: bold;
background-color:
#DF0DDB;
font-size: 24px
}
Vic s dng <font> v <h1> nh trn u cho mt hiu ng khi dn trang nhng li ch ca chng
li khc nhau. S dng th chun HTML <h1> cho php trang ca b c trnh by v hiu ng theo
ng cnh v hiu c ni dung trang ca bn cp n. V ng nhin trang ca bn s c nhiu
kh nng c xp hng cao hn.
Gim kch thc vn bn vi CSS
Vic bn s dng cc tp tin nh dng CSS bn ngoi thay v nhng chng trc tip trong ti liu HTML
s gip lm gim kch thc trang Web. Tp tin cng nh th tc ti trang cng nhanh cho ngi
dng v ng nhin c my truy tm. Ngoi vic ch phi ti xung mt file HTML nh hn th tp tin
CSS cn c chia s gia nhiu trang Web v c cho vo cache ca cc trnh duyt hoc ca cng
c tm kim. Bi th mi ln ti mt trang th trnh duyt v my tm kim khi thy ng dn CSS trng
lp th s khng ti xung na.
S lng trang phi ti xung t i th cho php bn tn dng tt dung lng ch s ha. Tt nhin l
mi my tm kim s nh trc mt s lng ti nguyn (thi gian, bng thng, ) nht nh nh
ch s trang Web ca bn. Nu nh trang Web ca bn dung lng cng nh th vic nh ch s cng
nhanh v t vn hn v cng nhiu trang c dnh ch s mt lc. Cng nhiu trang c nh ch
s th cng c nhiu trang hn trong kt qu tm kim (Search Engine Results Pages SERPs).
Webmaster c nhiu thi gian cho SEO
S dng CSS cho php cp nht nhanh v d dng trang Web. Cho php thc thi cc tc v Webmaster
mt cch n gin nht v nh vy s c nhiu thi gian ti u ha trang Web cho cng c tm kim
v cc chin dch qung b, v d nh :
Page 60
Ti liu SEO cn bn
Phm Duy Anh
S dng thi gian cung cp thm cc ni dung mi gip trang Web ca bn lun c th hng
cao trn my tm kim.
Cc thay i ln nh v trnh by u c tc ng nht nh ti hot ng ca khc hng. V th
vic thay i phng ch, mu nn hay cc thnh phn nh dng khc s c tin hnh nhanh
chng v n gin nu bn s dng cc tp tin CSS nm ngoi vn bn.
Mt vi k thut CSS cn trnh

C mt vi th thut m bn c th s dng vi CSS. Tuy nhin chng b xp vo cc th thut m
xm thm ch m en v c cnh bo trong vic s dng.
Mt trong nhng k thut ph bin l s dng CSS hin th vn bn n (hidden text). Khi vin c
trnh by trang Web kh kin (Accessibility) hoc giao din ngi dng (user interface) vi cc k
thut trn th bn phi chc rng l cc my tm kim s khng lit k trang Web ca bn vo spam.
phn bit r cc trng hp, chng ta hy xem cc v d sau. Mt v d s dng k thut m en
(black hat), mt k thut trnh by web kh kin (accessibility) v mt k thut b lit k l spam v k
thut cui cng nm gia trong cc k thut trn.
S dng CSS n vn bn
y c l l k thut d dang v ph bin nht trong vic lm dng ti u. Trang Web ca bn s b lp
y t kha nhng ngi dng thng khng nhn thy trong khi my tm kim tm thy n d dng.
Trc y, cc k thut c in nht l dng font trng trn nn trng. Vi CSS bn ch vic s dng
{display: none} (Xem thm bi vit v n ni dung vi CSS).
Mt k thut khc l t cc t kha ti mt v tr u nm ngoi tm hin th trang, v d nh t
cch v tr ngang horizontal position -4000. Cc my tm kim c th pht hin nhng gian ln ny d
dng v p dng thut ton. V vy cch tt nht l bn nn trnh xa nhng k thut ny.
S dng CSS trang Web c truy cp d dng hn
Mt v d in hnh ca k thut ny c th bt gp ti nhiu trang cung cp b qua lin kt thch
ng vi mn hnh ca ngi dng (Thit b ngi dng khim th s dng d duyt Web). Vic b qua
ng dn l chc nng cho php ngi dng khim th tch b phn s mc lc xem trc tip
ni dung, hoc b qua ni dung duyt mc lc. N c to ra hc v ngi dung khim th
nhng mt s ngi thit k Web li n n i. CSS cung cp menu ny trong phn m ngun HTML
cc trnh duyt ca ngi dng khim th hin th c ni dung nhng n li n i vi cc trnh duyt
bnh thng khc.
Khc vi k thut vn bn n ni trn th dng nh khng my tm kim no xp loi k thut ny
vo spam. Bi th bn hon ton yn tm s dng k thut ny trong vic h tr ngi dng khim th.
CSS chn hnh nh.
C nhiu l do chnh ng d dng hnh nh thay th v chng ta hy xem xt mt vi k thut lin
quan.
Mt k thut ph bin l s dng nh, c th l logo ca cng ty v sau to t kha hay khu hiu
nm di logo, v d nh phn banner ca mt trang Web. Thng th tn cng ty v dng miu t l
ni dung quan trng, nhng chng c th b n i bi hnh nh.
Page 61
Ti liu SEO cn bn
Phm Duy Anh
CSS c th b khng hin th nh cho c my tm kim, thit th ca ngi dng khim th hay cc trnh
duyt vn bn thun ty (vd Lynx) hoc c cc trnh duyt ha. C c dng nh sau :
<div id="logo">
<h1>Webmaster Vit Nam : Th thut qung b Blog, Website cho Google, Yahoo.</h1>
</div>
#logo {
background: url(/my/background/image.gif);
no-repeat;
}
#logo h1 {
display: none;
}
K thut ny c xp vo hng xm vi cnh bo. L do bi v n rt d b lm dng. Gii hn ca
vic ng dng ng l khi text trong nh v text trong HTML trng nhau. Tuy nhin, nu thay v
miu t trong logo, bn li c thy trong code <h1> cc dng ch qung b, quang ba, quang ba
Web, qung b Website, quangbaweb, webquangba, quangba,.. th y r rng l mt dng nh
nh la my tm kim v trc sau bn cng s b pht.
Thm ch ngay c khi k t trong hnh nh v trong th <h1> c trng khp nhau v bn hon ton
mun SEO m trng th bn vn c t nhiu ri ro l b b lc spam v p dng hnh thc pht.
Bi vy phi lu n ri ro, c mt khi s dng k thut ny.
Tm li, k thut tt nht tng thch vi c thit b ca ngi dng khim th v trnh duyt thng l
khng hin th nh v s dng th alt vi miu t chnh xc cho cc hnh nh. y l mt k thut SEO
tt trong mi trng hp, bi c lng tm kim hnh nh kh ln v th alt chnh l th kha c
c lng khch tm kim ny.
Kt lun
Vi CSS chng ta khng ch dn trang nhanh chng d dng, linh hot theo cc chun HTML m cn c
tc dng rt nhiu trong vic ti u ha trang Web cho my tm kim. l kh nng tch ri phn ni
dung v dn trang CSS mt cch gn gng. Nh bn c th trnh by ni dung ng ng ngha, kh
kin v gim bt dung lng tp tin m ngun HTML quyt nh quan trng ti vic nh ch s ca
my tm kim. Ngoi ra chng ta cn c th p dng cc kiu dn trang v hin th theo mun thit
k. y l mt cng c mnh vi nhiu ng dng.
5.7 TRNG LP NI DUNG- NI DUNG KP

5.7.1 Ni dung kp v phng php pht hin mi ca Google
M hnh ng dng mi ca Google nhm pht hin ni dung trng lp, ni dung kp. Cch
Google p dng b lc v phng php ti u trang Web ca bn.
Google khng thch cc ni dung kp. L do l Google mun trong trang kt qu tm kim, mi kt qu
u tin s l mi trang khc nhau vi ni dung khc nhau. iu ny gip cho ngi tm kim c nhiu
la chn chnh xc v a dng, hn l mt lot cc ni dung trng lp trong top mi ny.
Page 62
Ti liu SEO cn bn
Phm Duy Anh
Google s dng m hnh ng dng mi xc nh cc ni dung trng lp, ni dung kp. B lc ny s

gip ngi tm kim khng phi chn phi cc ni dung trng nhau trong trang kt qu tm kim.
Ni dung b trng lp nh th no ?
C rt nhiu l do ni dung b lp li trn nhiu a ch khc nhau, hoc cc ti liu ny c ni dung
tng t :
Ni dung trang Web tn ti di nhiu nh dng : Trang Web, phin bn in, phin bn PDF,
phin bn Word, phin bn PDA, mobile phone page, v.v
Ni dung c truyn i t trang Web : V d RSS, XML ca cc blog c nhn hay bi vit mi.
H thng qun tr tch lc ni dung (CMS) hin th cng mt ni dung cho nhiu la chn khc
nhau. V d cc mc c sp xp theo ngy thng, tiu , tn hay th loi.
Trang Web c mt phin bn d phng hay mt bn sao nhm trnh trng hp trang chnh
khng truy cp c hoc khi c qu nhiu ngi truy cp vo cng mt trang.
Trng hp ai nh cp hay lu li ni dung trang ca bn ri t ni dung trn mt
trang Web khc.
trnh hin th cng mt ni dung nhiu ln trong trang kt qu tm kim, cc my tm kim s xc

nh nhng trang trng lp ny.
M hnh ng dng lc ni dung kp
M hnh ng dng lc ni dung kp m Google s dng c kt hp t nhiu phng php tn ti
trc y. N cho php xc nh nhng ni dung sao chp, trng lp trn Internet.
M hnh ng dng mi ny cho thy Google rt coi trng vic lc ni dung kp. y c l l bc cui
cng trong k hoc tch lc ni dung kp ca Google. Cc bn c th tham kho thm su v cc bc
Google tin hnh trc y qua hai ti liu sau :
Decting Near-Duplicates for Web Crawling.

Methods and Apparatus for Estimating Similarity.
Google lm g khi pht hin ra ni dung kp ?

Rt kh c th ni chnh xc Google s lm g khi tm thy ni dung kp. C rt nhiu nguyn nhn m
vic nhn bn ni dung l hp l.
Nu nh Google ch b ni dung kp khi mt vi lnh tm kim th l iu chp nhn c. Nhng
nu Google p dng cc mc pht bng cch loi b nhng trang ny ra khi ch mc Web th kt qu
tm kim ca Google s khng cn chnh xc i vi mt s lnh tm kim nht nh. V ng nhin khi
, Google c th pht nhm cc trang Web m ni dung hon ton hp l.
C v nh Google s hin th trang Web ni ting nht vi nhiu lin kt tr n nht trong kt qu tm
kim khi n tm thy ni dung kp trn nhiu a ch khc nhau.
Lm g vi Website ca bn
Nu nh bn mun trang Web ca mnh c th hng cao th bn nn loi b cc ni dung trng lp (S
quay tr li vi bi vit v cch loi b ni dung trung lp vi th nofollow, meta, robots.txt, remove
URL. Cn tm thi bn c th theo di Video Matt Cutts).
Page 63
Ti liu SEO cn bn
Phm Duy Anh
Hy to ra nhng ni dung c ch v phong ph trn trang ca mnh. y l cch lm tt nht v t lun

quan nim Content is King.
Ngoi ra, nu trang Web ca bn s dng cng ni dung nh nhiu trang khc th hy c gng c nhiu
lin kt tr n hn tt c nhng trang cn li m c cng mt ni dung.
5.7.2 cch trnh li Trng lp ni dung (Duplicate Content)

"Duplicate Content" l mt trong nhng li m nhiu Webmaster mc phi khi tin hnh SEO
(Search Engine Optimize) cho website ca mnh. Trc ht, chng ta tm hiu t u c li ny.
Vi Google hay nhiu trang tm kim khc (SE) th tn min

example.com v www.example.com l 2 tn min hon ton
ring bit. iu ny gy ngc nhin vi nhng ai ngh chng vn
l mt. T , rt nhiu vn pht sinh t s suy ngh khc bit
gia chng ta v cc trang tm kim. Vn u tin chng ta
gp l cc n lc ca chng ta trong vic SEO s b chia ra lm 2,
mt cho example.com v mt cho www.example.com. V d bn
c gng lin kt n 100 trang web nhng mt s trang dng
example.com v mt s trang dng www.example.com. Kt qu
l bn SEO cho 2 tn min ch khng phi mt nh mnh vn
ngh. V thay v bn c c 100 lin kt th SE ch cng nhn
mt % no ch khng phi tt c.
Vn na m bn gp phi l lp li thng tin. Cc trang web www.example.com v
example.com chc chn s c cng ni dung. Nhng vi cc trang tm kim th s c 1 trang b nh
du l sao chp ca trang kia bi chung hon ton ring bit nhau ng ngha vi vic v tr xp
hng ca trang web s b nh tt xung.
Vy, lm sao trnh? Rt n gin, hy qui tt c chng v 1 mi. Hy thng nht chn dng
www.example.com hay example.com tip tc cng vic SEO ca mnh. Sau , nu khch truy
cp a ch cn li th chuyn khch truy cp n a ch chn. Nh vy chng ta ch c 1 trang l
www.example.com cn trang example.com ch ng vai tr l ng dn n www.example.com v
khng h c ni dung
V d, mnh chn www.example.com lm tn min chnh qung b, th nhng v khch no truy
cp n example.com s chuyn n a ch tng ng www.example.com.
Nu website ca bn c vit bng PHP v c h tr Apache, hy thm my dng lnh di y
vo file .htaccess:
Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain.com$ [NC]
RewriteRule ^(.*)$ http://www.domain.com/ [R=301,L]
Page 64
Ti liu SEO cn bn
Phm Duy Anh
5.8 SEO & V TR A L

nh hng ca v tr a l trong SEO
Khi qung co trc tuyn trn Google, website cn c ti u ha vi rt nhiu yu t. Mt trong cc
yu t nh hng n SEO lin quan n v tr a l hay cn gi l yu t vng min. iu ny gii
thch ti sao cc kt qu search nhng nc, nhng vng khc nhau th khc nhau. V d : Nu bn
search ch domain trn google.com.vn bn s thy site vnnic.vn ng trong top 1. Cn nu search ch
domain trn google.com th site vnnic.vn hu nh khng thy. Vy th nhng yu t no ca v tr a l
s nh hng n cc kt qu SEO ?
1- Tn min :
Nu bn s dng tn min quc gia s c google nh gi cao hn nhng tn min quc t nh
.com, .org, .net. Bn c th ly v d khi search ch web design trn google.com v google.com.au. Tn
min .com.au hu nh chim cc v tr u trn google.com.au
Page 65
Ti liu SEO cn bn
Phm Duy Anh
Hnh Google.com.au
Page 66
Ti liu SEO cn bn
Phm Duy Anh
Hnh Google.com
2- Hosting :
Bn c th kim tra website s dng hosting u qua s dng cng c : Website value calculator and
web information. Cc website t hosting trong v tr nc no thng c rank cao hn cc website c
hosting nc khc.
3- Yahoo Directory
a ch Yahoo Directory ti : Regional in the Yahoo! Directory
Nu website ca bn c trong danh sch ny th cng c Google nh gi u tin v v tr a l.
4- Dmoz
Mt directory quen thuc vi rt nhiu webmaster. Nu website ca bn c xut hin trong ny theo
mt vng min s c tc ng tt n th hng ca website.
Page 67
Ti liu SEO cn bn
Phm Duy Anh
5- Ngn ng :
Chc chn ngn ng l mt trong nhng yu t nh hng rt ln n th hng ca website. a s
nhng trang ting Vit thng rank cao google.com.vn trong khi li khng xut hin google.com. V
d nh bn c th thy v d v vnnic.vn ch xut hin google.com.vn m khng h xut hin
google.com khi search ch domain.
6- Back links and external links
Cng c nhiu chuyn gia cho rng website ca bn nu c c back link t nhng site trong mt
quc gia mt vng min, hoc website ca bn link n nhng website trong nhng vng min ang
hng ti s c th c th hng tt cc vng min .
7- Geographic targeting trong webmaster tool
Cha c nhiu kim duyt chng t rng chc nng ny ca webmaster tools c tc ng nhiu n th
hng. Nhng cng nhiu ngi cho rng y l mt cch gia tng th hng nhng vng min m
website hng ti.
5.8 CC VN LIN QUAN N KH NNG LP CH MC

5.8.1 t nhiu ch mc t Google (Google Index)
Nhiu ngi b m nh bi mi th m Matt Cutts ni
bt k u, trn blog, phng tin truyn thng, ti
liu chia s Nhng Google khng ch c mt mnh
Matt Cutts, v bn c th lng nghe nhiu t pha h
tt hn cho website ca mnh. Ngi m ti mun
ni ti y chnh l Dan Crow, mt ngi thuc
nhm qun l cht lng tm kim ca Google v l
ngi qun l nhm thu thp d liu.
Sau y l mt cuc tr chuyn khng chnh thc ca
Jonathan Hochman (Search Engine Watch) v Dan
Crow t nhiu s gip chng ta c c nhng hng dn tt nht t c nhiu ch mc t
Google.
Li khuyn ca Dan Crow cho cc webmaster.
Dan bt u cuc ni chuyn bng vic cp ti World Wide Web rt rng ln, v k c Google
cng khng dm chc n ln n nh th no. H c th lp ch mc ch mt phn no trong m
thi. Google c kh nng trang b nhiu my ch lu tr hn, nhng vn li nm vic khng
c bng thng v nng lng (in) c sn lp ch mc ton b internet. Chng trnh thu thp
d liu v lp ch mc ca Google c tin tng bi chng l nhng siu my tnh ln nht hin nay.
Page 68
Ti liu SEO cn bn
Phm Duy Anh
Cc Googlebot tm np cc trang, v sau mt chng trnh lp ch mc phn tch cc trang v lu tr

biu din ca trang vo ch mc ca Google. Ch mc l mt m hnh khng hon chnh ca Web. T
, PageRank c tnh ton v cc thut ton b mt to ra cc kt qu tm kim. Ch nhng trang
nm trong mc lc mi c th xut hin trong kt qu tm kim ca Google. Nu trang ca bn khng
c gn ch mc, n s khng bao gi c xp hng vi bt k t kha no.
Bi v Web ln hn rt nhiu so vi mc lc, Google phi quyt nh nhng g cn c thm d v
nhng g c gn ch mc. Dan cho ti bit Google khng thm d mi trang h bit, cng khng
thm mi trang c thm d vo mc lc. Hai suy ngh le ln trong u ti lc l: 1. Ti cn mua
cho Dan cht ung, 2. Ti c th lm g m bo cc trang ca ti c lp ch mc?
Bng thng v in nng l ngun lc rng buc ca Google. Theo mt s cp h phi phn b
nhng ngun lc vo tt c cc trang web khc nhau: Google s khng ch mc cc trang web A G v
sau b qua H-Z. Dan gi rng mi ngy Google c mt lng ln nhng c hn cc URL m n c
th thm d, do vi nhng website ln n t vo trang web li ch ca chnh ch s hu gip
tin trnh lp ch mc thc hin hiu qu hn, bi v iu c th dn ti nhiu trang ang c lp
ch mc hn.
Google quyt nh a bao nhiu n lc vo do thm mt trang web l mt b mt, nhng n b tc
ng bi PageRank. Nu website ca bn c lin quan ti mt vi trang m c xp hng cao, tt c
chng s c a vo mc lc khng vn g, nhng nu bn c lng ln cc trang vi xp hng
thp, bn c th thy mt s chng khng c trong mc lc ca Google.
Vn m ngun sng sa
Chng ta c th lm g c nhiu trang c lp ch mc hn? Ti lun lun nghi ng rng m
HTML tinh gin l mt cch tt to iu kin lp ch mc. Ti gin m ngun gip cc trang load
nhanh hn v tn t bng thng hn. Ti hi n c gip chuyn cc nh ngha Javascript v CSS
thnh cc file bn ngoi, v lm gn cc th khng. Dan tr li mt cch r rng. l nhng tng
tht rt hay, ng ni.
SEO rt ch ti nhng vn nh xy dng ni dung trng lp lin kt, tng PageRank, v cu
trc lin kt di chuyn PageRank thng qua trang web. Tuy nhin, ti khng thy nhiu bi vit SEO
v tm quan trng ca phng php thch hp pht trin Web. Qu thng xuyn khi ti nhn vo mt
trang web mi, ti hong s trc nhng dng m cu th. Trang web tiu biu c th c sp xp
c bit hp l.
ng, bn nn c gng tng th hng cc trang, v nn thit k kin trc lin kt ca bn sao cho
PageRank c phn b trn ton trang web theo mt cch t nhin. Bn nn cung cp ni dung tht
c o v c gi tr. Nhng chin thut ny s gip ch cho ch mc ca bn, nhng bn cng cn phi
ch n cc chi tit ti tm nh cc trang ca bn c t li vi nhau th no. Nu tt c mi ngi
u vit m ngun sng sa, Google s c th ch mc cc trang nhiu hn ng k.
Ti sao Google khng o to cc qun tr web nhiu hn v hiu qu s dng bng thng v kh nng
tnh ton? C l s khng hay nu Google ngh cc webmaster lp trnh li cc trang web ca h
Google lm vic d dng hn. Tuy nhin, nu Google c th cho ti bit lm th no c c nhiu
cc trang lp ch mc hn, ti sn sng lng nghe v hp tc.
HTML sng sa khng ch tt cho vic lp ch mc m n cn gip nhiu ngi c th c c trang
web ca ban hn. M ngun cng r rng v tng thch, cng nhiu trnh duyt c th lm vic c,
v iu ny t bit quan trng i vi nhng ngi s dng cc b c mn hnh v cc thit b di
ng nh in thoi di ng.
5.8.2 Lm th no to google sitemap cho website ca bn

Google Sitemaps l mt cng c cc hay ca Google dnh cho Webmaster trong phn cng c
Webmaster ca my tm kim, va n gin va min ph gip trang ca bn c Google khai thc tt
Page 69
Ti liu SEO cn bn
Phm Duy Anh
hn. Hiu c Google nh gi th no v trang Web ca bn ng thi trao i thng tin vi my tm

kim v lm cho cu trc trang ca bn r rng hn.
Google thy g trn trang ca bn
Trc khi bt tay vo vic ci thin cu trc thm r rng bn phi hiu c b tm kim ca Google
khai thc v nh ch s trang ca bn nh th no. V Google Webmaster cung cp cho bn cc
thng tin Google khai thc trn site ca bn, nhn din tp tin ngoi tr robots.txt, ni dung trang web
ca bn.
Khai thc th mnh trn Website
Cng trong phn cng c Webmaster Google, hng cn cung cp cho bn cc thng tin v
lu lng :
* Cc t kha c tm kim nhiu nht m mang li khch cho trang ca bn v gip bn c v tr cao
trong trang kt qu. V bng cch no ngi dng Web tip cn trang ca bn.
* Bn cng nm bt c thng tin v cc trang c nh ch s v cc thng k lin quan.
To s Web Sitemap cho Google
Nu bn s dng WordPress th vic to Sitemap XML cho Google tht n gin v, plugins Google (XML)
Sitemaps Generator for WordPress cung cp cho bn hu ht cc tnh nng cn thit. Bn hy tin hnh
theo cc bc sau :
* Ti Google (XML) Sitemaps Generator for WordPress
(http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/ )xung v
upload plugin sau khi gii nn vo th mc wp-content/plugins.
* To hai file sitemap.xml v sitemap.xml.gz ti ngay th mc gc ca blog. CHMOD chng dng 777.
* Kch hot plugin trong bng qun tr ca WordPress
* Trong phn Options chn Sitemap ri nhn Rebuild Sitemap >B hon thnh ci t.
Nu bn s dng Joomla th c rt nhiu Extension h tr vic lm google sitemap, cc bn c th tm
http://extensions.joomla.org/extensions/site-management/site-map
Nu bn s dng web bnh thng ( ko phi cc loi open source ) bn c th s dng:
http://aweb.vn/google-sitemap.html h tr lm sitemap cho website ca bn.
Gi cng vic cn li ch l ng k sitemap.xml va to vo trong cng c Webmaster Tools ca
Google. Bn phi to mt ti khon Google c th s dng. Nu bn c ri th nhn vo y Googles
Webmaster Tools: Sitemap v lm theo ch dn (chn add site).
Nu bn lm ng theo cc bc trn th t nay Google c th tip cn cu trc s Web ca bn mt
cch d dng. N s gip cho vic trang Web ca bn c Google khai thc v nh ch s tt hn. Tt
Page 70
Ti liu SEO cn bn
Phm Duy Anh
c cc trang cho php s c Google bit ti v chc chn s mang li lu lng cho Website ca bn.
Ghi ch : Bn khng c nhm ln h thng sitemap XML dnh cho cc my tm kim v h thng
sitemap HTML dnh cho ngi dng thng. Bn c th tham kho bi vit Plugin cn thit cho
WordPress bit thm chi tit (Phn Sitemap Generator).
5.8.3 cch lm sitemap cho yahoo

Yahoo! cng ging nh Google, u c th d dng nh ch mc d liu trn website ca bn nu bn
cung cp cho n mt danh sch cc URL tr n cc trang cn index d liu hay cn gi l sitemap.
Trong bi vit ny ti s hng dn bn cch to sitemap cho Yahoo! Yahoo c th nh ch mc
cho website bn d dng hn.
Sau khi thit k website hon tt, bn cng mun ngi dng tm n website ca mnh thng qua cc
my ch tm kim. V Yahoo! cng l mt my ch tm kim ng bn quan tm.
To sitemap cho Yahoo! rt n gin, Yahoo! ch h tr cc sitemap c nh dng .txt v vi tn
urllist.txt v vy bn cn to file text vi tn nh th. Sau y l cc bc to v submit sitemap ca
bn n Yahoo!
o
o
o
o
o
o
o
o
o
o
Click ln start > Run > chn chng trnh Notepad.

Copy cc URL bn mun Yahoo nh ch mc vo file trn, mi URL l mt hng.
Lu file vi tn urllist.txt v upload ln th mc web.
Truy cp vo a ch: https://siteexplorer.search.yahoo.com/
Thm website hoc blog ca bn vo Yahoo! bng cch click vo nt Add My Site
Yahoo! s yu cu bn ng nhp bng ti khon ca mnh, hy ng nhp bng ti khon
Yahoo! ca bn.
Click ln nt Authenticate sau khi ng nhp thnh cng.
xc nhn ch quyn website, Yahoo! s yu cu bn add mt th Meta hoc upload 1 file
HTML ln website ca mnh.
Upload file hoc thm th Meta nh yu cu ca Yahoo!, sau bn click vo nt Ready to
Authenticate.
Trong trng hp s dng Blog, bn nn thm th Meta s thun tin hn.
Lu :
-Yahoo ch nhn file urllist.txt lm sitemap, ko nhn bt c file txt vi tn no khc.
-File .xml ch cn p ng chun RSS 0.9 - 1.0 v 2.0 u c th dng lm sitemap.
-ROR (resource of a resource) ti nguyn ca 1 ti nguyn, dng lm sitemap cho cc search engine
khc.
Page 71
Ti liu SEO cn bn
Phm Duy Anh
5.8.4 - 7 bc lm tng tc index webiste ca Google

Hu ht nhng chuyn gia SEO u khuyn bn nn mua 1 site domain c c Google nh gi
cao hn v d Index hn, nhng nu nh bn bt u to 1 website mi th sao? Thng th bn s tn
vi tun site ca bn c b my tm kim google bit n.Tuy nhin nhng vic lm theo nhng
bc sau y s gip bn tit kim kh nhiu thi gian cho vic index site (ch sau khong 24h).
1/ To 5 trang ni dung trong site: ng site bn under construction (site ang trong qu trnh xy
dng) hy to 1 vi trang vi ni dung tht s.
2/ To link ni b gia cc trang ca bn.
Hy s dng template thng nht qun l cc trang ni dung thng qua cc menu. Bn c th tm
thy nhng template free gip bn lm vic ny ti freecodevn.com hoc joomlaviet.org.... Nu bn t
to th nh hy n gin ha n ch ng c lm n qu phc tp v cu k. Bn nh lin kt 2, 3
trang (lin kt c chiu su)
3/ a trang web ca bn ln cc Social Bookmark Sites: Bn ch mt vi pht to ti khon v ng

trang web ca bn ln cc bookmark site ny. Vic lm ny gip cc b my tm kim lin kt tm kim
trang web ca bn c cch d dng hn. Cc bookmark sites thng dng l: Del.icio.us, BlinkList,
StumbleUpon.com, v Furl. Bn lu rng khi ghi vo phn Tag, nh ghi nhng Tag thng dng v ph
bin.
4/ ng trang web ca bn trn nhng blog ph bin (nh km theo link) Bn tm khong 5 trang blog
ph bin, v c nhng bi vit va mi vit,thng xuyn . Bn c gng vo comment, xy dng cu
truyn v km theo link n trang web ca bn.
5/ To, a ln v ping XML Sitemap : Bn c th to 1 trang xml free ( xem hng dn lm sitemap
cho website ) sau bn a trang ny ln website ca bn sau th ping n vi google bng link
sau: http://google.com/webmasters/sitemaps/ping?sitemap=XXXX (i XXX thnh link Sitemap trang
web ca bn) Sau bn to ti khon Google Webmaster Central, v a ln Google XML Sitemap.
Mt s m ngun m thng c plugin hoc component t to google sitemap t cp nht cho
website nh xmap ca joomla v google sitemap generator ca wordpress...
6/ Ci t Google Analytics Ci t Google Analytics ln site ca bn v bn nh l xc nhn li thng tin

ca GA nha cho ph hp vi site ca bn.
7/ To 1 s qung co ca Google To ti khon Google Adwords v add 1 s qung co vo site ca

bn. Bn c add thm ch ch l domain hay tn cng ty thi, khng cn quan tm nhiu n keyword.
Bi v khi add th chc chn google s phi gh thm site ca bn. Ch cn tn 1 t tin th site ca bn
c rt nhiu li t.
Page 72
Ti liu SEO cn bn
Phm Duy Anh
Vi vic bn lm theo cc bc ny bn s thy rng site ca bn s rt nhanh chng c ph bin

rng ri. Mnh khng chc chn trong 24h bn s thnh cng, nhng iu l c th. Cch lm ny
chc chn s rt ngn thi gian index site t vi tun xung ch cn vi ngy.
5.8.5 Google index cc videos ca bn?

Cch n gin v hu hiu nht Google ch ti cc videos trn website l to ra v maintain Video
Sitemap. Video Sitemap s cung cp cho Google nhng thng tin thit yu v videos ca bn, bao gm
c URL ca trang c th tm thy videos, titles ca videos, keywords, hnh nh thumbnail, di v
nhng thng tin khc. Sitemaps cng cho php xc nh khong thi gian mi video c hiu lc. iu
ny v cng quan trng i vi nhng ni dung c khong thi gian xem nht nh. Khi chng ht hiu
lc, chng ta c th g chng xung.
Mt khi Sitemap c to, bn c th ang k URL ca Sitemap file Google Webmaster Tools hoc
qua file robots.txt ca bn.
Khi mt video c index, n s xut hin trong kt qu tm kim ca web m chng ta gi l Video
Onebox (mt dng videos c lin quan ti nhng ch c tm kim) v trong kt qu tm kim
videos, Google Video. Kt qu tm kim video s ngay lp tc c xc nh bi hnh nh, di v
miu t.
Sau y l mt v d cho kt qu tm kim Video t CNN.com t Google.
Chng ti khuyn khch vic ng k Video Sitemaps v lun cp nht nhng thng tin mi nht. Hy
vo Video Sitemap c cp nht gn y nht ca chng ti (Help Center) v tn dng din n h tr
Sitemap. Nu nh bn ng k file Video Sitemap qua Webmaster Tools v bn cng c th chia s kinh
nghim hay nhng kh khn ca bn ti y
5.8.6 Cc cch ngn khng cho google index mt s trang trn website
i khi mi webmaster c gng tm mi cch webstie ca h c index nhanh nht v nhiu nht.
Nhng cng c nhiu khi h li khng mun Google v cc search engine index mt s trang trong
website ca h. Vy trong trng hp ny c cch no ngn chn khng cho Google mt n hay
khng ? Cu tr li l c, rt nhiu l ng khc.
bi vit ny mnh s c 3 trong s rt nhiu cch ngn chn Google bot crwaling webite ca bn.
Tt nhin y l nhng cch c s dng thnh cng & hon ton tun th ng cc quy nh ca
Google dnh cho webmaster.
1. S dng ti khon:
Cch hu hiu nht l s dng ti khon bao gm username & password kha phn khng mun b
index li. Tt nhin y hi phc tp khi phi s dng hay cu hnh li h thng, nhng tht s y l
cch hiu qu nht c th s dng.
Page 73
Ti liu SEO cn bn
Phm Duy Anh
2. S dng nofollow meta header tag:

Cch th 2 cng hiu qu khng km so vi cch s dng ti khon kha phn khng mun index
li. l s dng Nofollow Meta Header tag, vic ny cng kh n gin. Bn ch cn son danh sch
cc trang khng mun c index v gng vo mi trang thm 1 th meta na l meta=nofollow, vy l
song. Vic lm ny s gip Google b qua nhng trang ny khi bt u crawl webstie ca bn.
Tuy nhin vic ny cng c th khng em n hiu qu nh mng mun trong trng hp bn s hu
qu nhiu trang m khng mun Google index bt c trang no, vic va gy kh khn trong vic
vit bi va em n cho Google s nghi ngi khng ng c. Thc ra bn cht ca Google bot rt
mun c index thng tin trn cc website, gp phn nng cao cht lng ca kt qu tm kim
cng nh khng nh gi tr ca Google, v th nn mi c vic nhiu ngy gn y cc bc lm bo bn
M i Google tr tin mi cho index thng tin l vy.
3. S dng nofollow tag:
Cch th 3 l cch n gin v c l ph bin nht hin nay, l s dng nofolow tag ngay ti ng
link dn n trang thng tin. Cch lm th chc khng phi ni nhiu cc bn cng bit ch cn thm
rel=nofollow. Nhng cn hiu r bn cht ca vn 1 cht cho d lm vic. Phng php hot
ng ca Google index thng tin thng qua cc ng link tn ti trn cc website, v vy khi m mt
ng link no dn n cc trang cha thng tin c kha trc ngay t u bng th
rel=nofollow th Google Bot s t ng khng index nhng trang ny. Xin nhc li l khng index, ch
thc ra th Google cng c ngha qua trang web cu bn ri. Th rel=nofolow y c xem nh mt
khung ca bng gng, Google s vn xem qua website ca bn thng qua tm gng y, nhng n s
khng index website ca bn.
Trn l 3 cch theo nh gi ca mnh l hiu qu nht, chc chn s c nhiu cch khc tt & n gian
hn. Nu bn bit mt trong s , hy cng chia s nh.
5.9 Tnh kh dng v th hng trn my tm kim

Tnh kh dng (usability) v th hng ca trang Web trn my tm kim. Cch ti u, qung
b trang Web.
Liu cc my tm kim, cng v tm kim c n tnh kh dng (usability) ca trang Web ? C s
khc bit no gia mt trang d dng duyt vi cc trang khc khng ? Bi vit ny s cp ti tnh
kh dng v th hng ca trang Web trn my tm kim.
Mt bng sng ch ca Yahoo ch ra rng cc my tm kim c tnh n kha cnh thit k ca trang
Web.Ti liu ny cha rt nhiu ch s m my tm kim s dng n xc nh tnh kh dng ca
trang Web.
Tnh kh dng no quan trng vi my tm kim
Bng sng ch ni trn c trch mt on ngn gii thch ti sao my tm kim li tnh n tnh kh dng
ca trang Web :
Vic to mt trang Web d dng v thoi mi khi s dng l rt quan trng, iu ny c bit quan
trng hn i vi nhng trang Web mun kim tin.[...]
Page 74
Ti liu SEO cn bn
Phm Duy Anh
Nu mt trang no khng d dng v thoi mi khi duyt, th kh nng kim tin t trang ny s b
trit tiu rt nhiu. Mt trong nhng ch s qui c trang Web c d dng v thoi mi hay khng khi s
dng c gi l tnh hn lon (clutter)
Trang Web vi tnh kh dng tt thng l nhng trang c t l khon chuyn1 cao hn cc trang hn
lon. Ngoi ra cc trang c tnh kh dng cao th thng c cht lng cao hn cc trang khc v cc
my tm kim s c gng hin th cc trang c tnh kh dng cao trong trang kt ca tm kim.
Cc nhn t my tm kim xc nh tnh hn lon
Bng sng ch ca Yahoo cung cp danh sch ca 51 nhn t trong trang Web cho php phn tch
nh ra tnh hn lon ca mt trang Web :
1. Tng s lin kt
2. Tng s t
3. Tng s hnh nh (khng phi hnh nh qung co)
4. Vng hnh nh hin th trn mn hnh (khng phi hnh nh qung co)
5. Kch c trang
6. Din tch trang (tng)
7. Chiu di trang
8. Tng s bng
9. S bng ct ti a (ca tng bng)
10. S bng dng ti a (ca tng bng)
11. Tng s ct
12. Tng s dng
13. Tng s
14. Trung bnh khong cch ngoi (tng bng)
15. Trung bnh khong cch trong (tng bng)
16. Kch c phn quan st c trn mn hnh
17. Vng quan st c trn mn hnh
18. V tr trung tm ca trng tm so vi gia trang
19. Tng s kch c font dng cho lin kt
20. Tng s kch c font dng cho tiu
21. Tng s kch c font dng cho phn vn bn
22. Tng s kch c font
23. Dn trang p
24. Tng s m mu (tr qung co)
25. Cn l cc thnh phn ca trang
26. sng ca trang
27. Chiu ngang c nh v tng i ca trang
28. Trng lng trang (thi gian ti trang)
29. Tng s qung co
30. Din tch tng ca cc qung co
31. Din tch ca tng qung co n
32. Din tch ca qung co kch thc ln nht trc tm quan st
33. Din tch qung co ln nht
34. Tng din tch cc qung co ln nht nm trn tm quan st trang
35. Khong cch t qung co ti ni dung trang
36. Tng s qung co bn ngoi nm trn tm nhn ca trang
37. Tng s qung co bn ngoi nm di tm nhn ca trang
38. Tng s qung co bn ngoi
39. Tng s qung co bn trong nm trn tm nhn ca trang
Page 75
Ti liu SEO cn bn
Phm Duy Anh
40. Tng s qung co bn trong nm di tm nhn ca trang

41. Tng s qung co bn trong
42. Tng s lin kt qung co ti tr nm trn tm quan st
43. Tng s lin kt qung co ti tr nm di tm quan st
44. Tng s lin kt qung co ti tr
45. Tng s hnh nh qung co nm trn tm quan st
46. Tng s hnh nh qung co nm di tm quan st
47. Tng s hnh nh qung co
48. Tng s qung co dng ch nm trn tm quan st
49. Tng s qung co dng ch nm di tm quan st
50. Tng s qung co dng ch
51. V tr qung co trn trang
Theo bng sng ch ny th Yahoo s tnh n s c mt ca cc hnh ng v cc nh flash qung co
cng nh sng trung bnh ca cc qung co ny.
Ti u trang Web ca bn
Mt trang Web vi tnh kh dng cao s ci thin ng k t l khon chuyn trn trang. Nu trang Web
ca bn c rt nhiu khch gh thm nhng li ch bn c rt t hay rt t tc v mong mun c
thc thi th bn chc chn l trang Web rt hn lon v bn phi ci thin tnh kh dng trang Web
.
Google cng c mt bng sng ch tng t vi ci tn pht hin v loi b cc ti liu gy phin
h. Qua , cc trang Web c thit k tt s c nh gi cao hn v ng nhin l c th hng
cao hn.
Bi vy m ngun HTML trang web ca bn phi gy c n tng tt cho cc cng c tm kim. Nu
chng khng thy ni dung hp l th nhng trang ny khng th c th hng cao trn cc my tm
kim.
5.10 Robots.txt & Googlebot - Allow & Disallow

Kh nng tm kim ca cc spider l rt ln, chng c th lng xc khp ni trn website ca bn. Vi
bi vit ny chng ta s cng tm him cch thc s dng file robots.txt quy nh cc spider, c bit
l googlebot.
Bn to 1 file robots.txt vo t vo th mc root ca trang web
Cc User Agent ca Google
Google c vi user-agent chnh. Bn c th ngn chng bng cch thm tn ca b tm kim tng ng
v trong dng User-agent tng ng trong bng ghi robots.txt. Nu bn chn Googlebot th c ngha l
bn chn tt c cc b tm kim vi t kha Googlebot.
Googlebot: nh ch s t cc ch mc c v mi ca Google.
Googlebot-Mobile: nh ch s cho cc thit b cm tay hoc di ng.
Googlebot-Image: nh ch s cc tp tin nh.
Page 76
Ti liu SEO cn bn
Phm Duy Anh
Mediapartners-Google: Xut hin trong cc trang dng qung co ca Google Adsense.

Adsbot-Google: nh ch s cc trang c nh qung co s dng gii thiu sn phm hay dch v
thng qua Google Adwords. N cho php nh gi cht lng ca trang dng dch v Adwords.
Chn Googlebot
chn ton b Googlebot th bn thm c php sau vo file robots loi tr :
User-agent: Googlebot
Disallow: /
Cho php Googlebot
Trong trng hp bn mun chn tt c cc b tm kim khc tr mt robot, Googlebot chng hn, th
bn c th s dng c php sau. Tuy nhin nu bn khng mun trang lin quan bin mt khi kt qu
tm kim ca cc my tm kim nh Yahoo, MSN Live hay Ask th bn khng nn lm nh th.
User-agent: *
Disallow: /
Disallow:
Cho php m rng
Google h tr c php m rng Allow trong tp tin robots.txt. C nhiu my tm kim khng h tr
phn m rng ny, v th bn nn tham kho k. Dng lnh Allow hot ng cng ging nh
Disallow ch khc l n lit k cc th mc hay trang bn cho php nh ch s.
Bn c th s dng ng thi Allow v Disallow cng nhau. Chng hn cm tt c cc trang
trong mt th mc seotips chng hn, tr tp tin toi-uu-hoa.html, bn hy lm nh sau :
Disallow: /seotips/
Allow: /seotips/toi-uu-hoa.html
Cn trong trng hp bn mun chn Googlebot v sau li vn mun cho cc bot khc ca Google
(Googlebot-Mobile) chng hn, bn c th s dng lnh Allow nh sau :
Disallow: /
User-agent: Googlebot-Mobile
Allow: /
S dng mu t hp
c bit hu ch trong trng hp bn khng mun phi lit k tt c cc trang m bn mun chn.
y l phn ui m rng m GoogleBot h tr. Ch l cc my tm kim khc cha chc h tr
tnh nng ny.
Page 77
Ti liu SEO cn bn
Phm Duy Anh
Mu t hp chui cc k t s dng du sao (*)

Bn c th s dng du sao (*) lit k t hp chui cc lkys t. V d bn c th chn mt lot cc
th mc con bt u bng ch wp (v d wp-admin, wp-content cho blog WordPress) nh sau :
Disallow: /wp*/
chn tt c ng dn URL m cha k t (?) cha tham bin (trong ngn ng PHP), bn hy lm
nh sau :
User-agent: *
Disallow: /*?
Kim tra phn kt ca chui k t URL bng $
Bn cng c th s dng du dollard ($) lit k cc URL c phn kt tng ng. V d chn tt c
cc ng dn URL kt thc vi pdf (phin bn pdf trn website trnh trng ni dung chng hn) :
Disallow: /*.pdf$
Bn cng c th s dng t hp kt ny vi lnh Allow. V d nu nh c du hi ? tng ng vi mt
session ID, bn c th loi tr chng trnh cho GoogleBot phi nh ch s mt ni dung trng lp.
Th nhng cc URLs kt thc bi du hi ? li l mt phin bn trang m bn mun thm vo. Trong
trng hp ny, hy t tp tin robots.txt ca bn nh sau :
User-agent: *
Allow: /*?$
Disallow: /*?
Dng lnh Disallow:/ *? s chn tt c cc URL c cha k t ? (C th l n s chn tt c cc URL
bt u bng tn min, tip theo cc k t, tip theo l du hi ?, tip theo bi bt k k t no khc)
Dng lnh Allow: /*?$ s cho php bt k ng dn no kt thc bi du hi ? (C th l vi bt k
URL no bt u bng tn min, theo bi chui k t, theo tip bi du hi ?, khng c k t no nm
sau du hi ny).
5.11 S dng nhiu keyword cc trang hn l tp trung keyword

trang ch
vic cc bn ra sc lm SEO, c gng nhi nht cng nhiu keyword cng tt vo trang ch ca website
bn ang l mt thc t thng thy Vit Nam. Mt s webmaster ch ch trng lm SEO cho 1 trang
duy nht m qun rng, chnh nhng phn content, nhng trang nh trong website mi chnh l ngun
thu v traffic ch yu cho webite ca bn. Nhng vic lm ny ch c tc dng y bn vo 1 cuc chic
khng cn sc vi nhng ng ln trong lnh vc ca bn, mt cuc cnh tranh m bn kh c kh nng
chin thng.
Page 78
Ti liu SEO cn bn
Phm Duy Anh
Hy c gng chia u sc mng qung b ca website, nhng trang con trong website gnh bt 1
phn trch nhim v traffic cho website ca bn. Sc mnh phi c kt hp t tng th website ch
khng phi tp trung ht c v home page. Trang ch l trang u tin ca direct traffic nhng n
khng phi l trang u tin ca referring traffic v search engine traffic.
tham kho trn trang lm SEO th 2 bi vit khc nhau th description v keywords khc nhau v lin
quan n bi vit
5.12 Tp tin m ci Li 404 not found

5.12.1. Lin kt khng tn ti
Lin kt hng (Broken Links) l cc lin kt khng cn tn ti trn website ca bn nhng
vn cn lu trong h thng ca cc cng c tm kim. V vy, n c nh hng n khch
hng khi h truy cp a ch ny.
Hin nay, c nhiu cng c h tr tm kim cc ng lin kt khng cn tn ti trn website ca bn.
Khi c danh sch cc ng lin kt ny, bn c th thc hin c ch chuyn hng a ch khch
hng khng cm thy phin toi khi truy cp vo mt a ch khng c trn website.
Bn c th s dng cng c Xenu Link Sleuth, FireBug plugin pht hin cc ng lin kt trn
website ca bn b loi b. Phn mm ny a ra cho bn bo co danh sch cc a ch tn ti v
khng cn tn ti trn website ca bn. T , bn c quyt nh x l cc lin kt ny theo hng tch
cc nht.
Xenu Link Sleuth : http://home.snafu.de/tilman/xenulink.html
FireBug plugin(firefox): https://addons.mozilla.org/vi/firefox/addon/1843/
Page 79
Ti liu SEO cn bn
Phm Duy Anh
Chuyn hng 404 - 404 Redirect

Bn c th thay ng lin kt khng tn ti bng mt a ch mi. iu ny s chuyn khch hng n
mt trang thng bo thay v thng bo li ng lin kt khng tn ti v ghi li ng dn khng tn
ti ny vo h thng. Ti trang thng bo ny, bn c th a ra cc ch dn hng dn khch
hng. Vi cch ny, bn c th:
Bit c ng dn no khch hng hay truy cp nht, t y c nhng quyt nh thng minh
chuyn hng n mt lin kt mi c ni dung tng t.
Bit c khch hng n vi website ca bn t trang web no. Bn c th yu cu ch s hu
trang web kia thay i ng lin kt mi n website ca bn trnh trng hp khng cung
cp c thng tin cho khch hng.
Chuyn hng trang web khng tn ti n trang thng bo trnh phin toi cho khch
hng, t trang ny, bn c th cung cp cc ch dn khc hng dn khch hng tm kim
c thng tin h mong mun trn website ca bn.
5.12.2. Lin kt ti cc file khng tn ti

Nu bn l mt SEO quan tm n nhng tin tc v cc search engine, chc hn bn cng bit t
nhiu v thng tin cho rng Google v cc search engine ngy cng quan tm n tc load ca
cc website, ni ng hn l tc ca server ni t website. Gn y ti hi tho Pudcon 2009 t
chc ti Vegas, Matt Cutts trng nhm anti spam ca Google cng ln ting khng nh thng
tin trn, v nhn mnh rng tc load ca website s l mt trong nhng yu t gip Google xp
hng cc website trn trang SRPs ca mnh.
Th phn tch qua mt trang b li khng tn ti file
Page 80
Ti liu SEO cn bn
Phm Duy Anh
Qua bng so snh trn bn c th thy 1 file khng tn ti chim thi gian ch index lu hn rt nhiu
(mc d kch thc nh hn file tn ti). Google bot hot ng trn 1 qu ti nguyn nht nh, nu
n phi dnh nhiu thi gian crawl hnh nh v file pdf th s cn rt t thi gian dnh cho nhng
phn khc.
VI. TI U HA NGOI TRANG (OFF-PAGE OPTIMIZATION)

6.1 CC NGUYN TC NG K VI CC CNG C TM KIM
Vic s dng cc phn mm ng k t ng vo hng lot cng c tm kim thng t khi mang li
hiu qu mong i. Mi cng c tm kim c mt tiu ch xp hng khc nhau, do tt hn c l bn
nn ng k th cng.
Nhiu doanh nghip do s p lc cnh tranh nhng cng c tm kim ln nn ng k vo nhng
cng c tm kim t tn tui. Trn thc t, vi phng php ny bn chng kim c bao nhiu lt
truy cp m c khi cn b tng hng trm th rc mi ngy. Chnh v vy, ng k vo cc cng c tm
kim ln vn l phng n c a chung. Hin ti c hng nghn cng c tm kim khc nhau trn
mng, nhng thng dng nht hin nay l Yahoo, Google, Excite, Alta Vista, MSN, Fast, AOL, HotBot,
iWon.
Nu c th a trang web ln top 10 kt qu tr v ca mt cng c tm kim nh th cc cng c tm
kim ln hn s coi trng hn l nhng backlink c gi tr. V vy, vic ng k vo cc cng c tm
kim nh vn mang li nhng gi tr rt m h cho trang web.
Nh vy, vic ng k trang web vo cc cng c tm kim nh tuy khng gy tc hi nhng bn cng
ng t qu nhiu k vng c th mang li nhng kt qu kh quan hn cho th hng ca trang web
Page 81
Ti liu SEO cn bn
Phm Duy Anh
ti cc cng c tm kim ln. Vy nn ng hy vng vo cc phn mm gi ln th mc hay cng c tm

kim hoc t hn thu ngi no lm iu ny.
Mt im na cn lu l ch nn ng k vo cng c tm kim khi website hon thin bi v my

s t ng kim tra trang web ngay tc th. Nu website ca bn khng c hon chnh hoc thm ch
cn cha c a ln mng, my s c nhng thng s khng tt v website.
T kho m bn submit phi tn ti trn website ca bn.
T kho khng c trng lp, s dng t khng c ngha, tt nht l khng s dng ting Vit c du.
Khi submit cc t kha trn cc danh sch cung cp trn phi t t, mi ngy khng qu 5 Website,
nu lin tc th web ca bn lit vo SPAM SUBMIT.
6.2 ng k vi cc cng c tm kim

C rt nhiu cch a web mnh ln c my tm kim, y xin gii thiu mt vi a ch cung cp
cc cng c min ph gip bn a website ca mnh ln cc my tm kim:
http://www.google.com.vn/addurl/?continue=/addurl
http://altavista.digital.com/av/content/addurl
http://yahoo.com/docs/info/include.html
http://lycols.com/addasite.html
http://www.123world.com/url-submit/addurl.html
http://www.addpro.com/submit30.htm
http://www.atlanticinkjet.com/submit-link.html
http://www.bestyellow.com/addurl.html
http://www.college-scholarships.com/free_search_engine_submission.htm
http://www.dreamsubmit.net/index.html
http://www.dcssa.com/contact.asp
http://www.dmoz.org/cgi-bin/add.cgi?where=World/Vietnamese/Doanh_nghi%E1%BB%87ps
http://www.exactseek.com/add.html
http://www.gomidwales.co.uk/e_submit.php
http://www.galapagoscruise.com.ec/index.pl/submit-website
http://www.pubsub.com/createsub_alltopic.php
http://www.portalboost.com/dir/submit.html
http://www.quickregister.net/
http://www.first4london.com/cgi/add.cgi
http://www.freewebsubmission.com/
http://www.mediachannel.com/info/submit.htm
http://home.hamptonroads.com/webguide/linksubmit.cfm
https://www.ineedhits.com
http://www.scirus.com
http://www.strategic-directions.com/apps/links/index.cfm?action=submit
http://www.submitexpress.com/submit.html
http://www.submitawebsite.com
http://www.stopdog.com
http://www.submitcorner.com/Tools/Submit/
http://www.submitcorner.com/
Page 82
Ti liu SEO cn bn
Phm Duy Anh
http://www.urgentclick.com/add-site.php
http://tools.addme.com/servlet/s0new
http://www.vxbox.com/registration.php
http://www.vandema.com/Submit1.htm
http://www.webreflect.com
http://www.website-submission.com/select.htm
http://www.websitesubmit.hypermart.net/search_engine_placement.htm
https://www.worldsubmit.com
http://websitesubmit.hypermart.net/free/submit.cgi
http://www.mamboawards.com/index.php
http://websitesubmit.hypermart.net/metatags.htm
Mt vi ch :
- T kho m bn submit phi tn ti trn website ca bn.
- T kho khng c trng lp, s dng t khng c ngha, tt nht l khng s dng ting Vit c
du.
- Khi submit cc t kha trn cc danh sch cung cp trn phi t t, mi ngy khng qu 5 Website,
nu lin tc th web ca bn lit vo SPAM SUBMIT.
6.3 To s website thn thin vi cc cng c tm kim

S website (sitemap) thng b b qua bi cc webmaster. Gi tr ca sitemap nhm n
khch truy cp (visitor) v nh m n cc robot lun b nh gi thp.
Sitemap l g? l mt hoc nhiu trang cha danh sch hoc lin kt n cc ti liu khc trong ton
b website. V l thuyt, n c thit k cung cp cho visitor cch tip cn nhanh nht ton b ni
dung ca website.
Trong vi nm gn y, sitemap bt u c quan tm v c xem nh l mt yu t trong cng tc
SEO v chng c th ch dn cc robot thm ving nhng trang giu ni dung. Tht vy, hy tng
tng nu website ca bn c hng ngn trang web, th vic c 1 sitemap c th s gim "ti" rt nhiu
cho cc robot.
Sitemap c xem l quan trng v nhng l do ch yu sau y:
- N m bo cc trang giu ni dung u c c hi tip xc vi cc robot. Vi website c nhiu trang
v cu trc su, cc robot rt kh tm kim tt c cc trang. Khi bn cung cp mt trang duy nht
dn ng n tt c ni dung cn thit, bn lm cho cng vic ca cc robot nh nhng hn rt
nhiu v m bo khng c ni dung no b b qua.
- N l mt trong nhng cch c th gia tng PageRank (PR) v sitemap lm gia tng tnh ph bin
lin kt. Thay v bn nhi nht hng trm lin kt ni b trong trang ch, bn hy dng sitemap thc
hin vic ny.
V th, hy xem sitemap l mt vn phi quan tm trong ton b chin dch tip th thng qua cc
Page 83
Ti liu SEO cn bn
Phm Duy Anh
cng c tm kim (SEM).

Sitemap thn thin SE
Sitemap phi cung cp cc ng lin kt ch t trang ch bi v chng ta mun cc robot khm ph
nhng lin kt xut pht t trang ch v gip gia tng PR ca ton b website thng qua vic lin kt
ni b t trang ch n cc trang cn li.
Nu bn c website t 50 trang tr ln, hy gii hn s trang c lit k trong sitemap ti a l 30 v
nu ln hn cc SE s xem l hnh ng "farm" lin kt. Tiu ca mi lin kt trong sitemap nn
cha ng t kha v c tr v ng trang . Nn to ra phn m t di mi lin kt trong
sitemap gip visitor v c SE c th hiu ni dung ca trang lin kt n l g.
m bo rng trang sitemap cng mt template ca website.
Mt gii php x l vn thu thp thng tin t cc website ln m Google a ra l sitemap v
Google tuyn b rng sitemap s to ra danh sch cc trang rt nhanh
(http://google.com/webmasters/sitemaps/docs/en/about.html). To ra sitemap cng nh vic bn thng
bo vi Google v website ca bn, s lng cc trang, tn sut cp nht, ... iu ny c ngha g
trong thc t? Bn lit k cc URL ca cc trang trong sitemap v "tr" v Google Google nh ch
mc (index) chng. Robot s c nhng thng tin ny v nu nhng trang ny p ng tiu chun ca
Google th chng s c index mt cch nhanh chng.
Mt v d v sitemap
http://www.yoursite.com/
1.0
2005-07-03T16:18:09+00:00
daily
Chng ta thy c mt vi bin quan trng trn. s gii thch cho cc robot bit th t u tin ca
nhng trang index. 1.0 l u tin cao nht; 0.0 l u tin thp nht. Theo mc nh th gi tr ny nn l
0.5 nu bn khng mun thay i. V d nhin, nhng trang no c u tin cao hn th s c Google
quan tm nhiu hn.
c ngha l ngy thay i sau cng v ngn chn cc robot thu thp thng tin t cc trang khng thay
i k t ngy thay i sau cng.
c ngha l tn sut thay i. Tham s ny rt quan trng nu bn thng xuyn cp nht cc trang
web. Nhng gi tr ca tham s ny bao gm: always, hourly, daily, weekly, monthly, yearly v never.
Page 84
Ti liu SEO cn bn
Phm Duy Anh
C mt vi cng c v cch thc xy dng tp tin sitemap nh:

- phpSitemapNPG (bn c th ti v v lm theo hng dn ci t) hoc cng c trc tuyn XMLSitemaps.com. S dng nhng cng c ny rt n gin, bn ch vic xc nh cc gi tr ca , , v ch
mt khong thi gian, cng c s t to ra cc tp tin sitemap da trn cu trc website ca bn. Vic
cui cng, bn ch cn ng k (submit) tp tin sitemap n cc SE.
Tt c cc SE u h tr nh dng XML v bn ch cn thng qua vi c nhp chut l c th ng k
tp tin sitemap XML n cc cng c tm kim. Nu bn mun ng k vi Google, bn c th s dng
Google Webmasters Tools hoc thng qua lin kt sau:
http://www.google.com/webmasters/sitemaps/ping?sitemap=url-cua-sitemap
Cui cng bn nn nh iu ny, cu trc ca sitemap m bo rng cc robot u c th thu thp v
index mt cch nhanh chng nhng chng khng phi ci thin th hng ca bn.
6.4 ng k website vo cc th mc internet

6.4.1 ng k website vo cc th mc internet
DmozTh mc internet thc cht l cc c my tm kim (search engine) c qun l bi nhng con
ngi bng xng bng tht. Nhng bin tp vin ca cc th mc internet t tay bin son tt c cc
ng k lin kt.
c lit k trong nhng th mc internet l v cng cn thit v nhng th mc ln c rt nhiu ngi
truy cp v mc nhin, website ca bn cng s c nhiu ngi nhn thy. Hn na, nu bn c
lit k trong nhng th mc ln th cc Crawler, robots, spiders ca cc search engine s rt thch tm
n Website ca bn, v t ng a website ca bn vo th mc ca n mt cch min ph.
Chun b
Bn nn chun b k cng trc khi ng k website ca mnh vo bt c th mc internet no. Vic
chun b l bn cn son ra mt phn m t v website ca bn vi li vn di 25 t. Phn miu t
ny nn lng vo 2-3 cm t kho quan trng m bn hy vng n c tm thy bi h thng search
engine.
Nu bn c thi gian, hy tp trung nghin cu tm ra nhng t kho hay mnh t kho tt
nht (hay c tm kim nht) cho website ca mnh hn l ngi phng on ri a i vo phn
ng k.
C mt iu cn lu l phn m t website, bn khng c a vo nhng cu, t ng so rng
v nng tnh tip th. Bi vy, nu bn mun bn giy dp v mun c tm thy vi nhng cm t
lin quan nh giy th dc, giy tp chy th nn vit phn m t mt cch trung thc nh sau:
"Chuyn bn cc loi giy th dc, giy chy, giy ng v giy dp thi trang khc."
Page 85
Ti liu SEO cn bn
Phm Duy Anh
Nu bn vit mt m t v website ca mnh dng:

"Ca hng giy dp thi trang ln nht th gii, gi r nht vi nhng nhn hiu ni ting nht."
Th chc chn cc nh bin tp ca nhng th mc internet s rt ght, v bn cm chc b loi ra khi
danh mc ca h!
ng k vo th mc Yahoo!
Mi khi bn vo mt trang tm kim, khi bn cnh thanh search hin ln dng ch Power by Yahoo! c
ngha l bn ang s dng h thng tm kim ca Yahoo! M hu ht kt qu c ly ra t th mc
ca n. Nhng c my in hnh thuc quyn s hu ca Yahoo! Hay ph thuc vo cng ngh tm
kim v th mc ca Yahoo! L Altavista, Alltheweb, Overture v Inktomi.
Yahoo c 2 tu chn ng k: Standard cho bn ng k min ph v Yahoo Express l tu chn tr
ph dch v. Bn hy click vo ng link ny vo th mc Yahoo:
https://ecom.yahoo.com/dir/submit/intro/.
Bt c ai cng c th ng k min ph vo Yahoo cc danh mc phi li nhun (non-commercial). bn
s d dng bit c danh mc no l phi li nhun, v khi bn c gng ng k vo mt danh mc no
, Yahoo s lp tc a bn n vi tu chn Express.
Ti sao bn li phi thanh ton tin cho Yahoo khi m bn c th ng k vo th mc min ph? n
gin l v, nu bn c tr tin, thi gian website ca bn c mt th mc ca Yahoo s nhanh gp
nhiu ln (t 48 gi). Trong khi nu bn khng tr tin, bn ng k min ph th khng c mt bo
m no v vic bn s c mt trong th mc ca n. Nu c chng, th cng rt lu sau bn mi c
ghi vo danh mc, nhng ngha ca s c mt ny cng khng cao lm.
Vic ng k website ca bn n mt danh mc phi li nhun c th s c Yahoo chp thun nu
nh li l, ni dung ng k bn khng cp n thng mi hay qung co, tip th. V d, nu bn
c mt trang web kinh doanh giy th thao, trang ch ch ton l giy v gi c, c th trang ca bn s
khng c chp thun. Nhng nu trong website, bn dnh ra vi trang t vn cho khch hng ca
mnh v vic chn giy th thao cho ph hp, c li cho sc kho th trang ca bn li rt c hoan
nghnh.
Trong cc danh mc thng mi, Yahoo yu cu cc site phi tr 299 USD/nm c ng k dch
v Express. Tuy nhin, khng hn l bn ng ph th Yahoo s lit k website ca bn ngay, m
trong thi gian 7 ngy, Yahoo s cho bn bit bn c c lit k trong th mc ca n hay khng. Mc
d vy, trong tuyt i a s trng hp, Yahoo u chp thun. Nu bn c chp thun, th c sau
mi nm, bn li phi ng ph cho nm tip theo. Tuy nhin, bn hy kim tra xem trong nm u, s
khch truy cp m th mc ca Yahoo mang li cho bn c tng xng vi s tin bn b ra hay
khng. Nu thy khng hiu qu, bn c quyn t chi ng ph, v ng nhin, website ca bn cng
b gch tn khi danh mc ca Yahoo!
Nhng i vi h thng truy vt (ca search engine nh robots, spiders, crawlers) th sao? ng k lit
k website ti th mc ca Yahoo v bn hy vng cc spiders s nh gi cao website ca bn, nhng
nay bn khng cn c lit k trong th mc ca Yahoo na th phi chng, h thng truy vt cng
mt du bn? ng qu lo lng! H thng truy vt s tip tc lit k website ca bn. Lc ny, vic xp
hng khng cn c vo vic bn c c lit k th mc ca Yahoo hay khng. Bi v, sau mt nm
tn ti, bn c nhiu site link n mnh - iu ny c ngha l vic khng cn c lit k trong th
mc ca Yahoo khng nh hng g nhiu n v tr xp hng ca bn. Nu ngun ti chnh eo hp, bn
c th dng cm chia tay vi th mc ca Yahoo v ch ng k tr li khi no bn thy cc k cn
Page 86
Ti liu SEO cn bn
Phm Duy Anh
thit.
Chi ph phi tr hng nm cho Yahoo ch p dng cho nhng danh mc thng mi. Nu bn ng k
website ca mnh vo danh mc phi li nhun th website ca bn s c lit k vnh vin m khng
cn phi tr tin nh k hng nm. Tuy vy, bn nn c k cc iu khon trc khi ng k trnh
phi hi tic sau ny.
Nhng lm th nao ng k vo th mc ca Yahoo? Rt n gin: nu bn ng k vo mt th
mc phi li nhun, bn ch vic vo trang Directory, bm vo nt Suggest a Site hin ra gc trn bn
phi mn hnh. Mt nhp liu s xut hin bn in thng tin. Vy l xong.
Nu bn ng k c tr tin, bn khng cn chn chnh xc vo mt danh mc no c. Thay vo ,
bn ch cn bm vo ng link ny . Ngi bin tp ca Yahoo s la chn danh mc ph hp gip
bn. Vic ca bn l ch cn in thng tin cn thit.
Nhng hng dn nu trn ch va cho bn c lit k ti th mc ca Yahoo. Nu bn vi v
thy tht cn thit, c p dng nhng hng dn ny. Chc chn, n s mang li hiu qu trc mt
cho bn. Tuy nhin, nu c thi gian, bn nn chun b tht k cng trc khi ng k website vo
dch v quan trng ny.
chc chn nht, bn nn chn mt dch v Qung b website chuyn nghip lm gip mnh vic
ng k website vo th mc ca Yahoo v h c kinh nghim, c k nng, c quan h v c iu kin
thanh ton trc tuyn (chi tr bng th tn dng).
ng k website vo ODP (Open Directory Project)
D n th mc m - ODP (http://dmoz.org) c xy dng trn c s hon ton min ph v t nguyn
(mt trong nhng dch v min ph tt nht ca Netscape). Th mc ny c coi nh mt tu chn
thit yu i vi hu ht cc search engine chnh (Google, Yahoo, MSN, Altavista, AOL, A9, HotBot). V
iu ny, c lit k ODP l iu cn thit - sng cn i vi tt c website!
Tin vui nht cho bn l ODP hon ton min ph! Cn tin bun nht cho bn l bn khng h nhn c
thng tin xc nhn bn ng k vo ODP v trong bao lu th website ca bn s c lit k.
ng k vo ODP, bn hy la chn danh mc ph hp vi website ca mnh, sau chn
Suggest URL ngay trn gc phi mn hnh. in y thng tin vo theo hng dn ca ODP. Vy
l xong. Nu c chp thun, bn s thy site ca mnh xut hin trong vng 3 tun. Nu khng, bn
phi ng k li.
Cng ging nh vic bn ng k vo th mc Yahoo, trc khi ng k vo th mc ODP (Dmoz), bn
nn nghin cu tht k nhng nhu cu ca site mnh, ng thi phi c tht k phn hng dn ca
ODP - nu khng 99% l bn s b loi khi n.
6.4.2 15 Directory hang u

Di y l tng hp 15 web directories hng u hin nay bn nn bit n:
1. The Open Directory project
Since: 1999
Google PR: 8
Page 87
Ti liu SEO cn bn
Phm Duy Anh
2. Yahoo Web Directory

Since: 1995
Google PR: 8
3. Librarians Internet Index

Since: 1998
Google PR: 8
4. Business Directory
Since: 1998
Google PR: 7
5. Ezilon Directory
Since: 2002
Google PR: 7
6. Best of the Web Directory

Since: 1996
Google PR: 6
7. Bizweb Web Directory

Since: 1996
Google PR: 6
8. Gimpsy Web Directory

Since: 2002
Google PR: 5
9. Go Guides Web Directory

Since: 2001
Google PR: 5
10. Designers Directory

Since: 2006
Google PR: 6
11. Google Directory

Since: 2000
Google PR: 7
12. Family friendly Directory

Since: 2001
Google PR: 6
13. Free Links Directory

Since: 2006
Google PR: 5
14. Illumirate Directory

Since: 2004
Google PR: 5
Page 88
Ti liu SEO cn bn
Phm Duy Anh
15. Intute Web Directory

Since: 2006
Google PR: 8
6.4.3 Danh sch cc Directory Vit Nam
6.5 GII THIU V GOOGLE PR & CNG THC TNH PR

Google PageRank Thc o tm quan trng tng i ca trang web
Google xem mi lin kt (link) l mt l phiu (vote). Trang web B link n trang A c Google hiu l
trang B b phiu cho trang A, hay ni cch khc trang A c 1 phiu bu t trang B.
Mi phiu bu c gi tr khc nhau. Google khng ch quan tm n s lng m cn phn tch chnh
trng lng (tc tm quan trng) ca l phiu. C trang B v trang C cng tr v (link n) trang A
nhng nu bn thn trang B quan trng hn trang C th trng lng l phiu ca trang B dnh cho
trang A s nng hn ca trang C dnh cho trang A.
Trng lng l phiu vn cha quan trng bng mc lin quan gia 2 i tng cho v nhn l
phiu. tng quan (tc im chung) gia 2 trang web c tnh da trn mc khp gia ch
(theme) v ni dung (content) ca chng.
Google PageRank tnh c mc lin quan gia 2 trang lin kt v tm quan trng ni ti ca trang
bu chn xc nh gi tr trang c bu chn. Trang A c ni dung v thng mi in t s
chng nhn c gi tr no t trang D nu trang D bn v bng .
Tm quan trng ca trang bu chn v tng quan gia trang c bu chn v trang bu chn to
nn gi tr hay cht lng lin kt.
Kt lun, Google PageRank l h thng kim nh gi tr lin kt nhn c, da vo s
lng v cht lng lin kt, quyt nh tm quan trng ca trang web. Ngoi ra
PageRank cn tnh da trn nhng yu t khc m Google khng cng khai (v e ngi
webmaster s chy ua PageRank mt cch khng cng bng.)
Ngoi ra, i vi Google, PageRank l mt trong nhng yu t then cht (then cht, khng phi duy
nht v quan trng nht) nh hng n v tr xp hng trang web trn cc trang kt qu tm kim
(SERPs). Tuy nhin trang A c PageRank cao cha chc xp hng tt hn trang B c PageRank thp hn
nu trang A c ch v ni dung khng khp vi t kha ngi dng g vo tm kim Google (s
minh ha sau).
PageRank c gi tr 0-10 v c th nhn thy thng qua Google Toolbar.
PageRank ca tng trang trong website c lp nhau gi l Internal PageRank (thay i rt
thng xuyn, c th l mt tun vi ln v khng nhn thy qua toolbar), phn bit vi
Google Toolbar PageRank (khong 3-4 thng thay i mt ln, c th nhn thy toolbar).
Page 89
Ti liu SEO cn bn
Phm Duy Anh
minh ha, mnh dng 1 v d x hi v gi tr phiu bu nh hng n th hng trn kt qu tm

kim nh sau. Cng ty XYZ ch cn tuyn 1 tr tr chuyn gia SEO (SEO Expert). Vng cui cng cn
li 3 ng vin, hin l 3 chuyn vin SEO (SEO Specialist) u t tiu chun (gn) nh nhau v k
nng, trnh , kinh nghim. Khc bit duy nht gia 3 chuyn vin ny nm phn Ngi gii thiu
(Reference): ng vin A c Sp cng ty hin ti mt ngi uy tn trong lng SEO Vit Nam c.
ng vin B c mt ngi ch rut rt c uy tn trong lnh vc may mc gii thiu. ng vin C ghi tn
mt ng nghip cng l chuyn vin SEO trong nhm SEO t do (Freelance SEO) ca anh ta phn
Ngi gii thiu. Kt qu cui cng: chuyn vin A s trng tuyn v tr SEO Expert ca cng ty XYZ.
Ti sao khng phi l anh B v anh ta cng c mt ngi uy tn gii thiu? n gin, cy a cy
trong lnh vc may mc khng th hiu bit v kh nng SEO ca ng vin. Ni cch khc, lnh vc hot
ng ca Ngi gii thiu v anh B khng ging nhau.
Ti sao khng l anh C khi anh ta c ngi cng ngnh gii thiu? V ting ni ca ngi gii thiu
anh C khng bng cy i th SEO Vit Nam.
Trong v d trn, kt qu tuyn chn v nh kt qu tm kim, ng vin A, B, C ln lt l website A, B,
C. Ngi gii thiu 1, 2, 3 chnh l 3 l phiu (lin kt) dnh cho 3 website. V kt qu tuyn chn
c gii thch thng qua Google PageRank.
Cng thc tnh PageRank
PR(A) = (1-d) + d(PR(t1)/C(t1) + + PR(tn)/C(tn)).
Trong : PR(A) l Pagerank ca trang A
t1, t2...tn l cc trang lin kt ti trang A
C l s link outbound ca trang ngun t1, t2 ...tn (link ra ngoi)
d l h s suy gim (h s tt dn ca chui)
V d nh Page A ca bn c 3 trang page B (PR=6) page C (PR=3) v page D (PR = 4). Link ti
Page B c 3 link dn ra ngoi
Page C c 6 link dn ra ngoi
Page D c 12 link dn ra ngoi
Vy PR ca A = 0.15 + 0.85*( 6/3 + 3/6 + 4/12) =2 (xp x)
Chng hn nu bn lin kt vi mt site PR =7,8 g v site ch c 1 link outbound dn n bi vit
trn website bn. Qu tuyt, c th bn s c PR = 6,7. Tuy nhin nu mt site PR=8 m bn text
link cho hng trm link th cng ng c vi mng m lao vo mua Ads Text vi gi cao.
6.6 PH BIN LIN KT & CHT LNG LIN KT

6.6.1 PH BIN LIN KT (LINK)
Page 90

SEO Searchengineoptimization Repaired 19-7-2011

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

SEO Searchengineoptimization Repaired 19-7-2011

Uploaded by

Copyright:

Available Formats

Ti liu SEO cn bn

Phm Duy Anh

Ti liu tng hp cc bi vit

Phm Duy Anh

Phm Duy Anh

5.4 TI U B CC CA TRANG ............................................................................................................51

Phm Duy Anh

I. TNG QUAN V SEO

Phm Duy Anh

Phm Duy Anh

1.2 Search Engine lm vic nh th no?

Phm Duy Anh

Trc khi c my tm kim c th cho bn bit v ni mt file hoc ti liu no c lu tr th n

Khi Spider ca Google xem cc trang HTML, n lu hai th:

Cc h thng khc chng hn nh AltaVista li tip cn theo mt hng khc, nh ch mc cc t n

Th Meta cho php ch s hu ca trang c th ch nh cc t kha v khi nim s c nh ch

Phm Duy Anh

mc. y l mt trong cc th rt hu dng, t bit trong nhiu trng hp cc t trn trang c th c

Tt c vn ny khi ngun t ch s hu ca trang ny, h mun trang web c hin th trong kt

Thng tin c lu vi d liu

Trong trng hp n gin nht, mt c my tm kim c th ch lu cc t v URL ni m n tm ra.

Phm Duy Anh

Tm kim trong tng lai

Phm Duy Anh

1.4 Kt qu t nhin v kt qu c ti tr (Google SEO v Google

Phm Duy Anh

TI U HA WEBSITE (SEO): NHNG U IM "T NHIN"

86% ngi tm kim chn cc kt qu t nhin hn l kt qu qung co.

70% i tng tm kim ngay lp tc nhn vo kt qu t nhin (nghin cu v hot ng ca

Phm Duy Anh

hn nhiu so vi tc bin mt ca Adwords. chnh l c s u t lu di nu tht s SEO mang

QUNG CO GOOGLE ADWORDS: QUNG CO THT LINH HOT V N GIN

Phm Duy Anh

1.5 Mc ch ca cc Search Engine Optimization

1.6 SEO l ngh thut hay khoa hc ?

Phm Duy Anh

Phm Duy Anh

II. CC SEARCH ENGINE XP HNG CC TRANG WEB NH TH

Phm Duy Anh

Phm Duy Anh

III QUY TRNH THC HIN 1 CHIN DCH SEO

Ly thng tin v doanh nghip khch hng

Bc 2: Kho st website (p dng cho doanh nghip c website)

Domain ang s dng l g? Website s dng cng ngh no? My ch t u? Tc nhanh

Nng cp my ch, nu my ch khng p ng nhu cu

Bc 5: Bin tp & Qung b

Bc 5-A: cp nht ni dung

Phm Duy Anh

To chuyn mc Tin tc, cp nht ni dung thng xuyn cho trang.

Bc 6: Xy dng h thng qun l khch hng (ty chn)

3.1 Nghin cu & xc nh t kha

Phm Duy Anh

3.2 Ti u ha trong trang

(tells robots to follow links)

Thnh thong s c thm mt vi on m cn thit phi t trong th header, v d nh khi s dng

Phm Duy Anh

keyword trong ni dung ca website. Hu ht cc search engine s ch mc (index) tt c ch (text)

3.3 Ti u ha ngoi trang

Phm Duy Anh

Directory Submission (Submit website vo cc directory)

Kim Tra Th Hng Website Trn Google

Phm Duy Anh

Kim Tra Th Hng Website Trn Google T Kho Internet Marketing

Kt Qu Kim Tra Th Hng Website Trn Google T Kho Internet Marketing