1.

In the past three months, have you purchased products or services through
the Internet.
a. Yes b. No

2. How often do you use the web for shopping

a. Less than once per month b. 1-2 times/month c. 3-5 times/month d. 6-9
times/month e.10 or more times/month
3. On average, how
product/service?

many

minutes

do

you

spend

searching

for

the

a. Less than 5 minutes

b. 5-10 minutes c. 10 - 20 minutes d. 20 - 30
minutes
e. 30 - 60 minutes f. More than 60 minutes
4. Do u actually end up buying a product/service every time, whenever u have
an intention to buy online
a. All (close to 100%) b. Most (close to 75%) c. Half (close to 50%) d. Few
(close to 25%)
e. None (close to 0%)
5. If the above answer is other than option (a) then which of the following could
be the reason for it
a. Huge product variety leading to confusion
b. Frequent price fluctuations leading to confusion
c. Negative Reviews
d. Other. Please specify
6. Suppose you have gained sufficient knowledge of a product/service positively.
Now before actually purchasing it if you come across negative reviews would
you still go ahead with your purchase?
a. Yes b. No
7. Suppose an internet vendor is varying prices of a product/service very
frequently ,How will it affect your purchase
a. I will postpone your purchase
b. I will never purchase
c. I will purchase as and when need arises
8. If there are different variants of the same product available would you go
through all of them to make a purchase decision ?
A.Yes B. Probably Yes C. Probably Not D. No
9. If yes, how often do you end up buying, every time when you go through an
entire product assortment?
a. All (close to 100%) b. Most (close to 75%) c. Half (close to 50%) d. Few
(close to 25%)
d. None (close to 0%)

10.Are You Satisfied with the Products in your Order? (Ratings Scale will be
provided)
a. Quality.
b. Products matching the description on website.
c. Value.
d. Other options like sizing and color.
11.How did your product perform?
a. Miserably
b. Somewhat Satisfactory c. Very Satisfactory d.
Delightfully
12.Were all your problems (if any ) resolved by customer care ?
a. Yes Completely
b. Somewhat
c. Not at all
13.Would You Refer the website to a Friend?
a. Yes
b. No