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    The document discusses Golden Shores Hotel, a family-owned hotel located on Lake Cumberland that has operated since 1935 but now faces new competition from a large chain hotel. It proposes several strategies to help Golden Shores compete, including implementing a loyalty program to reward returning customers, expanding their offerings through jet ski rentals, a waterpark, and arcade area, and creating new room package deals centered around family rooms and waterpark access. The conclusion states that while the new competition poses a threat, these three options of marketing, additional amenities, and room packages could help Golden Shores survive and outperform its new rival.

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    The document discusses Golden Shores Hotel, a family-owned hotel located on Lake Cumberland that has operated since 1935 but now faces new competition from a large chain hotel. It proposes several strategies to help Golden Shores compete, including implementing a loyalty program to reward returning customers, expanding their offerings through jet ski rentals, a waterpark, and arcade area, and creating new room package deals centered around family rooms and waterpark access. The conclusion states that while the new competition poses a threat, these three options of marketing, additional amenities, and room packages could help Golden Shores survive and outperform its new rival.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views11 pages

    A3 Presentation

    Uploaded by

    api-282482883
    The document discusses Golden Shores Hotel, a family-owned hotel located on Lake Cumberland that has operated since 1935 but now faces new competition from a large chain hotel. It proposes several strategies to help Golden Shores compete, including implementing a loyalty program to reward returning customers, expanding their offerings through jet ski rentals, a waterpark, and arcade area, and creating new room package deals centered around family rooms and waterpark access. The conclusion states that while the new competition poses a threat, these three options of marketing, additional amenities, and room packages could help Golden Shores survive and outperform its new rival.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Golden Shores Hotel

    BY BRANDEN LADNER, TYLER FOSDICK, SHELBY BATES

    Golden Shores Hotel Info

    Family owned since 1935

    Located on beautiful Lake Cumberland

    100 15x20 rooms

    Built on the foundation of a quality stay.

    Problem Competition

    Large chain hotel is moving in across the lake

    Forces us to share the same market.

    Competition offers a cheaper stay that applies to our market

    Marketing

    Key component for any business

    Different forms of marketing

    T.V.

    Radio

    Web Ads

    Marketing

    Loyalty program

    Reward customers for returning

    Rewards would include various prizes, discounts

    Marketing the loyalty program is key

    Golden Shores

    How do we outcompete?

    Marketing

    Readdress sales and tactics

    Change out target market

    Jet Ski
    Rentals
    $95 for half hour
    $175 for full hour
    ride
    Instructors with
    lessons

    Waterpark
    Indoor and
    outdoor
    Room packages
    Day passes

    Arcade
    4 Tokens for
    $1
    Number of
    different
    games
    Tickets to
    receive
    prizes

    Room Deals & Packages


    Family Rooms
    Waterpark packages

    Conclusion

    Although we are facing financial disaster that is imposed by the


    impending arrival of competition, we have 3 viable options to
    raise Golden Shores above this.

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